Farmer Boy

What Farmer Boy does

Farmer Boy is a privately held, Myerstown, Pennsylvania-based agricultural supply retailer and construction services provider serving the U.S. livestock industry since 1979. The company distributes equipment and consumables across more than 20 product categories — animal handling, watering systems, cooling, feeding systems, ventilation, heating, biosecurity, building materials, vet supplies, electrical/lighting, and pest control — curating inventory from over 80 manufacturer brands including Trusscore, Calf-Tel, Miraco, Plasson, and Brower. It also offers design and installation services for agricultural buildings and select equipment such as egg-handling systems, complementing the resale model with a project-based construction revenue stream.

The business operates primarily as a direct-to-consumer / small-business e-commerce retailer through farmerboyag.com, augmented by phone-based enterprise sales support (1-800-845-3374), an annual print and digital catalog (e.g., 2026 Farm Tools & Solutions), and active tradeshow participation (Midwest Poultry, World Pork Expo, Ag Progress Days, Carthage Vet Show, PA Poultry Sales & Service, Midwest Pork Conference). Revenue is generated from product sales at unit pricing with quantity discounts available for large orders and a flat $14.95 shipping rate on most items; tax exemption certificates are formalized for agricultural customers in 16 U.S. states spanning the Midwest, Northeast, Southeast, and Mid-Atlantic.

Customer segmentation is vertical and use-case-driven: primary segments are commercial poultry operations (broilers, layers, turkeys), commercial swine operations, and dairy operations, with secondary exposure to beef cattle and hobby/backyard farms. The company is founder-led (Leon Hoover, founder; Dale Martin, co-owner), has no subsidiaries, no disclosed institutional investors, and operates exclusively in the United States. It does not develop proprietary technology, has no AI/ML capabilities, and has no public API or third-party integrations beyond a standard BigCommerce e-commerce stack.

Name

Farmer Boy

Legal name

Farmer Boy AG

Website

https://farmerboyag.com

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Farmer Boy is a privately held, U.S.-based e-commerce retailer and construction services provider that supplies livestock farming equipment and consumables across 20+ categories — feeding, watering, ventilation, cooling, biosecurity, and building materials — sourced from 80+ manufacturers and serving commercial poultry, swine, and dairy operations.

Ownership category

akta.pro rank

Product category

Agricultural Supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

Keywords

• Agricultural equipment supplies
• Livestock farming supplies
• Poultry production equipment
• Swine production equipment
• Dairy farm equipment

Headquarters

HQ city

Myerstown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Farmer Boy generates revenue through the sale of agricultural supplies and equipment including animal handling products, feeding systems, watering equipment, ventilation, cooling, heating, building materials, biosecurity products, and work clothing/apparel. The company offers both online purchasing through their e-commerce platform and phone-based sales support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Farmer Boy is a retailer and distributor of agricultural supplies and equipment for livestock operations, selling products across animal handling, feeding, watering, ventilation, cooling, heating, building materials, biosecurity, pest control, vet supplies, and electrical/lighting categories. The company curates and resells products from 80+ manufacturer brands (including Trusscore, Calf-Tel, Miraco, Plasson, Brower) through its e-commerce storefront and phone sales channel. It also provides design and construction services for agricultural buildings, particularly egg-handling equipment and farm infrastructure.

Product overview

Farmer Boy is an agricultural supplies retailer and construction services company operating primarily as an e-commerce platform. The product portfolio consists of multiple distinct product categories centered around livestock farming equipment and supplies. Core product lines include animal handling equipment (dairy cattle, poultry, swine), watering systems, cooling/ventilation systems, feeding systems, heating equipment, and biosecurity products. Featured branded products include Miraco MiraFount watering troughs, Trusscore PVC panels, and Calf-Tel® calf hutches. The company also offers construction services for agricultural buildings. The business model is primarily B2C/B2B e-commerce with no API integrations or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Handling Products Complete line of animal handling equipment for dairy cattle, poultry, and swine operations, including cow scratchers, poultry nests, poultry incinerators, swine ear notches and tags, stunners, snares, scales, and handling accessories. Designed for commercial farms managing livestock.
• Watering Systems Livestock watering solutions including water bowls, waterers, drinkers, nipple systems, and water cups for dairy, poultry, and swine operations.
• Cooling Systems Evaporative cooling equipment including cooling pads, cooling cells, pumps, and fogging, soaker, and sprinkler systems for livestock barn temperature control.
• Feeding Systems & Equipment Feed delivery systems including auger systems, feed bins, poultry feeding (chain, pan, turkey), swine feeding (creep, finisher, sow feeders), and feed carts for commercial livestock operations.
• Ventilation Products Barn ventilation equipment including air inlets, shutters, curtain systems, fans (ceiling, circulation, exhaust, duct), and integrated cooling solutions for livestock facilities.
• Building Materials Construction materials including Trusscore PVC wall and ceiling panels, insulation (reflective, spray foam), doors, windows, concrete products, metal roofing, and panel hardware for agricultural building construction.
• Biosecurity Products Farm biosecurity equipment including power wash systems, pressure washers, nozzles, foamers, foggers, sprayers, disinfectants, safety products, and protective footwear for disease prevention on livestock farms.
• Heating Equipment Barn heating solutions including brooder heaters, gas forced air heaters, radiant tube heaters, portable heaters, heat lamps, heat bulbs, heat mats, and controllers for livestock facilities.
• Vet Supplies Livestock veterinary supplies including instruments, needles, syringes, nippers, and scalpels for on-farm animal health management.
• Electrical & Lighting Electrical supplies including batteries, cables, plugs, receptacles, light bulbs (fluorescent, incandescent, LED), fixtures, dimmers, and switches for farm buildings.
• Pest Control Farm pest management products including fly and insect baits, traps, rat and mouse baits, bait stations, insecticides, and pesticides.
• Miraco MiraFount Watering Troughs Insulated livestock watering troughs featuring a patented roll-away ball closure. Available in energy-free and energy-efficient models with heating options, designed for beef and dairy cattle operations.
• Trusscore PVC Panels Trusscore PVC wall and ceiling panels used as a durable, moisture-resistant, easy-to-install alternative to traditional drywall in agricultural, residential, and commercial spaces.
• Calf-Tel Hutches Calf hutches providing durable, comfortable housing for calves, with advanced ventilation, spacious designs, and easy-access features aimed at optimal calf health on dairy operations.
• Construction Services Agricultural building and construction services including design and installation of egg-handling equipment and other farm infrastructure for commercial poultry and livestock operations.
• Plasson Broiler Drinker Plasson plastic broiler drinker with 10-foot hose for poultry watering, identified as a best-seller product for broiler operations.
• Arctic Whirl Basket Fan 18-inch basket fan with aluminum blade, multiple CFM options (4068-6357), 120 VAC operation for barn ventilation and air circulation.
• Brower 1-Door Hog Feeder 1-door hog feeder with 1.5 bushel capacity, designed for swine feeding operations.
• Stainless Steel Nursery Water Bowl Stainless steel nursery water bowl with 36-inch pipe and nipple for swine watering, priced at $27.89.
• Flex-Flo XD Ultra Unloader Flex-Flo XD Ultra Unloader for feed delivery in hog operations, engineered to address feed blockages, clogs, and maintenance issues common with traditional feeding systems.

Quantifiable outcome

• Most products ship for $14.95 flat shipping rate
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• TrusscorecoreTechnology or IntegrationTrusscore is a manufacturer partner providing PVC wall and ceiling panels for agricultural buildings. Farmer Boy features Trusscore panels as a highlighted product category for livestock barns, positioning them as durable, moisture-resistant alternatives to traditional drywall for high-moisture environments.
• Calf-TelcoreTechnology or IntegrationCalf-Tel is a manufacturer of calf hutches and housing systems. Farmer Boy features Calf-Tel as a featured brand and highlights their XXL hutch systems as expertly engineered for durability, animal comfort, and optimal calf health with advanced ventilation.
• MiracocoreTechnology or IntegrationMiraco manufactures livestock watering systems including MiraFount energy-free and energy-efficient roll away ball watering troughs. Farmer Boy features Miraco products prominently including models like the 3465 2-hole and 3330-E 1-hole watering troughs for cattle operations.
• PlassoncoreTechnology or IntegrationPlasson is a manufacturer of poultry watering systems including broiler drinkers. Farmer Boy features Plasson products with the Plasson Broiler Drinker highlighted as a best-seller product.
• BrowercoreTechnology or IntegrationBrower manufactures livestock equipment including feeders and water heaters. Farmer Boy features Brower products including the 1-Door Hog Feeder and Brower water heater bases for livestock watering systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hog Slat: One of the largest swine-specific equipment and building suppliers in the US, serving the same commercial hog producers with housing, feeding, ventilation, and manure-equipment solutions that overlap heavily with Farmer Boy's swine category.
• QC Supply: Midwest-based distributor of livestock, poultry, dairy, and equine equipment with a multi-channel catalog and trade-show model closely paralleling Farmer Boy's positioning across Midwest farm supply.
• Agri Supply: Regional farm supply retailer with stores across the Southeast US plus catalog/online ordering, selling equipment, tools, and supplies into the same livestock and small-farm customer base Farmer Boy targets.
• Coastal: Texas/Southwest-rooted farm and ranch retailer and catalog distributor of livestock, equine, pet, and hardware supplies — a comparable regional ag-supply specialist with multi-channel distribution and a similar product mix to Farmer Boy.

Broad incumbents

• Tractor Supply Company: The largest US farm-and-ranch retail chain with thousands of stores and a comprehensive e-commerce platform carrying livestock equipment, apparel, and farm supplies — a powerful same-vendor competitor with much broader assortment and reach.
• Rural King: Midwest-anchored farm, ranch, and home supply retailer operating large-format stores and an online catalog covering livestock equipment, tools, and farm supplies directly overlapping Farmer Boy's categories.
• Big R Stores: Multi-state farm and ranch retail chain selling livestock equipment, work clothing, tools, and farm supplies through storefronts and online — directly competing for the same commercial and hobby-farmer customers.

Regional players

• Kenny's Farm Supply: Regional ag-supply retailer operating in the Mid-South/southeastern US with a livestock-equipment focus that overlaps Farmer Boy's commercial poultry and cattle customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/farmerboyag
• YouTubeyoutube.com/@FarmerBoyAg
• Facebookfacebook.com/farmerboyag
• Instagraminstagram.com/farmerboyag
• LinkedInlinkedin.com/company/farmer-boy-ag-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmer Boy