Thinkerbell

Name

Thinkerbell

Legal name

Thinkerbell

Website

https://thinkerbell.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Media Buying Agencies (54183), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creator Content Production & Co-Creation Studios (BPAFAHAD)

Keywords

• Integrated creative services
• Advertising agency
• Brand strategy consulting
• Media planning buying
• Creative campaign production

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Advertising Services: Thinkerbell generates revenue as a full-service independent creative agency providing business and brand strategy, brand design, CX/digital experience, media planning, buying and optimisation, earned media including social and influencer, interconnected production, and creative advertising. Revenue is derived from client retainers and project-based fees for integrated campaigns.
2. Media Planning and Buying: Integrated media planning, buying and optimisation services as part of the agency's full-service offering. Thinkerbell brings various disciplines together under a single source of strategy, delivering efficiencies for clients across paid, earned, shared and owned media.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Thinkerbell is an independent integrated creative agency delivering full-service advertising, brand strategy, media planning and buying, earned media, production, and measurement services for major consumer brands across Australia and New Zealand. Operating under its 'Measured Magic' philosophy and 'Alchemy Model' methodology, the agency pairs strategists (Thinkers) with creatives (Tinkers) on every account to develop behaviour-change-driven campaigns spanning paid, earned, shared and owned media. The agency also operates Made Promptly, an in-house AI production studio, and co-developed Inclusivelymade.ai for inclusive AI-generated storytelling.

Product overview

Thinkerbell is an Australian independent integrated creative company offering a unified service under its ‘Measured Magic’ philosophy and ‘Alchemy Model’ methodology. The company delivers services across business and brand strategy, brand design, CX/digital experience, media planning and buying, earned media (social and influencer), interconnected production, measurement (B4 Dashboarding), and creative advertising. The portfolio includes the core ‘Measured Magic’ approach combining scientific enquiry with creativity, the ‘Alchemy Model’ for integrated campaign development, and ‘Made Promptly’ - an in-house AI production studio. The company operates across three locations (Sydney, Melbourne, Auckland) with approximately 180+ people.

Differentiator

Problem solved

Functional benefit

Brands

• Made Promptly: In-house AI production studio focused on adapting, learning and embracing new technology for creative production

Products and services

• Measured Magic Thinkerbell's proprietary approach combining marketing science (scientific enquiry) with hardcore creativity to deliver ideas that actually work for clients. It is the foundational methodology of the agency.
• Alchemy Model An integrated methodology where media, creative, and experience are developed together so work is more enduring and effective, crossing silos to create bigger reactions. Thinkers and Tinkers are paired on every account.
• Business and Brand Strategy Strategic consulting services helping brands define their positioning, voice, and market approach as part of Thinkerbell's integrated creative offering.
• Brand Design Visual identity and design services creating brand systems, logos, and visual expressions for clients.
• CX / Digital Experience Customer experience design with focus on full digital experience implementation for brand clients.
• Media Planning, Buying and Optimisation Full-service media capabilities including planning, purchasing, and performance optimization across all channels as part of Thinkerbell's integrated offering.
• Earned Media (Social and Influencer) PR, earned media, social media management, and influencer marketing services that form part of Australia's first marketing sciences backed PR offering, helping demonstrate brand fame through earned outcomes.
• Interconnected Production Integrated production services across multiple channels and formats, spanning film, digital, print, OOH, and AI-assisted creative production.
• Creative Ideas and Advertising Creative advertising development including campaigns, content, and brand activations that form the core service offering of Thinkerbell.
• Made Promptly In-house AI production studio focused on adapting, learning and embracing new technologies to create at the emerging edge of culture. Specializes in AI-assisted creative production at scale, including hyper-local campaign production generating 1,500+ unique creative executions.
• Inclusivelymade.ai AI platform co-developed with Inclusively Made to remove disability bias and embed inclusivity into AI-generated storytelling. Embeds tokenism checks, accessibility standards, inclusive casting and production checklists directly into the creative workflow. Backed by major brands including Woolworths, Bupa, and Mastercard.

Quantifiable outcome

• Menulog campaign drove 16% increase in new customers and 3% sales uplift for participating restaurants; 1,024 local businesses featured across 450+ bespoke media placements with average $8K donated media per business
• +5 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Inclusively MadecoreStrategic or Co-development Partner · 1 May 2026Thinkerbell and Inclusively Made co-developed Inclusivelymade.ai, an AI platform designed to embed disability inclusion into AI-generated creative workflows. Thinkerbell CEO Margie Reid is on the advisory board for Inclusively Made, a certification standard that embeds disability inclusion in media and advertising production. The platform is backed by major brands including Woolworths, Bupa, Mastercard, Nine, Telstra, KFC, Big W and Atomic212.
• HogarthcoreImplementation/ SI/ Consulting PartnerThinkerbell works with Hogarth (part of WPP) for production services on campaigns. Notably collaborated on Menulog's 'What's Good in Your Hood' (fusing live action with AI tools) and Hellmann's BYO Bow (developed and rolled out across social).
• MindshareminorChannel Partner/ Reseller/ DistributorThinkerbell collaborated with Mindshare for media planning on the Continental Cup A Pasta campaign. Mindshare handled media planning across BVOD, digital, in-store and social.
• Glue SocietyminorStrategic or Co-development PartnerArt collective partner for CRA's 'Power of Audio' campaign, collaborating to bring the bold creative execution to life alongside MassiveMusic.
• Matt Kuperholz ConsultancycoreTechnology or IntegrationProminent Australian AI consultancy that co-built Inclusivelymade.ai platform alongside Thinkerbell and Inclusively Made.
• WoolworthscoreStrategic or Co-development PartnerWoolworths is a key backer of Inclusively Made and the Inclusivelymade.ai platform, using it to ensure inclusive production standards in their marketing and ensuring customers are reflected in advertising.
• BupacoreStrategic or Co-development PartnerBupa is a key backer of the Inclusivelymade.ai platform, supporting the mission to drive better representation of people with disability both behind and in front of the camera.
• MastercardcoreStrategic or Co-development PartnerMastercard is among the major brands backing the Inclusivelymade.ai platform as part of its commitment to inclusive production.
• NineminorStrategic or Co-development PartnerNine is among media partners that donated media space to support the launch of Inclusivelymade.ai campaign, working across Nine, Seven, Ten, Foxtel, Nova, SCA, oOh!media, QMS and JCDecaux.
• TelstraminorStrategic or Co-development PartnerTelstra is a brand backer of Inclusively Made and the Inclusivelymade.ai platform.
• KFCminorStrategic or Co-development PartnerKFC is among the major brands backing the Inclusivelymade.ai platform for inclusive production.
• Big WminorStrategic or Co-development PartnerBig W is among the major brands backing the Inclusivelymade.ai platform for inclusive production.
• Atomic212minorGTM or Marketing PartnerAtomic212 worked with media partners including Nine, Seven, Ten, Foxtel, Nova, SCA, oOh!media, QMS and JCDecaux to donate media space for the Inclusivelymade.ai launch campaign.
• PUMAcoreStrategic or Co-development PartnerPUMA partnered with XXXX and Thinkerbell to create the world-first 'Home Soil Boots' — custom boots for Queensland Maroons captain Cameron Munster, containing actual soil from his Rockhampton home ground, designed in partnership with PUMA and Thinkerbell.
• Irina Perisic BosnjackminorStrategic or Co-development PartnerClay model artist who created the original visuals of MC Bin Chicken for the Snap Send Solve campaign, protecting intellectual property and creative craft.
• Matt PlantminorStrategic or Co-development PartnerMusician who created the original music track for the MC Bin Chicken campaign, protecting intellectual property and creative craft alongside the AI-generated visuals.
• ReignerminorStrategic or Co-development PartnerMelbourne fashion label collaborated with Thinkerbell on the Hellmann's BYO Bow, creating bold, expressive, genderless tailoring that merges craftsmanship with the mayonnaise brand.
• Entertainment PartnersminorStrategic or Co-development PartnerEntertainment Partners is among the major companies backing the Inclusivelymade.ai platform for inclusive production.
• The Marketing Academy (TMA)minorGTM or Marketing PartnerThinkerbell partnered with The Marketing Academy for 'Brand Mates 2026', an afternoon of creative speed dating bringing together 30 brands from banking, telco, tech and FMCG to explore power of shared value partnerships.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Monkeys: Australian independent creative agency (now part of Accenture Song) with a comparable integrated creative model and a roster of major AU/NZ enterprise brands; Thinkerbell and The Monkeys are direct competitors on marquee AOR pitches in the Australian market.
• Special Group: Trans-Tasman independent creative agency with offices in Auckland and Sydney, comparable to Thinkerbell in structure, scale and integrated creative+media offering; serves many of the same enterprise brand clients across AU and NZ.
• Colenso BBDO: New Zealand-based creative agency (part of BBDO network) with a similar integrated creative, media and PR offering and a string of international creative awards; competes directly with Thinkerbell Aotearoa for NZ-based brand mandates.
• M&C Saatchi: Independent creative network with a significant Sydney and Auckland presence; competes with Thinkerbell on integrated creative and brand strategy pitches for AU/NZ enterprise clients.
• Cummins&Partners: Australian independent creative agency with a comparable integrated offering across creative, media and PR; competes with Thinkerbell in the AU independent mid-tier for retail, telco and FMCG brand work.
• AJF Partnership: Australian independent creative agency with a similar integrated creative, strategy and production offering and a roster of major AU enterprise clients; a direct peer competing in the same independent mid-tier as Thinkerbell.

Broad incumbents

• BBDO Australia: Australian arm of global BBDO network offering integrated advertising, PR and brand strategy as part of a much larger global portfolio; overlaps with Thinkerbell on integrated AOR pitches but operates with broader geographic scale and procurement leverage.
• Dentsu Creative Australia: Creative arm of Dentsu International in Australia offering integrated creative, media, CX and PR; a large holding-company competitor whose scale, media buying leverage and global network compete with Thinkerbell for multinational AU/NZ mandates.
• Mother: Globally recognised independent creative agency network with offices in NY, London and LA; comparable to Thinkerbell in independent creative pedigree, integrated offering and award-winning output, but operating at greater international scale.
• Saatchi & Saatchi Australia: Australian arm of the Saatchi & Saatchi network (Publicis Groupe) offering integrated creative, media and brand strategy; a holding-company incumbent competing with Thinkerbell for major AU enterprise AOR work, particularly in FMCG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/thinkerbellagency
• Instagraminstagram.com/thinkerbellpics

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thinkerbell