Diamond Nexus
Diamond Nexus is a Wisconsin-based direct-to-consumer e-commerce jewelry brand founded in 2005 that sells engagement rings, wedding bands, and fine jewelry using its proprietary DiamondNexus™ Alternative, moissanite, and lab-grown diamonds to consumer buyers.
- Company typePrivate
- Founded2005
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Diamond Nexus does
Diamond Nexus LLC is a Wisconsin-based direct-to-consumer jewelry brand founded in 2005, operating exclusively online. The company sells engagement rings, wedding bands, and fine jewelry built around three stone categories: its proprietary DiamondNexus™ Alternative, moissanite, and lab-grown diamonds. Engagement rings are listed in the $515–$1,845 range with fine jewelry extending up to roughly $11,385, and the company offers a custom design service staffed by Wisconsin-based bench jewelers. Two Wisconsin offices — Oak Creek for customer service and retail operations and Franklin for manufacturing and repair — support an in-house production model rather than wholesale sourcing.
The product portfolio has expanded beyond bridal into the Everyday Radiance fine jewelry collection, men's jewelry, and Gently Loved, a secondary-market channel for pre-owned pieces. The company backs purchases with a lifetime stone guarantee and a free manufacturing warranty, and it runs a Build Your Own Ring configurator on its e-commerce site. Distribution is exclusively online, supplemented by marketplace placements and a financing partnership with Affirm to reduce purchase friction on higher-AOV items.
The business model is a vertically integrated DTC e-commerce operation: revenue is generated from one-off consumer purchases of branded jewelry, with no disclosed wholesale, B2B, or licensing channels. Margin structure benefits from in-house manufacturing in Franklin, WI, and a direct online funnel, but the model is exposed to bridal-cycle demand and to the brand's ability to extend into non-bridal occasions. No funding rounds, acquisitions, management bios, or revenue figures are disclosed.
Diamond Nexus firmographics
Firmographics- Name
- Diamond Nexus
- Legal name
- Diamond Nexus LLC
- Website
- https://diamondnexus.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diamond Nexus is a Wisconsin-based direct-to-consumer e-commerce jewelry brand founded in 2005 that sells engagement rings, wedding bands, and fine jewelry using its proprietary DiamondNexus™ Alternative, moissanite, and lab-grown diamonds to consumer buyers.
- Ownership category
- akta.pro rank
Diamond Nexus industry classification
Industry- Product category
- Online Fine Jewelry Retail (Diamond Alternative & Lab-Grown)
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Bridal & Engagement Jewelry Retail (CRAKAGAC)
- akta.pro secondary industries
- Lab-Grown Diamond Bridal Jewelry (CRAKACAF), Engagement Rings (CRAKACAA), Wedding Bands (Bridal Rings) (CRAKACAB)
Keywords
Where Diamond Nexus is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Diamond Nexus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Retail - Fine Jewelry: One-time purchase model for engagement rings, wedding bands, and fine jewelry sold directly through diamondnexus.com. Products include DiamondNexus™ Alternative, moissanite, and lab-grown diamond pieces in gold and platinum settings. Customers can purchase ready-to-ship items or custom-designed pieces.
- Custom Jewelry Design Services: Bespoke jewelry design service where customers submit design preferences and receive CAD designs from Wisconsin-based jewelers. The custom design process involves consultation, CAD rendering, and handcrafting of unique pieces.
- Financing and Payment Plans: Partnership with Affirm and other financing providers to offer installment payment options for jewelry purchases, making higher-ticket items more accessible to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Engagement Rings - Starting at $515-$1,845 |
| Unit Pricing | Pay-as-you-go | Fine Jewelry - Various price points |
| Other | Pay-as-you-go | Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Diamond Nexus product offering
Product offeringCore offering
Diamond Nexus is a direct-to-consumer online jewelry retailer that designs, manufactures, and sells bridal and fine jewelry — including engagement rings, wedding bands, and fashion pieces such as earrings, necklaces, bracelets, and rings — using its proprietary DiamondNexus™ Alternative stone, moissanite, and lab-grown diamonds. The company handcrafts each piece in Wisconsin and sells exclusively through its own e-commerce website, with custom design services, a pre-owned collection, and financing via Affirm.
Product overview
Diamond Nexus is an online jewelry retailer specializing in fine jewelry and engagement rings, primarily offering three stone options: DiamondNexus™ Alternative (their proprietary diamond simulant), Moissanite, and Lab Grown Diamonds. The core product lines include Engagement Rings (in Solitaire, Accented, Halo, Three Stone, and other styles), Wedding Rings (men's and women's bands), and Fine Jewelry (earrings, necklaces, bracelets, rings, charms). The company also offers the Everyday Radiance collection—a newer line of rings in 10K gold with their Alternative stones—and a Custom Fine Jewelry Design service for bespoke pieces. Key features include a Build Your Own Ring tool for customization and Ready to Ship options for in-stock items. The business operates exclusively online with Wisconsin-based jewelers handling repairs and custom work.
Differentiator
Problem solved
Functional benefit
Products and services
- Engagement Rings Engagement rings handcrafted in Wisconsin using DiamondNexus™ Alternative, moissanite, or lab-grown diamond center stones, available in multiple styles and customizable via the website, intended for couples shopping for a bridal ring.
- Wedding Rings Wedding bands for men and women, including classic and men's crossover wedding bands, crafted with DiamondNexus™ Alternative, moissanite, or lab-grown diamonds, sold directly to consumers for wedding use.
- Fine Jewelry (Earrings, Necklaces, Bracelets, Rings) Fashion fine jewelry pieces — including earrings, necklaces, bracelets, rings, and pendants — crafted with DiamondNexus™ Alternative, moissanite, and lab-grown diamonds, sold to consumers for everyday wear and gifting.
- Everyday Radiance Collection A curated collection of fine jewelry designed for everyday wear and self-purchasing, positioned as accessible everyday radiance pieces.
- Custom Fine Jewelry Design A bespoke custom design service where customers collaborate with Diamond Nexus designers to create a one-of-a-kind engagement ring, wedding band, or fine jewelry piece, using CAD-based design and a dedicated gemstone fulfillment team to bring the customer's vision to life.
- Gently Loved (Pre-Owned Jewelry) Pre-owned / Gently Loved Diamond Nexus jewelry sold at lower price points, targeting budget-conscious consumers seeking authentic Diamond Nexus pieces at a discount.
- Jewelry Cleaning Kit An at-home jewelry cleaning kit sold to customers as an accessory / care product for Diamond Nexus jewelry.
- Gift Card A Diamond Nexus gift card redeemable on diamondnexus.com, sold to consumers for gifting purposes.
Quantifiable outcome
- Lifetime Stone Guarantee covers DiamondNexus™ Alternative and Moissanite stones - no chipping, cracking, or discoloration
- +5 more outcomes
Companies that use Diamond Nexus
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Diamond Nexus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Diamond Nexus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The KnotminorWedding marketplace platform where Diamond Nexus has a vendor profile for customer acquisition in the bridal market segment.
Scale indicators2 records
Recent moves2 records
Expansion highlights5 records
Diamond Nexus competitors and assessment
Company assessmentDirect peers
- Brilliant Earth: Public (NASDAQ: BRLT) online jewelry retailer specializing in ethical and lab-grown diamonds for engagement rings and bridal jewelry. Directly comparable DTC model, shared bridal/engagement focus, and overlap in lab-grown diamond and ethically sourced positioning.
- Vrai: Vertically integrated lab-grown diamond jewelry brand operating direct-to-consumer online. Closely comparable in DTC lab-grown diamond positioning, bridal focus, and proprietary stone narrative.
- Clean Origin: Online-only retailer of lab-grown diamond engagement rings and fine jewelry. Direct peer in DTC lab-grown bridal jewelry with comparable price-tiered assortment and target customer.
- Charles & Colvard: Public (CTHR) creator and primary retailer of moissanite jewelry, including bridal and fine jewelry. Direct peer in lab-created diamond-alternative gemstone jewelry with strong brand identity.
- Mejuri: Direct-to-consumer fine jewelry brand with strong online presence and lab-grown gold/diamond offerings. Comparable DTC model, target demographic, and price-point ladder in fine jewelry (though heavier in fashion than bridal).
Broad incumbents
- Blue Nile: Large online diamond and fine jewelry retailer (owned by Signet Jewelers) offering both mined and lab-grown diamonds. Comparable DTC e-commerce model but broader assortment and deeper marketing scale.
- James Allen: Major online diamond retailer (Signet Jewelers) with strong bridal focus. Comparable online-first bridal positioning with significantly larger scale and broader lab-grown assortment.
- Kay Jewelers: Largest specialty jewelry chain in the US (Signet Jewelers), with broad bridal assortment including lab-grown lines. Comparable bridal/engagement focus with physical retail scale Diamond Nexus lacks.
- Pandora: Global jewelry brand with strong lab-created stone and branded silver/gold assortment. Broader fashion/keepsake jewelry focus, but comparable in DTC marketing, affordability positioning, and e-commerce scale.
Emerging players
- Grown Brilliance: Lab-grown diamond jewelry brand focused on engagement rings, operating DTC online. Emerging peer in lab-grown bridal with overlapping value proposition and price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Diamond Nexus social profiles
Digital presenceDiamond Nexus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diamond Nexus leadership team
Management profileNumber of profiles
Diamond Nexus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diamond Nexus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diamond Nexus
What does Diamond Nexus do?
Diamond Nexus is a direct-to-consumer online jewelry retailer that designs, manufactures, and sells bridal and fine jewelry — including engagement rings, wedding bands, and fashion pieces such as earrings, necklaces, bracelets, and rings — using its proprietary DiamondNexus™ Alternative stone, moissanite, and lab-grown diamonds. The company handcrafts each piece in Wisconsin and sells exclusively through its own e-commerce website, with custom design services, a pre-owned collection, and financing via Affirm.
Is Diamond Nexus a public or private company?
Diamond Nexus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diamond Nexus founded?
Diamond Nexus was founded in 2005. It employs 11 to 50 people.
Where is Diamond Nexus based?
Diamond Nexus is headquartered in Franklin, United States, in the North America region.
How does Diamond Nexus make money?
Three revenue lines are on record. E-commerce Retail - Fine Jewelry is the primary driver. The others are custom Jewelry Design Services and financing and Payment Plans.
Who are Diamond Nexus's main competitors?
Direct peers on record are Brilliant Earth, Vrai, Clean Origin, Charles & Colvard and Mejuri. Broad incumbents are Blue Nile, James Allen, Kay Jewelers and Pandora. Grown Brilliance is listed as an emerging player.
Does Diamond Nexus have an API?
No public API is recorded for Diamond Nexus.
What industry is Diamond Nexus in?
Diamond Nexus's product category is Online Fine Jewelry Retail (Diamond Alternative & Lab-Grown). Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKACAF, Lab-Grown Diamond Bridal Jewelry. Its NAICS code is 458310 and its SIC code is 5944.