What Top Lead does

Top Lead is a Kyiv-based visual communications agency founded in 2014 that specializes in transforming complex data and sector research into engaging visual narratives for enterprise and government clients. The company's core offerings span annual report design, data visualization, static and interactive infographics, video graphics, white papers, presentation and brochure design, web design, and end-to-end content strategy — organized around four strategic pillars: Brand Awareness, Customer Education, Troubleshooting, and Lead Generation. Its project-based revenue model delivers custom visual content solutions on a quote-driven basis to clients across banking and finance, agribusiness, energy and infrastructure, IT and technology, consulting, healthcare, heavy industry, government, media, and retail. The firm has built a diversified enterprise client roster that includes Syngenta, Kernel, Oschadbank, Raiffeisen Bank Aval, UKRSIBBANK BNP Paribas Group, Credit Agricole Ukraine, PUMB, EY, Baker Tilly, Civitta, DTEK, Naftogaz, Metinvest, Interpipe, Luxoft, Nova Poshta, AEQUO, Vodafone Ukraine, Forbes Ukraine, OKKO, and Coca-Cola, alongside Ukrainian government ministries.

The firm operates a sales-led go-to-market via direct enterprise engagement and has cultivated a portfolio of named original-research infographic reports — Fintech Guide 2018, Agribusiness of Ukraine, Do IT Like Ukraine, Rebuild UA, Green Recovery of Ukraine, War Environmental Impact, AI Focus, and Veteran Business 2026 — that function both as deliverables and as marketing assets. Its sub-brands include UA War Infographics (a Telegram channel launched on day 5 of the full-scale invasion that operates as the first 100% infographic-based media outlet in Ukraine) and AI Focus (an annual AI adoption research franchise). The agency has earned sustained international recognition, including finalist status at the Content Marketing Awards in 2015, 2016, 2018, 2019, 2022, and 2023 (double finalist in 2023), the Information Is Beautiful Awards, and AgencySpotter's Top Content Marketing Agencies 2021. Leadership comprises CEO Stanislav Shum and Deputy CEO Marina Budnik; ownership is concentrated among the founding team with no disclosed external investment, M&A activity, or public listing.

Name

Top Lead

Legal name

Top Lead

Website

https://toplead.com.ua

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Top Lead is a Kyiv-based visual communications agency founded in 2014 that produces data visualizations, infographics, annual reports, and original sector research for enterprise and government clients across banking, energy, agribusiness, IT, and government verticals in Ukraine.

Ownership category

akta.pro rank

Product category

Visual Content and Infographic Design Services

NAICS

Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Qualification & Inside Sales Support Services (BPAFAKAK)

akta.pro secondary industry

Corporate Reputation & Thought Leadership (MPAAAOAF)

Keywords

• Data visualization services
• Infographic design
• Annual report design
• Visual content solutions
• Content strategy consulting

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based consulting services: Top Lead generates revenue through project-based engagements, producing visual content solutions including reports, infographics, research publications, and data visualization for enterprise clients. Revenue is derived from one-time project fees rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Top Lead is a visual content agency that produces infographics, data visualizations, annual reports, research publications, video graphics, white papers, presentations, brochures, websites, and content strategy for enterprise, government, and NGO clients. Its work is organized around four solution pillars: Brand Awareness, Customer Education, Troubleshooting, and Lead Generation, delivered as project-based engagements to clients across banking, agribusiness, energy, IT, consulting, legal, and public sectors primarily in Ukraine.

Product overview

Top Lead is a visual content solutions agency offering a comprehensive portfolio of design and content production services. The core offering includes annual report design, data visualization, infographics, interactive infographics, video graphics, white papers, presentation design, brochure design, web design and development, product description content, and content strategy and execution. The company organizes its solutions around four strategic pillars: Brand Awareness, Customer Education, Troubleshooting, and Lead Generation. Its specialized branded products include the UA War Infographics Telegram channel, the Do IT Like Ukraine research report, Rebuild UA reconstruction reports, Fintech Guide 2018, Veteran Business 2026 guide, Agribusiness of Ukraine series, and Green Recovery of Ukraine reports. These are delivered across industries including Banking & Finance, Legal & Consulting, Insurance, Industry, Agribusiness & Food, IT & Telecom, Healthcare, Energy, Infrastructure, Trade, Media, Marketing & PR, and Government/NGO sectors. The company also conducts and publishes original research on AI usage in Ukrainian businesses (AI Focus surveys) as part of its thought leadership content.

Differentiator

Problem solved

Functional benefit

Brands

• UA War Infographics: First Ukrainian media platform operating 100% in infographics, launched on the 5th day of the full-scale war to explain Ukraine during the conflict. Content is published by traditional media, government bodies, military, and opinion leaders.
• AI Focus

Products and services

• Annual Report Design Visual annual report design and production that transforms complex financial and operational data into engaging visual narratives for enterprise and institutional clients including Baker Tilly Ukraine, PUMB, INGO Ukraine, and Pivdenny Bank.
• Data Visualization and Infographic Reports Visual representation of complex data sets including infographics, interactive infographics, and infographic reports spanning energy, agriculture, finance, and digital transformation topics, designed to make sector data accessible to broad audiences.
• Infographic Design Standalone infographic design covering diverse topics such as tax visualization, pharmaceutical industry explanations, legislative breakdowns, and seed industry economics for enterprise, government, and education-sector clients.
• Videography and Video Graphics Video planning and production services, including video graphics (videographika) and motion content for clients such as Sayenko Kharenko law firm.
• White Paper Production Research-based white paper creation combining deep analysis with visual storytelling to explain complex topics for business audiences.
• Presentation Design Professional presentation design services for investor communications, company presentations, and sales materials.
• Brochure Design Brochure design and production, including advocacy brochures for legislative topics such as the localization bill.
• Content Strategy and Execution End-to-end content strategy development and production, including audience research, content planning, and multi-format content creation for clients seeking sustained visual content programs.
• Web Design and Development Website design and development services to complement visual content solutions and host interactive infographics and publications.
• Product Description Content Product description content creation services to support sales and marketing communications for client products.

Quantifiable outcome

• Agribusiness 2021 report achieved 2,280 downloads
• +3 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, flagship and minor.

• IT Ukraine AssociationcoreGTM or Marketing PartnerPartnership for 'Do IT like Ukraine' research project focused on IT sector analysis. The project contributed to policy changes including specialist reservations and currency regulation adjustments.
• AEQUOcoreGTM or Marketing PartnerPartnership for Fintech Guide 2018 publication and ongoing visual content collaboration. AEQUO is a leading law firm in Ukraine.
• Forbes UkrainecoreGTM or Marketing PartnerPartnership for AI Focus 2026 research project, combining Top Lead's visual content expertise with Forbes Ukraine's media reach.
• Ministry of Digital Transformation of UkraineflagshipGTM or Marketing PartnerPartnership for AI research initiatives, supporting digital transformation communication in Ukraine.
• Мінветеранів (Ministry of Veterans Affairs)coreGTM or Marketing PartnerSupporting partner for Veteran Business guide, producing visual content for veteran entrepreneurship support.
• Ukrainian Veteran FundcoreGTM or Marketing PartnerSupporting partner for Veteran Business guide, contributing to veteran entrepreneurship resources.
• UKRSIBBANK BNP Paribas GroupminorGTM or Marketing PartnerMecenas (sponsor) for Veteran Business guide publication, supporting veteran entrepreneurship communication.
• Ощадбанк (Oschadbank)minorGTM or Marketing PartnerPartner and mecenas for Veteran Business guide, supporting visual content production for veteran support.
• Baker Tilly UkraineminorGTM or Marketing PartnerPartner for agribusiness visual content projects and consulting sector collaboration.
• Credit Agricole UkraineminorGTM or Marketing PartnerPartner for agribusiness and banking sector visual content projects.
• DTEKminorGTM or Marketing PartnerPartner for energy sector visual content and infographic projects.
• Райффайзен Банк Аваль (Raiffeisen Bank Aval)minorGTM or Marketing PartnerPartner for banking sector visual content and digital transformation initiatives.
• Latifundist.comminorGTM or Marketing PartnerAgribusiness media partner for agricultural reports and sector publications.
• Business ViewsminorGTM or Marketing PartnerMedia partner for business sector visual content and publications.
• Лімагрейн-Україна (Limagrain-Ukraine)minorGTM or Marketing PartnerPartner for agricultural sector visual content and seed industry publications.
• ФОКУС (Focus)minorGTM or Marketing PartnerMedia partner for Veteran Business 2026 guide publication.
• AggeekminorGTM or Marketing PartnerMedia partner for agricultural tech content and Veteran Business guide.
• UA War InfographicscoreGTM or Marketing PartnerMedia partner and initiative - first 100% infographic-based media outlet in Ukraine, launched during full-scale invasion.
• veteran.com.uaminorGTM or Marketing PartnerMedia partner for veteran-related content and publications.
• АгрокебетиminorGTM or Marketing PartnerCommunication partner for agricultural sector content.
• Глобальний договір ООН в Україні (UN Global Compact Ukraine)minorGTM or Marketing PartnerCommunication partner for sustainability and ESG-related visual content.
• Happy MondayminorGTM or Marketing PartnerCommunication partner for workplace and HR-related visual content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NeoMam Studios: UK-based content marketing agency specializing in infographics, data visualization, and linkable content for enterprise brands. Closely comparable boutique agency model with project-based visual content delivery.
• Killer Infographics: US-based infographic design agency producing custom visual content for enterprise clients. Same service offering (infographics, motion graphics, data viz) and similar enterprise customer profile.
• Column Five: Data visualization and content marketing agency producing branded reports, infographics, and visual content for major brands. Closely aligned business model and service portfolio.
• Visual.ly: Data visualization and infographic content platform/agency producing visual storytelling assets for enterprises. Operates in the same content format category with similar customer segments.
• Bureau Oberhaeuser: German infographic and data visualization design studio. Boutique agency model focused on information graphics and report design for European enterprise and institutional clients.
• Triptych: Infographic and data visualization design studio serving enterprise clients with custom visual content. Comparable boutique delivery model with emphasis on report-style infographic work.

Broad incumbents

• Contently: Content marketing platform combining proprietary technology with content production services. Broader portfolio but overlapping content services for enterprise marketing teams.
• Visme: Visual content creation platform with infographic, presentation, and data visualization capabilities serving enterprise and SMB customers. Competes in the visual content creation market Top Lead addresses.
• Canva: Global design platform with rapidly growing enterprise visual content services including infographics, presentations, and reports. Represents the broad-incumbent tool layer that competes with boutique agencies like Top Lead.
• Siegel+Gale: Global branding and strategic communications consultancy with visual content and simplification capabilities. Larger player serving many of the same enterprise client categories (banking, energy, government).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3084630

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Lead