What Killer Infographics does

Killer Infographics is a Seattle-based visual communication agency founded in 2010, structured as a private for-profit company with 11-50 employees. The firm is led by Founder and CEO Amy Balliett and operates from killerinfographics.com. As a visual communication agency, its stated core function centers on data visualization and infographic design for enterprise clients.

The aggregated data pipeline returns substantial detail on a connected entity operating as Material+ (legal entity: Material Holdings, LLC), a consumer insights consulting and strategic marketing agency. Material+ is organized around three service pillars: Growth Strategy (customer and consumer insights, market strategy, data/analytics/AI, brand measurement), Market Activation (brand strategy, brand transformation and design, marketing and channel strategy, content and creative, loyalty), and Products + Platforms (product and experience design, industrial design, product and platform engineering, omnichannel experience). The firm also offers M+ Brand Fidelity, a proprietary brand intelligence platform. Underlying technology combines a consumer intelligence and behavioral science platform with data analytics and AI capabilities, supported by Consumer Pulse for ongoing consumer sentiment tracking.

Material+ generates revenue through project-based professional consulting engagements with enterprise clients under quote-based pricing determined by engagement scope. The go-to-market motion is sales-led direct enterprise consulting rather than self-service or product-led distribution. Named enterprise clients include Microsoft, lululemon, USTA, WHOOP, Save the Children, and Tampa Bay Lightning, spanning technology, athletic apparel, sports, fitness technology, and nonprofit verticals. The firm operates regional offices in Sydney (AU Region) and Singapore (SEA Region) alongside global delivery, and reports scale metrics of 3,000+ customer outcomes and 5,000+ user engagement touchpoints. The firmographic profile of Killer Infographics as a Seattle-based 11-50 employee visual communication agency and the Material+ enterprise consulting footprint present a material scale inconsistency that the available data does not resolve.

Name

Killer Infographics

Legal name

Material Holdings, LLC

Website

https://killerinfographics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Killer Infographics is a Seattle-based visual communication agency founded in 2010, led by founder and CEO Amy Balliett. It is linked to the Material+ consumer insights consulting and strategic marketing platform serving enterprise brands globally.

Ownership category

akta.pro rank

Product category

Visual Communication Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Visual communication services
• Infographic design
• Data visualization
• Graphic design agency
• Content design services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Strategy Services: Professional services including consumer insights consulting, market strategy, brand transformation, and growth strategy engagements. Revenue generated through project-based consulting engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Killer Infographics is a Seattle-based visual communication agency that designs and produces visual content, including infographics and data visualizations, for business clients. The firm was founded in 2010 and operates with 11–50 employees, delivering creative visual communication services on a project basis to organizations that need to convey complex information through graphic formats.

Product overview

Material+ operates as a consulting firm with three integrated service pillars: Growth Strategy (Consumer + Consumer Insights, Market Strategy, Data Analytics + AI, Brand Measurement), Market Activation (Brand Strategy, Brand Transformation + Design, Marketing + Channel Strategy, Content + Creative, Loyalty), and Products + Platforms (Product + Experience Design, Industrial Design, Product + Platform Engineering, Omnichannel Experience). The company also offers M+ Brand Fidelity as a proprietary brand intelligence platform. The firm connects consumer intelligence with customer demand generation to build lasting, profitable relationships for leading brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Communication Services

Quantifiable outcome

• Building brands with deep customer connections that perform in the moment and over time
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ceros: Visual content creation platform used by brands and agencies to produce interactive, design-led content experiences — serving similar enterprise content production use cases.
• Column Five Media: Long-established infographic and visual content agency specializing in branded visual content for enterprise marketing teams — directly comparable in service offering, client type, and visual-content specialization.
• Contently: Content marketing platform and services provider pairing enterprise clients with creative talent — comparable offering around brand storytelling and content production workflows.
• Brafton: Content marketing agency providing copywriting, design, video, and visual content services to mid-market and enterprise clients — overlapping service mix with visual content production.
• Skyword: Content marketing platform providing strategy, creation, and distribution services to enterprise brands — directly overlapping in content creation services including visual assets.
• Visually: Visual content creation agency and marketplace focused on infographics, data visualization, and branded visual storytelling — directly comparable specialty in infographic and visual content production.
• NewsCred (Coveros): Enterprise content marketing services and platform for brand storytelling — comparable scope in content strategy, creation, and visual production for large brand clients.
• ion (formerly ion interactive): Interactive content platform enabling enterprise marketing teams to build personalized, design-rich content experiences — comparable in serving enterprise creative-content use cases.

Broad incumbents

• Wpromote: Full-service digital marketing agency offering content, creative, paid media, and SEO services — overlapping content/visual creation capabilities but from a broader generalist position.

Emerging players

• MarketingProfs: Marketing training and content services company providing content marketing education and B2B marketing resources — adjacent thematically to content marketing services offered by visual communication agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/killer-infographics
• Instagraminstagram.com/materialgrowth
• Xx.com/topinfographics
• Facebookfacebook.com/KillerInfographics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Killer Infographics