Sunshine Provisions
Sunshine Provisions is a Deerfield Beach-based wholesale distributor of premium proteins (USDA Prime/Choice Angus, Wagyu, grass-fed beef, heritage pork, poultry, seafood) founded in 2015, serving South Florida fine dining restaurants and hotels via B2B and retail consumers via DTC e-commerce with next-day delivery from Tallahassee to Key West.
- Company typePrivate
- Founded2015
- HeadquartersDeerfield Beach, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sunshine Provisions does
Sunshine Provisions is a South Florida-based premium protein distributor founded in 2015 and headquartered in Deerfield Beach, operating from an in-house USDA-inspected facility. The company serves two customer bases: enterprise foodservice accounts (fine dining restaurants and hotels across South Florida) and direct-to-consumer retail buyers reached through an e-commerce storefront and next-day home delivery. Core offerings span USDA Prime and Choice Angus, grass-fed beef, Wagyu, heritage pork, all-natural poultry, sustainable seafood, artisan sausages, and salami/charcuterie from partner Salumi Chicago, sold under the White Gold Label sub-brand for premium tiers.
Operational capabilities center on in-house processing rather than proprietary software. Differentiators include multiple proprietary burger blends (CBS Blend, Grass Fed Blend, Wagyu Blend, and the Charm City Burger Company blend), the only Himalayan salt dry age room in South Florida for premium dry-aged porterhouse, ribeye, and tomahawk cuts, and a Chef Custom Cut Program that lets restaurants specify cuts to match menu needs. The facility operates under USDA guidelines with daily inspection, and inventory is purchased fresh on a weekly cycle.
The business model combines wholesale distribution with a recurring DTC layer. Retail revenue comes from à la carte products priced $6.99 to $150, curated packages from $75 to $380, and the Fridgestock monthly subscription at $250 per month (or $240/month on a 12-month commitment). Distribution is regionally concentrated: free next-day shipping across the Tallahassee-to-Key West corridor for orders of $199 or more, plus same-day delivery to eight named South Florida service areas. The company appears founder-led with no disclosed external investment, and markets primarily through its e-commerce site, email newsletter, and standard social media channels.
Sunshine Provisions firmographics
Firmographics- Name
- Sunshine Provisions
- Legal name
- Sunshine Provisions
- Website
- https://sunshineprovisions.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunshine Provisions is a Deerfield Beach-based wholesale distributor of premium proteins (USDA Prime/Choice Angus, Wagyu, grass-fed beef, heritage pork, poultry, seafood) founded in 2015, serving South Florida fine dining restaurants and hotels via B2B and retail consumers via DTC e-commerce with next-day delivery from Tallahassee to Key West.
- Ownership category
- akta.pro rank
Sunshine Provisions industry classification
Industry- Product category
- Premium Meat Distribution
- NAICS
- Other Specialty Food Retailers (44529)
- SIC
- Wholesale-Groceries, General Line (5141), Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)
- akta.pro secondary industry
- Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components) (AFANAFAG)
Keywords
Where Sunshine Provisions is headquartered
LocationHeadquarters
- HQ city
- Deerfield Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sunshine Provisions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale/B2B Protein Sales: Original business model supplying premium proteins to fine dining restaurants and hotels in South Florida. Protein offerings include USDA Prime/Choice Angus, Wagyu, grass-fed beef, heritage pork, poultry, and seafood.
- Direct-to-Consumer Retail: Home delivery of premium proteins to retail consumers. Offers individual products, curated packages ($75-$380), and monthly subscription boxes (Fridgestock at $250/month).
- Subscription Boxes: Fridgestock monthly subscription delivering curated protein selections monthly, with 12-month subscription option saving $10 per month. Also offers single-purchase Fridgestock boxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fridgestock Monthly Subscription - $250/month or $240/month for 12-month commitment |
| One time/ perpetual license | Pay-as-you-go | Curated Packages - $75 to $380 |
| Unit Pricing | Pay-as-you-go | Hand-Selected Packages starting at $75 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sunshine Provisions product offering
Product offeringCore offering
Sunshine Provisions is a wholesale and direct-to-consumer distributor of premium protein products, sourcing USDA Prime and Choice Angus beef, Wagyu, grass-fed beef, heritage pork, poultry, and seafood. Originally built as a B2B supplier to fine dining restaurants and hotels in South Florida, the company now also offers home delivery of curated packages and a monthly subscription box (Fridgestock). Operations include in-house grinding of proprietary burger blends, a Himalayan salt dry age room, and custom cut specifications for chefs, all processed in an in-house USDA-inspected facility.
Product overview
Sunshine Provisions is a premium grocery delivery service offering a comprehensive portfolio of high-quality protein products. The core offering centers on premium beef (Angus, Wagyu, Dry Aged under the White Gold Label), complemented by grass fed beef (Sunshine State), heritage pork, all natural poultry, and sustainable seafood. The product line includes specialty categories like Burgers & Grinds (Burger Lab) with award-winning proprietary blends, artisan sausages and hot dogs, and salami/charcuterie from Salumi Chicago. The company operates a subscription model through Fridgestock Monthly Subscription ($250/month) and offers curated packages at various price points. All products are available via next-day home delivery throughout South Florida.
Differentiator
Problem solved
Functional benefit
Brands
- White Gold Label: Premium proprietary beef and protein product line featuring Prime and Choice Angus cuts, dry-aged steaks, and specialty beef products
Products and services
- Fridgestock Monthly Subscription Monthly subscription delivering a curated selection of premium proteins including 8 steaks/chops (beef, veal, pork), 4lbs burger patties, 6pc salmon or mahi mahi, 2lb chicken breast, 2lb chicken thighs, 2.5lb sausage, and 2lb applewood smoked bacon to retail consumers.
- Curated Packages
Quantifiable outcome
- Delivers $240 value of proteins for $200 through Fridgestock subscription
Companies that use Sunshine Provisions
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Sunshine Provisions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunshine Provisions partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sunshine Provisions competitors and assessment
Company assessmentDirect peers
- Pat LaFrieda Meat Purveyors: Iconic NYC premium meat purveyor famous for proprietary custom-blended burger patties supplied to top restaurants and direct to consumers. Highly comparable on proprietary blends, B2B-to-fine-dining model, and DTC reach.
- ButcherBox: Leading subscription-based DTC premium meat delivery service offering grass-fed beef, organic chicken, and heritage pork to consumers nationwide. Directly comparable Fridgestock subscription model and DTC premium protein positioning.
- Crowd Cow: DTC online meat marketplace offering curated boxes and individual cuts with emphasis on sourcing transparency and farm-direct relationships. Comparable subscription model and premium protein DTC positioning.
- DeBragga & Spitler: Premium meat purveyor serving NYC's top restaurants and hotels with dry-aged beef, Wagyu, and custom cuts. Directly comparable B2B fine dining focus, premium protein catalog, and custom cut capabilities.
- Lobel's: Multi-generational premium butcher serving fine dining establishments and shipping mail-order steaks and cuts to consumers. Comparable premium positioning, mail-order DTC channel, and curated packages.
- Allen Brothers: Chicago-based premier steakhouse beef purveyor (now part of Stock Yards) supplying top restaurants nationwide with USDA Prime, dry-aged, and Wagyu cuts. Comparable premium B2B foodservice focus and curated DTC packages.
- D'Artagnan: Specialty meat purveyor offering heritage breeds, organic poultry, charcuterie, and game to chefs and consumers. Comparable premium protein catalog, charcuterie line, and hybrid B2B plus DTC model.
- Snake River Farms: American Wagyu and dry-aged beef producer shipping premium steaks and curated boxes direct to consumers and chefs. Directly comparable Wagyu/dry-aged product line and DTC premium positioning.
Broad incumbents
- Sysco: Largest U.S. broadline foodservice distributor serving restaurants nationwide with a much broader catalog and dedicated sales force. Competes with Sunshine Provisions on restaurant supply with greater scale and assortment.
- US Foods: Major U.S. broadline foodservice distributor offering premium protein lines including Stock Yards and specialty programs. Represents the broadline competitor that Sunshine Provisions' curated B2B model must differentiate against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sunshine Provisions social profiles
Digital presenceSunshine Provisions compliance and trust
Trust signalCompliance1 record
Sunshine Provisions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunshine Provisions leadership team
Management profileNumber of profiles
Sunshine Provisions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunshine Provisions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunshine Provisions
What does Sunshine Provisions do?
Sunshine Provisions is a wholesale and direct-to-consumer distributor of premium protein products, sourcing USDA Prime and Choice Angus beef, Wagyu, grass-fed beef, heritage pork, poultry, and seafood. Originally built as a B2B supplier to fine dining restaurants and hotels in South Florida, the company now also offers home delivery of curated packages and a monthly subscription box (Fridgestock). Operations include in-house grinding of proprietary burger blends, a Himalayan salt dry age room, and custom cut specifications for chefs, all processed in an in-house USDA-inspected facility.
Is Sunshine Provisions a public or private company?
Sunshine Provisions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunshine Provisions founded?
Sunshine Provisions was founded in 2015. It employs 11 to 50 people.
Where is Sunshine Provisions based?
Sunshine Provisions is headquartered in Deerfield Beach, United States, in the North America region.
How does Sunshine Provisions make money?
Three revenue lines are on record. Wholesale/B2B Protein Sales are the primary driver. The others are direct-to-Consumer Retail and subscription Boxes.
Who are Sunshine Provisions's main competitors?
Direct peers on record are Pat LaFrieda Meat Purveyors, ButcherBox, Crowd Cow, DeBragga & Spitler, Lobel's, Allen Brothers, D'Artagnan and Snake River Farms. Broad incumbents are Sysco and US Foods.
Does Sunshine Provisions have an API?
No public API is recorded for Sunshine Provisions.
What industry is Sunshine Provisions in?
Sunshine Provisions's product category is Premium Meat Distribution. Its primary akta.pro industry code is CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged), with a secondary code of AFANAFAG, Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components). Its NAICS code is 44529 and its SIC code is 5141.