Morey Courts Recreation Center

What Morey Courts Recreation Center does

Morey Courts Recreation Center is a non-profit, multi-sport recreation complex headquartered at 5175 E. Remus Rd, Mount Pleasant, Michigan, operating under the Cultural Recreation Center (CRC) and, since 2024, as part of the unified Isabella Community Sportsplex (a 501c4 organization). Founded and opened to the public on October 10, 2008, without the use of public funds, the facility was subsequently joined by Martin Ice Arena and the Morey Gymnastics Center (established in 2023) before all three merged under a single governance structure in 2024. The core technical asset is a physical campus featuring eight full-sized indoor basketball/volleyball courts (including two NCAA regulation length), two multi-purpose tennis and pickleball courts, a walking/jogging track, three racquetball/wallyball courts, an aerobic group exercise room, a state-of-the-art fitness center outfitted with Cybex weight machines and commercial-grade cardio equipment, two conference rooms, and a full-service deli. Operations run extended hours (5 AM-10 PM weekdays, 8 AM-8 PM weekends).

The organization generates revenue through a diversified stack: tiered subscription memberships ($37-$95/month or $404-$1,023/year across student/senior, adult individual, family, corporate, and public-service tiers), pay-as-you-go day passes ($8-$25) and walking passes, over 30 weekly group exercise classes (free for members, $10/class non-members), personal training and nutrition coaching with certified professionals, youth sports camps, birthday party packages ($350-$375), event and conference room rentals, basketball league registration, and insurance-based wellness program reimbursements via SilverSneakers, Silver&Fit, and Peerfit Move. Distribution combines direct facility sales, self-service online registration through the SportsEngine platform, corporate wellness partnerships with regional employers (McLaren Central Michigan, Isabella Bank, United Apartments, Bandit Industries, Central Michigan Orthopedics), and sports tourism promotion via the Mt. Pleasant Area Convention & Visitors Bureau.

The customer base spans general community individuals and families, corporate employees, public service workers (military, healthcare, teachers, firefighters), Medicare Advantage seniors, and youth and school groups in Isabella County and the broader Mid Michigan region. The facility reports over $10,000 in annual charitable donations of goods and services to local nonprofits and is governed as a non-profit corporation with no disclosed venture capital or private equity funding.

Name

Morey Courts Recreation Center

Legal name

Cultural Recreation Center

Website

https://moreycourts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Morey Courts Recreation Center is a non-profit multi-sport recreation complex in Mount Pleasant, Michigan, operating basketball courts, fitness center, group classes, personal training, gymnastics, and ice arena facilities under the Isabella Community Sportsplex, serving regional individuals, families, corporate groups, and seniors across Mid Michigan.

Ownership category

akta.pro rank

Product category

Recreation and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Recreation center services
• Fitness memberships
• Sports facility rentals
• Personal training programs
• Group exercise classes

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Recurring monthly and annual membership fees providing access to fitness center, walking track, group exercise classes, and multi-purpose courts. No commitment memberships with no activation or cancellation fees.
2. Day Passes and Drop-In Access: One-time fees for facility access including walking/jogging track, open courts, and fitness center. Also includes punch cards for day passes and walking passes.
3. Personal Training & Nutrition Coaching: One-on-one training sessions with exercise science professionals. 30-minute and 60-minute sessions available with volume discounts up to 25% for 16+ sessions. Nutrition coaching offered through certified nutritionists.
4. Group Exercise Classes: Over 30 group exercise classes offered Monday through Saturday. Free for members, $10 per class for non-members (students/seniors $8). Punch cards available for 6 or 12 classes.
5. Event Rentals and Facilities: Birthday party packages ($350-$375), corporate events, meeting room rentals, school field trips, and court/space rentals for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Morey Courts Recreation Center is a multi-sport indoor recreation facility offering fitness center access, indoor basketball and volleyball courts, tennis and pickleball courts, racquetball/wallyball courts, a walking/jogging track, and over 30 weekly group exercise classes. The center sells memberships, day passes, personal training, nutrition coaching, youth sports leagues, birthday party packages, and event rentals, and operates as part of the Isabella Community Sportsplex alongside Martin Ice Arena and Morey Gymnastics Center.

Product overview

Morey Courts Recreation Center operates as a comprehensive multi-facility recreation complex under the Isabella Community Sportsplex (501c4 organization), comprising the main Morey Courts Recreation Center with basketball/volleyball courts, tennis and pickleball facilities, a fitness center, and group exercise offerings; the Martin Ice Arena for skating activities; and the Morey Gymnastics Center for gymnastics programming. The organization provides membership-based access to facilities and programming including fitness services, personal training, sports leagues, group exercise classes, and community events. Additional services include conference room rentals, birthday party packages, corporate team building, and insurance wellness program partnerships (SilverSneakers, Silver&Fit, Peerfit Move).

Differentiator

Problem solved

Functional benefit

Brands

• Martin Ice Arena: Ice skating and hockey arena facility operated as part of the Isabella Community Sportsplex.
• Morey Gymnastics Center

Quantifiable outcome

• Over $10,000 in annual charitable donations to local organizations

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered power partner, core and minor.

• McLaren Central Michiganpower partnerGTM or Marketing PartnerPower Partner sponsor providing healthcare services. McLaren Central Michigan is a major healthcare provider in the region, offering exposure through Morey Courts sponsorship at the facility.
• The Morey Foundationpower partnerGTM or Marketing PartnerPower Partner sponsor and namesake foundation. The Morey Foundation supports community initiatives and recreational programs at the facility.
• United Apartmentspower partnerGTM or Marketing PartnerPower Partner sponsor providing housing options. Local apartment provider supporting community recreational facilities.
• Isabella Bankpower partnerGTM or Marketing PartnerPower Partner sponsor and regional financial institution. Isabella Bank provides banking services and community support.
• SilverSneakerscoreGTM or Marketing PartnerMedicare fitness benefit program providing eligible members with basic fitness memberships. SilverSneakers is a Healthways program offering no-cost or low-cost fitness memberships through participating health plans.
• Silver&FitcoreGTM or Marketing PartnerAmerican Specialty Health Fitness program helping older adults achieve better health through exercise. Morey Courts is a participating fitness facility providing no-cost or low-cost memberships to eligible members.
• Peerfit MovecoreGTM or Marketing PartnerWellness program for Medicare Advantage members providing flexible fitness options. Peerfit Move facilitates social connections and helps maintain healthy lifestyles for eligible members.
• Bandit Industries Inc.minorGTM or Marketing PartnerLocal sponsor providing industrial equipment and services.
• Central Michigan OrthopedicsminorGTM or Marketing PartnerLocal orthopedic healthcare provider sponsor.
• Mt. Pleasant Area Convention & Visitors BureauminorGTM or Marketing PartnerRegional tourism bureau sponsor. Provides discounted hotel rates for visitors to Morey Courts and promotes the facility as a destination for sports tourism.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: High-volume, low-cost membership fitness chain; comparable on subscription-based fitness access and drop-in utilization, though lacking the multi-sport indoor-court breadth Morey Courts operates.
• Life Time Fitness: Large multi-site operator offering premium memberships, group fitness, indoor courts, family programs, and ancillary wellness services across a national footprint—a scaled, for-profit analog of Morey Courts' comprehensive facility offering.
• Crunch Fitness: Multi-site chain with membership tiers, group fitness, personal training, and youth programs—comparable to Morey Courts on the consumer-facing fitness, group class, and add-on training model.
• LA Fitness: National chain offering memberships, group classes, basketball/racquetball courts, personal training, and family amenities—a broader-market comparable for Morey Courts' indoor-court, fitness, and group-exercise offering.
• Gold's Gym: Established fitness chain with memberships, group exercise, personal training, and youth programming—a broad incumbent comparison for Morey Courts' fitness center and personal training revenue streams.
• Anytime Fitness: 24/7 franchise fitness model with monthly memberships and personal training—comparable to Morey Courts on recurring membership economics, though narrower in indoor-court and group-programming scope.

Regional players

• Mt. Pleasant Parks & Recreation: Local municipal parks and recreation department serving the same Mount Pleasant market; the closest geographic peer and primary substitute for Morey Courts' community fitness and indoor-court programming.
• Mid-Michigan Community Recreation Centers (regional): Other municipal or non-profit recreation centers operating in the broader Michigan/Midwest region—a direct regional comparable for Morey Courts' community-recreation positioning, though each individual center operates in a different catchment.

Direct peers

• JCC (Jewish Community Center): JCCs operate non-profit community recreation complexes with membership-based fitness, swim/aquatics, group exercise, youth programming, and event rentals—the closest structural analog to Morey Courts' community-mission, multi-sport facility model.
• YMCA: The YMCA operates non-profit, community-based recreation centers offering memberships, fitness, group exercise, youth sports, and family programming—closely mirroring Morey Courts' non-profit, multi-sport, membership-based model in a single community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoreyCourtsRecCenter
• Xx.com/moreycourts
• LinkedInlinkedin.com/company/morey-courts-recreation-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morey Courts Recreation Center