Peerfit

What Peerfit does

Peerfit, operating as FitOn Health, is a Tampa-based digital corporate wellness platform founded in 2011 that serves employers, health plans, benefits brokers, and small businesses with a hybrid workplace wellbeing solution. The platform combines on-demand digital fitness and health content with access to what the company describes as the largest national network of in-person fitness experiences, anchored by partnerships with Planet Fitness, EOS Fitness, Anytime Fitness, and a broader base of local studios and big-box gyms. Functional modules span fitness experiences, mental health and mindfulness, nutrition support, rewards, condition management courses for diabetes, heart health, and musculoskeletal conditions, weight loss companion programming, and rehab offerings. Content is delivered across desktop, tablet, mobile, AppleTV, Chromecast, FireTV, and Roku with no equipment requirement for digital classes.

The underlying technology stack is a content delivery and member-engagement platform paired with a partner facility location-finder tool and a rewards engine. Distribution is multi-channel: direct enterprise sales to employers and health plans, a benefits broker channel for mid-market, and a self-serve digital app flow for individual member access. The business model is B2B subscription with custom enterprise pricing on annual billing cycles; the platform claims 20M+ members worldwide, 500K+ 5-star app store reviews, a 58% engagement rate (described as 6X higher retention than benchmarks), and a 98% member satisfaction rating. Forbes ranked FitOn Health the #1 Fitness App in 2024.

The company has raised approximately $48.6M in disclosed funding across multiple rounds since 2016, with the largest being an $18M round in March 2019 led by Virgo Investment Group and a subsequent $10M round in January 2020 led by Ark Applications and Virgo Investment Group. Key investors include Ark Applications, Virgo Investment Group, Engage, Causeway Media Partners, PAR, and Florida Funders. Headcount is 51-100 employees and the company remains private, operating without a disclosed parent company.

Name

Peerfit

Website

https://peerfit.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Peerfit, operating as FitOn Health, is a Tampa-based corporate wellness platform that serves employers, health plans, and benefits brokers with a hybrid wellbeing solution combining on-demand digital fitness content with access to a national network of partner gyms and studios.

Ownership category

akta.pro rank

Product category

Corporate Wellness Platform

NAICS

Home Health Care Services (62161)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Corporate wellness platform
• Digital fitness content
• Employee wellbeing benefits
• Fitness experience network
• Preventive care programs

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Corporate Wellbeing Subscription: B2B subscription model for employers and health plans providing employee fitness and wellness benefits as part of corporate wellbeing programs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Peerfit, operating as FitOn Health, delivers a corporate wellbeing platform that combines premium digital fitness and health content with access to a national network of in-person fitness experiences through partner gyms and studios. The platform serves employers, health plans, and brokers with customizable programs spanning fitness, nutrition, mental health, sleep, stress, and chronic condition management. Members access unlimited on-demand content across multiple devices (mobile, tablet, AppleTV, Chromecast, FireTV, Roku) and can redeem in-person experiences at partner facilities including EOS Fitness, Anytime Fitness, and Planet Fitness.

Product overview

FitOn Health is a comprehensive corporate wellbeing platform providing a hybrid workplace wellness solution combining digital fitness content with access to the largest national network of in-person fitness experiences. The core platform integrates multiple modules including the FitOn Health app for on-demand fitness classes, mental health programs, nutrition support, and chronic condition management courses. The platform serves employers, health plans, and brokers with customizable wellbeing programs designed to drive real behavior change and measurable health outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• FitOn Health Platform A comprehensive corporate wellbeing platform offering digital fitness and health content along with access to a national network of in-person fitness experiences. Serves employers, health plans, and brokers with programs across fitness, nutrition, mental health, sleep, stress, and care management.
• FitOn Mobile App A mobile application providing members unlimited access to premium digital fitness content on any screen including mobile, tablet, AppleTV, Chromecast, FireTV, and Roku. Features on-demand fitness classes, celebrity trainers, and guided courses for chronic condition management.

Quantifiable outcome

• 98% Satisfaction Rating
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• EOS FitnesscoreOthersPartner gym in the FitOn Health network providing in-person fitness experiences for members. Part of the largest national network of in-person experiences spanning local studios to big-box gyms.
• Anytime FitnesscoreOthersPartner gym in the FitOn Health network providing in-person fitness experiences for members. Part of the hybrid workplace wellbeing network.
• Planet FitnesscoreOthersPartner gym in the FitOn Health network providing in-person fitness experiences for members. Part of the hybrid workplace wellbeing network enabling members to access fitness wherever they are.
• Technology PartnerssupportingTechnology or IntegrationTech partnerships for platform integrations and interoperability. Listed under partner section on FitOn Health website for technology collaboration.
• Gyms & StudioscoreChannel Partner/ Reseller/ DistributorNetwork of fitness facilities including both local studios and big-box gyms. Part of the largest national network of in-person experiences for hybrid workplace wellbeing. Members can find and access these partner locations through the FitOn Health platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Personify Health (formerly Virgin Pulse): Personify Health is a leading corporate wellbeing platform combining digital programs, health coaching, and condition management for employers and health plans. It is the closest direct competitor to FitOn Health in the employer well-being space.
• Limeade: Limeade is an employee experience and corporate wellness platform focused on wellbeing, engagement, and inclusion for mid-market and enterprise customers. It competes directly with FitOn Health for employer well-being budgets.
• Wellable: Wellable is a corporate wellness platform that aggregates gym/fitness access, digital content, and wellbeing programs for employers — closely mirroring FitOn Health's hybrid in-person + digital model.
• Wellbeats: Wellbeats delivers on-demand digital fitness, nutrition, and wellbeing content to employer and health plan populations. It is a direct peer in the corporate digital fitness/wellness category.
• ClassPass: ClassPass pioneered the multi-studio/facility access model that underpins FitOn Health's in-person network. Its consumer-first hybrid fitness model is conceptually analogous, increasingly overlapping via employer partnerships.
• Castlight Health: Castlight Health is a health benefits navigation and wellbeing platform sold to employers and health plans. It targets the same buyer personas as FitOn Health and overlaps on engagement and condition management.
• Sonic Boom Wellness: Sonic Boom Wellness provides corporate wellness and employee engagement software to mid-market employers, including fitness, nutrition, and biometric tracking modules. It competes with FitOn Health in the same enterprise sales motion.

Emerging players

• Headspace: Headspace sells mental health and mindfulness benefits to employers and health plans. It competes with FitOn Health's mental health and well-being module, and is increasingly bundling broader wellbeing content.
• Calm: Calm is a direct-to-consumer and employer-channel mental wellness and meditation platform. Its B2B motion (Calm Business) overlaps with FitOn Health's mental health and well-being offerings for employer buyers.

Broad incumbents

• One Medical (Amazon): One Medical, owned by Amazon, combines primary care with employer wellness partnerships and benefits navigation. It is a broader incumbent whose employer benefits motion overlaps with FitOn Health's preventive care and condition management modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peerfit-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds11 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peerfit