United Apartments

What United Apartments does

United Apartments is a privately held, locally owned student housing operator headquartered at 4175 E. Bluegrass Rd., Mt. Pleasant, Michigan, serving students of Central Michigan University (CMU) and Mid Michigan Community College. Founded in 1963 (firmographics note lists 1967; primary company source confirms 1963), the company has grown to encompass more than 40 properties in a single submarket, ranging from 1-bedroom apartments to 7+ bedroom houses and townhouses, plus short-term rental units at Westpoint Village, Union Square, and Yorkshire Commons. The company describes itself as the largest student housing community in the Central Michigan area and positions around proximity to campus, bundled amenities (free internet via CMS Internet, shuttle service, optional furnished units, pet-friendly policies, financial aid payment acceptance), and a referral program offering $300 per successful referral.

The underlying technology stack is built on Rent Manager (TWA), the property management SaaS from ASP, Inc., which powers the public website (livewithunited.com), the online application and e-signing portal (unitedapts.twa.rentmanager.com), and the RM Resident mobile app (company code: unitedapts). CMS Internet provides bundled wired/wireless connectivity, FlippingBook hosts the digital housing guide, Pet Screening handles pet registration, Iride (ICTC) powers shuttle schedule integration, and ePremium Insurance handles renters insurance enrollment (including the eProtect default coverage). The portfolio is operated by 11-50 employees across multiple on-site leasing offices, with no disclosed AI/ML capabilities, no external funding rounds, and no M&A activity.

Revenue mechanics are recurring monthly rental subscriptions across the residential portfolio, supplemented by add-on streams: a $60/month minimum furnished-unit premium (or $45/person for 2+ occupants), $50/month pet fees per cat/dog, parking pass fees, a 3.65% credit card convenience fee, a $7.50 debit card fee, and a $30 per-person late fee after a 5-day grace period. Lease structures include both individual and joint leases, with semester-aligned academic terms and summer options for current tenants. Marketing and distribution are direct-to-consumer: the company website, phone/text outreach, walk-in leasing offices, and tenant referrals; there is no third-party channel or broker relationship of scale.

Name

United Apartments

Legal name

United Apartments

Website

https://livewithunited.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

United Apartments is a privately held student housing operator in Mt. Pleasant, Michigan, managing 40+ properties that serve Central Michigan University and Mid Michigan Community College students with apartments, houses, and short-term rentals.

Ownership category

akta.pro rank

Product category

Student Housing / Residential Property Rental

SIC

Operators Of Apartment Buildings (6513), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Off-Campus Shared Student Houses (Room-by-Room) (THAMAGAC)

akta.pro secondary industries

Student/Academic Serviced Residences (THAGAEAF), Co-Living / Hybrid Extended-Stay Residences (THAGAEAK), Guest, Visitor & Conference Housing Services (Summer/Break Housing) (EDAEAFAN)

Keywords

• Student housing rentals
• Apartment leasing services
• Residential property rental
• Student accommodation
• Multi-family property management

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Rental Income: United Apartments generates revenue through monthly rental payments from tenants across its portfolio of apartments, townhouses, and houses. Units range from 1 to 7+ bedrooms. Rent is due on the first of each month with a 5-day grace period and $30 late fee per person after day 6. They offer both individual and joint leases. The company also offers optional furnished units for an additional $60/month minimum or $45/person for 2+ occupants.
2. Short-Term Rental Income: United Apartments offers short-term rentals at select properties including Westpoint Village (2 bed), Union Square (1 bed), and Yorkshire Commons (2 bed and 3 bed units) for travelers or temporary housing needs.
3. Pet Fees: $50/month per pet for cats/dogs; $35/month per pet for caged animals under 4 pounds. $30 registration fee through pet screening. $1,000 non-negotiable fee for unregistered pets.
4. Parking Fees: One free parking sticker per tenant; additional or replacement parking passes may incur fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

United Apartments owns, leases, and manages over 40 residential properties in Mt. Pleasant, Michigan, providing apartments, townhouses, single-family houses, and short-term rentals primarily to students of Central Michigan University and Mid Michigan Community College. The company offers 1-7+ bedroom units with options for individual or joint leases, optional furnished units, pet-friendly accommodations, and bundled utilities including internet, water, sewer, trash, and shuttle service.

Product overview

United Apartments operates as the largest student housing provider in the Central Michigan area, serving students of Central Michigan University and Mid Michigan Community College. The portfolio encompasses over 40 properties across multiple product lines: traditional apartments (Jamestown, Washington Village, Hickory Lane, West Campus Village, Emerald Village, and others), single-family houses, and short-term rental options. The platform operates through Rent Manager TWA for property management, with tenants accessing services via the RM Resident App, including rent payments, maintenance requests, and communication. Add-on services include shuttle transportation, furniture rental, pet screening via Pet Screening, renters insurance through ePremium, and internet services via CMS Internet.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartments Multi-unit apartment complexes offering various floor plans and amenities (including Jamestown Apts, Washington Village, Hickory Lane, Emerald Village, and West Campus Village) with unit sizes from 1-7+ bedrooms for student tenants.
• Houses Single-family residential homes for student tenants, typically with private yards and off-street parking, including properties such as 1008 S. Washington St., 1010 S. Washington St., and 221 Clayton St.
• Short Term Rentals Flexible rental options at select properties including Westpoint Village, Union Square, and Yorkshire Commons for shorter lease terms, targeting visitors, parents, and individuals needing temporary housing.
• Furniture Options Optional apartment furnishing service with monthly rental fees including couch, chair, end tables, dresser and desk per bedroom, and kitchen table with chairs, billed at $60/month minimum or $45/person for 2+ occupants.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CMS InternetcoreTechnology or IntegrationCMS Internet provides wireless and ethernet internet services to United Apartments properties. Their service is included free in many units. CMS Internet contact: (989) 779-1800.
• Morey Courts (Gym Membership)minorGTM or Marketing PartnerUnited Apartments provides FREE Morey Courts Membership to tenants at select properties (e.g., 808 S. Washington, SouthPoint Village). Morey Courts is a fitness facility in the Mt. Pleasant area.
• Consumers EnergyminorOthersConsumers Energy provides electric service for all United Apartments units. Contact: (800) 477-5050.
• DTE EnergyminorOthersDTE Energy provides gas service to applicable United Apartments units. Tenants should check their lease as some units may not need gas service. Contact: (800) 477-4747.
• McGuirk Mini StorageminorGTM or Marketing PartnerMcGuirk Mini Storage is promoted on the United Apartments tenant services page as an additional resource for tenants needing off-site storage. Contact information provided on the website.
• Rent Manager (ASP, Inc.)coreTechnology or IntegrationUnited Apartments uses Rent Manager software for their property management, online leasing portal (unitedapts.twa.rentmanager.com), resident app (RM Resident), and website. The website footer credits 'Website created by Rent Manager'.
• ePremium InsurancecoreChannel Partner/ Reseller/ DistributorUnited Apartments requires renters insurance and partners with ePremium Insurance as their preferred provider. The company also offers an 'eProtect' program for tenants who do not obtain their own renters insurance. Third-party insurance enrollment and document upload available through the partnered platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Balfour Beatty Campus Solutions: Developer and operator of on- and off-campus student housing across US universities. Comparable because it builds and manages purpose-built student communities with bundled amenities near individual host schools.
• Campus Apartments: Third-party student housing operator and developer managing off-campus apartments near major US universities. Directly comparable to United Apartments' model of operating multi-property student housing portfolios adjacent to a single host university ecosystem.
• The Dinerstein Companies: Student housing developer and operator with purpose-built communities near major universities. Comparable business model of developing, owning, and managing off-campus student apartments with bundled services.
• Cardinal Group Management: Student and multifamily housing operator with communities near large university campuses. Comparable operating model of running multi-property student portfolios with bundled services and a digital leasing stack.
• The Scion Group: Student housing owner, operator, and developer focused on off-campus communities serving US universities. Comparable to United Apartments because both bundle amenities, lease by the bedroom, and target students at single university markets.
• GMH Communities: Student housing owner-operator specializing in on- and off-campus housing near universities. Closely comparable to United Apartments' strategy of clustering multiple properties around a single university catchment area.

Broad incumbents

• Asset Living: One of the largest third-party multifamily and student housing property managers in the US. Comparable third-party operating platform that competes with United Apartments for staff, technology, and institutional capital in the student-housing space.
• Greystar Real Estate Partners: World's largest multifamily and student housing operator, with significant student-housing exposure (including the former EdR portfolio). Comparable as the institutional, scaled operator against which a local player like United Apartments competes for tenants.
• American Campus Communities: Historically the largest publicly traded student housing REIT (acquired by Blackstone in 2022). Larger, institutionalized version of the same off-campus student apartment model United Apartments runs locally near CMU.
• MAA (Mid-America Apartment Communities): Large publicly traded multifamily REIT operating garden-style apartment communities across the US Southeast and Midwest. Comparable as a scaled, institutional apartment operator, though without United Apartments' student-housing specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LiveWithUnited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Apartments