ProPartners Healthcare

What ProPartners Healthcare does

ProPartners Healthcare, P.A. is a physician-owned Direct Primary Care (DPC) practice headquartered in Leawood/Overland Park, Kansas, founded in 2001 by Dr. Troy A. Burns. The firm transitioned to a membership-based DPC model in 2013 — the first such practice in the Kansas City area — and today operates two clinic locations (Overland Park, KS and North Kansas City, MO) with a clinical team of roughly four physicians (Burns MD, Lewis DO, Holbrook III MD, Andreasen DO) plus two family nurse practitioners (Llewellyn FNP, Schwartz DNP), a registered dietitian, and a fitness coach. The practice delivers family medicine, mental health counseling, hormone replacement therapy, testosterone replacement therapy, medical weight loss (including GLP-1 medications), nutrition counseling, fitness coaching, virtual visits, and a comprehensive executive Milestone Health Assessment. The technology stack is light: services are delivered through in-person visits, phone/text/email physician access, and a third-party Elation Passport patient portal for scheduling and messaging; there are no disclosed proprietary platforms, APIs, or AI systems.

The business model is a recurring subscription. Members pay age-tiered monthly individual fees (starting at $75/month for ages 18-29), a capped $220/month family membership covering all household members, or a $2,400/year Executive Membership with premium add-ons. Ancillary recurring revenue includes the Pro-Fit 60 fitness program ($597, 60-day) and Pro-Fit 360 ($897/year), with at-cost lab work and discounted diagnostic imaging serving as usage-based passthroughs. The go-to-market is direct-to-consumer: online enrollment, phone/text intake, free 15-minute meet-and-greet appointments, content marketing (blog, social, YouTube), Google AdSense remarketing, and patient testimonials — supplemented by employer group sales. ProPartners is privately held by its practicing physicians, with no external funding, parent company, or PE/VC involvement disclosed.

Name

ProPartners Healthcare

Legal name

ProPartners Healthcare, P.A.

Website

https://propartnershealthcare.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ProPartners Healthcare is a physician-owned Direct Primary Care practice in the Kansas City metro offering subscription-based primary care, mental health counseling, HRT, medical weight loss, and executive physicals to individuals, families, and employer groups.

Ownership category

akta.pro rank

Product category

Direct Primary Care (Healthcare Services)

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

Keywords

• Direct primary care
• Primary care membership
• DPC healthcare
• Family medicine practice
• Concierge primary care

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Membership Fees: Monthly subscription fees for individual members, structured on a sliding scale based on age. Covers unlimited primary care visits, 24/7 physician access, same/next-day appointments, and at-cost laboratory pricing.
2. Family Membership Fees: Monthly subscription fees for entire households, capped at $220/month per family. Covers all primary care services for all family members regardless of age or pre-existing conditions.
3. Employer Group Memberships: Monthly membership fees for employer-sponsored employee healthcare coverage, offering comprehensive primary care as an employee benefit.
4. Executive Membership: Annual pre-paid membership at $2,400 per year, includes all DPC services plus additional benefits such as waived enrollment fee, in-office procedures, discounts on imaging and lab tests, flu and tetanus shots, and unlimited dietician access.
5. Pro-Fit 60 Fitness Program: 60-day fitness and weight loss program at $597 paid in advance. Includes initial strategy session, eight weekly check-in metrics sessions, access to custom fitness app, and 24/7 text access to fitness coach. Pro-Fit 360 annual accountability program available for $897.
6. Milestone Health Assessment: Comprehensive executive physical examination and series of laboratory tests available as an add-on service at discounted fee.
7. Laboratory and Diagnostic Services: Blood tests and diagnostic imaging provided at-cost or significantly discounted rates as part of membership benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

ProPartners Healthcare provides primary care services to men, women, and children through a Direct Primary Care (DPC) membership model. Members pay flat monthly or annual fees for unlimited office visits, 24/7 physician access via phone, text, and email, same-day or next-day appointments, unhurried visits of up to 60 minutes, and at-cost laboratory and diagnostic services. The practice also delivers ancillary clinical services including mental health counseling, hormone replacement therapy, testosterone replacement therapy, medical weight loss with GLP-1 medications, registered dietitian services, fitness coaching programs (Pro-Fit 60 and Pro-Fit 360), and executive Milestone Health Assessments.

Product overview

ProPartners Healthcare operates a Direct Primary Care (DPC) membership model as its core offering, providing unlimited primary care visits, 24/7 physician access, and same-day/next-day appointments for a flat monthly fee. The practice serves individuals, families, and employers across two locations in the Kansas City metro area. Supplementary services include Mental Health Services (counseling, family therapy, couples therapy), Hormone Replacement Therapy, Testosterone Replacement Therapy, Medical Weight Loss with GLP-1 medications, Pro-Fit 60 and Pro-Fit 360 fitness programs, Nutrition Counseling via registered dietitian, Virtual Visits, and Milestone Health Assessments for executive physicals.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Primary Care Membership A membership-based primary care offering providing unlimited office visits, 24/7 physician access via phone/text/email, same-day or next-day appointments, and up to 60-minute unhurried visits for a flat monthly fee. Available to individuals, families, and employer groups in the Kansas City metro area.
• Executive Membership An annual prepaid DPC membership priced at $2,400 per year that includes all standard DPC services plus waived enrollment fee, in-office procedures, discounts on imaging and lab tests, flu and tetanus shots, and unlimited dietitian access. Targeted at high-level executives and demanding-schedule professionals.
• Employer Group Memberships Monthly DPC memberships sold to local employers as an employee health benefit, providing comprehensive primary care access for staff members and supporting workplace injury/workers' compensation care.
• Mental Health Counseling Services Counseling services for depression, anxiety, PTSD, OCD, personality disorders, as well as marriage/family counseling and couples therapy, delivered by licensed counselors at the Overland Park office.
• Hormone Replacement Therapy Evaluation and management of hormonal imbalances in men and women, including menopausal hormonal therapy (MHT) and bioidentical hormone replacement therapy.
• Testosterone Replacement Therapy Evaluation, hormone testing, and management of low testosterone in men, including testosterone replacement therapy.
• Medical Weight Loss Program Weight management services featuring GLP-1 medication prescriptions (semaglutide, liraglutide, tirzepatide), dietary guidance, and ongoing monitoring for DPC members.
• Pro-Fit 60 Fitness Program A 60-day fitness and weight loss program exclusively for ProPartners members at $597 paid in advance. Includes an initial 1-hour strategy session, eight weekly 30-minute check-in metrics sessions, access to a custom fitness app, and 24/7 text access to the fitness coach.
• Pro-Fit 360 Annual Accountability Program A 1-year ongoing accountability program at $897 per year for members who have completed Pro-Fit 60. Includes monthly check-in metrics sessions, Pro-Fit custom fitness app access, and fitness coach text availability.
• Nutrition Counseling Personalized nutrition counseling delivered by registered dietitian Mary Jo Mason, RDN, CDCES, covering weight management, chronic disease management, food allergies, and nutritional education.
• Virtual Visits Telehealth appointments conducted via phone or video chat, enabling remote consultations with same-day or next-day availability for DPC members.
• Milestone Health Assessment A comprehensive executive physical examination including physician evaluation, extensive laboratory testing (blood chemistry, urinalysis, cholesterol panels, hormone tests), omega-3 index, vision and hearing exams, pulmonary function tests, EKG, treadmill stress test, and NMR lipoprofile. Available at a discounted add-on fee.

Quantifiable outcome

• Same/next-day appointments (vs. 21-day average wait for traditional primary care)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Atlas MD: Wichita, Kansas-based Direct Primary Care practice founded by Dr. Josh Umbehr, a national DPC pioneer. Closely comparable to ProPartners in subscription-only primary care model, transparent flat-fee pricing, and regional Midwestern footprint.
• SignatureMD: Concierge medicine company that partners with primary care physicians to convert their practices to a membership model. Operationally similar to ProPartners' DPC approach, with the same core trade-offs around panel size and direct patient access.
• MDVIP: National concierge medicine network offering membership-based primary care with reduced panel sizes and enhanced access — comparable consumer model to ProPartners but typically priced higher and operating via affiliated rather than owned physicians.

Others

• Agilon Health: Partnership-based value-care platform enabling independent PCPs to take global risk for senior populations. Comparable in reimagining primary care economics away from fee-for-service but operating at much larger scale and through risk-bearing partnerships.
• Hint Health: DPC infrastructure platform providing membership billing, EHR integrations, and practice management software to independent DPC practices like ProPartners. Comparable as a DPC ecosystem enabler rather than direct competitor.

Regional players

• Oak Street Health (CVS Health): Value-based primary care provider focused on Medicare-eligible seniors, now owned by CVS Health. Comparable primary care delivery model with capitated economics but focused on a different patient population than ProPartners' commercial individual/family book.

Broad incumbents

• Crossover Health: Employer-sponsored advanced primary care model delivering membership-style primary care to employees at on-site and near-site clinics. Overlaps with ProPartners' employer offering but at enterprise scale with self-funded health system partnerships.
• One Medical (Amazon): Membership-based primary care practice with a national footprint, now owned by Amazon. Competes with ProPartners for consumer and employer primary care dollars via a similar annual/subscription model and app-driven access.
• Everside Health (formerly Paladina Health): One of the largest DPC and employer-sponsored primary care platforms in the U.S. Operates a similar subscription/membership model but at national scale with employer health benefit contracts, often pairing DPC with on-site/near-site clinics.

Emerging players

• Forward Health: Tech-enabled preventive primary care membership practice using data-driven visits and on-site diagnostics. Comparable membership consumer model but with a technology-first, premium brand positioning distinct from ProPartners' traditional DPC positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProPartnersHC
• YouTubeyoutube.com/user/ProPartnersMD
• Facebookfacebook.com/ProPartners-Healthcare-100183776751152
• LinkedInlinkedin.com/company/propartners-healthcare
• Instagraminstagram.com/propartnershealthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProPartners Healthcare