Big Step Marketing
Big Step Marketing is a founder-operated digital marketing agency in Ballwin, Missouri, providing SEO, PPC, social media, web development, branding, and AI-powered review management services to small and medium-sized businesses across multiple U.S. verticals.
- Company typePrivate
- Founded2002
- HeadquartersBallwin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Big Step Marketing does
Big Step Marketing is a privately held, founder-operated digital marketing agency headquartered in Ballwin, Missouri (suburbs of St. Louis), founded approximately in 2002 by Steve Davey. The firm delivers a full stack of internet marketing services to small and medium-sized businesses, with a stated 25+ years of marketing experience concentrated in the founder. Core service lines include Search Engine Optimization, Pay-Per-Click management across Google Ads, Microsoft Advertising, Meta, and LinkedIn, Social Media Management, Web Development (primarily WordPress-based with WooCommerce e-commerce capability), Branding & Design, and Digital Strategy consulting.
The underlying technology stack combines standard martech tooling (WhatConverts, Nightwatch.io, BrightLocal, Majestic, ClickCease) with WordPress as the primary CMS, augmented by two AI-enabled offerings: the AI Review Assistant (an SMS-driven review collection and AI-response platform for Google reviews) and AI-enhanced web development features (content optimization, predictive analytics, intelligent form processing). AI usage is application-level and text-only, with no disclosed proprietary models.
Commercially, the company operates on a sales-led, custom quote-based pricing model with monthly billing and free initial consultations/audits. Revenue is generated primarily through professional-services fees for ongoing marketing retainers and project-based web development, supplemented by a subscription component from the AI Review Assistant. The firm targets SMBs as its primary segment with secondary verticals in medical/healthcare, home services, legal, commercial services, and travel/entertainment, and serves clients nationwide with stronger regional density across nine U.S. metros spanning Missouri, Illinois, Indiana, Arizona, and Colorado.
Big Step Marketing firmographics
Firmographics- Name
- Big Step Marketing
- Legal name
- Big Step Marketing
- Website
- https://bigstepmarketing.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Big Step Marketing is a founder-operated digital marketing agency in Ballwin, Missouri, providing SEO, PPC, social media, web development, branding, and AI-powered review management services to small and medium-sized businesses across multiple U.S. verticals.
- Ownership category
- akta.pro rank
Big Step Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Marketing Consulting Services (541613), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Growth Marketing Strategy (MPAAAFAE)
- akta.pro secondary industries
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Performance Marketing Automation & Bid Management Services (MPAAACAM), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
Keywords
Where Big Step Marketing is headquartered
LocationHeadquarters
- HQ city
- Ballwin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Step Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing SEO, PPC management, social media management, web development, branding, and digital strategy services. Revenue generated through service fees for ongoing marketing management and project-based web development work.
- AI Review Assistant Subscription: AI-powered review management platform offered as a subscription service for small businesses to automate review collection and response.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Big Step Marketing product offering
Product offeringCore offering
Big Step Marketing is a digital marketing agency providing SEO, PPC management, social media management, WordPress-based web development, branding and design, and digital strategy services to small and mid-market businesses. The firm also offers the AI Review Assistant, an AI-powered subscription product that automates Google review requests via SMS and generates AI-assisted responses to customer reviews.
Product overview
Big Step Marketing is a digital marketing services agency offering a portfolio of interconnected service offerings. The core offerings include Search Engine Optimization (SEO), PPC Management, Social Media Management, Web Development, Branding & Design, and Digital Strategy. These services are complemented by the AI Review Assistant, an AI-powered add-on product designed to help small businesses manage their online reputation through automated review requests and AI-generated responses. The company is headquartered in Ballwin, Missouri (suburbs of St. Louis) and serves clients nationwide with a focus on both local Missouri markets (St. Louis, St. Charles, Chesterfield, Ballwin, Ellisville) and national markets (Chicago, Indianapolis, Phoenix, Denver).
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO) Comprehensive SEO services including keyword research, on-page SEO, technical SEO, and content strategy. Data-driven approach to improve search engine rankings and drive organic traffic for small and mid-market businesses.
- PPC Management Expert management of Google Ads and social media advertising campaigns across multiple platforms including Google Ads, Microsoft Ads (Bing), Meta Ads (Facebook/Instagram), LinkedIn Ads, Amazon Ads, and retargeting campaigns.
- Social Media Management Full-service social media management covering content creation, community management, social advertising, and analytics across major platforms including Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and YouTube.
- Web Development Custom website development using WordPress with mobile-first design, SEO optimization, lightning-fast performance, and enterprise-level security. Includes AI-enhanced web development features for personalized user experiences. E-commerce ready with WooCommerce.
- Branding & Design Comprehensive branding services including logo design, brand guidelines, visual identity development, marketing materials design, brand refresh, and brand strategy.
- Digital Strategy Strategic digital marketing planning including market analysis, competitor research, growth planning, audience personas development, channel strategy, content roadmap, budget planning, technology stack recommendations, and performance tracking.
- AI Review Assistant AI-powered platform for managing Google reviews. Features automated SMS-based review requests, AI-powered response generation for reviews, and reputation protection through private negative feedback alerts. Helps small businesses increase 5-star reviews and improve Google search/Maps visibility. Offered as a subscription product.
Quantifiable outcome
- 145% average organic traffic increase for SEO clients (12-month average)
- +8 more outcomes
Companies that use Big Step Marketing
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles3 records
Big Step Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Big Step Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WordPresscorePrimary CMS platform for web development. Custom WordPress solutions with thousands of plugins and themes, SEO-friendly structure, mobile responsive designs, and WooCommerce e-commerce capability.
Scale indicators12 records
Recent moves5 records
Expansion highlights4 records
Big Step Marketing competitors and assessment
Company assessmentDirect peers
- Straight North: Internet marketing agency offering SEO, PPC, web design, and email marketing for SMB and mid-market B2B clients. Directly comparable agency profile and service mix.
- Ignite Visibility: Full-service digital marketing agency delivering SEO, paid media, social media, and web development primarily to mid-market and enterprise clients. Closely comparable service mix and customer orientation to Big Step Marketing.
- Thrive Agency: Full-service digital marketing agency offering SEO, PPC, web design, branding, and social media services to SMBs and mid-market clients across multiple US markets. Direct competitor in scope and target customer.
- Disruptive Advertising: PPC and digital marketing agency focused on paid media management, SEO, and lifecycle marketing for mid-market clients. Highly comparable in core PPC and SEO service offering.
- KlientBoost: PPC and conversion rate optimization agency with adjacent SEO and content services for SaaS and B2B clients. Comparable paid-media-led approach to Big Step Marketing's PPC management services.
- SmartSites: SMB-focused digital marketing agency offering SEO, PPC, web design, and social media services. Directly comparable in customer segment (SMBs) and bundled service offering.
- Coalition Technologies: SEO-led digital marketing agency with complementary web design, PPC, and branding services for SMB and mid-market clients. Comparable service portfolio centered on SEO and web development.
- OuterBox: Digital marketing and web design agency specializing in SEO, PPC, and e-commerce web development. Comparable in offering WordPress/WooCommerce-style development alongside performance marketing.
Emerging players
- SociallyIn: Social media-focused digital marketing agency offering content, paid social, and influencer services. Overlaps with Big Step's social media management offering as a comparable in the social segment.
Broad incumbents
- WebFX: Large, established digital marketing agency offering SEO, PPC, web development, and social media for SMB and mid-market clients. Compares to Big Step Marketing as a broader incumbent in the same service categories and customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Big Step Marketing social profiles
Digital presenceBig Step Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Step Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Big Step Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Step Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Step Marketing
What does Big Step Marketing do?
Big Step Marketing is a digital marketing agency providing SEO, PPC management, social media management, WordPress-based web development, branding and design, and digital strategy services to small and mid-market businesses. The firm also offers the AI Review Assistant, an AI-powered subscription product that automates Google review requests via SMS and generates AI-assisted responses to customer reviews.
Is Big Step Marketing a public or private company?
Big Step Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Step Marketing founded?
Big Step Marketing was founded in 2002. It employs 1 to 10 people.
Where is Big Step Marketing based?
Big Step Marketing is headquartered in Ballwin, United States, in the North America region.
How does Big Step Marketing make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are AI Review Assistant Subscription.
Who are Big Step Marketing's main competitors?
Direct peers on record are Straight North, Ignite Visibility, Thrive Agency, Disruptive Advertising, KlientBoost, SmartSites, Coalition Technologies and OuterBox. SociallyIn is listed as an emerging player. WebFX is listed as a broad incumbent.
Does Big Step Marketing have an API?
No public API is recorded for Big Step Marketing.
What industry is Big Step Marketing in?
Big Step Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAFAE, Product & Growth Marketing Strategy, with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 54181 and its SIC code is 7311.