Anglia Farmers

What Anglia Farmers does

Anglia Farmers Limited (trading as The AF Group) is a member-owned agricultural procurement cooperative registered as a Co-operative & Community Benefit Society (Society Registration Number 29539R) and headquartered at Colton, Norwich, Norfolk. The organization aggregates the purchasing requirements of more than 3,000 UK farms and rural businesses across 1,400+ approved suppliers, channelling in excess of £330m of annual buying power through member accounts. Members access nine categories of farm inputs — crop inputs (seeds, fertilisers, crop protection), fuels, livestock inputs, machinery and vehicles, general inputs and construction, utilities, telecoms and broadband, renewables, insurance, and HR services — alongside a Lloyds Bank-issued AF VISA Charge Card for general business purchases. Pricing averages 15% savings against benchmark across the nine categories and a 1.3% service charge applied per order, plus an annual membership fee scaled to predicted annual spend rather than acreage.

The technology stack is a conventional e-procurement platform rather than an analytics- or AI-led system. AF Online provides 24/7 self-serve ordering, the myAF member portal consolidates invoicing into a single monthly statement and surfaces cash-flow prediction tools, and a tank-monitoring IoT service in the Fuels category automates replenishment triggers against historical usage. Digital tools include a public Savings Calculator and an authenticated Savings Tracker benchmarking actual member savings; these sit on transactional data rather than disclosed machine-learning models. No API, SDK, or third-party integrations are published.

Revenue is generated through two streams: annual membership fees (subscription, scaled to predicted spend) and the average 1.3% service charge applied to orders (transaction fee). The cooperative is not-for-profit, meaning surplus is returned to members through pricing rather than distributed as profit. Distribution is purely domestic to the United Kingdom and combines direct account-manager-led sales for mid-market members with self-serve online ordering. Customer segments span arable farms, livestock farms, mixed farms, and a growing 'rural businesses' vertical covering haulage, seed processing, and vertically integrated food manufacturers. Notable long-tenured customers include Wilkin and Sons (Tiptree, member since 2011), D H Deptford, Dewing Grain, J F Temple & Son, and J S Cook, with tenures of 15-20+ years documented.

Name

Anglia Farmers

Legal name

The AF Group Limited

Website

https://angliafarmers.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Anglia Farmers is a UK member-owned agricultural procurement cooperative serving more than 3,000 farms and rural businesses by aggregating input purchasing through 1,400+ suppliers, delivering average savings of 15% across nine input categories via a 1.3% service charge.

Ownership category

akta.pro rank

Product category

Agricultural Procurement Services

NAICS

Farm Supplies Merchant Wholesalers (42491), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Grain Handling & Farmgate Services (Retailer/Co-op Adjacent) (AFABAJAN), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

Keywords

• Agricultural cooperative
• Farm procurement services
• Collective purchasing group
• Rural business inputs
• Agricultural buying cooperative

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership fees based on predicted spend for the year, not acreage. This is a recurring fee that provides access to all cooperative benefits.
2. Service Charges: Average 1.3% service charge added to orders. This is the primary revenue stream, calculated on transaction volume and provides the cooperative with operating income while keeping costs low for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Anglia Farmers (AF Group) is a UK agricultural purchasing cooperative that negotiates preferential pricing on a broad range of farm and rural business inputs — including crop inputs, fuels, utilities, telecoms, insurance, machinery, livestock inputs, renewables, and HR services — for its 3,000+ farmer and rural business members, sourced through a network of 1,400+ approved suppliers and delivered with consolidated monthly invoicing at an average 1.3% service charge.

Product overview

AF Group operates as a cooperative procurement organization offering a unified platform of farm business inputs and services rather than a single software product. The core portfolio includes the Charge Card (Lloyds Bank partnership), Crop Inputs, Fuels, General Inputs & Construction, HR Services, Insurance, Livestock Inputs, Machinery & Vehicles, Renewables, Utilities, and Telecoms & Broadband—all accessed through member accounts. Digital tools include myAF member portal, Savings Calculator, and Savings Tracker. Supporting programmes include Fresh AF (young professional development) and Taste AF (member produce showcasing). Members access products 24/7 through AF Online or with personal service support, with consolidated monthly invoicing and approximately 1.3% average service charge.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh AF: A fully funded one-year programme for emerging and developing agri-professionals.
• Taste AF
• myAF

Products and services

• AF Charge Card A business charge card provided in partnership with Lloyds Bank, offering AF Visa card services and merchant terminal services that consolidate farm business purchases into a single monthly invoice for efficient accounting and simplified payment processing.
• Crop Inputs Procurement service for seeds, fertilisers, crop protection products, and independent agronomy advice, guided by BASIS and FACTS qualified specialists to help arable farmers make informed input decisions.
• Fuels Strategic procurement of liquid fuels including red and white diesel, GTL, HVO renewable fuels, kerosene, fuel cards, bulk and bottled gas, with tank monitoring and fixed forward purchasing agreements for budgeting.
• General Inputs & Construction Procurement of building materials, waste handling, electronics, white goods, fencing materials, and PPE for farm new builds, refurbishments, and day-to-day business operations.
• HR Services Cost-effective HR know-how and services for farm and rural businesses, including payroll processing through The Access Group.
• Insurance Business, private medical, and personal insurance products including an Aviva PMI price-beater scheme offering up to 10% savings on group medical schemes.
• Livestock Inputs Procurement of bedding, feeds, medicines, vaccines, and equipment for livestock farming operations.
• Machinery & Vehicles Hire, kit, parts, and consumables for farm machinery and vehicles, including negotiated discounts on EVs, vans, and pickups through AF's supplier network.
• Renewables Project planning, equipment procurement, and maintenance for renewable energy installations including solar PV systems and battery storage, with approximately 12.2% savings achieved against MCS benchmarks.
• Utilities Procurement of electricity, gas, and water for rural businesses with market monitoring to secure competitive rates.
• Telecoms & Broadband Hardware procurement, broadband, and data services including mobile plans (EE, O2, Vodafone) and FTTP/SOGEA business broadband with approximately 12.7% savings on broadband tariffs.

Quantifiable outcome

• Average 15% savings across 9 input categories
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Lloyds BankcoreStrategic or Co-development PartnerPartnership for the AF Charge Card, providing Visa card services for everyday business purchases with merchant terminal services. This is a core product partnership enabling consolidated business spending.
• P.X. FarmsminorStrategic or Co-development PartnerCo-hosted agronomy day event with P.X. Farms, demonstrating collaborative approach to agricultural knowledge sharing and events.
• Frontier AgricultureminorChannel Partner/ Reseller/ DistributorSupplier partner displayed on AF supplier network, providing agricultural inputs and services to AF members.
• Oxbury AgriminorChannel Partner/ Reseller/ DistributorAgricultural finance and insurance partner in AF supplier network.
• JewsonminorChannel Partner/ Reseller/ DistributorBuilding materials supplier partner for general inputs and construction products.
• Ben BurgessminorChannel Partner/ Reseller/ DistributorAgricultural machinery and equipment supplier partner.
• ForFarmersminorChannel Partner/ Reseller/ DistributorAnimal feed and agricultural inputs supplier in AF network.
• Alan Boswell GroupminorChannel Partner/ Reseller/ DistributorInsurance partner providing business, private medical and personal insurance products to AF members.
• EDF EnergyminorChannel Partner/ Reseller/ DistributorElectricity supplier partner for utilities procurement.
• Watson FuelsminorChannel Partner/ Reseller/ DistributorFuel supplier partner for liquid fuels, kerosene, and fuel card services.
• CamGrainminorStrategic or Co-development PartnerNew partnership announced May 2026 to maximise grain marketing returns for farmers through collaborative approach.
• AlbaughminorGTM or Marketing PartnerSponsor of Fresh AF programme - a fully funded one-year development programme for emerging agri-professionals.
• BASFminorGTM or Marketing PartnerSponsor of Fresh AF programme for young farming professionals.
• NichinominorGTM or Marketing PartnerSponsor of Fresh AF programme.
• Tela TechnologyminorGTM or Marketing PartnerSponsor of Fresh AF programme.
• Dyson FarmingminorStrategic or Co-development PartnerEvent host for Fresh AF programme visits, providing educational farm tours for young agri-professionals.
• Arla FoodsminorStrategic or Co-development PartnerFellow cooperative hosting Fresh AF dairy visits and educational events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Carr's Group: Carr's Group is a UK agricultural and engineering business with farm feed and crop input operations. Its diversified agricultural division overlaps with AF's crop and livestock input categories, serving a comparable UK farmer base with broader industrial exposure.
• ForFarmers: ForFarmers is a leading European animal feed manufacturer and supplier operating in the UK. It is listed as an AF supplier partner but competes for direct procurement relationships with large livestock farms, representing both collaboration and competitive overlap.
• Frontier Agriculture: Frontier Agriculture is a major UK crop production and grain marketing business. While currently an AF supplier partner, Frontier's scale in crop inputs and grain marketing makes it both a partner and a potential competitor/disintermediator for AF's procurement platform.

Direct peers

• Wynnstay Group: Wynnstay Group is a UK agricultural supplier offering feed, fertiliser, seed, and crop inputs to farmers. It competes directly with AF in UK farm input procurement with similar customer segments and product categories, though operating as a plc rather than cooperative.
• CamGrain: CamGrain is a UK farmer-owned grain storage and marketing cooperative. Its recently announced partnership with AF for grain marketing creates direct cooperation but also reflects overlapping cooperative models serving similar UK arable farming customers.
• Mole Valley Farmers: Mole Valley Farmers is a UK agricultural cooperative serving farmers with farm supplies, feed, and crop inputs. It is directly comparable to AF as a member-owned cooperative procurement model targeting the same UK farming customer base with overlapping product categories.
• Countrywide Farmers: Countrywide Farmers is a UK agricultural retailer serving farmers and rural communities with farm supplies, feed, and rural goods. It overlaps directly with AF's procurement and supply proposition across multiple UK farming customer segments.
• Hutchinsons: Hutchinsons is a UK agronomy and crop production company providing agronomic advice, crop inputs, and digital farming tools. It competes with AF's BASIS/FACTS-qualified agronomy specialists and crop inputs procurement offering for UK arable farm customers.
• Openfield Agriculture: Openfield is a UK farmer-owned grain marketing and crop inputs cooperative. It is directly comparable to AF as a farmer-owned cooperative serving UK arable farmers, with overlapping grain marketing and crop input procurement offerings.

Regional players

• Agrii: Agrii is a UK agronomy services and crop inputs provider offering advice and inputs to arable farmers. It overlaps with AF's Crop Inputs category and agronomy advisory services for similar UK farming customer segments, though operating commercially rather than cooperatively.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AngliaFarmers
• YouTubeyoutube.com/@TheAFGroup
• Facebookfacebook.com/profile.php?id=61563616839991
• LinkedInlinkedin.com/company/anglia-farmers
• Instagraminstagram.com/afgroupuk
• TikToktiktok.com/@the.af.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anglia Farmers