New Mexico State Fairgrounds
Expo New Mexico, operating under the New Mexico State Fair Commission, is a 236-acre year-round event campus in Albuquerque hosting 500+ shows annually and the 11-day New Mexico State Fair, serving consumers, corporate sponsors, vendors, and youth educational programs across New Mexico.
- Company typePrivate
- Founded1938
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
New Mexico State Fairgrounds firmographics
Firmographics- Name
- New Mexico State Fairgrounds
- Legal name
- Expo New Mexico
- Website
- https://exponm.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Expo New Mexico, operating under the New Mexico State Fair Commission, is a 236-acre year-round event campus in Albuquerque hosting 500+ shows annually and the 11-day New Mexico State Fair, serving consumers, corporate sponsors, vendors, and youth educational programs across New Mexico.
- Ownership category
- akta.pro rank
New Mexico State Fairgrounds industry classification
Industry- Product category
- Fairgrounds Event Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fairgrounds & Expo Parks (THAHAAAH)
- akta.pro secondary industries
- Festival Grounds & Fairgrounds Operations (MPAGALAH), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where New Mexico State Fairgrounds is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Mexico State Fairgrounds business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Event Admission & Ticket Sales: Revenue generated from ticket sales for the annual New Mexico State Fair (11-day event), concerts, rodeos, and other entertainment events held year-round at the 236-acre campus.
- Vendor & Concession Fees: Revenue from approximately 350 vendors and concessions that pay booth fees to participate in the annual State Fair and ongoing flea market operations.
- Venue & Facility Rentals: Income from renting venues (Tingley Coliseum, outdoor venues, equestrian/livestock facilities, horse stalls, RV spaces) for private events, weddings, corporate events, and other third-party productions.
- Sponsorship & Advertising: Sponsorship revenue from corporate partners including presenting sponsors (Chevron multi-year), title sponsors, building sponsors, gate sponsors, and event sponsors across the fair's programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General State Fair Admission |
| Transaction based/ take rate | Pay-as-you-go | Concert and Rodeo Combo Tickets |
| One time/ perpetual license | Pay-as-you-go | Mega Pass |
| Unit Pricing | Pay-as-you-go | Parade Registration Fee |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
New Mexico State Fairgrounds product offering
Product offeringCore offering
New Mexico State Fairgrounds / Expo New Mexico operates a 236-acre year-round event campus in Albuquerque that hosts the annual New Mexico State Fair, concerts, rodeos, flea markets, agricultural and cultural programming, and 500+ shows annually. It sells admissions and event tickets, rents venues, RV spaces and horse stalls, and monetizes vendor/concession participation and sponsorships.
Product overview
Expo New Mexico (EXPO NM) is a 236-acre year-round event facility and home of the New Mexico State Fair, located in Albuquerque. The facility operates as a multi-purpose venue hosting over 500 annual shows and events. Core offerings include the annual New Mexico State Fair (September 10-20), the Flea Market (weekends), Tingley Coliseum concerts and rodeos, livestock/agricultural programs, educational School Days, and various competitions including the signature Green Chile Cheeseburger Challenge. Additional services include venue rentals, RV/horse stall accommodations, vendor opportunities, sponsorship packages, and a mobile app for event navigation and ticketing. The organization partners with approximately 350 vendors during the annual State Fair and maintains relationships with sponsors including Chevron as presenting sponsor.
Differentiator
Problem solved
Functional benefit
Products and services
- New Mexico State Fair
- EXPO NM Flea Market
- Venue and Facility Rentals
- PRCA Rodeo Events
- Concert Series at Tingley Coliseum
- Vendor and Concession Services
- Sponsorship Opportunities
- School Days Program
- Livestock Shows and 4-H/FFA Programs
- RV and Horse Stall Rentals
- Green Chile Cheeseburger Challenge
Quantifiable outcome
- Over 1.5 million annual guests at 500+ shows/events per year
- +3 more outcomes
Companies that use New Mexico State Fairgrounds
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles6 records
New Mexico State Fairgrounds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
New Mexico State Fairgrounds partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core partner, flagship/presenting, title sponsor, minor and flagship.
- Ex Novo Brewingcore partnerEx Novo Brewing was named the Official Beer of the 2025 and 2023 New Mexico State Fair, with exclusive pour rights and branding integration at the event.
- Chevronflagship/presentingChevron is the multi-year presenting sponsor of the New Mexico State Fair, serving as the title sponsor for all PRCA Rodeo and PRCA Xtreme Bulls events (Chevron PRCA Rodeo, Chevron PRCA Xtreme Bulls). The partnership provides significant marketing exposure through event naming rights and promotional integration.
- Pattern Energytitle sponsorPattern Energy served as the title sponsor for the 2021 New Mexico State Fair, providing marketing support and brand visibility for the event.
- American Home Furniture & MattressminorCurrent sponsor of the New Mexico State Fair, part of the growing list of local and national companies supporting the event.
- Big RminorCurrent sponsor providing agricultural and ranching-related products and services support for the fair's programming.
- Cabela'sminorCurrent sponsor of the New Mexico State Fair, providing outdoor and sporting goods brand presence.
- Coca-ColaminorCurrent beverage sponsor of the New Mexico State Fair.
- The Downs Racetrack & CasinominorCurrent sponsor and adjacent entertainment venue to the fairgrounds, offering horse racing and casino gaming.
- WranglerminorCurrent sponsor providing western apparel and equestrian brand presence, particularly relevant for rodeo and livestock programming.
- SyscominorCurrent sponsor providing food service distribution support for vendors and concession operations.
- WalgreensminorMega Pass and advance admission ticket distribution partner with statewide retail locations throughout New Mexico.
- Hospitality Industry Education FoundationminorSponsor of the New Mexico State Fair High School Culinary Competition, supporting educational programming for culinary arts students.
- Gathering of NationsflagshipThe Gathering of Nations Pow Wow, described as North America's Largest Pow Wow, is held at Expo New Mexico, bringing significant cultural programming and attendance to the fairgrounds.
- ABQ Ride (Albuquerque Transit)minorPublic transit partner providing bus service to EXPO New Mexico for fair attendees, with schedules available through the City of Albuquerque transit department.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
New Mexico State Fairgrounds competitors and assessment
Company assessmentDirect peers
- Kentucky State Fair: Hosts the annual Kentucky State Fair in Louisville with World’s Championship Horse Show, livestock exhibitions, and concert programming. Comparable mid-size state fair model.
- State Fair of Texas: Operates the largest state fair in the U.S. in Dallas, comparable to EXPO NM as a multi-week annual state fair with extensive livestock, rodeo, concert, and vendor programming on a large urban campus.
- National Western Stock Show: Denver-based annual livestock exposition with rodeo, equestrian, and trade show programming on a dedicated multi-venue campus. Comparable category focus and venue-driven event business.
- California Exposition & State Fair (Cal Expo): State-operated fairgrounds in Sacramento hosting an annual state fair plus year-round events. Strong comparability on government-owned campus with mixed agricultural, entertainment, and rental programming.
- Oklahoma State Fair: Operates a large Oklahoma City fairgrounds hosting an annual state fair plus year-round events with similar rodeo, livestock, and consumer programming footprint.
- Indiana State Fairgrounds & Event Center: State-operated fairgrounds in Indianapolis delivering an annual fair plus extensive year-round event rentals. Comparable in scale, ownership structure, and revenue mix between fair-period and non-fair events.
- Minnesota State Fair: One of the highest-attended U.S. state fairs, operating a large urban campus with year-round event programming, livestock shows, and signature food competitions. Strong operational analog.
- Iowa State Fair: Top-ranked state fair with agricultural heritage programming, 11-day format, and national reputation for attendance and affordability. Closely comparable operating model and customer base to EXPO NM.
- Houston Livestock Show and Rodeo: Runs a major annual livestock exposition and PRCA-sanctioned rodeo with deep sponsor support and venue-based concert programming. Highly comparable in rodeo, livestock, and sponsor-driven revenue model.
Regional players
- Arizona State Fair: Runs the annual Arizona State Fair in Phoenix on a comparable multi-venue campus with concerts, rodeo, and livestock shows. Operates in a different geography but mirrors the EXPO NM operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
New Mexico State Fairgrounds social profiles
Digital presenceNew Mexico State Fairgrounds financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Mexico State Fairgrounds leadership team
Management profileNumber of profiles
Profiles3 records
New Mexico State Fairgrounds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Mexico State Fairgrounds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Mexico State Fairgrounds
What does New Mexico State Fairgrounds do?
New Mexico State Fairgrounds / Expo New Mexico operates a 236-acre year-round event campus in Albuquerque that hosts the annual New Mexico State Fair, concerts, rodeos, flea markets, agricultural and cultural programming, and 500+ shows annually. It sells admissions and event tickets, rents venues, RV spaces and horse stalls, and monetizes vendor/concession participation and sponsorships.
Is New Mexico State Fairgrounds a public or private company?
New Mexico State Fairgrounds is a private company. It is classified as state government owned and is currently operating.
When was New Mexico State Fairgrounds founded?
New Mexico State Fairgrounds was founded in 1938. It employs 11 to 50 people.
Where is New Mexico State Fairgrounds based?
New Mexico State Fairgrounds is headquartered in Albuquerque, United States, in the North America region.
How does New Mexico State Fairgrounds make money?
Four revenue lines are on record. Event Admission & Ticket Sales are the primary driver. The others are vendor & Concession Fees, venue & Facility Rentals and sponsorship & Advertising.
Who are New Mexico State Fairgrounds's main competitors?
Direct peers on record are Kentucky State Fair, State Fair of Texas, National Western Stock Show, California Exposition & State Fair (Cal Expo), Oklahoma State Fair, Indiana State Fairgrounds & Event Center, Minnesota State Fair, Iowa State Fair and Houston Livestock Show and Rodeo. Arizona State Fair is listed as a regional player.
Does New Mexico State Fairgrounds have an API?
No public API is recorded for New Mexico State Fairgrounds.
What industry is New Mexico State Fairgrounds in?
New Mexico State Fairgrounds's product category is Fairgrounds Event Services. Its primary akta.pro industry code is THAHAAAH, Fairgrounds & Expo Parks, with a secondary code of MPAGALAH, Festival Grounds & Fairgrounds Operations. Its NAICS code is 71131 and its SIC code is 7990.