Reedsburg Area Medical Center

What Reedsburg Area Medical Center does

Reedsburg Area Medical Center (RAMC) is an independent, non-profit community hospital system headquartered in Reedsburg, Wisconsin, founded in 1902. It provides comprehensive acute, primary, specialty, and post-acute care to residents of Reedsburg, La Valle, and surrounding rural communities in Sauk County, with 501–1,000 employees across a main hospital campus, primary-care and specialty clinics, retail pharmacies, and senior-living facilities.

RAMC's service portfolio spans a 24/7 emergency department, inpatient and surgical care, a midwifery-led Birth Center, behavioral health, cardiology, orthopedics (including the Persona IQ smart knee implant), ophthalmology with laser-assisted cataract surgery, digital mammography, sleep medicine, infusion therapy, wound care, and rehabilitation services certified by AACVPR. The system operates two on-site retail pharmacies (Viking Pharmacy and Community Pharmacy) plus the EasyMedPak medication-management program, and runs a vertically integrated senior-care platform (Senior Life Center, Ridgeview Heights Independent Living, Reminisce Adult Day Services). Patient-facing technology is anchored by the MyChart patient portal for records access, scheduling, and provider communication; the broader technology stack is largely third-party vendor-provided.

RAMC is funded through standard fee-for-service billing across insurance, Medicare, Medicaid, and self-pay, supplemented by philanthropy through the RAMC Foundation. Its go-to-market is place-based: capture is driven by geographic necessity, referral relationships with UW Health and Scenic Bluffs, and sustained community engagement (VetFest, Farmers Market, health classes). Strategic alliances with UW Health (specialty clinic on campus) and Mothers' Milk Bank of the Western Great Lakes extend clinical reach without diluting the rural identity.

Name

Reedsburg Area Medical Center

Legal name

Reedsburg Area Medical Center, Inc.

Website

https://ramchealth.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reedsburg Area Medical Center is an independent non-profit community hospital system in Reedsburg, Wisconsin, providing acute, primary, specialty, pharmacy, and senior-care services to rural Sauk County residents via a vertically integrated delivery network.

Ownership category

akta.pro rank

Headquarters

HQ city

Reedsburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Healthcare Services: RAMC generates revenue through providing comprehensive medical services including hospital care, outpatient procedures, clinic visits, diagnostic imaging, laboratory services, pharmacy services, and specialty care. Services are billed through standard healthcare billing including insurance claims and self-pay.
2. Pharmacy Services: Outpatient pharmacy services including prescription dispensing, medication management, blood glucose and blood pressure screenings, immunization services, and diabetic education. Includes Viking Pharmacy and Community Pharmacy locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Reedsburg Area Medical Center (RAMC) is a rural community healthcare system operating a hospital, multiple primary and specialty care clinics, pharmacies, and senior care facilities. It delivers comprehensive medical services including 24/7 emergency care, inpatient and outpatient hospital services, primary care through its Physicians Group, specialty services (cardiology, orthopedics, ophthalmology, behavioral health, women's health, sleep medicine, podiatry, pulmonology), diagnostic imaging, laboratory, rehabilitation, and senior living services.

Product overview

Reedsburg Area Medical Center (RAMC) is a rural healthcare system providing comprehensive medical services through a hospital, multiple clinics, and affiliated facilities. The organization operates as an integrated healthcare network offering core hospital services (emergency department, inpatient care), primary care through RAMC Physicians Group (including a new state-of-the-art clinic opened January 2025), specialty services (cardiology, orthopedics with smart knee replacement technology, ophthalmology including cataract surgery, behavioral health, women's health/birth center, etc.), diagnostic services (lab, medical imaging including digital mammography), rehabilitation, pharmacies (Viking and Community Pharmacy offering EasyMedPak), and senior care through the Senior Life Center. Key facilities include the main hospital, La Valle Clinic, UW Health Specialty Clinic, and various outpatient services. The center also hosts community health events including VetFest and Farmers Market, and supports the community through the RAMC Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedics Bone and joint care including joint replacement surgeries using Persona IQ smart knee implant technology, with orthopedic APP support, for patients needing musculoskeletal treatment.
• Birth Center Maternity and childbirth services including midwifery care, water birth options, post-partum support, and breast milk donation depot services for expectant mothers and families.
• Primary Care Comprehensive primary healthcare services through RAMC Physicians Group for patients across all life stages, including preventive care, chronic disease management, and acute care.
• Ophthalmology Eye care services including cataract surgery using phacoemulsification and laser-assisted procedures, with standard monofocal and premium multifocal/toric/EDOF intraocular lens (IOL) options.
• Medical Imaging Diagnostic imaging services including digital mammography and ultrasound for breast cancer screening, diagnosis, and general imaging needs.
• Walk-in Care Immediate care services for non-emergency medical needs without appointments, providing accessible same-day care for community residents.
• Pharmacies On-site pharmacies including Viking Pharmacy and Community Pharmacy offering prescription dispensing, medication management, blood glucose and blood pressure screenings, immunization services, and EasyMedPak medication packaging.
• General Surgery Surgical procedures performed by general surgeons using minimally invasive and laparoscopic techniques for patients requiring operative care.
• Behavioral Health Mental health and behavioral health services provided to patients, including counseling and psychiatric support integrated with primary care.
• Cardiology Heart and cardiovascular health services including diagnostics and ongoing cardiac care for patients with cardiovascular conditions.
• Infusion Therapy Administration of medications or nutrients directly into the bloodstream for patients requiring IV treatments.
• Lab Services Medical laboratory testing and diagnostics supporting clinical decision-making across the hospital and clinic network.
• Audiology Services Evaluation, diagnosis, and treatment of hearing conditions for patients of all ages.
• Podiatry Foot and ankle care services for patients with podiatric conditions.
• Pulmonology Respiratory and lung health services for patients with pulmonary conditions.
• Sleep Medicine Diagnosis and treatment of sleep disorders for patients with sleep-related health concerns.
• Wound Care Specialized treatment for chronic and acute wounds requiring advanced wound management.
• Senior Life Center Senior care services including independent living at Ridgeview Heights, adult day services (Reminisce), and CBRF services for older adults.
• La Valle Clinic Family medicine clinic accepting new patients, located in La Valle, Wisconsin, providing local primary care access to surrounding rural communities.
• Worksite Wellness Center Workplace health and wellness programs designed for employers to support employee health initiatives.
• UW Health Reedsburg Specialty Clinic Specialty medical services delivered in partnership with UW Health at the Reedsburg campus, bringing University of Wisconsin specialty expertise to the rural community.
• MyChart Patient Portal Digital patient portal for accessing medical records, scheduling appointments, and communicating with healthcare providers.
• Rehabilitation Services Physical therapy and rehabilitation including cardiovascular and pulmonary rehabilitation with AACVPR certification for patients recovering from illness, surgery, or managing chronic conditions.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mothers' Milk Bank of the Western Great LakescoreStrategic or Co-development Partner · 29 April 2024RAMC Birth Center partnered with Mothers' Milk Bank of the Western Great Lakes to establish a breast milk collection depot in Reedsburg. This joint effort increases access for approved donors and families in the area to donate lifesaving, critical nutrition for babies in need.
• UW HealthcoreStrategic or Co-development PartnerUW Health Reedsburg Specialty Clinic provides specialty medical services at the RAMC campus, bringing University of Wisconsin health system expertise to the rural community.
• Scenic Bluffs Community Health CentersminorStrategic or Co-development PartnerRAMC affiliated with Scenic Bluffs Community Health Centers for dental services, expanding healthcare offerings to the community.
• Wisconsin Hospital Association (WHA)coreOthersRAMC maintains active participation in WHA grassroots advocacy initiatives and quality improvement programs. CEO Bob Van Meeteren was nominated for AHA Grassroots Champion Award through WHA.
• American Heart AssociationcoreOthersRAMC participates in Target: BP initiative, earning Gold Award recognition for blood pressure control rates.
• Fusch Community CenterminorOthersFusch Community Center serves as the host venue for RAMC Foundation's annual VetFest event, located at 2090 Ridgeview Drive behind the hospital.
• Wherever You May RomyminorOthersBirth Center received a donation from the Wherever You May Romy organization, supporting maternal and infant health programs.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ThedaCare: Northeast Wisconsin regional health system operating community hospitals, primary care, and specialty services in small/rural markets — directly comparable regional peer.
• Gundersen Health System: La Crosse, WI-based regional integrated delivery network combining hospitals, primary care, and specialty services across rural western Wisconsin — comparable community-hospital footprint and rural catchment.
• Marshfield Clinic Health System: Wisconsin-based integrated multi-specialty clinic and hospital system serving rural/central Wisconsin — comparable scope combining primary care, specialty, and senior services.
• Bellin Health: Green Bay area regional health system with community-hospital orientation and primary/specialty care across northeast Wisconsin — comparable integrated delivery model.
• Aspirus Health: Regional, community-based, non-urban integrated health system serving rural Wisconsin and Upper Michigan with hospitals, clinics, and senior services — directly comparable in scale, geographic context, and service mix to RAMC.

Emerging players

• Riverside Health System: Community-focused integrated delivery network with hospital, primary care, and senior services in a non-urban catchment; comparable in integrated structure to RAMC's hospital-clinic-senior model.

Others

• UW Health: Madison-based academic health system currently partnering with RAMC through the UW Health Reedsburg Specialty Clinic; relevant as a referral/affiliation partner rather than direct competitor.

Broad incumbents

• SSM Health (Wisconsin): Large multi-state Catholic health system with several community hospitals across southern Wisconsin, including former Agnesian facilities — comparable community-hospital operations in similar rural geographies.
• HSHS (Hospital Sisters Health System): Regional Catholic health system operating community hospitals and clinics throughout Wisconsin and Illinois — comparable rural community-hospital operator.

Regional players

• Adventist Health (formerly Glendale Adventist): Multi-state rural/community hospital operator with comparable small-hospital footprints and non-urban service area profiles, though operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxaOnnvHiyDmgHDWEVwBb7Q
• Facebookfacebook.com/ReedsburgAreaMedicalCenter
• LinkedInlinkedin.com/company/reedsburgareamedicalcenter
• Instagraminstagram.com/reedsburgareamedicalcenter

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reedsburg Area Medical Center