TokApp School

What TokApp School does

TokApp School, legally TokApp Online S.L., is a Vigo-headquartered SaaS company that operates a modular communication and management platform targeting Spanish-language educational institutions and adjacent institutional segments. The platform consolidates bidirectional messaging, PSD2-compliant payment collection via Bizum and card, attendance tracking, extracurricular activity management, surveys and voting, tutoring scheduling, and anonymous safety reporting into a single branded mobile and web application. The core technology stack is cloud-based with end-to-end encrypted messaging (no server-side message storage), multi-device access, cloud storage integrations (Dropbox, Google Drive), and a white-label option allowing each institution to brand the app with its own name, logo, and colors. The company has built deep data-import integrations with 12 regional Spanish education administration systems, which function as both a technical feature and a primary distribution channel for onboarding schools across virtually every Spanish autonomous community.

The company monetizes via annual subscription licensing with quote-based pricing and automatic renewal unless cancelled within 15 days of expiry, and offers modular add-ons (Communication, Payments, Activities, Notices/Tutoring, TokAppLists attendance, Surveys/Voting, AMPA management, Infant Schools, Custom App, Tok.IA, Online Bookstore) that customers can compose into a per-institution bundle. The platform serves K-12 educational centers as its primary segment, with secondary segments spanning AMPAs (parent associations), childcare/escuelas infantiles, municipalities and local governments, sports clubs (including FC Barcelona Academy), and healthcare/residential centers. The company has expanded to 10+ countries and reports 9M+ cumulative app downloads across Google Play, Apple App Store, and Huawei AppGallery, though Spain remains the dominant market. TokApp School is privately held, founder-led by CEO Javier Romero Fernández alongside CTO Santiago Santos, CFO Paloma Faya, CMO Andreina Petruzzella, and Support Coordinator Antía Fernández, with no disclosed venture capital or private equity backing. The company has received multiple EU-funded grants (FEDER XPANDE 2018, XPANDE DIGITAL 2019, Plan Foexga 2019-2020, IA360 2024) supporting internationalization and AI development, and holds ISO 9001:2015 and Confialis certifications for quality management and data protection compliance.

Name

TokApp School

Legal name

TokApp Online, S.L.

Website

https://tokappschool.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TokApp School, operated by TokApp Online S.L. (Vigo, Spain), provides a modular SaaS platform combining communication, PSD2-compliant payment collection, attendance tracking, and AI-assisted customer service for K-12 schools, parent associations, municipalities, and sports clubs across 10+ countries.

Ownership category

akta.pro rank

Product category

Education Communication Software

NAICS

Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI)

Keywords

• School communication platform
• Educational payment processing
• Parent-teacher messaging
• Attendance tracking software
• Extracurricular activity management

Headquarters

HQ city

Pontevedra

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licenses for Educational Centers: Educational centers, associations, and organizations pay subscription fees for access to the TokApp platform and its modules. Services auto-renew at the end of each period unless cancelled with 15 days notice. Some services may be provided free during the contracted period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TokApp School is a cloud-based mobile and web platform that enables educational centers to communicate with families, collect fee payments, manage attendance, organize extracurricular activities, and run surveys through a single branded app. Educational institutions subscribe to license the platform while families download the app free of charge to receive messages, make payments, and access school services.

Product overview

TokApp School is a modular communication and management platform for educational institutions. The core product is TokApp School, a mobile and web application providing communication, payments, attendance tracking, and activity management. The platform comprises multiple integrated modules including Communication (messaging and surveys), Payments (collection management via Bizum/card with PSD2 protection), Activities (extracurricular program management), Notices and Tutoring, Attendance Control (TokAppLists), Surveys and Voting, Custom App (white-label branding), AMPA Management, and Infant Schools modules. The portfolio also includes Tok.IA (AI virtual assistant for automated customer service) and an integrated Online Bookstore. The platform serves educational centers, associations, municipalities, healthcare facilities, and sports clubs, with presence in over 10 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Tok.IA: AI-powered virtual assistant for automated customer service and telephone agent services
• TokApp Pagos
• TokAppLists
• TokApp Activities
• iEduca TokApp

Products and services

• TokApp School (Core Platform) The primary communication and payment application for educational centers, connecting schools, teachers, and families. Provides instant messaging, push notifications, attendance tracking, payment management, and activity organization through a unified mobile and web platform.
• TokApp Communication Bidirectional messaging and communication module enabling schools to send direct messages, surveys, and voting to families with read confirmation and data protection features.
• TokApp Payments (Pagos Online) Payment collection module allowing educational centers to request payments via Bizum or card, manage receipts, and process payments protected under PSD2 regulation.
• TokApp Activities Extracurricular activity management module for handling enrollment, schedules, payments, and attendance for activities such as after-school programs, cafeteria, and nurseries.
• TokAppLists Attendance control module allowing teachers to take attendance via computer, mobile or tablet, notify families of absences, receive justification documents, and access attendance reports and statistics.
• TokApp Notices and Tutoring Request and tutoring module enabling families to request appointments, receive urgent notifications, justify absences, and communicate with teachers through priority messaging.
• Tok.IA AI Virtual Assistant AI-powered virtual assistant for automating customer service through intelligent agents on messaging platforms and phone channels, available 24/7 with human escalation capabilities.
• TokApp Custom App (White Label) White-label mobile app customization service allowing educational centers to personalize the app with their own name, logo, colors, and selected modules.
• TokApp Online Bookstore Integrated online bookstore within the TokApp application allowing families to purchase textbooks, school materials, stationery, and educational articles directly from the app.

Quantifiable outcome

• Educational centers using TokApp Pagos collect more than 80% of fee amounts within the first hours of sending collection requests
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Xunta de Galicia (XADE system)coreTechnology or IntegrationIntegration with XADE, the Galician regional educational administration system, allowing schools in Galicia to import student, family, and teacher data directly into TokApp for seamless onboarding. Supports files AL956 (General Student Data) and ED013 (Family Data).
• Educamos PlatformcoreTechnology or IntegrationIntegration with Educamos educational management platform, enabling schools to export student data and import it into TokApp for communication and payment management.
• Pincel Ekade (Islas Canarias)coreTechnology or IntegrationIntegration with Pincel Ekade for schools in the Canary Islands, allowing export of teacher and student data for import into TokApp.
• SAUCE (Principado de Asturias)coreTechnology or IntegrationIntegration with SAUCE platform for schools in Asturias, enabling export of student and family contact data for TokApp import.
• Plumier XXI (Comunidad de Murcia)coreTechnology or IntegrationIntegration with Plumier XXI for schools in the Region of Murcia, enabling teacher and student data export for TokApp.
• GIR (Aragón)coreTechnology or IntegrationIntegration with GIR ADMISIÓN for schools in Aragon, enabling export of student enrollment data for TokApp import.
• ITACA (Comunidad Valenciana)coreTechnology or IntegrationIntegration with ITACA platform for schools in the Valencia region, enabling export of student family data for TokApp.
• Alborán (Ceuta)coreTechnology or IntegrationIntegration with Alborán for schools in Ceuta, enabling export of student data for TokApp import.
• EDUCA (Navarra)coreTechnology or IntegrationIntegration with EDUCA platform for schools in Navarre, enabling export of student mobile phone data for TokApp import.
• YEDRA (Comunidad de Cantabria)coreTechnology or IntegrationIntegration with YEDRA platform for schools in Cantabria, enabling export of student and guardian contact data for TokApp import.
• Esfer@ (Cataluña)coreTechnology or IntegrationIntegration with Esfer@ for schools in Catalonia, enabling export of student and family data using customizable templates for TokApp import.
• A Galiña Azul (Galicia)coreTechnology or IntegrationIntegration with A Galiña Azul school management system for Galician schools, enabling import of student enrollment data into TokApp.
• BizumcoreTechnology or IntegrationIn-app payment integration allowing families to pay school fees instantly via Bizum or credit/debit card through TokApp's PSD2-compliant payment gateway.
• Cámara de Comercio de España / Cámara de Comercio de Pontevedra, Vigo y Vilagarcía de ArousaminorStrategic or Co-development PartnerChambers of Commerce supporting TokApp's internationalization through the XPANDE and XPANDE DIGITAL programs, providing advisory support and co-funding for digital marketing and market expansion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClassDojo: ClassDojo is a global K-12 classroom communication and family engagement platform connecting teachers, students and parents — directly comparable to TokApp School's core messaging + family engagement proposition, though it is more US-centric and offers classroom management tools.
• Remind: Remind is a messaging platform for K-12 schools enabling teachers to text families and students without sharing personal numbers — the closest US analog to TokApp's bidirectional school-to-family messaging with privacy controls.
• ParentSquare: ParentSquare is a unified school-home communication platform for K-12 districts combining messaging, newsletters, payments and alerts — directly comparable to TokApp's all-in-one messaging + payment + attendance stack.
• Seesaw: Seesaw is a student-driven digital portfolio and family communication platform used in K-12 — overlapping with TokApp's family engagement and bidirectional communication use cases, though with a stronger learning-portfolio angle.
• Additio: Additio is a Spanish-origin K-12 school management platform offering gradebook, communication, attendance and family engagement tools — a direct competitor in the same Iberian market and overlapping use cases as TokApp School.
• Clickedu: Clickedu is a Spanish K-12 school management platform with academic, administrative and family communication modules — competing with TokApp in the same Spanish school digitization space with similar customer profiles.
• Bloomz: Bloomz is a parent-teacher communication and engagement platform for K-12 schools with messaging, photos, conferences and payments — directly comparable to TokApp's family engagement and messaging stack.

Regional players

• Weduc: Weduc is a UK-based parent and school communication app offering messaging, payments, attendance and calendar features — closely comparable feature-wise to TokApp School but serving the UK market rather than Spain/LatAm.

Broad incumbents

• SchoolMessenger: SchoolMessenger (by Intrado) is a broad K-12 mass notification and family engagement platform used by US school districts — overlapping with TokApp's messaging, alerts and parent communication capabilities as part of a wider communications portfolio.
• ManageBac: ManageBac (by Faria Education Group) is a school management platform for IB and international schools offering communication, attendance and parent engagement features — comparable to TokApp but positioned for international schools rather than domestic K-12.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1397172620542555
• LinkedInlinkedin.com/company/tokapp-school
• Instagraminstagram.com/tokappschool
• Xx.com/TokappSchool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TokApp School