What Saturday Properties does

Saturday Properties is a privately held, vertically integrated multifamily property management and development firm headquartered in St. Louis Park, Minnesota (Minneapolis metro). Founded in 2015 by Brent Rogers, the company operates under "The Saturday Experience" philosophy, offering end-to-end services spanning development (site identification through construction), leasing, and ongoing property management. It serves three primary customer sets: property owners and institutional investors seeking professional management for multi-family assets; real estate developers seeking joint venture partners for $20M–$100M projects in underserved, high-visibility urban neighborhoods; and residential renters seeking quality housing with high-touch service. The portfolio comprises 1,300+ units across approximately 30 properties in Minnesota and Wisconsin, ranging from luxury boutique apartments, workforce housing, historic adaptive reuses, and mixed-income developments.

The company's operational backbone is a centralized leasing model implemented in 2025, separating the leasing workflow into a Home Finding Team (lead handling), Regional Leasing Consultants (each managing 4–5 communities), and Leasing Coordinators (paperwork for ~1,000 homes each). This is paired with a CRM platform for lead routing and data-driven decision making, and a Tour24 self-guided touring integration launched in August 2025 that extends tour windows to 8 a.m.–8 p.m. and supports 24/7 prospect engagement. Saturday reports operational KPIs well above industry benchmarks (37% lead-to-tour vs. 5–11% industry; 40% tour-to-lease; 53% tour-to-application at Revelry vs. 25% industry). The company also runs an in-house maintenance function with custom preventative plans that extend equipment life by up to 25 years, and a structured transition management service for owners switching management firms.

The business model combines managed-service fees on a portfolio of $1B+ in real estate under management, project-based development fees, and equity participation in joint ventures with repeat partners including Kraus-Anderson, ASB Real Estate Investments, Buhl Investors, and Continental Property Group. The firm is privately owned by founder Brent Rogers without disclosed external institutional investment, and is led by a four-person executive team (Brent Rogers, Founder & Owner; Jaime Perron, President & CRO; Rob Engmark, CFO; Tanya Walker, COO). Geographic reach is regional, spanning the Minneapolis-St. Paul metro, Madison, WI, and Duluth, MN.

Name

Saturday Properties

Legal name

Saturday Properties LLC

Website

https://saturdayproperties.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Saturday Properties is a Minneapolis-based, vertically integrated multifamily property management and development firm managing 1,300+ units across ~30 properties in Minnesota and Wisconsin, serving property owners, developers, and renters through "The Saturday Experience" service model.

Ownership category

akta.pro rank

Product category

Multifamily Property Management and Development

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Residential Real Estate Asset Management (BPAJAMAA), Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Property management services
• Multifamily housing development
• Residential leasing services
• Real estate investment management
• Historic adaptive reuse

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Management Services: Full-service property management fees charged to property owners and investors. The company manages multi-family residential properties delivering data-driven results, high resident satisfaction, and better bottom-line performance for clients. Management includes leasing services, maintenance operations, and resident relationship management.
2. Real Estate Development: Development services including new construction in up-and-coming neighborhoods and historic renovations. Projects range from $20M-$100M scale targeting underserved markets with high visibility and walkability. Development includes joint ventures and public/private partnerships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Saturday Properties is a bespoke property management and development firm that develops, leases, and manages multifamily residential and mixed-use properties across the Upper Midwest under "The Saturday Experience" umbrella. The company delivers full-lifecycle real estate services to property owners and investors—including site identification, ground-up development, historic adaptive reuse, centralized leasing, preventive maintenance, and resident experience management—across a 1,300+ unit portfolio.

Product overview

Saturday Properties is a bespoke property management and development firm offering end-to-end services including development, leasing, and property management. The company operates The Saturday Experience—a comprehensive service philosophy that encompasses the entire project lifecycle. Their core service modules include a Centralized Leasing Model (with Home Finding Team, Regional Leasing Consultants, and Leasing Coordinators), Self-Guided Touring with Tour24 technology, Customized Preventative Maintenance Plans, and Management Company Transition Services. The company manages a portfolio of over 30 multi-family and mixed-use properties across Minnesota, Wisconsin, and beyond, ranging from historic renovations (1892 Duluth Central High School, 1889 Seestedt Carpets Building) to new developments. Properties include luxury boutique apartments (R7 Lofts, Ventana), workforce housing (B-side), historic adaptive reuses (Commission House, The Maytag Building), and large-scale mixed-income developments (Zenith DCHS, Revelry).

Differentiator

Problem solved

Functional benefit

Products and services

• Development Services End-to-end property development from site identification through construction, including pre-development review, scheduling, and a phased approach to project execution. Services target joint venture partners and property owners pursuing new construction or historic rehabilitation projects in the $20M–$100M range in underserved, high-visibility, walkable neighborhoods across the Upper Midwest.
• Leasing Services Professional leasing services for multifamily residential properties delivered through a centralized team structure (Home Finding Team, Regional Leasing Consultants managing 4–5 communities each, and Leasing Coordinators handling ~1,000 homes each). Achieves a 37% lead-to-tour conversion rate and 40% tour-to-lease conversion rate for property owners and residents.
• Management Services Data-driven, resident-obsessed property management delivering high occupancy, resident satisfaction, and optimized operational performance for multifamily owners and investors. Includes preventive maintenance, transition management from prior operators, and continuous Satisfacts resident satisfaction surveys.
• R7 Lofts 48-unit brand-new loft-style luxury multifamily property in St. Paul, MN with walk score of 95 and smart home technology including Alexa integration.
• The JAX Multifamily property in downtown St. Paul Lowertown offering authentic apartment lifestyle with preserved art and architecture, near Mears Park and CHS Field.
• Degree of Honor 78-unit multifamily property in downtown St. Paul with walk score of 93, mid-century modern design, skyway access, and round-the-clock management.
• Manor Royal 132-unit multifamily property in Plymouth, MN located within a top-ranked school district, near an open-air amphitheater and woodland trails.
• Esox House 221-unit riverside multifamily residence in St. Paul's Farwell on Water district with Harriet Island views, marketed as a creative community for artists and professionals.
• Mill District City Club Apartments 175-unit multifamily property in Downtown East Minneapolis overlooking the Mississippi River near the skyway and U.S. Bank Stadium, featuring 24/7 Whole Body Fitness and an indoor pool.
• Revelry 191-unit multifamily property in Madison, WI at the former Zor Shrine Campus featuring a resort pool deck, bar room, and fireside lounge. Achieved 53% tour-to-application conversion and 42% lead-to-tour conversion.
• Commission House 26-unit historic renovation multifamily property in St. Paul's Lowertown, originally constructed in 1889 as the Seestedt Carpets Building, with street-level retail space.
• Zenith DCHS 122-unit mixed-income multifamily property in Duluth, MN — adaptive reuse of the historic 1892 Duluth Central High School, renovated for $55 million. Preleased at opening: 45%.
• Ventana 25-unit luxury multifamily property on the shores of Lake Minnetonka in downtown Wayzata with waterfront views and all-inclusive amenities.
• Holden House 144-unit multifamily property in St. Paul's Como neighborhood featuring a 100-year-old classic building with complete luxury renovation.
• Nolan Mains 100-unit mixed-use property in Edina, MN at 50th and France with street-level retail and underground parking centered around a 5,000 SF public plaza. $78.5M total development cost.
• Alvera 193-unit multifamily property on West 7th in St. Paul featuring an automated parking stacker, penthouse club room, and exterior mural by Aaron de la Cruz.
• The Walkway 91-unit multifamily property in Uptown Minneapolis with luxury finishes including gas cooktops, wall ovens, quartz countertops, and heated underground parking.
• B-side 147-unit workforce housing property in Minneapolis near Lake & Hiawatha with a 33,000 SF public plaza and seasonal farmers market. $29.2M total development cost.
• Flux 216-unit multifamily property in Uptown Minneapolis with modern finishes, 9–10 ft ceilings, exposed industrial ductwork, resort-style poolside cabanas, and private dog park.
• The Maytag Building 24,800 SF office and 10,300 SF retail mixed-use historic rehabilitation property in North Loop Minneapolis. $13.6M historic rehab using Minnesota Historic Structure Rehabilitation Tax Credit. Recipient of the 2019 Minneapolis Preservation Award.

Quantifiable outcome

• Lead-to-tour conversion rate of 37% vs industry standard of 5-11%
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Continental Property GroupcoreStrategic or Co-development PartnerStrategic partnership with Continental Property Group for property development and management collaboration. Saturday Properties and Continental work together on development projects with mutual referral relationships and collaborative approach to property management.
• ASB Real Estate InvestmentscoreStrategic or Co-development PartnerASB Real Estate Investments partners with Saturday Properties for property management services. Their creative approach and passionate team ensure buildings stay well leased and lead the market. ASB is a trusted partner with properties managed under The Saturday Experience model.
• Kraus-AndersoncoreStrategic or Co-development PartnerKraus-Anderson partners with Saturday Properties on residential development projects. Their hands-on approach to development and design process was instrumental in creating brand and project identity that speaks to target markets. Saturday has become an invaluable partner as KA has moved into residential development.
• EJPleskominorStrategic or Co-development PartnerPartner in development projects and property management collaboration within the Saturday Properties network.
• AWH ArchitectscoreStrategic or Co-development PartnerAWH Architects provides architectural design services for Saturday Properties development projects, collaborating on the design and development process to create properties with unique identity and market appeal.
• BKV GroupcoreStrategic or Co-development PartnerBKV Group is an architecture and design partner for Saturday Properties development projects, contributing to the creative vision and technical design of residential properties.
• Tour24coreTechnology or IntegrationTour24 is the self-guided touring technology platform that Saturday Properties implemented to enable simultaneous tours across multiple buildings, extending tour windows from 8am to 8pm and increasing agent earning potential. The technology provides 24/7 prospect support and automated listing management.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greystar Real Estate Partners: The largest multifamily property manager and developer in the U.S. (~80,000+ units under management globally). Directly comparable business model combining third-party property management with development, but at massive scale and geographic breadth far exceeding Saturday Properties.
• Lincoln Property Company: Major national residential and commercial property manager with significant multifamily management operations. Comparable services (property management, leasing, development), but with national footprint and substantially more units under management than Saturday Properties.
• Asset Living: Large multifamily property manager with ~300,000+ units nationally. Comparable core service offering (third-party management, leasing, resident services), but operates at significantly greater scale than Saturday Properties.
• MAA (Mid-America Apartments): Large public multifamily REIT operating across the Southeast, Midwest, and Mid-Atlantic. Comparable multifamily operating focus (leasing, resident experience, preventive maintenance), though at much larger scale and as an owner-operator rather than a third-party manager.
• Cushman & Wakefield: Global real estate services firm with a multifamily property management practice. Comparable third-party management and leasing services, but as part of a much broader commercial and capital markets platform.

Direct peers

• Bozzuto Group: Residential property management, development, and construction firm emphasizing resident experience and customer service. Highly comparable to Saturday Properties' 'bespoke/experience-led' multifamily brand and operating model, with similar mid- to large-scale property management focus.
• Dominium: Minneapolis-based multifamily developer and manager specializing in affordable and market-rate apartments. Direct regional competitor in the Twin Cities, with strong overlap in development projects, JV partnerships, and multifamily operating expertise.
• Avenue5 Residential: Multifamily property management company with a portfolio of ~225,000+ units across the U.S. Operates a centralized operating model comparable to Saturday Properties' Centralized Leasing Model.
• Weidner Apartment Homes: Privately held multifamily owner, operator, and developer with a portfolio of ~60,000+ units primarily in the Western U.S. and select Midwest markets. Comparable vertically integrated approach combining development, leasing, and management.
• Continental Property Group: Real estate development and management partner that Saturday Properties actively collaborates with. Direct competitor in Upper Midwest multifamily development and management, with overlapping services and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saturday-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saturday Properties