Tour24
Tour24 is a U.S. multifamily PropTech company providing a self-guided apartment touring platform with smart-lock access, ID verification, wayfinding, and AI-assisted leasing across more than 525,000 units and 2,000+ properties.
- Company typePrivate
- Founded2020
- HeadquartersMedfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tour24 does
Tour24 is a U.S.-based PropTech company that provides a self-guided apartment touring platform for the multifamily residential real estate industry. Founded in 2020 and headquartered in Medfield, Massachusetts, Tour24 enables renters to schedule and complete property tours without an on-site leasing agent by combining a mobile application (iOS/Android) with a browser-based experience (Tour24 Web Tours, launched June 2026), an admin portal (Tour24 Explore), Bluetooth beacon wayfinding, brand-agnostic smart lock integration (Schlage, Yale, Latch, Brivo, ButterflyMX, and others), ID verification, and location-based multilingual audio content. As of October 2024 the company reported its platform served more than 525,000 units across over 2,000 properties in the United States, with named customers spanning large enterprise multifamily operators such as Highmark Residential, AMLI Residential, Case & Associates, Berkshire Residential Investments, Cardinal Group Management, LCOR, NRP Group, Morgan Group, Advenir Living, RangeWater Real Estate, Landmark Properties, Draper & Kramer, and ZRS Management.
The product portfolio is structured as a core self-guided touring platform plus modular add-ons: ToriAI (a conversational AI tour assistant launched November 2025 that captures in-tour behavior as Tour Intelligence), Vacant Unit Management (VUM), Wayfinding & Navigation, and TourNow! (on-demand appointment-free touring). Tour24 makes money primarily through enterprise SaaS subscriptions sold on a quote-based, multi-year contract basis to multifamily owners, operators, REITs, and property management companies, supplemented by professional services for onboarding and integration. Go-to-market is sales-led enterprise with a dedicated CSO, EVP of Sales, and field sales organization, supported by a broad distribution ecosystem of 30+ technology partners (AppFolio, Yardi, RealPage, Entrata, Zillow, Apartments.com, EliseAI, SmartRent), and direct renter-facing mobile app distribution via the iOS App Store and Google Play.
Tour24 has raised approximately $24.65 million in cumulative disclosed funding across multiple SEC Form D filings and two priced equity rounds — a $5.5M tranche of an $11M Series A in November 2022 (with 29th Street Capital, Middleburg Communities, and LAB Ventures) and a $5M Series B in October 2024 led by RET Ventures — and is led by Founder/CEO Georgianna W. Oliver, an inventor on two self-guided tour patents whose prior companies (EverGreen Solutions, AptBudget, Package Concierge) were acquired by RealPage and Gibraltar Industries. The platform has earned repeated industry recognition including GlobeSt Influencer in Multifamily Real Estate (2023-2026), Inc. Magazine Power Partner (2024-2025), and the 2025 Student Housing Business Innovator Award.
Tour24 firmographics
Firmographics- Name
- Tour24
- Legal name
- Tour24, Inc.
- Website
- https://tour24.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tour24 is a U.S. multifamily PropTech company providing a self-guided apartment touring platform with smart-lock access, ID verification, wayfinding, and AI-assisted leasing across more than 525,000 units and 2,000+ properties.
- Ownership category
- akta.pro rank
Tour24 industry classification
Industry- Product category
- Multifamily Property Technology (PropTech) Software
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
Keywords
Where Tour24 is headquartered
LocationHeadquarters
- HQ city
- Medfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tour24 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Multifamily Operator SaaS Subscriptions: Recurring B2B SaaS contracts with multifamily owners, operators, REITs and property management companies for access to the Tour24 self-guided touring platform, mobile app, admin portal (Tour24 Explore), and related products (ToriAI, VUM, Wayfinding, TourNow!). Pricing is quote-based/enterprise contract (not publicly disclosed); billing cadence typically multi-year or annual enterprise contracts.
- Professional Services & Implementation: Onboarding, integration, and ongoing support services for large portfolio clients; includes custom tour path setup, signage, training, and dedicated support teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise quote-based pricing (not publicly disclosed) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Tour24 product offering
Product offeringCore offering
Tour24 provides a self-guided apartment touring platform consisting of a mobile app (iOS/Android) and the Tour24 Explore admin portal that enables prospective renters to tour multifamily properties on their own schedule without a leasing agent present. The platform handles scheduling, ID verification, smart-lock access control, in-tour audio/visual guidance, and real-time prospect engagement, and includes add-on modules such as ToriAI (conversational AI assistant), Vacant Unit Management, Wayfinding & Navigation, TourNow! (on-demand touring), and Tour24 Web Tours (browser-based). It is sold to U.S. multifamily owners, operators, and REITs as enterprise SaaS subscriptions.
Product overview
Tour24 is a single platform-plus-modules architecture centered on its flagship Self-Guided Apartment Tour mobile app, which delivers the full self-guided touring experience (scheduling, ID verification, smart-lock access, in-tour audio guidance, real-time engagement, and in-app applications) for the multifamily real-estate industry. Layered on top of this core are several named add-on modules: ToriAI, the conversational AI tour assistant that captures in-tour behavior as actionable Tour Intelligence; Vacant Unit Management (VUM) for leasing-team control of tour paths and unit availability; Wayfinding & Navigation for GPS- and beacon-based property guidance; TourNow! for appointment-free on-demand touring; Tour24 Web Tours (June 2026) for browser-based self-guided tours; and Tour24 Explore, the admin portal that provides real-time tour management and analytics. Together these products form an integrated self-guided touring and AI-powered leasing platform serving multifamily owners, operators, leasing teams, marketers, and renters across more than 2,000 properties in the United States.
Differentiator
Problem solved
Functional benefit
Brands
- ToriAI: AI-driven real-time tour assistant that closes the conversion gap with in-tour behavior data, providing instant answers to prospect questions and actionable tour intelligence.
- Tour24 Explore
- TourNow!
Products and services
- Tour24 Self-Guided Apartment Tour App Flagship multi-award-winning mobile application (iOS and Android) that delivers self-guided apartment tours for the multifamily industry. Provides scheduled, on-demand, secure, in-person interactive and audio/visual tour experiences with smart-lock access, ID verification, real-time engagement, and in-app rental applications for prospective renters.
- ToriAI Conversational AI Tour Assistant Conversational AI tour assistant built into Tour24's self-guided tour platform that closes the conversion gap with real-time data captured during the tour, answering prospect questions on availability, pricing, amenities, and policies while turning every interaction into actionable Tour Intelligence.
- Vacant Unit Management (VUM) Operational tool that lets leasing teams easily add or remove units from the self-guided tour path, customize directions, and assign beacons for seamless wayfinding, reducing vacancies and accelerating unit turnover to keep communities fully leased without extra headcount.
- Wayfinding & Navigation GPS-based navigation experience with optional location beacons for turn-by-turn property guidance, interactive maps highlighting tour-path stops, real-time location tracking, and a curated showcase of amenities and available units.
- TourNow! On-Demand Self-Guided Touring On-demand feature that lets prospects start touring the moment they arrive at the property with no appointment and no waiting, providing guided prompts delivering key information about available units, amenities, and community spaces.
- Tour24 Explore Admin Portal Intuitive admin portal that gives leasing teams full control over tour management and performance analytics across the portfolio, with real-time dashboards, clean tour handoffs, rich engagement data, enterprise-grade security, and configurable property workflows.
- Tour24 Web Tours Browser-delivered version of the full self-guided touring experience announced June 2026, expanding the platform beyond the mobile app so prospects can take a complete self-guided tour through a web browser.
Quantifiable outcome
- Case & Associates: 32.8% rise in scheduled visits; 6,905 unique prospects; 5,733 self-guided tours; 75% completion rate; 735 applications in one year
- +8 more outcomes
Companies that use Tour24
Customer profileNamed customers20 records
Segments9 records
Ideal customer profiles3 records
Tour24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability4 records
Feature8 records
Tour24 partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- EngraincoreTour24 expanded its partnership with Engrain to power All-In Pricing and Fee Transparency within ToriAI. Engrain is the leader in map-based data visualization. The integration enables price transparency during the self-guided tour experience.
- AppFolioflagshipTour24 launched in the AppFolio Stack™ Marketplace in April 2026, integrating on-demand self-guided touring and AI-powered leasing support directly into the AppFolio Performance Platform. The integration automatically reflects prospect activity from Tour24 within AppFolio, providing property managers with real-time funnel visibility.
- Highmark ResidentialflagshipExpanded partnership announced April 2026 to implement Tour24's self-guided touring across more than 45,300 apartment units nationwide at Highmark Residential. Originally piloted and now rolled out across broader portfolio to modernize renter experiences and improve operational efficiency.
- ZillowflagshipZillow integrates with Tour24 (announced March 2026), connecting renters to self-guided tours directly from Zillow listings. The integration allows renters to schedule a self-guided tour directly from their Zillow search.
- Birge & HeldcoreSelected Tour24 as self-guided tour partner to drive centralization across its portfolio (one of the nation's fastest-growing multifamily owners).
- YardiflagshipTour24 integrates with Yardi as part of its multifamily property management system integrations. Featured in Case & Associates case study where Tour24 works with Yardi Voyager and RentCafe.
- RealPageflagshipTour24 integrates with RealPage property management systems. Founder Georgianna Oliver previously founded and sold EverGreen Solutions and AptBudget, both acquired by RealPage.
- EntratacoreTour24 seamlessly integrates with Entrata property management platform.
- EliseAIcoreTour24 partners with EliseAI for AI-guided tours. Listed in EliseAI's blog for AI-guided tours integration.
- SmartRentcoreTour24 integrates with SmartRent smart home/IoT platform for multifamily.
- SchlageflagshipTour24 integrates with Schlage smart locks for access-agnostic self-guided touring.
- YalecoreTour24 integrates with Yale smart locks for access control during self-guided tours.
- LatchcoreTour24 integrates with Latch access control systems. Featured in Forth at Navigation case study where Latch access system was compatible with Tour24.
- Apartments.comcoreTour24 integrates with Apartments.com listing platform to enable self-guided tour scheduling from listings.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Tour24 competitors and assessment
Company assessmentDirect peers
- Rently: Rently provides self-guided touring technology for multifamily and single-family rentals, including smart lockbox and access control — a direct competitor to Tour24 in the self-guided touring category with overlapping smart-lock-agnostic integration approach.
- ShowMojo: ShowMojo offers self-guided property showings and automated leasing scheduling for multifamily and single-family rentals, serving as a direct competitor to Tour24 with similar ID-verification, smart lock integration, and scheduling functionality.
Emerging players
- Latch: Latch provides smart access control for multifamily buildings and is integrated with Tour24 (listed as a partner). Latch's access platform and Tour24's touring platform are complementary but increasingly overlap, and Latch represents a smart-lock-first competitor that could expand into touring workflows.
- EliseAI: EliseAI is a well-funded AI leasing assistant that integrates with Tour24 but also competes in adjacent leasing automation workflows. As AI leasing matures, EliseAI's multifamily AI platform overlaps with Tour24's ToriAI conversational assistant.
- Knock CRM: Knock CRM (acquired by RealPage) was a multifamily CRM and self-guided tour platform that competed in the same category as Tour24 prior to acquisition, and several Tour24 leadership alumni (CSO Mike Davis, Dorota Firek) came from Knock, making it a directly comparable peer.
- ButterflyMX: ButterflyMX provides smart intercoms and visitor access control for multifamily, with partial overlap into Tour24's smart-lock-agnostic touring access workflows. Listed as a Tour24 integration partner.
- Brivo: Brivo is a cloud-based access control platform for commercial and multifamily that integrates with Tour24 for property/unit entry during self-guided tours. Adjacent competitor in the access-agnostic space.
Broad incumbents
- SmartRent: SmartRent is a public smart home automation platform for multifamily that partners with Tour24 but also offers adjacent access control and self-guided touring capabilities, making it a broad incumbent that could expand into Tour24's core category.
- AppFolio: AppFolio is a major property management software platform that recently launched Tour24 in its Stack Marketplace (April 2026). As both a distribution partner and a potential future builder/bundler of competing self-guided touring features, AppFolio represents a critical incumbent relationship and competitive risk.
Others
- Engrain: Engrain is a map-based data visualization platform for multifamily that recently partnered with Tour24 to power All-In Pricing and Fee Transparency within ToriAI. Engrain is a complementary ecosystem partner rather than a direct competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Tour24 social profiles
Digital presenceTour24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tour24 leadership team
Management profileNumber of profiles
Profiles13 records
Tour24 funding detail
Funding detailFunding overview
Funding rounds9 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tour24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tour24
What does Tour24 do?
Tour24 provides a self-guided apartment touring platform consisting of a mobile app (iOS/Android) and the Tour24 Explore admin portal that enables prospective renters to tour multifamily properties on their own schedule without a leasing agent present. The platform handles scheduling, ID verification, smart-lock access control, in-tour audio/visual guidance, and real-time prospect engagement, and includes add-on modules such as ToriAI (conversational AI assistant), Vacant Unit Management, Wayfinding & Navigation, TourNow! (on-demand touring), and Tour24 Web Tours (browser-based). It is sold to U.S. multifamily owners, operators, and REITs as enterprise SaaS subscriptions.
Is Tour24 a public or private company?
Tour24 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tour24 founded?
Tour24 was founded in 2020. It employs 11 to 50 people.
Where is Tour24 based?
Tour24 is headquartered in Medfield, United States, in the North America region.
How does Tour24 make money?
Two revenue lines are on record. Multifamily Operator SaaS Subscriptions are the primary driver. The others are professional Services & Implementation.
Who are Tour24's main competitors?
Direct peers on record are Rently and ShowMojo. Emerging players are Latch, EliseAI, Knock CRM, ButterflyMX and Brivo. Broad incumbents are SmartRent and AppFolio. Engrain is listed as an others.
Does Tour24 have an API?
No public API is recorded for Tour24.
What industry is Tour24 in?
Tour24's product category is Multifamily Property Technology (PropTech) Software. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms. Its NAICS code is 56152 and its SIC code is 7900.