Dallas Plastic Surgery Institute

What Dallas Plastic Surgery Institute does

Dallas Plastic Surgery Institute (DPSI) is a privately held, physician-owned plastic surgery practice headquartered in Dallas, Texas, with a secondary location in Plano. The practice employs approximately 101-250 staff, including 10 board-certified plastic surgeons whose sub-specialties span cosmetic surgery of the face, body, and breast; non-invasive injectable and laser treatments; breast reconstruction following mastectomy; pediatric craniofacial surgery; and complex wound reconstruction.

DPSI's core offering is built around an integrated facility stack that internalizes most of the surgical value chain: an on-site accredited ambulatory surgery center (Dallas Day Surgery Center), a luxury post-operative recovery facility (Cloisters), and two Epicentre skin care centers (Dallas and Plano) that deliver medical-grade skin care, laser treatments, and injectables. The practice also operates an Aesthetic Fellowship Clinic, making it both a clinical provider and a training site for aesthetic surgeons.

DPSI's business model is direct-to-consumer medical services, with revenue generated per procedure across cosmetic (high-margin, self-pay), non-invasive (recurring injectable and skin care visits), and reconstructive (often insurance-reimbursed) segments. Pricing is consultation-based and varies by procedure, product, and patient need. Patient acquisition relies primarily on surgeon reputation, peer referrals, and the practice's website; reconstructive volume flows through hospital affiliations with six major DFW systems, including Baylor University Medical Center, Medical City Dallas/Frisco/Plano, and Texas Health Presbyterian Dallas. Thought leadership is reinforced by Dr. Rod J. Rohrich's 29-year-running Annual Dallas Cosmetic Surgery and Medicine Meeting, which draws an international audience of plastic surgeons and dermatologists and functions as a brand and recruitment asset.

Name

Dallas Plastic Surgery Institute

Legal name

Dallas Plastic Surgery Institute, Inc.

Website

https://dpsi.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Single-Specialty ASCs (HLAFAIAB), Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Plastic surgery
• Cosmetic surgery
• Reconstructive surgery
• Non-invasive procedures
• Medical skin care

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Cosmetic Surgery Procedures: Revenue from surgical procedures including abdominoplasty, breast augmentation, rhinoplasty, facelifts, liposuction, and other aesthetic surgeries.
2. Non-invasive Procedures: Revenue from injectable treatments (BOTOX, Dysport, dermal fillers) and laser skin treatments performed in-office.
3. Reconstructive Procedures: Revenue from reconstructive surgeries including breast reconstruction, complex wound reconstruction, and pediatric plastic surgery.
4. Medical Skin Care Services: Revenue from skin care treatments and products at EpiCentre facilities, including laser treatments and medical-grade skincare products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Dallas Plastic Surgery Institute is a private plastic surgery practice operating in the Dallas–Plano, Texas area, providing cosmetic and reconstructive surgical procedures, non-invasive injectable and skin rejuvenation treatments, and adjunct skin care retail services. The institute integrates on-site surgical, postoperative recovery, and medical skin care facilities under one umbrella staffed by approximately ten plastic surgeons.

Product overview

Dallas Plastic Surgery Institute is a medical practice offering a comprehensive range of plastic and cosmetic surgery services. The practice provides non-invasive procedures (BOTOX, Dysport, and injectable fillers including Juvederm, Restylane, Perlane, Radiesse, and Sculptra), cosmetic surgery procedures (face, body, and breast), reconstructive surgery (breast reconstruction, pediatric plastic surgery, complex wound reconstruction), and operates specialized facilities including the Epicentre Dallas Skin Care Center, Epicentre Legacy Skin Care Center, Dallas Day Surgery Center, and Cloisters Postoperative Recovery Facility. The institute serves as both a clinical practice and educational fellowship training center.

Differentiator

Problem solved

Functional benefit

Products and services

• BOTOX Cosmetic & Dysport Non-invasive neuromodulator injectable treatments used to reduce facial wrinkles and fine lines for adult aesthetic patients.
• Injectable Fillers Dermal filler injectable treatments used to restore facial volume, contour features, and address signs of aging for adult patients.
• Cosmetic Surgery Procedures Surgical cosmetic procedures such as facial, breast, and body contouring performed for adult patients seeking aesthetic enhancement.
• Breast Reconstruction Reconstructive plastic surgery procedures for patients recovering from mastectomy or trauma requiring breast restoration.
• Pediatric Plastic Surgery Specialized plastic surgery services for pediatric patients addressing congenital conditions, trauma, or reconstructive needs.
• Complex Wound Reconstruction Advanced reconstructive surgical procedures for complex wounds, trauma injuries, and related conditions.
• Epicentre Dallas Skin Care Center Medical-grade skin care center offering clinical treatments and physician-grade skin care products to patients and walk-in clients.
• Epicentre Legacy Skin Care Center Medical-grade skin care center located in Plano, Texas offering clinical treatments and physician-grade skin care products.
• Dallas Day Surgery Center On-site ambulatory surgical center accredited for plastic surgery procedures with ACLS certification and 1:1 staff-to-patient ratio.
• Cloisters Postoperative Recovery Facility Dedicated postoperative recovery facility providing monitored recuperation care for plastic surgery patients.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Medical City FriscocoreStrategic or Co-development PartnerHigh quality, state-of-the-art facility for patients in the northern suburbs of DFW. Services include da Vinci Robotic Surgery, surgical and imaging services, bariatric surgery, orthopedic and spine surgery, craniofacial surgery, plastic and reconstructive surgery.
• Baylor University Medical Center (Dallas)coreStrategic or Co-development PartnerMajor patient care, teaching and research center for the Southwest. 1025 licensed beds, flagship hospital of Baylor Health Care System serving over 300,000 patients annually.
• Medical City Hospital DallascoreStrategic or Co-development PartnerInnovative environment for physicians to practice over 95 specialties. Surgeons perform adult and pediatric plastic surgery procedures at this facility.
• Texas Health Presbyterian Hospital DallascoreStrategic or Co-development PartnerServing greater Dallas since 1966 with 898 beds and more than 1,200 physicians on its medical staff.
• Medical City PlanocoreStrategic or Co-development PartnerFull-service, 427-bed acute-care facility with more than 1,300 employees and over 1,000 physicians on staff, representing over 70 specialties and subspecialties.
• Baylor PlanocoreStrategic or Co-development PartnerComfortable 112-bed hospital opened in December 2004 serving the Plano community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Austin-Weston, The Center for Cosmetic Surgery: Multi-surgeon private cosmetic surgery practice in the DC metro (Reston, VA) with on-site surgical facilities and full cosmetic-reconstructive service mix - a closely comparable group-practice model to DPSI.
• CosmetiCare Plastic Surgery Center & MedSpa: Multi-surgeon private cosmetic surgery practice and medspa in Orange County, CA combining cosmetic surgery, injectables, skin care, and on-site operating facilities - directly comparable group-practice model.
• New York Group for Plastic Surgery: Multi-surgeon private plastic surgery group in NY/NJ offering cosmetic and reconstructive procedures including breast reconstruction - directly comparable multi-surgeon regional group practice.
• Long Island Plastic Surgical Group: Large multi-surgeon, multi-location private plastic surgery group practice on Long Island covering cosmetic and reconstructive procedures with on-site surgical capabilities.
• Marina Plastic Surgery: Multi-surgeon private cosmetic surgery practice in Marina Del Rey, CA offering face, breast, body and skin care with on-site operating suite.

Regional players

• The Plastic Surgery Clinic: Large multi-surgeon Canadian aesthetic surgery clinic headquartered in Mississauga, ON, with on-site surgical facility and skin care services - very similar integrated offering to DPSI but operating north of the border.

Broad incumbents

• Sono Bello: National chain aesthetic surgery provider with 70+ locations focused on body contouring and face procedures - broader-incumbent competitor competing in the same cosmetic surgery consumer market across multiple US metros.
• Ideal Image: Largest US medspa chain offering injectables, laser treatments and body contouring - directly competes for the same self-pay cosmetic patient in the non-invasive segment that drives DPSI's recurring revenue.
• Westlake Dermatology & Cosmetic Surgery: Large multi-location dermatology and cosmetic surgery group across Texas (Austin/Dallas/Houston) offering medical, surgical and aesthetic dermatology plus cosmetic procedures - same Texas market overlap and integrated service model.

Others

• AbbVie (Allergan Aesthetics): Manufacturer of BOTOX Cosmetic and the Juvederm filler portfolio - upstream supplier/category-defining partner for the injectable revenue stream that DPSI depends on for recurring visits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Plastic Surgery Institute