What Okazii does

Okazii.ro is a Romanian online marketplace operated by S.C. BITFACTOR S.R.L., founded in 2000 and headquartered in Bucharest. The platform is one of Romania's oldest e-commerce sites, connecting buyers with individual sellers and over 1,000 professional retailers (referred to on the platform as "magazine") across more than 20 product categories including electronics, fashion, home goods, automotive parts, books, cosmetics, and collectibles. The marketplace hosts over 6 million product listings.

The underlying technology is a standard two-sided marketplace e-commerce platform with web access at okazii.ro and native mobile applications available on iOS App Store, Google Play, and Huawei AppGallery. The platform includes a seller portal (Magazine.Okazii.ro), a public API for developer integrations, and trust features such as a delivery guarantee (Garantia de Livrare), a seller rating system (calificative), and a Premium seller designation (Vanzatori Premium). Free delivery is offered on 350,000+ products and a loyalty points program (Puncte de fidelitate) supports repeat engagement.

Okazii's revenue model is marketplace commissions: sellers list products with no listing fees and no product limits, paying only when a sale occurs. The geographic focus is exclusively the Romanian domestic market with no international expansion, no disclosed external investors or VC funding, and no parent company. The business is privately held by its operating entity, S.C. BITFACTOR S.R.L. (CUI: RO33928115), and is operationally active.

Name

Okazii

Legal name

S.C. BITFACTOR S.R.L.

Website

https://okazii.ro

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Okazii.ro is a Romanian online marketplace founded in 2000 that connects buyers with over 1,000 professional retailers and individual sellers across 20+ categories, listing more than 6 million products and earning revenue through marketplace commissions.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Online marketplace
• E-commerce platform
• Consumer marketplace
• Multi-vendor marketplace
• Product listings

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: Okazii.ro operates as a two-sided marketplace generating revenue from commissions on transactions between sellers (both individual sellers and professional retailers/magazine) and buyers. The platform facilitates sales across categories including electronics, fashion, home goods, and collectibles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Okazii.ro is a Romanian online marketplace connecting buyers with sellers offering over 6 million new and used products across 20+ categories including fashion, electronics, home goods, vehicles, and collectibles. The platform operates as a two-sided marketplace serving both individual consumers (buyers) and professional retailers/individual sellers (who list products through the seller portal at Magazine.Okazii.ro). Revenue is generated through commissions charged to sellers on completed transactions, with sellers paying only when they sell.

Product overview

Okazii.ro is a Romanian online marketplace platform offering a comprehensive e-commerce ecosystem. The core product is the Okazii.ro Marketplace, which connects buyers with over 6 million products from both individual sellers and professional stores. The platform includes a seller portal (Magazine.Okazii.ro) enabling merchants to manage their online stores. Mobile applications for Android, iOS, and Huawei devices extend the marketplace to mobile users. Trust features like Garantia de Livrare (Delivery Guarantee) protect buyers, while the Vanzatori Premium (Premium Sellers) program highlights verified sellers with excellent service. The platform also offers an API for developer integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Okazii.ro Marketplace
• Okazii Android App
• Okazii iOS App
• Okazii Huawei App
• Seller Dashboard (Magazine.Okazii.ro)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OLX Romania: OLX.ro is Romania's leading horizontal classifieds marketplace with listings across categories analogous to Okazii's; it is the most direct head-to-head competitor for both buyers and individual/professional sellers in Romania.
• Catawiki: Catawiki is a European online auction-based marketplace for collectibles, antiques, and specialty goods; given Okazii's auction-style heritage ('okazii' implies deals), Catawiki is a strong peer for the auction vertical of the platform.

Broad incumbents

• eMAG: eMAG is Romania's largest e-commerce platform (owned by Naspers/Prosus) operating a marketplace model alongside first-party retail; it competes with Okazii in electronics, fashion, and home categories while dwarfing it in scale and capital.
• eBay: eBay is the global archetype of a multi-category auction-and-fixed-price marketplace with consumer and professional sellers; it serves as the structural and historical reference for Okazii's marketplace business model.
• Amazon Marketplace: Amazon's third-party marketplace connects independent sellers with consumers globally across categories closely overlapping Okazii's catalog; it represents the incumbent standard in horizontal marketplace UX and logistics.
• Facebook Marketplace: Facebook Marketplace is a free horizontal classifieds and local-marketplace product embedded in the world's largest social network; it competes for the same individual sellers and consumer buyers as Okazii in Romania.

Regional players

• Allegro: Allegro is the leading marketplace in Poland that has expanded into Romania; it operates an analogous multi-category marketplace model with professional sellers and consumer buyers, providing a regional comparison for Okazii's horizontal marketplace economics.

Emerging players

• Vinted: Vinted is a peer-to-peer marketplace for second-hand fashion popular in Europe; it overlaps with Okazii's individual-seller / used-goods segment and benchmarks consumer P2P marketplace dynamics in the region.
• Mercari: Mercari is a US-based C2C marketplace app for selling used and new items; it offers a comparable mobile-first, broad-category resale marketplace model relevant to Okazii's mobile app and resale-heavy mix.
• Autovit: Autovit is a leading Romanian vertical marketplace for automotive parts and vehicles; it competes with Okazii in the auto-parts and accessories category and represents a vertical specialist taking share from horizontal players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/okaziiro
• YouTubeyoutube.com/user/okaziiro
• Facebookfacebook.com/okaziiro
• Instagraminstagram.com/okaziiro
• Pinterestro.pinterest.com/okazii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okazii