American Target Advertising
- Company typePrivate
- Founded1965
- HeadquartersManassas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
American Target Advertising firmographics
Firmographics- Name
- American Target Advertising
- Legal name
- American Target Advertising™, Inc.
- Website
- https://americantarget.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
American Target Advertising industry classification
Industry- Product category
- Direct Marketing Services
- NAICS
- Direct Mail Advertising (54186), Advertising Agencies (54181), Advertising Material Distribution Services (541870)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where American Target Advertising is headquartered
LocationHeadquarters
- HQ city
- Manassas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Target Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Direct Mail Marketing Services: Full-service direct mail marketing agency providing services from concept to deployment, covering postal, email, and social media marketing for nonprofit organizations and political causes.
- List Management and Brokerage: List management and brokerage services through American Mailing Lists Corporation (AMLC), providing access to millions of conservative donors on proprietary and external lists.
- Digital Marketing Services: Email marketing, online advertising, social media management, web development, and video production services complementing direct mail offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
American Target Advertising product offering
Product offeringCore offering
American Target Advertising is a full-service direct mail marketing and fundraising agency serving conservative, faith-based, and patriotic nonprofit organizations, political candidates, and PACs. It delivers postal, email, and social direct response campaigns from concept to deployment, alongside donor list management and brokerage through its sister company AMLC, applying its proprietary Four Horsemen of Marketing methodology to grow client donor bases and revenue.
Product overview
American Target Advertising™ is a direct mail marketing and fundraising agency offering an integrated suite of services centered around its proprietary Viguerie's Four Horsemen of Marketing® methodology. The core offerings include Direct Marketing Services (postal, email, and social), List Management through its sister company American Mailing Lists Corporation (AMLC), and Digital Marketing (email, social media, web development, video). The company also operates a Sweepstakes Division for charitable fundraising programs. All services are designed to help conservative, faith-based, and patriotic nonprofit organizations grow their donor bases and raise funds through multi-channel direct response campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Marketing Services Postal, email, and social direct mail marketing services covering every step from concept to deployment, using Viguerie's Four Horsemen of Marketing methodology. Designed for conservative, faith-based, and patriotic nonprofit organizations seeking donor acquisition and fundraising.
- List Management & Brokerage (American Mailing Lists Corporation) List management and brokerage services through sister company AMLC, offering access to the largest in-house conservative donor database in the world plus external highly responsive rented lists. Approximately 75% of list business is conducted with outside lists.
- Digital Marketing Online marketing services including email marketing, social media advertising, online advertising, QR codes, and web development to build client online presence and engagement, complementing postal mailings.
- Sweepstakes Division Sweepstakes fundraising programs mailing tens of millions of sweepstakes appeals annually, raising over a million dollars for charitable and advocacy groups.
- Video Production Services Professional video creation services highlighting client organizational work to engage current and prospective supporters.
- Creative Services Branding and omni-channel strategy development services to develop client messaging and brand identity.
Quantifiable outcome
- Over $7.7 billion raised for clients' causes
- +3 more outcomes
Companies that use American Target Advertising
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
American Target Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
American Target Advertising partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Mailing Lists Corporation (AMLC)coreAMLC is ATA's sister company specializing in list management and brokerage. AMLC offers the world's largest lists of conservative and Republican donors, built through mailings produced by American Target Advertising. The two companies operate together to provide integrated direct marketing and list services to clients.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
American Target Advertising competitors and assessment
Company assessmentDirect peers
- RKD Group: RKD Group is a direct response and digital fundraising agency serving nonprofit and association clients, with a comparable integrated offering across mail, digital, and analytics.
- The Lukens Company: The Lukens Company is a direct response fundraising agency specializing in direct mail, digital, and creative services for nonprofit clients, closely comparable in service mix to ATA.
- Chapman, Cubine, Adams & Hussey (CCAH): CCAH is a direct response fundraising agency serving nonprofit clients across verticals. It is one of the largest competitors to ATA in integrated direct mail and digital fundraising for advocacy and charitable organizations.
- Pursuant (formerly Russ Reid): Pursuant is a full-service fundraising agency for nonprofits, combining direct mail, digital, and data services. It competes head-to-head with ATA for nonprofit fundraising mandates, though it serves a broader ideological mix.
- Moore: Moore is a direct response and donor engagement agency serving nonprofit clients with direct mail, digital, and creative services. It is one of the larger competitors in the nonprofit fundraising agency space.
- Marketing General Incorporated (MGI): MGI is a direct response marketing agency focused on nonprofit membership and fundraising, with comparable direct mail and list management capabilities to ATA.
Emerging players
- Targeted Victory: Targeted Victory is a digital-first political marketing and fundraising firm that competes for conservative political and advocacy budgets, representing the digital-native threat to ATA's direct mail-centric model.
- Trilogy Interactive: Trilogy Interactive provides digital fundraising, advertising, and technology services to Democratic and progressive campaigns and organizations—operating as the ideological mirror image of ATA in political marketing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
American Target Advertising social profiles
Digital presenceAmerican Target Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Target Advertising leadership team
Management profileNumber of profiles
Profiles14 records
American Target Advertising subsidiaries and ownership
Company hierarchySubsidiaries1 record
American Target Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Target Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Target Advertising
What does American Target Advertising do?
American Target Advertising is a full-service direct mail marketing and fundraising agency serving conservative, faith-based, and patriotic nonprofit organizations, political candidates, and PACs. It delivers postal, email, and social direct response campaigns from concept to deployment, alongside donor list management and brokerage through its sister company AMLC, applying its proprietary Four Horsemen of Marketing methodology to grow client donor bases and revenue.
Is American Target Advertising a public or private company?
American Target Advertising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Target Advertising founded?
American Target Advertising was founded in 1965. It employs 51 to 100 people.
Where is American Target Advertising based?
American Target Advertising is headquartered in Manassas, United States, in the North America region.
How does American Target Advertising make money?
Three revenue lines are on record. Direct Mail Marketing Services are the primary driver. The others are list Management and Brokerage and digital Marketing Services.
Who are American Target Advertising's main competitors?
Direct peers on record are RKD Group, The Lukens Company, Chapman, Cubine, Adams & Hussey (CCAH), Pursuant (formerly Russ Reid), Moore and Marketing General Incorporated (MGI). Emerging players are Targeted Victory and Trilogy Interactive.
Does American Target Advertising have an API?
No public API is recorded for American Target Advertising.
What industry is American Target Advertising in?
American Target Advertising's product category is Direct Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 54186 and its SIC code is 7331.