Soloya
Soloya is a Belgian privately-held renewable-energy systems integrator (founded 2006, headquartered in Houthalen-Helchteren) that designs, sells, and installs solar panels, home and commercial batteries, EV chargers, and Daikin heat pumps for residential and B2B customers across Belgium and the Netherlands.
- Company typePrivate
- Founded2006
- HeadquartersLommel, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Soloya does
Soloya is a privately held Belgian renewable-energy systems integrator and installer, founded in 2006 and headquartered in Houthalen-Helchteren, Belgium, with cross-border operations into the Netherlands (Limburg, Noord-Brabant). The company designs, sells, and installs solar photovoltaic systems (AIKO Solar ABC, ELAT TOPCon/IBC, and Wevolt X-Roof integrated roof tiles), home and commercial batteries (AlphaESS and Huawei, with AlphaESS systems carrying a Munich Re-insured 30-year lifespan), EV charging stations (Smappee EV Base, EV One, EV Wall), air-conditioning and heat-pump systems (Daikin air-to-air, air-to-water, geothermal; also Mitsubishi Electric and Panasonic for commercial HVAC), and integrated HVAC solutions for businesses. The LIFEPOWR FlexiO smart-battery management subscription (€9.95/month battery control, €4.95/month EV-charger control) overlays the hardware stack to optimize consumption against weather forecasts and dynamic energy tariffs, with an integration to Frank Energie's dynamic tariff contract on AlphaESS batteries.
Soloya serves two primary customer segments: residential homeowners (more than 10,000 cumulative satisfied customers) and business/institutional customers (more than 1,000 cumulative B2B customers across offices, schools, stadiums, garages, agriculture, hospitals, and retail). The commercial offering — including commercial solar up to 167 kWp, large-scale BESS for on-balance market participation, Smappee-powered fleet EV charging, and full HVAC design-build — is positioned as a turnkey energy transition package for organizations facing 2025 Flemish heat-pump requirements and broader sustainability mandates.
Soloya generates revenue predominantly through one-time sale-and-installation of renewable-energy hardware (residential solar systems €4,000–€5,500; heat pumps €8,000–€20,000; air conditioning €1,500–€3,000; EV chargers €1,100–€2,200, all excluding VAT), supplemented by a nascent recurring LIFEPOWR FlexiO subscription and an indirect financing channel via the KBC Energielening partnership. Distribution is entirely direct (field sales with consultation, custom design, certified installation, and after-sales service), supported by an appointment-only showroom, a regional trade-show presence across Flanders (Bis Gent, Woonestetika Genk, Wonen Mechelen, Bouwinspiratie Hasselt, Ideaal Wonen Leuven), community sports sponsorships (KVC Westerlo, SK Lommel, BBC Croonen), and content/SEO-driven lead capture. Recognitions include the EUPD Research Top Installer Award 2023 (Belgium), TrendsGazelle 2025 Gold, and the Trustbuilt 2024 badge.
Soloya firmographics
Firmographics- Name
- Soloya
- Legal name
- Soloya
- Website
- https://soloya.be
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soloya is a Belgian privately-held renewable-energy systems integrator (founded 2006, headquartered in Houthalen-Helchteren) that designs, sells, and installs solar panels, home and commercial batteries, EV chargers, and Daikin heat pumps for residential and B2B customers across Belgium and the Netherlands.
- Ownership category
- akta.pro rank
Where Soloya is headquartered
LocationHeadquarters
- HQ city
- Lommel
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Soloya business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Renewable Energy Hardware Sales and Installation: Soloya generates the majority of its revenue from the sale and professional installation of renewable energy hardware systems, including solar panels (AIKO Solar, ELAT), home batteries (AlphaESS), EV charging stations (Smappee), air conditioners and heat pumps (Daikin), and full HVAC solutions for businesses. Systems are sold as one-time purchases with installation included in the quote. For solar panels, an average installation for a Flemish household costs between €4,000 and €5,500 (excl. VAT). Heat pump installations start at €8,000 and can go up to €20,000. Air conditioning systems start at €1,500 (single split) to €3,000 (multi-split). EV charging stations range from €1,100 to €2,200.
- Smart Battery Management Software (LIFEPOWR FlexiO): Recurring monthly subscription revenue from the LIFEPOWR FlexiO smart battery and EV charger management system. Customers pay €9.95/month (incl. VAT) for battery management and €4.95/month for EV charger management. The subscription provides access to the MyFlexiO mobile app, real-time energy monitoring, and automatic optimization based on consumption patterns, weather forecasts, and dynamic energy tariffs.
- KBC Energy Loan Financing Partnership: Soloya partners with KBC Bank to offer the KBC Energielening (Energy Loan) to customers, enabling them to finance renewable energy installations in installments. While Soloya does not directly earn interest revenue, the financing option facilitates larger ticket sales. Commission or referral arrangements with KBC may provide a revenue share, though specifics are not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Solar panel systems for average Flemish household (~4,000 kWh/year consumption) |
| One time/ perpetual license | Pay-as-you-go | Complete heat pump installation |
| Unit Pricing | Pay-as-you-go | Air conditioning / split system |
| Unit Pricing | Pay-as-you-go | Smappee EV charging station for home use |
| One time/ perpetual license | Pay-as-you-go | AlphaESS home battery system |
| Subscription | Monthly | LIFEPOWR FlexiO smart battery management subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Soloya product offering
Product offeringCore offering
Soloya is a Belgian renewable energy systems integrator that designs, sells, installs, and maintains solar panel systems (AIKO, ELAT, Wevolt X-Roof), home and commercial batteries (AlphaESS, BESS), EV charging stations (Smappee), air conditioning, heat pumps (Daikin), and complete HVAC solutions for residential and business customers. The company also resells/configures the LIFEPOWR FlexiO smart battery and EV charger management system under a monthly subscription model. Offerings are sold as turnkey systems including design, hardware, certified installation (RESCert, VCA), inspection, and after-sales support.
Product overview
Soloya is a Belgian renewable energy installer offering an integrated portfolio of renewable energy products for residential and commercial customers, with over 18 years of experience and more than 10,000 satisfied customers. Its product suite centers on five core categories: (1) solar panels (including AIKO Solar ABC, ELAT TOPCon/IBC, and Wevolt X-Roof integrated roof tiles), (2) inverters (Huawei and AlphaESS), (3) home and commercial batteries (AlphaESS for residential; BESS for commercial), (4) EV charging stations (Smappee), and (5) climate control (Daikin air conditioning and heat pumps, HVAC for businesses). These products are complemented by the LIFEPOWR FlexiO smart battery energy management system, which connects to home batteries, EV chargers, and electric heating to optimize energy use based on consumption patterns, weather, and dynamic tariffs. The portfolio enables customers to design complete, interconnected renewable energy systems for homes and businesses, reducing energy costs and increasing self-consumption of generated power.
Differentiator
Problem solved
Functional benefit
Products and services
- AIKO Solar zonnepanelen (ABC-technologie)
- ELAT zonnepanelen (TOPCon & IBC) Photovoltaic panels offered in TOPCon (430W full-black glass-glass, 22.02% efficiency) and IBC (425W ultra-black glass-glass, 21.60% efficiency) variants. Carries a 38-year total warranty (30-year performance + 8-year product), exceeding standard market warranties. Sold and installed by Soloya for residential and commercial customers.
- Wevolt X-Roof (dakpannen met zonnepanelen) Roof-integrated photovoltaic tiles that replace traditional roofing materials, providing a full roof replacement with seamless solar integration. Uses glass-glass panels with high-tech cell technology delivering up to 203 Wp per module at 20.3% efficiency. Water-tight, fire- and wind-resistant (KIWA certified), locally produced in Belgium, and highly recyclable. Sold and installed by Soloya.
- Omvormers (Huawei & AlphaESS) Solar inverters from Huawei and AlphaESS that convert DC electricity from solar panels into AC for household or business use. Integrate AI and cloud technologies for optimal energy yield, efficiency, safety, and reliability; can be paired with home batteries for evening/night-time self-consumption. Controlled via the Huawei FusionSolar app. Sold and installed by Soloya.
- AlphaESS Thuisbatterij (Home Battery) Home battery storage systems from AlphaESS that store surplus solar energy or cheap off-peak grid electricity for use during peak periods. Features an advanced Battery Management System (BMS) for even charge/discharge, 30-year lifespan insured by Munich Re, modular and expandable design, hybrid inverter compatibility with solar and grid, and app/cloud monitoring. Prices start from €3,200 excluding VAT including installation. Sold and installed by Soloya for residential customers.
- LIFEPOWR FlexiO slimme batterijsturing (Smart Battery Management) Smart battery and EV charger energy management system (EMS) from LIFEPOWR that optimizes home battery, EV charger, and electric heating based on consumption patterns, weather forecasts, and dynamic electricity tariffs. Includes the MyFlexiO mobile app for real-time monitoring and savings tracking. Sold by Soloya as a monthly subscription: €9.95/month incl. VAT for battery management plus €4.95/month incl. VAT for EV charger management. Special €425 all-in installation/startup package available for Huawei inverter customers.
- Smappee Laadpalen (EV Base / EV One / EV Wall) Smart EV charging stations from Smappee available in three variants: EV Base (freestanding, single or dual chargers), EV One (wall-mounted, sleek design), and EV Wall (wall-mounted, compatible with personal charging cable). All feature AI-driven cost optimization, solar self-consumption prediction, and load balancing. Hardware priced between €1,100 and €2,200, with additional inspection (€100-€300) and installation costs. Delivers up to 8x faster home EV charging than a standard wall socket and up to 50% savings on EV fleet charging costs for businesses. Sold and installed by Soloya for residential and B2B customers.
- Daikin Airco (split & multi-split) Air conditioning and air-to-air heat pump systems from Daikin, available in single-split (one indoor + one outdoor unit, from €1,500) and multi-split (one outdoor unit + multiple indoor units, from €3,000) configurations. Wall-mounted, ceiling, and floor models available. Functions as both cooling and heating. Soloya is an authorized Daikin SuperDealer with access to extended warranty programs including the 'stand by me' 6-month warranty extension. Sold and installed by Soloya.
- Daikin Warmtepomp (lucht-lucht, lucht-water, geothermisch) Heat pump systems from Daikin in three types: air-to-air (air conditioning/heat pump boiler combination for heating, cooling, and air filtering), air-to-water (for sanitary water and floor/radiator heating), and geothermal (drawing heat from the ground for both space and sanitary water heating/cooling). Soloya is a Daikin SuperDealer. Installation prices range from €8,000 to €20,000 depending on type, capacity, and drilling requirements. Reduces CO2 emissions by at least 60% versus traditional heating systems. Sold and installed by Soloya for residential and commercial customers.
- HVAC voor bedrijven (Heating, Ventilation & Air Conditioning) Complete HVAC solutions for businesses combining heating, ventilation, and air conditioning in a single integrated system. Covers design, installation, and maintenance. Brands include Daikin (SuperDealer), Mitsubishi Electric, and Panasonic. Suitable for offices, production halls, warehouses, and retail environments. Backed by 17+ years of HVAC experience. Sold and installed by Soloya for B2B customers.
- BESS Batterijopslagsysteem voor bedrijven (Battery Energy Storage System) Large-scale battery energy storage systems (BESS) for commercial and industrial use. Enables businesses to store self-generated renewable energy, reduce grid dependency, participate in the on-balance energy market for additional revenue, and provide protection against power outages. Technology partners include Huawei and AlphaESS. Sold and installed by Soloya for B2B customers.
Quantifiable outcome
- 30-60% reduction in residential energy bills with solar panel installation
- +5 more outcomes
Companies that use Soloya
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Soloya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Soloya partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, secondary and minor.
- AIKO SolarcoreSoloya exclusively installs AIKO Solar zonnepanelen with ABC (All Back Contact) technology. AIKO Solar panels are recognized for their high efficiency (up to 25.5%), black full-screen design, and performance in partial shade. AIKO panels come with a 30-year power warranty and are insured by Munich Re. AIKO is Soloya's preferred solar panel brand for both residential and commercial installations.
- DaikincoreSoloya is an authorized Daikin SuperDealer, offering the full range of Daikin air conditioners, air-to-air heat pumps, and air-to-water heat pumps. As a SuperDealer, Soloya has access to exclusive Daikin training, extended warranty programs (including the 'stand by me' 6-month warranty extension), and priority support. Daikin's inverter technology and 90 years of HVAC expertise are central to Soloya's air conditioning and heat pump offering.
- SmappeecoreSoloya installs the complete range of Smappee EV charging stations including EV Base (freestanding), EV One (wall-mounted sleek design), and EV Wall (wall-mounted). Smappee's AI-driven technology predicts solar energy availability and optimizes charging sessions for lowest cost. Smappee's charger management can reduce EV charging costs by up to 50% for business fleets. Soloya targets both residential and B2B customers with Smappee products.
- AlphaESScoreSoloya is the preferred installer of AlphaESS home batteries in Belgium. AlphaESS batteries feature an advanced Battery Management System (BMS) for even charge/discharge cycles, modular expandability, an all-in-one design, and cloud/app monitoring. AlphaESS systems are insured by Munich Re and have an expected lifespan of 30 years. The Smile G3 hybrid omvormer is featured alongside AlphaESS products.
- HuaweicoreSoloya uses Huawei omvormers (inverters) and the Luna 2000 home battery system. Huawei omvormers integrate AI and Cloud technologies for optimal energy production, efficiency, safety, and reliability. For LIFEPOWR FlexiO customers with Huawei omvormers (1-phase or 3-phase), a discounted installation and startup package is offered at €425. The Huawei FusionSolar app is used for system monitoring.
- Wevolt X-RoofsecondarySoloya installs Wevolt X-Roof integrated solar roof tiles (dakpannen met zonnepanelen), a full roof replacement system where solar panels are seamlessly integrated into the roof plane. Wevolt X-Roof uses glass-glass panels with high-tech cell technology, delivering up to 203 Wp per module at 20.3% efficiency. It is locally produced in Belgium, fire- and wind-resistant (KIWA certified), and highly recyclable.
- LIFEPOWRcoreSoloya installs and configures the LIFEPOWR FlexiO smart battery management system. FlexiO optimizes home battery, EV charger, and electric heating based on consumption patterns, weather forecasts, and dynamic energy tariffs. The MyFlexiO app provides real-time energy monitoring. Subscription pricing: €9.95/month for battery management + €4.95/month for EV charger management (both incl. VAT).
- ELAT SolarsecondarySoloya offers ELAT Solar zonnepanelen in addition to AIKO panels. ELAT panels feature TOPCon technology (430W full black glass-glass, 22.02% efficiency) and IBC technology (425W ultra black glass-glass, 21.60% efficiency). ELAT panels come with an industry-leading 38-year total warranty (30-year performance + 8-year product), surpassing standard warranties.
- Mitsubishi ElectricsecondaryMitsubishi Electric is featured as an HVAC brand partner for Soloya's commercial HVAC solutions, alongside Daikin and Panasonic. Mitsubishi systems are offered as alternatives based on customer needs and building requirements.
- PanasonicsecondaryPanasonic is featured as an HVAC brand partner for commercial HVAC installations alongside Daikin and Mitsubishi Electric. Panasonic heating and cooling solutions are offered as part of Soloya's complete HVAC portfolio for businesses.
- SAJsecondarySAJ is listed as an inverter brand partner alongside Huawei and AlphaESS, though with less prominence. SAJ inverters are offered as an alternative option depending on customer preferences and project requirements.
- Munich RecoreMunich Re ( Munich Rückversicherungs-Gesellschaft) provides insurance backing for AIKO Solar panels and AlphaESS home batteries. This partnership enhances the credibility and long-term reliability of these products by providing financial protection and risk coverage.
- Frank EnergiesecondarySoloya has a commercial partnership with Frank Energie, a dynamic energy supplier. Frank Energie is the only dynamic energy provider that integrates fully with AlphaESS. Through the integrated Energy Management System (EMS), the home battery is automatically and smartly controlled without additional hardware or subscription costs. Customers benefit from real-time market prices: the battery charges when electricity is cheap and discharges when prices are high.
- PV CYCLEminorSoloya is an official PV CYCLE collection point for end-of-life and damaged solar panels. PV CYCLE is a Belgian recycling organization for photovoltaic modules. Soloya accepts old solar panels from customers for responsible recycling, contributing to the circular economy and preventing valuable materials from entering landfill.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Soloya competitors and assessment
Company assessmentDirect peers
- Otovo: Norwegian-headquartered residential solar and battery installer that has expanded into the Netherlands and other European markets. Directly comparable to Soloya as a residential-focused renewable energy installer offering integrated solar, battery, and EV charging solutions with subscription/financing options.
- Zonneplan: Dutch residential solar, battery, and EV charging installer with strong operations in Noord-Brabant and other Dutch provinces. Competes with Soloya for the same residential customer base in the southern Netherlands on integrated energy systems.
- Vandebron: Dutch green energy supplier that has expanded into residential solar, batteries, and EV charging installations. Comparable as a renewable-energy-focused company serving Dutch residential customers with similar integrated product offerings.
Broad incumbents
- Eneco: Large Dutch energy company offering renewable electricity, residential solar panels, heat pumps, and EV charging solutions across the Netherlands. Comparable as a broad incumbent offering overlapping product categories (solar, heat pumps, EV charging) and competing for the same Dutch residential customer base.
- Engie: French-Belgian energy utility with significant residential and commercial solar, heat pump, and HVAC installation operations in Belgium. Competes with Soloya across both B2B and residential segments, though as a broad incumbent with wider portfolio offerings.
- TotalEnergies (Belgian operations): French energy major with Belgian retail and installation operations including solar, heat pumps, and EV charging through TotalEnergies Direct Énergie. Overlaps with Soloya's residential energy transition offering but as a much broader incumbent.
- GroenLeven (part of E.ON): European solar developer acquired by E.ON, active in residential and commercial solar, batteries, and EV charging. Comparable as a broader incumbent expanding into integrated residential energy systems across the Benelux region.
Regional players
- Octa+: Belgian energy supplier (part of Eni Plenitude group) offering gas, electricity, and increasingly solar/heat pump services to Belgian residential customers. Comparable as a Belgian energy retailer moving into the same installation categories as Soloya.
Emerging players
- Solarwatt: German-based solar panel and battery manufacturer increasingly distributing integrated residential energy systems across Europe. Partially overlapping with Soloya's product stack (premium solar panels + batteries) on the supply side, increasingly on the installation side.
Others
- Viessmann (heat pump business): German heat pump and HVAC manufacturer being carved out of Carrier; comparable as an enabling technology provider in the heat pump space that Soloya competes alongside (or against) as Daikin's competitor in the same product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soloya social profiles
Digital presenceSoloya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soloya leadership team
Management profileNumber of profiles
Soloya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soloya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soloya
What does Soloya do?
Soloya is a Belgian renewable energy systems integrator that designs, sells, installs, and maintains solar panel systems (AIKO, ELAT, Wevolt X-Roof), home and commercial batteries (AlphaESS, BESS), EV charging stations (Smappee), air conditioning, heat pumps (Daikin), and complete HVAC solutions for residential and business customers. The company also resells/configures the LIFEPOWR FlexiO smart battery and EV charger management system under a monthly subscription model. Offerings are sold as turnkey systems including design, hardware, certified installation (RESCert, VCA), inspection, and after-sales support.
Is Soloya a public or private company?
Soloya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soloya founded?
Soloya was founded in 2006. It employs 1 to 10 people.
Where is Soloya based?
Soloya is headquartered in Lommel, Belgium, in the Europe region.
How does Soloya make money?
Three revenue lines are on record. Renewable Energy Hardware Sales and Installation is the primary driver. The others are smart Battery Management Software (LIFEPOWR FlexiO) and KBC Energy Loan Financing Partnership.
Who are Soloya's main competitors?
Direct peers on record are Otovo, Zonneplan and Vandebron. Broad incumbents are Eneco, Engie, TotalEnergies (Belgian operations) and GroenLeven (part of E.ON). Octa+ is listed as a regional player. Solarwatt is listed as an emerging player. Viessmann (heat pump business) is listed as an others.
Does Soloya have an API?
No public API is recorded for Soloya.