What Winnipeg Hearing Centres does

Winnipeg Hearing Centres is a 14-employee audiology clinic based in Winnipeg, Manitoba, operating as part of the Connect Hearing Canada network under Sonova AG, a Swiss-listed global hearing healthcare company (SIX: SOON). The legal operating entity for the Canadian network is National Hearing Services Inc., headquartered in Victoria, British Columbia. The clinic delivers in-person audiological assessments, hearing aid fittings, tinnitus management, cerumen management, and hearing aid repairs, alongside industrial hearing testing, noise surveys, and respirator fit testing for workplace clients.

The core product portfolio relies on Sonova's hearing aid technology platform, including Phonak (Virto Infinio, Infinio Ultra), Unitron, and Advanced Bionics products, available in multiple form factors (ITE, BTE, RIC, CIC). Clinical workflows are supported by Aurical Real Ear Verification equipment, video otoscopy, and tympanometry/acoustic reflex testing for diagnostic accuracy. Roger Wireless Technology and AI-powered noise cancellation in latest-generation Phonak devices represent the current technical frontier deployed through the clinic.

The business model combines one-time hearing aid sales (with quote-based pricing, 7-day free trial on select products, 60-day Confidence Guarantee, and CAA member discounts up to 20%), professional services fees, an accessories e-commerce stream (batteries, cleaning supplies, drying boxes), and a recurring TotalCare subscription and Hearing Care Plan for ongoing after-care. Revenue is split across individual consumers (primary), healthcare-physician referrals (B2B2C channel), and industrial/enterprise workplace testing. The clinic accepts government funding programs (VAC, WCB, WSIB, WorkSafeBC, ADP, ODSP), expanding access but at concessional pricing.

Name

Winnipeg Hearing Centres

Legal name

National Hearing Services Inc.

Website

https://winnipeghearing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Winnipeg Hearing Centres is a 14-employee audiology clinic in Winnipeg, Manitoba, operating as part of Sonova AG's Connect Hearing Canada network, delivering hearing assessments, fittings, tinnitus care, and workplace audiology services using Phonak, Unitron, and Advanced Bionics technology.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing healthcare services
• Hearing aid retail
• Audiological assessments
• Tinnitus management
• Industrial hearing testing

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hearing Aids Sales: Sale of hearing aids including Phonak, Unitron, and Advanced Bionics brands with various technology levels and form factors (BTE, ITE, RIC, CIC)
2. Hearing Aid Accessories: Online shop sales of hearing aid batteries (size 10, 13, 312, 675), drying boxes, cleaning supplies, wax guards, and domes
3. Professional Services: Audiological assessments, tinnitus assessments, hearing aid fitting, cerumen management, and hearing aid repairs
4. Industrial Workplace Testing: Industrial hearing tests, noise surveys, and respirator fit testing for employers and workplaces
5. TotalCare Program: Ongoing after-care support program and Hearing Care Plan for continued patient support

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Winnipeg Hearing Centres operates as part of the Connect Hearing Canada network, providing hearing healthcare retail and professional audiology services. The company sells hearing aids from major brands (Phonak, Unitron, Advanced Bionics) in multiple form factors (BTE, ITE, RIC, CIC) and delivers clinical services including hearing assessments, hearing aid fitting, tinnitus management, cerumen management, and industrial workplace hearing testing. It also operates an e-commerce shop for hearing aid accessories, batteries, and maintenance supplies.

Product overview

Connect Hearing Canada operates as a hearing healthcare retail and service network offering a comprehensive portfolio of hearing aids, accessories, and professional hearing services. The core product portfolio includes hearing aids from major brands (Phonak, Unitron, Advanced Bionics) available in multiple form factors: In-the-Ear (ITE), Behind-the-Ear (BTE), and Receiver-in-Canal (RIC). Featured products include the Phonak Virto Infinio and Phonak Infinio Ultra hearing aids. The service offering encompasses audiological assessments, tinnitus care programs, hearing aid fittings with 7-day free trials and 60-day confidence guarantee, industrial hearing testing, and an online hearing test. Accessories include Roger wireless microphones, batteries (sizes 10, 13, 312, 675), cleaning supplies, and drying equipment. The company also provides hearing protection products and accepts various government assistance programs (VAC, WCB, WSIB, WorkSafeBC, ADP, ODSP).

Differentiator

Problem solved

Functional benefit

Products and services

• Phonak Virto Infinio Hearing Aids Phonak's latest hearing aid featuring AI-powered technology for enhanced speech understanding and noise cancellation in various listening environments, available through Connect Hearing clinics.
• Phonak Infinio Ultra Hearing Aids Premium hearing aid model from Phonak featuring the latest Infinio platform technology for superior hearing performance.
• Roger On Wireless Microphone Accessory Wireless microphone accessory that transmits speech directly to hearing aids, improving hearing in noise and over distance.
• In-the-Ear (ITE) Hearing Aids Custom-fitted hearing aids worn fully inside the ear or ear canal, available in various sizes including CIC and IIC models for different levels of discretion and hearing loss severity.
• Behind-the-Ear (BTE) Hearing Aids Versatile hearing aids housed in a durable case that rests on the back of the outer ear, suitable for the widest range of hearing loss including profound hearing loss.
• Receiver-in-Canal (RIC) Hearing Aids Open-fit hearing aids using thin plastic micro tubes extending into the ear canal with external receiver placement near the eardrum for natural sound quality.
• Hearing Aid Batteries Zinc-air disposable batteries in sizes 10, 13, 312, and 675, plus rechargeable battery options providing up to 24 hours of listening enjoyment.
• Hearing Aid Accessories and Maintenance Supplies Range of accessories including cleaning rods, drying boxes, drying pouches, batteries, wax guards, and domes for hearing aid maintenance and care.
• Audiological Assessment Services Comprehensive hearing services including complimentary hearing screenings, full diagnostic hearing assessments, video otoscopy, and middle ear function assessments including tympanometry and acoustic reflexes.
• Tinnitus Care Program Diagnostic tinnitus assessments with detailed reports, tinnitus counselling, and specialized care programs offered by audiologists and hearing care professionals with advanced tinnitus training.
• Industrial Hearing Testing Services Workplace hearing health services including industrial hearing tests, noise surveys, and respirator fit testing for occupational health compliance.
• Online Hearing Test Free online hearing screening tool providing an overall indication of hearing ability, accessible at hearing-screener.beyondhearing.org.
• Hearing Aid Financing and TotalCare Plan Payment plans and financing options for hearing aids including 7-day free trial on select products, 60-day no risk return policy (60-day Confidence Guarantee), and ongoing TotalCare after-care support and Hearing Care Plan.

Quantifiable outcome

• 37% of Canadian adults experience tinnitus according to Canadian Health Measures Survey
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Sonova GroupcoreOthersSonova Group is the parent company of Connect Hearing Canada. Connect Hearing operates under Sonova's portfolio of hearing solutions brands including Phonak, Unitron, and Advanced Bionics. Sonova is a global leader in hearing solutions headquartered in Switzerland.
• CAA (Canadian Automobile Association)flagshipGTM or Marketing PartnerCAA partnership offers exclusive benefits to CAA members including up to 20% off hearing technology. Limited time promotional offers available until September 30th for CAA members. Dedicated CAA webpage and promotional banners on Connect Hearing website.
• PhonakcoreTechnology or IntegrationPhonak is a key hearing aid brand under Sonova Group. Connect Hearing offers Phonak products including the Virto Infinio and Infinio Sphere hearing aids. Phonak provides video resources for hearing aid care and maintenance on the Connect Hearing Client Services Hub.
• UnitroncoreTechnology or IntegrationUnitron is a hearing aid brand under Sonova Group featured on Connect Hearing's platform. Unitron hearing aid tips and support videos are available through the Client Services Hub.
• Advanced BionicscoreTechnology or IntegrationAdvanced Bionics provides cochlear implant solutions available through Connect Hearing. Support resources and blog information provided for cochlear implant users.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Starkey Hearing Technologies: U.S.-based global hearing aid manufacturer and one of the 'Big Five' hearing aid brands. Competes with Sonova's brand portfolio in the same retail dispensing channel and is often stocked by competing Canadian clinics.
• WS Audiology (Signia / ReSound): Global hearing aid conglomerate formed from Sivantos and GN Hearing combining Signia, ReSound, and Beltone brands. Competes head-to-head with Sonova/Phonak at the manufacturer level and through affiliated dispensing networks.
• Amplifon Canada: Subsidiary of Amplifon S.p.A., the world's largest hearing aid retailer. Operates a broad multi-brand clinic network across Canada with overlapping clinical services and global purchasing power, competing for the same patients at a larger scale.
• Oticon: Demant-owned global hearing aid brand offering premium hearing instruments dispensed through clinical channels. Comparable as a competing product brand often carried by independent and chain audiology clinics in Canada.
• Costco Hearing Aid Centers: Operates in-clinic hearing aid fitting services inside Costco warehouses across North America, offering competitively priced hearing aids with bundled audiology services. Represents the discount-channel competitive threat to traditional clinical audiology economics.

Others

• Widex:

Direct peers

• Connect Hearing Canada: National Canadian hearing clinic network under Sonova AG operating the same business model — audiology assessments, hearing aid fittings, and aftercare — across multiple provinces. Directly comparable operating playbook, technology stack (Phonak/Unitron/Advanced Bionics), and physician referral channel.
• ListenUP! Canada: Canadian hearing care provider operating a network of audiology clinics offering hearing tests, hearing aid dispensing, and custom ear protection. Comparable clinical service offering and direct competitor in the same Canadian retail audiology category.
• HearingLife Canada: One of Canada's largest hearing clinic networks, providing audiology assessments, hearing aid fittings, and tinnitus care through owned and partner clinics nationwide. Directly comparable on clinical service model, multi-site footprint, and consumer-facing retail audiology positioning.

Emerging players

• Eargo: U.S.-based DTC/online hearing aid company selling directly to consumers via telehealth consultations. Represents the emerging OTC and direct-to-consumer hearing aid model that competes with traditional clinical fittings for mild-to-moderate hearing loss cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/winnipeg-hearing-centres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winnipeg Hearing Centres