AutoSource

What AutoSource does

AutoSource, operating under the legal entity Lazy Palms Productions Inc., is a Florida-based B2B service provider that supplies auto dealerships and dealer groups with online inventory management and vehicle marketing solutions. Founded in 2003 and headquartered at 31 Lupi Court, Suite 220, Palm Coast, FL, the company focuses on the Southeast United States, serving 'high-profile dealer groups' that include the largest privately owned automotive dealer group in the country. The product stack is built on the HomeNet IOL (Inventory Online) platform from HomeNet Automotive, which centralizes vehicle data and auto-distributes it to dealer websites, OEM sites, online classifieds, and third-party marketplaces; a Mobile IOL iOS app provides lot-side management.

The catalog layers on a media services practice — professional vehicle photography with on-site photographers visiting dealerships 2-3 times per week, video merchandising (delivered via FlickFusion resell), and 360-degree walk-arounds (via SpinCar resell) — and a set of 'Comprehensive Tools' covering digital backgrounding, custom window labels and buyer's guides, and dealership reporting. Distribution integrations cover Autotrader.com, Cars.com, eBay Motors, Kelley Blue Book, CarFax, Facebook Marketplace, Edmunds, Manheim, VinSolutions, Dealertrack, vAuto, and Xtime, providing single-point push to the major U.S. automotive marketplaces.

AutoSource runs a B2B enterprise field-sales model targeting dealer-group decision-makers through direct phone outreach (855.500.7036) and website lead capture, emphasizing a 'partner, not vendor' positioning. Revenue is transaction-based with explicit no-monthly-fee pricing, photographers compensated per piece rather than hourly, and pricing not publicly disclosed. The company claims the model saves dealers $3,000-$4,000 per rooftop per year versus subscription competitors, reports a 95% client retention rate with roughly 5% annual churn, and self-reports 100% YoY revenue growth across four consecutive years — though no absolute revenue figures appear in the source material. The organization remains founder-owned with no disclosed institutional capital or acquisition history.

Name

AutoSource

Legal name

Lazy Palms Productions Inc.

Website

https://autosourceautos.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

AutoSource, founded in 2003 in Palm Coast, Florida, provides Southeast U.S. auto dealerships and dealer groups with online inventory management, vehicle merchandising, and multi-channel marketing services, powered by the HomeNet IOL platform under a no-monthly-fee transaction pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Coast

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dealer Inventory Management Services: AutoSource provides inventory management and vehicle marketing services to auto dealerships with a no-monthly-fee model. The company charges per service/per transaction rather than recurring monthly fees, differentiating from competitors who charge monthly subscription fees. They claim this saves dealers $3,000-$4,000 per year per rooftop compared to traditional providers.
2. Photography and Media Services: Professional vehicle photography services with photographers compensated per piece (per vehicle photographed) rather than hourly, ensuring comprehensive inventory coverage. Additional revenue from video services, 360-degree walk-arounds, and interactive media.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

AutoSource provides auto dealers in the southeastern United States with a comprehensive suite of Internet marketing tools, including online inventory management, vehicle advertising, professional photography, and video merchandising services. The platform, powered by HomeNet Automotive's Internet Vehicle Marketing Suite (HomeNet IOL), enables automatic distribution of vehicle listings across dealer websites, OEM sites, and third-party marketplaces such as Autotrader, Cars.com, and eBay Motors. AutoSource operates on a no-monthly-fee, transaction-based pricing model that the company claims saves dealers $3,000–$4,000 per year per rooftop compared to competitors.

Product overview

AutoSource offers a unified dealer inventory management and marketing platform powered by HomeNet Automotive's Internet Vehicle Marketing Suite. The core offering combines Inventory Management for online vehicle listing distribution, Advertising for email and web vehicle ads, and Vehicle Information services with CARFAX integration. This is complemented by Media Services (professional photography and video production via FlickFusion) and Comprehensive Tools including Digital Backgrounding, Labels & Guides, and Dealership Reporting. The HomeNet IOL platform serves as the underlying technology infrastructure enabling automatic multi-channel distribution, with Mobile IOL providing iOS-based lot management.

Differentiator

Problem solved

Functional benefit

Products and services

• Inventory Management

Quantifiable outcome

• 95% client retention rate (5% annual churn)
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core and minor.

• HomeNet AutomotivecoreTechnology or IntegrationHomeNet IOL (Inventory Online) platform powers AutoSource's core inventory management and vehicle marketing technology. This partnership provides automatic distribution of vehicle data across dealer websites, OEM websites, and third-party sites. On December 24, 2010, HomeNet was purchased by Autotrader, expanding AutoSource's network reach.
• Autotrader.comcoreChannel Partner/ Reseller/ DistributorAutoSource distributes vehicle inventory to Autotrader.com as a marketing destination. Following HomeNet's acquisition by Autotrader in 2010, this partnership provides enhanced market reach for AutoSource clients.
• Cars.comcoreChannel Partner/ Reseller/ DistributorVehicle inventory distribution partner enabling AutoSource clients to list on Cars.com marketplace.
• eBay MotorscoreChannel Partner/ Reseller/ DistributorAutoSource automatically creates and distributes vehicle advertisements to eBay Motors through the IOL Ad Manager feature.
• CobaltminorChannel Partner/ Reseller/ DistributorThird-party marketing partner providing additional distribution channels for dealer inventory.
• CarFaxcoreTechnology or IntegrationCARFAX vehicle history reports are integrated into AutoSource's inventory management, providing buyers with vehicle history information.
• Kelley Blue BookcoreChannel Partner/ Reseller/ DistributorVehicle pricing and valuation integration partner providing automatic price adjustments and market pricing data for dealer inventory.
• Facebook MarketplacecoreChannel Partner/ Reseller/ DistributorSocial marketplace integration for vehicle listings and advertising reaching Facebook's user base.
• EdmundsminorChannel Partner/ Reseller/ DistributorVehicle listing distribution partner serving Edmunds.com automotive marketplace.
• Pure CarsminorChannel Partner/ Reseller/ DistributorPartner for vehicle marketing solutions and inventory distribution.
• eBiz AutosminorChannel Partner/ Reseller/ DistributorVehicle listing and marketing distribution partner.
• ManheimcoreChannel Partner/ Reseller/ DistributorPart of the vast HomeNet/Manheim network connecting AutoSource to over 40,000 automotive dealerships. Manheim is a Cox Automotive company providing wholesale vehicle auction services.
• VinSolutionscoreTechnology or IntegrationPart of the HomeNet/Manheim network providing dealer management system (DMS) integrations.
• DealertrackcoreTechnology or IntegrationPart of the HomeNet/Manheim network providing automotive dealer technology solutions.
• vAutocoreTechnology or IntegrationPart of the HomeNet/Manheim network providing inventory management and pricing solutions.
• XtimecoreTechnology or IntegrationPart of the HomeNet/Manheim network providing service scheduling and customer experience solutions.
• Dealer.comminorChannel Partner/ Reseller/ DistributorThird-party partner for dealer website and inventory marketing solutions mentioned in benefits list.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PureCars: PureCars is a digital marketing platform for automotive dealers covering paid media, inventory merchandising, and lead handling. It directly competes with AutoSource's online marketing and inventory distribution offering to the same dealer customer base.
• SpinCar: SpinCar provides vehicle photography, 360-degree walk-arounds, and digital merchandising solutions for auto dealerships. AutoSource resells SpinCar technology, and the two compete directly for the same dealership photography and merchandising budget.
• DealerOn: DealerOn provides dealer websites, digital marketing, and inventory merchandising solutions — overlapping directly with AutoSource's web/inventory marketing offering. AutoSource resells Dealeron, signaling how closely their product lines interlock.
• FlickFusion: FlickFusion provides video merchandising, multimedia marketing, and lead engagement tools for auto dealerships. AutoSource white-labels FlickFusion as its media services offering, making it both a partner and the closest functional peer for the video category.

Broad incumbents

• Dealer.com: Dealer.com (a Cox Automotive company) provides dealer websites, digital advertising, and inventory marketing at scale. It competes head-on with AutoSource's website/inventory marketing offering and benefits from Cox Automotive's scale and bundling.
• Autotrader: Autotrader (Cox Automotive) is a leading vehicle marketplace and dealer marketing platform. It both distributes AutoSource's inventory listings and competes for the same dealer marketing budget with its own suite of products.
• vAuto: vAuto is a Cox Automotive company providing inventory management and pricing solutions for dealers. It is part of the same HomeNet/Manheim ecosystem AutoSource leverages and competes for the inventory-management wallet share at dealerships.
• Cars.com: Cars.com operates a major automotive marketplace and dealer solutions business. AutoSource distributes inventory to Cars.com and competes with its dealer marketing services.
• VinSolutions: VinSolutions is a Cox Automotive CRM, desking, and digital marketing platform for dealers. As part of the broader Cox Automotive portfolio that also owns AutoSource's core tech supplier (HomeNet), it represents both an integration partner and the largest bundled competitor.

Others

• HomeNet Automotive: HomeNet Automotive is AutoSource's core technology provider, supplying the HomeNet IOL inventory management platform. Owned by Cox Automotive since 2010, HomeNet is both a critical supplier and an adjacent competitor inside the Cox dealer solutions portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/autosourceautos

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoSource