Redhanded

What Redhanded does

Redhanded is a privately held B2B creative and innovation consultancy headquartered at 280 Collins Street, Melbourne, Australia, founded in 2002. The firm specializes in communications for regional, rural, and B2B specialist audiences, serving clients across nine named verticals: Agribusiness & Animal Health, Manufacturing & Machinery, Education, Professional & Financial Services, Energy & Sustainability, Engineering & Construction, Healthcare & Pharmaceutical, Government, and Sponsorship/Events/Activations. The company operates as a member of the Clemenger Group, an Australian marketing and communications conglomerate that is itself affiliated with the global Omnicom network, providing Redhanded with access to broader creative, strategic, and media resources while the firm maintains its specialist positioning.

The service portfolio spans six core offerings: creative and campaign production, brand and business strategy, content marketing, media and programmatic advertising, data integration with personalization and automation, and strategy and research. These are delivered as project-based consulting engagements rather than through a proprietary software platform; no public pricing, package structure, or revenue figures are disclosed. The underlying technology stack is not articulated, and there is no indication of a productized SaaS or platform layer — the offering is fundamentally a services business. The firm reaches prospective clients through organic social channels (LinkedIn and Instagram), a website contact form, and direct enterprise sales engagement from its Melbourne office.

Redhanded's go-to-market model is direct engagement with B2B enterprise clients, supported by its Clemenger/Omnicom network affiliation. There is no disclosed self-service, marketplace, or channel-partner distribution layer. The firm is small by headcount (11–50 employees) and has not announced any funding rounds, acquisitions, leadership changes, or restructuring events in the available source material. Revenue, ownership structure, and management team are all undisclosed.

Name

Redhanded

Legal name

Redhanded

Website

https://redhanded.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Redhanded is a Melbourne-based B2B creative and innovation consultancy that designs communications for regional, rural, and specialist audiences across nine industry verticals, operating as a member of the Clemenger Group.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Media Representatives (541840)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B creative agency
• Campaign production services
• Brand strategy consulting
• Media and programmatic advertising
• Content marketing services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Redhanded is a full-service B2B creative and innovation consultancy that produces award-winning campaigns, brand and business strategy, content marketing, media and programmatic advertising, and data integration/personalization/automation for B2B companies. The agency specializes in reaching complex audiences across sectors including agribusiness, manufacturing, education, financial services, energy, healthcare, and government, and operates as a member of the Clemenger Group.

Product overview

Redhanded is a full-service B2B creative and innovation consultancy offering a unified suite of services rather than a modular software platform. The portfolio spans creative and campaign production, brand and business strategy, content marketing, media and programmatic advertising, and data integration with personalization and automation. These services are delivered through specialist expertise across sectors including Agribusiness & Animal Health, Manufacturing & Machinery, Education, Professional & Financial Services, Energy & Sustainability, Engineering & Construction, Healthcare & Pharmaceutical, Government, and Sponsorship/Events/Activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative and Campaign Production
• Brand and Business Strategy Strategic consulting services to develop brand positioning and business growth strategies for B2B clients.
• Content Marketing Development and production of marketing content tailored for regional, rural, and B2B specialist audiences.
• Media and Programmatic Advertising Media planning and programmatic advertising services to reach target audiences effectively.
• Data Integration, Personalisation and Automation Data integration, personalization, and marketing automation services to optimize campaign effectiveness.
• Strategy and Research Market research and strategic planning services to inform creative and marketing decisions.

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Clemenger GroupcoreStrategic or Co-development PartnerRedhanded is a member of the Clemenger Group, an Australian marketing and communications group. This affiliation provides the agency with access to a broader network of capabilities and resources while maintaining its specialized positioning in B2B and regional/rural audience communication.

Recent moves3 records

Expansion highlights3 records

Direct peers

• BBDO Australia: Major Australian creative agency within the Omnicom network, offering full-service B2B and B2C creative, media and strategy from Sydney and Melbourne — directly comparable service portfolio and holding-company affiliation to Redhanded.
• DDB Group Australia: Omnicom-owned Australian creative network delivering full-service B2B and B2C campaigns. A sibling agency within Clemenger Group, making it the most directly comparable peer on both service mix and ownership structure.
• McCann Australia: IPG-owned full-service creative agency operating across Australia with strong B2B credentials (notably in agribusiness and healthcare) — closely comparable to Redhanded's vertical mix and full-service positioning.
• Howatson+Co: Independent Australian creative agency of similar size (sub-100 staff) known for award-winning B2B and consumer campaigns. Comparable boutique creative positioning, though less B2B-specialized than Redhanded.
• The Hallway: Mid-sized independent Australian creative and brand agency with full-service offerings across strategy, creative and production. Comparable scale and full-service B2B/consumer mix to Redhanded.
• Cummins&Partners: Independent Australian creative agency of comparable size offering brand strategy, creative production and digital media — directly comparable boutique scale and full-service delivery model.

Broad incumbents

• Ogilvy Australia: Global WPP-owned creative and PR network with Australian operations offering B2B brand strategy, advertising and content — overlapping service lines with Redhanded but at significantly greater scale and broader geographic reach.

Emerging players

• Thinkerbell: Australian-founded 'measured creativity' agency with a full-service model blending brand, PR, digital and data — overlapping Redhanded's data/automation and content offerings while serving more consumer-leaning clients.
• Stein IAS: Global B2B specialist agency offering creative, content, media and ABM services — directly comparable B2B focus and full-service scope, though operating primarily in the US/UK/EMEA rather than Australia.

Regional players

• Special Group: Trans-Tasman independent creative agency with offices in Australia and New Zealand — comparable full-service creative offerings, slightly larger scale, and a meaningful APAC footprint Redhanded lacks.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/redhanded-creative
• Instagraminstagram.com/redhandedagency
• Xx.com/redhandedagency
• Facebookfacebook.com/redhandedagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redhanded