Diane Turton Realtors

What Diane Turton Realtors does

Diane Turton, Realtors is a full-service residential and commercial real estate brokerage founded in 1985 by Diane Turton and independently owned by the Turton family. Operating primarily across Monmouth and Ocean Counties in New Jersey, the firm maintains a network of more than fourteen sales offices covering the Jersey Shore market from Rumson southward through Beach Haven, with corporate headquarters in Wall, NJ. The company serves individual residential buyers and sellers — including primary residences, waterfront and waterview properties, condominiums and townhomes, adult and retirement communities, and land/lots — alongside commercial real estate clients and long-term rental tenants and investors. Distribution is exclusively direct, executed through licensed sales associates staffing the firm's physical offices. National and international buyer reach is enabled through affiliate partnerships with Leading Real Estate Companies of the World (LeadingRE), Luxury Portfolio International, and The Registry of Exceptional Luxury Real Estate Agents.

The product surface is anchored on traditional brokerage services (residential and commercial sales commissions, rental commissions) and extends vertically into adjacent services through two wholly-owned subsidiaries: Turton Signature Title Agency, LLC, providing title and settlement services, and Turton Signature Insurance Agency, LLC, offering insurance products tied to real estate transactions. This one-stop-shop configuration captures a higher share of transaction economics and reduces closing friction for clients. Seller-side acquisition is supported by free comparative market analysis and home valuation tools, while buyer-side acquisition relies heavily on the firm's distributed office footprint and agent-driven referral and community networks. Underlying operations are powered by PropertyBase from Lone Wolf Real Estate Technologies, providing MLS integration, website hosting, transaction management, and CRM functionality.

Revenue is overwhelmingly transaction-based, with commissions negotiated between individual agents and clients rather than standardized; the firm does not publish fee schedules and does not publicly disclose financial results. The management team is led solely by founder and President Diane Turton, with no additional executives disclosed. The firm is privately held with no identified outside investors, no funding rounds, and no M&A activity in the input data. Awards history (NJ REALTORS Circle of Excellence 2019-2024 across Silver, Gold, and Platinum levels; RealTrends Top 1.5% 2022-2024; Five Star Professional 2023-2026) suggests consistent agent-level sales performance sustained over multiple cycles.

Name

Diane Turton Realtors

Legal name

Diane Turton, Realtors

Website

https://dianeturton.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Diane Turton, Realtors is a privately held, family-owned real estate brokerage founded in 1985, operating across New Jersey's Monmouth and Ocean Counties through fourteen-plus sales offices. It delivers residential and commercial sales, rentals, and affiliated title and insurance services to Jersey Shore buyers, sellers, and investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property sales
• Title insurance services
• Rental property services

Headquarters

HQ city

Point Pleasant Beach

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission on residential and commercial property sales, typically a percentage of the transaction value.
2. Rental Commission: Commission on long-term and vacation rental transactions across the Jersey Shore market.
3. Title Services (Turton Signature Title Agency, LLC): Ancillary title and settlement services offered through a company-affiliated title agency.
4. Insurance Services (Turton Signature Insurance Agency, LLC): Ancillary insurance products offered through a company-affiliated insurance agency.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Diane Turton, Realtors is a full-service residential and commercial real estate brokerage company that helps buyers and sellers transact properties across Monmouth and Ocean Counties in New Jersey. The firm also operates affiliated title and insurance agencies (Turton Signature Title Agency, LLC and Turton Signature Insurance Agency, LLC) that provide settlement and insurance services tied to real estate transactions.

Product overview

Diane Turton, Realtors is a full-service residential and commercial real estate company operating as a single integrated brokerage platform with affiliated service subsidiaries. The core offering consists of residential and commercial property sales, long-term rentals, and real-time rental search tools for specific Jersey Shore communities. The company complements its brokerage services with two affiliated subsidiaries: Turton Signature Title Agency (title insurance and settlement services) and Turton Signature Insurance Agency (insurance products), creating a comprehensive real estate service ecosystem. Additional modules include free home valuation and comparative market analysis tools, all supported by a network of offices throughout Monmouth and Ocean Counties in New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage covering the buying and selling of single-family homes, condominiums, townhomes, waterfront and waterview properties, adult/retirement communities, and land/lots across Monmouth and Ocean Counties in New Jersey.
• Commercial Real Estate Services Commercial property sales services for retail, office, and industrial uses across the Jersey Shore region.
• Long-Term Rental Services Rental property listing and search services for long-term residential leases, with real-time rental search capabilities for Bay Head, Mantoloking, Long Beach Island, and Point Pleasant Beach.
• Turton Signature Title Agency, LLC
• Turton Signature Insurance Agency, LLC
• Home Valuation / Comparative Market Analysis

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• LeadingRE (Leading Real Estate Companies of the World)coreGTM or Marketing PartnerDiane Turton, Realtors is affiliated with Leading Real Estate Companies of the World (LeadingRE), providing their agents with national and international reach and access to a global network of real estate professionals for cross-referrals and global property listings.
• Luxury Portfolio InternationalcoreGTM or Marketing PartnerThe company is affiliated with Luxury Portfolio International, providing access to a network focused on luxury property listings and high-net-worth buyer referrals internationally.
• The Registry of Exceptional Luxury Real Estate AgentsminorGTM or Marketing PartnerAffiliated with The Registry, a luxury real estate network providing additional exposure for high-value property listings.
• Lone Wolf Real Estate TechnologiescoreTechnology or IntegrationThe company's website and listing platform is powered by Lone Wolf Real Estate Technologies (PropertyBase), providing MLS integration, website hosting, transaction management, and CRM capabilities.
• Monmouth Ocean Regional MLScoreTechnology or IntegrationMember of the Monmouth Ocean Regional MLS, providing real-time listing data and property information across Monmouth and Ocean Counties in New Jersey.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weichert Realtors: Headquartered in Morris Plains, NJ, Weichert is the largest New Jersey-based residential brokerage with deep penetration across the same Monmouth/Ocean County corridor. It directly competes for listings, buyer agents, and ancillary service revenue in Diane Turton's core geographies.
• Sotheby's International Realty: Global luxury-focused brokerage brand with affiliated offices in New Jersey's coastal communities. Direct overlap in the waterfront and luxury segment where Diane Turton has specialized expertise through Luxury Portfolio International.

Broad incumbents

• Coldwell Banker: National brokerage franchise with significant presence across New Jersey, including Monmouth and Ocean Counties. Competes on similar full-service residential offerings and brand recognition.
• Berkshire Hathaway HomeServices: National brokerage network with affiliated offices across the Jersey Shore market, including the Fox & Roach/Robert DeFalco Realty franchise. Competes with Diane Turton for residential listings and luxury buyers.
• RE/MAX: Large global franchise brokerage with affiliated offices throughout Monmouth and Ocean Counties competing for the same residential buyer/seller pool.
• CENTURY 21: Global residential real estate franchise with affiliated offices in coastal New Jersey, including areas such as Brick and Toms River that overlap with Diane Turton's footprint.

Emerging players

• Compass: Tech-forward national brokerage expanding in New Jersey with a model combining agent tools and consumer-facing technology. Represents a differentiated, digitally-led competitive threat to traditional brokerage models.
• eXp Realty: Cloud-based, agent-centric brokerage model with national reach and lower overhead, attracting agents away from traditional brick-and-mortar firms like Diane Turton.

Regional players

• Gloria Nilson & Co. Real Estate: Long-established New Jersey luxury brokerage (now affiliated with Compass) focused on affluent New Jersey suburbs, overlapping with Diane Turton's positioning in upscale coastal New Jersey communities.
• Ward Wight & Arthur Carlisle Real Estate: Long-established brokerage serving the Jersey Shore region, including Brielle, Manasquan, and Point Pleasant Beach areas, providing direct competition to Diane Turton in core local markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/dianeturton
• Xx.com/dturtonrealtors
• Facebookfacebook.com/dianeturtonrealtors
• LinkedInlinkedin.com/company/diane-turton-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diane Turton Realtors