Digital Next Australia

What Digital Next Australia does

Digital Next Australia, trading as Web Marketing Solutions Pty Ltd, is a full-service digital marketing agency founded in 2014 and headquartered in South Melbourne, Victoria, with a secondary office in Brisbane, Queensland. The firm operates as a private, founder-owned business (Nathan Elly listed as Owner) serving Australian businesses across the spectrum — from large enterprises to small ventures — through a horizontally-segmented client base. Its core service offering spans five integrated digital marketing disciplines: SEO (including platform-specific SEO for WordPress, Magento, BigCommerce, and Shopify), PPC management (Google Ads, Google Shopping, Google Remarketing, Bing Advertising), social media advertising (Facebook Ads and remarketing), content marketing (blog writing and packages), and web design (WordPress design, landing pages, hosting, security, and speed optimization), complemented by add-on services in Digital PR, Conversion Rate Optimisation, and Marketing Consulting.

The agency generates revenue through professional services engagements structured as bespoke 6-month strategic campaigns with fixed management fees rather than hourly or templated billing, positioning ROI-focused conversations over cost-focused ones. Its go-to-market is sales-led and direct, leveraging a free strategy consultation offer, phone outreach, and face-to-face meetings at its Melbourne and Brisbane offices. The client roster of 120+ Australian brands includes recognized enterprise logos such as MYOB, Decathlon, NordVPN, Qantas, Jetstar, Festool, and Sting Sports. Technologically, Digital Next is a services business utilizing standard third-party digital marketing platforms (Google Ads, Facebook Business Manager, SEO tools, WordPress CMS) rather than proprietary technology; no AI/ML capabilities, patents, certifications, or external funding are disclosed.

Name

Digital Next Australia

Legal name

Web Marketing Solutions Pty Ltd

Website

https://digitalnext.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Next Australia is a privately held, full-service digital marketing agency founded in 2014, headquartered in Melbourne with a Brisbane office. It delivers SEO, PPC, social media, content, and web design services to 120+ Australian businesses ranging from SMBs to enterprises like Qantas and MYOB.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAD

Digital Performance Marketing (SEM, Paid Social, Programmatic)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFABAB

Digital & Programmatic Media Buying (Display, Video, CTV, Audio)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAHAEAA

Digital Strategy & Transformation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Digital marketing services
• Search engine optimization
• Pay-per-click advertising
• Content marketing services
• Web design services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Digital Next generates revenue through providing digital marketing services including SEO, PPC (Google Ads, Bing Ads), content marketing, social media advertising, and web design. They structure engagements as 6-month strategic campaigns with fixed management fees rather than hourly billing. The majority of digital marketing campaigns are broken down into fixed management fees providing a set amount of management hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Digital Next Australia is a full-service digital marketing agency that sells bespoke digital marketing engagements packaged as 6-month strategic campaigns with fixed investment. Its core offerings span SEO (including platform-specific SEO for WordPress, Magento, BigCommerce, and Shopify), PPC management (Google Ads, Google Shopping, Google Remarketing, Bing Advertising), Social Media Advertising (Facebook Ads and Remarketing), Content Marketing (blog writing and blog packages), and Web Design services (WordPress design, landing pages, hosting, security, and speed optimisation). These are complemented by add-on services including Digital PR, Conversion Rate Optimisation, and Marketing Consulting.

Product overview

Digital Next Australia operates as a full-service digital marketing agency offering a unified suite of services structured around their core digital marketing channels: SEO Services (including platform-specific SEO for WordPress, Magento, BigCommerce, and Shopify), PPC Services (Google Ads, Google Shopping, Bing Advertising), Social Media Ads (Facebook Advertising, Facebook Remarketing), Content Marketing (Blog Writing Services, Blog Packages), and Web Design Services (WordPress Web Design, Landing Page Design, WordPress Hosting, WordPress Security, WordPress Speed). These core services are complemented by strategic add-on services including Digital PR, CRO Services, and Marketing Consulting. The agency packages solutions into 6-monthly strategic engagements with fixed investment, rather than offering traditional one-size-fits-all packages.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimisation services covering on-page and off-page SEO, link building, local SEO, and CMS-specific SEO for WordPress, Magento, BigCommerce, Shopify, and other eCommerce platforms. Designed for Australian businesses seeking improved organic search visibility.
• PPC Services Pay-per-click advertising management covering Google Ads, Google Shopping, Google Remarketing, and Bing Advertising campaigns. Targeted at businesses seeking fast lead generation through paid search.
• Social Media Ads Facebook Advertising and Facebook Remarketing services for social media marketing campaigns aimed at mid-funnel engagement and audience retargeting.
• Content Marketing Content creation services including blog packages and blog writing services for inbound marketing. Designed to build trust and educate clients through tailored articles, blogs, and guides.
• Web Design Services Website design and development services including WordPress Web Design, Landing Page Design, WordPress Hosting, WordPress Security, and WordPress Speed optimisation. For businesses seeking to build or improve their online presence.
• Digital PR Digital public relations services focused on enhancing credibility, earning featured placements in top industry sites, and growing referral traffic through strategic link acquisition.
• CRO Services Conversion Rate Optimisation services aimed at turning more site visitors into genuine consultations by improving qualifying questions and user experience.
• Marketing Consulting Strategic marketing consulting providing research-backed strategies tailored to specific business needs, helping cut through digital noise.

Quantifiable outcome

• Inbound digital marketing costs 62% less per lead than outbound marketing (according to HubSpot State of Inbound Marketing Report)

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Reload Media: Melbourne-based full-service digital marketing agency offering SEO, PPC, social media advertising, and web design to Australian businesses. Closely comparable in service mix, geography, and target customer (Australian SMEs to enterprise).
• Online Marketing Gurus: Australian digital marketing agency specialising in SEO, Google Ads, and social media advertising. Directly comparable in core service offerings and primary focus on performance-driven digital marketing for Australian brands.
• Pure SEO: Sydney-based digital marketing agency focused on SEO, Google Ads, and content marketing. Comparable in service portfolio and Australian SMB-to-enterprise customer base, with similar fixed-fee engagement structures.
• ROI.com.au: Australian digital agency offering SEO, PPC, web design, and social media services. Directly comparable in full-service digital marketing positioning and Australian market focus, with similar multi-channel campaign packaging.
• King Kong: High-profile Australian digital marketing agency offering SEO, PPC, social media, and web design. Comparable in aggressive lead generation approach, Australian market focus, and results-oriented positioning to mid-market clients.
• Louder. Digital: Australian digital marketing and SEO agency with services spanning SEO, PPC, content, and social. Comparable in service mix, Australian SMB focus, and the use of multi-channel digital strategies.
• Supple Digital: Australian digital agency offering SEO, Google Ads, social media, and web design. Comparable in service portfolio and Australian market focus, with a similar mix of fixed-fee campaign engagements.

Broad incumbents

• WebFX: Large US-headquartered digital marketing agency with a global delivery model. Comparable in core service offerings (SEO, PPC, social, web design) but operates at materially greater scale and primarily serves the North American market.
• HubSpot: Leading marketing automation and CRM platform with a large partner agency ecosystem. Comparable as a broader incumbent shaping how Digital Next and its peers deliver inbound marketing services, but does not directly compete as a services provider.
• Semrush: Global SaaS platform for SEO, content, and competitive research used by digital marketers. Comparable as a tooling backbone that agencies like Digital Next rely on, but operates as a technology vendor rather than a services competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/digitalnexthq
• Facebookfacebook.com/DigitalNextHQ
• LinkedInlinkedin.com/company/digital-next-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Next Australia