Conversionery

What Conversionery does

Conversionery, Inc. is a private, founder-led conversion rate optimization agency headquartered in Spring, Texas (Houston metro), incorporated in Texas and operating as Conversionery, Inc. The firm was founded in 2014 and is led by Derek Benthem, who holds the title of Founder and Chief Optimizer. Its stated service scope spans A/B/n and multivariate testing, heuristic and technical audits, web analytics reviews, ongoing UX research (mouse tracking, surveys, user testing, copy testing), UX design, prototyping, and the construction of prioritized testing roadmaps. The company targets primarily US-based ecommerce, lead generation, and SaaS businesses seeking to improve conversion rates from existing traffic.

The company's product surface is built around a four-tier monthly subscription model: DIY ($425/month) provides self-service testing tools with a 2-week free trial; Advisor ($1,600/month) adds bi-weekly video consultations; Full Service ($8,000/month) delivers up to three tests per month with full UX design, coding, and a dedicated strategist; and Premium+ ($12,500/month) provides unlimited testing with invoice billing and weekly strategist video calls. All tiers include a testing tool, are billed monthly, and require no contracts (30-day cancellation). The technology stack leans on third-party platforms: CXL-certified methodology, Adobe Experience Cloud / Adobe Target expertise, Shopify Partner credentials for ecommerce, Nielsen Norman Group UX certification, and Hotjar for behavioral analytics. In-house web development is used to build treatment variants.

The go-to-market is founder-led and consultative. Sales are conducted personally by Derek Benthem through free 30-minute consultations, supported by a professional website, customer testimonials, a downloadable free guide, and case-study results highlighting outcomes such as 350 incremental leads per month (about $250k monthly incremental revenue) and a near-doubling of conversions. The firm is bootstrapped with no disclosed external funding, no acquisitions, no parent company, and a stated headcount of 1–10 employees, making it a small, services-led boutique rather than a venture-backed or scaled software business.

Name

Conversionery

Legal name

Conversionery, Inc.

Website

https://conversionery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Conversionery is a founder-led Texas-based conversion rate optimization agency offering tiered monthly subscription CRO services—A/B testing, UX research, design, and prototyping—to primarily US ecommerce, lead generation, and SaaS businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Subscription Services: Four-tier monthly subscription model ranging from DIY tools ($425/mo) to Premium+ unlimited testing ($12,500/mo). All tiers include testing tools. Full Service and Premium+ include dedicated strategist support and unlimited/full testing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Conversionery is a conversion rate optimization agency that helps ecommerce, lead generation, and SaaS businesses increase revenue from existing website traffic through systematic experimentation. Core services include A/B/n and multivariate testing, heuristic and web analytics evaluations, UX research (mouse tracking, surveys, user testing, copy testing), UX design and prototyping, and ongoing testing roadmap development, delivered via four monthly subscription tiers.

Product overview

Conversionery is a conversion rate optimization agency offering a tiered service model centered around a testing tool with four pricing plans (DIY, Advisor, Full Service, and Premium+). The service portfolio includes core experimentation capabilities (A/B/n and MVT testing, heuristic evaluations, UX research) delivered through modular add-on services (UX design, prototyping, user testing, testing roadmap development). Services are primarily focused on ecommerce and lead-gen businesses seeking to improve their conversion rates through data-driven experimentation.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Plan Self-service subscription tier providing clients access to the Conversionery testing tool (with installation), a 2-week free trial, monthly credit card billing, and no contract commitment, intended for in-house teams running their own experiments.
• Advisor Plan Subscription tier that bundles the Conversionery testing tool and installation with bi-weekly video consultations from a Conversion expert, for businesses running their own experiments but seeking guidance on hypotheses and analysis.
• Full Service Plan Managed subscription in which Conversionery runs the client's experimentation program end-to-end, including the testing tool, weekly strategist updates, full UX design, full coding, and execution of up to 3 tests per month.
• Premium+ Plan Top-tier managed subscription for high-volume sites, providing the testing tool, weekly strategist video calls, invoice billing, full UX design, full coding, and unlimited testing capacity for continuous optimization.

Quantifiable outcome

• 350+ incremental leads monthly ($250k monthly incremental revenue)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• CXL InstitutecoreTechnology or IntegrationCXL Institute certification partnership providing advanced conversion optimization training. Founder Derek Benthem holds Top 1% Optimizer certification with 90+ hours of training in CRO, UX, and analytics.
• ShopifycoreTechnology or IntegrationShopify Partner program membership, enabling services for Shopify-based ecommerce clients with specialized integration and platform expertise.
• Nielsen Norman Group (NN/g)coreTechnology or IntegrationNN/g UX Certification badge holder, demonstrating expertise in user experience research and design methodologies.
• AdobecoreTechnology or IntegrationAdobe Certified Master Experience Cloud and Adobe Certified Expert Adobe Target holder, enabling enterprise-level testing and personalization implementation.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• ConversionXL: ConversionXL is a long-established CRO agency offering A/B testing, UX research, and experimentation consulting to mid-market and enterprise ecommerce and SaaS companies. It is the most directly comparable boutique-to-mid-size CRO agency to Conversionery in terms of service portfolio and customer segments served.
• Invesp: Invesp is a conversion rate optimization agency that delivers A/B testing, usability, and landing page optimization services to ecommerce and lead-gen clients. It competes directly with Conversionery on the same experimentation-led, subscription/managed-service CRO positioning.
• Wider Funnel: Wider Funnel is a CRO agency specialized in conversion rate optimization and experimentation programs for ecommerce, SaaS, and lead generation brands. Its full-service Experimentation-as-a-Service model and Optimize Growth framework are direct analogs to Conversionery's Full Service and Premium+ tiers.
• The Good (thegood.com): The Good is a digital agency with a dedicated CRO practice focused on A/B testing, UX research, and conversion lifts for ecommerce and B2B clients. Its CRO service line overlaps directly with Conversionery's tiered offering for mid-market ecommerce and lead-gen segments.
• Omniconvert: Omniconvert combines a CRO platform with agency services, offering A/B testing, personalization, and survey-led optimization to ecommerce brands. It is comparable to Conversionery across both the testing-tool and managed-experimentation dimensions.

Broad incumbents

• VWO: VWO is an established conversion optimization and A/B testing platform with a wider feature set spanning testing, personalization, heatmaps, and session recordings. Compared with Conversionery's DIY tier (which also provides a testing tool), VWO is a broader incumbent operating as a software platform rather than a founder-led agency.
• AB Tasty: AB Tasty is a feature-rich personalization and experimentation platform used by enterprise ecommerce, retail, and travel brands. As a scaled SaaS incumbent in the same testing/CRO category where Conversionery also sells tools and services, it serves as a broad reference point for the addressable CRO tooling market.
• Optimizely: Optimizely is a leading experimentation and digital experience platform, serving large ecommerce and enterprise customers with A/B testing and personalization. It operates at a scale and breadth well beyond Conversionery, but addresses the same experimentation buyer and CRO outcomes.

Emerging players

• Hotjar: Hotjar provides behavior analytics and user feedback tools (heatmaps, recordings, surveys) that are core inputs to CRO research and A/B test hypothesis generation. It is a listed Conversionery partner (Hotjar Partner badge) and an emerging player that overlaps with the user-research and analytics portion of Conversionery's service portfolio.

Others

• CXL Institute: CXL Institute is a conversion optimization and experimentation education company whose certification program Conversionery's founder holds (CXL Top 1% Optimizer). While not a direct competitor, CXL shapes the buyer demand for CRO services and trains many competing practitioners, making it an adjacent ecosystem player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conversionery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversionery