Loxea

What Loxea does

Loxea is a B2B mobility services provider operating across 23 African countries, structured as the rental and fleet services subsidiary of CFAO Group, a French diversified conglomerate headquartered in Boulogne-Billancourt with approximately 170 years of African operational history and 158 distribution subsidiaries on the continent. The company delivers vehicle mobility to large enterprises through four primary product lines: long-term leasing (LLD), short-term rental (operated under Avis and Budget franchise agreements), medium-term rental for project-based needs, and chauffeur-driven rentals. Beyond asset rental, Loxea monetizes a connected fleet management platform called Loxea Connect, which provides real-time GPS-based geolocation, eco-driving analytics, fleet and fuel analytics, intelligent in-vehicle cameras, route management, corporate car sharing, and carpooling through web and mobile interfaces.

The business model is overwhelmingly subscription and recurring-revenue in nature: long-term leasing contracts bundle financing, maintenance, insurance, assistance, and replacement vehicles into fixed monthly payments, while Loxea Connect services are offered as standalone or bundled subscriptions. The go-to-market is enterprise field sales, with country-specific websites, local agencies, and an active LinkedIn presence serving as primary channels. Recent product extensions include Loxea Ride (a B2B chauffeured ride-hailing service with cashless billing) and Loxea E-Mobilité (an EV leasing offering built around a partnership with BYD and integrated with the NEO Charging app). Pricing is not publicly disclosed and is negotiated per contract based on duration, vehicle model, and mileage.

Loxea is wholly owned by CFAO Group, which functions as a conglomerate parent with diversified African operations. Loxea itself is reported as having 11-50 employees in central roles, but operational delivery is executed through country-level Loxea subsidiaries and the broader CFAO Motors agency network, providing both physical infrastructure and corporate customer access that would be difficult for an independent operator to replicate.

Name

Loxea

Legal name

CFAO

Website

https://loxea.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Loxea is the B2B mobility subsidiary of CFAO Group, providing vehicle rental, long-term leasing, connected fleet management, corporate ride-hailing, and EV leasing to large enterprises across 23 African countries.

Ownership category

akta.pro rank

Product category

Corporate Vehicle Rental & Fleet Management Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Corporate & Employee Fleet Programs (THADAKAC), Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Corporate vehicle leasing
• Fleet management services
• Short-term vehicle rental
• Connected fleet platform
• Electric vehicle leasing

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Long-term Rental (LLD): Long-term leasing contracts for vehicles with bundled services including financing, maintenance, insurance, assistance, and replacement vehicles. Customers pay fixed monthly payments and can regularly update their fleet with new vehicles.
2. Short-term Rental: Daily to monthly vehicle rentals with or without driver, covering passenger cars, four-wheel drives, vans, and minibuses. Offered through Avis and Budget franchise agreements.
3. Medium-term Rental: Flexible mobility solutions for periods of 3 to 24 months, combining short-term rental flexibility with long-term leasing services for defined projects, new employee onboarding, or temporary activity needs.
4. Vehicle with Driver: Chauffeur services with trained drivers for corporate travel needs, providing safety and comfort in complex driving environments.
5. Loxea Ride (VTC): Point-to-point corporate mobility service available on-demand or by pre-booking via web portal or mobile application, with cashless billing and consumption tracking.
6. E-Mobility / EV Leasing: Electric vehicle leasing with integrated service ecosystem including charging infrastructure, BYD vehicle offerings, and sustainability solutions for businesses transitioning to electric fleets.
7. Loxea Connect Services: Connected fleet management services including geolocation, ecodriving analysis, fleet analytics, fuel management, and route management, offered as standalone or bundled services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Loxea provides B2B vehicle rental and fleet management services to large enterprises operating across 23 African countries. Its core offerings include long-term leasing (LLD) with bundled maintenance, insurance, and assistance, short-term and medium-term rentals operated under Avis and Budget franchise agreements, chauffeur-driven vehicles, and the Loxea Connect connected fleet management platform. The portfolio also encompasses the Loxea Ride corporate VTC service and an E-Mobilité electric vehicle leasing program with integrated charging infrastructure.

Product overview

Loxea offers a comprehensive B2B mobility platform across 23 African countries through its parent company CFAO. The core offering consists of vehicle rental and leasing services: Location longue durée (long-term leasing), Location courte durée (short-term rental), Location moyenne durée (medium-term rental), and Location avec chauffeur (rental with driver). The Loxea Connect platform serves as the central fleet management system with nine integrated modules including Géolocalisation, Ecoconduite, Fleet Analytics, Fuel Analytics, Fuel Management, Caméra Intelligente, Gestion de tournées, Autopartage Entreprise, and Covoiturage. Loxea Ride provides point-to-point corporate mobility, while E-Mobilité offers electric vehicle leasing with integrated charging ecosystem. The Loxea Connect platform connects vehicles in real-time to deliver optimization of fleet management in terms of security, cost, productivity, and carbon footprint.

Differentiator

Problem solved

Functional benefit

Brands

• Loxea Connect: Connected fleet management solution offering geolocation, ecodriving, fleet analytics, fuel analytics, intelligent camera, route management, car sharing, and carpooling services.
• Loxea Ride
• Loxea E-Mobilité

Products and services

• Long-term leasing (LLD) Long-term vehicle leasing solution for businesses providing access to new vehicles without purchase constraints, including integrated services such as financing, maintenance, insurance, assistance, and a replacement vehicle. Customers pay fixed monthly payments under multi-year contracts.
• Short-term rental Short-term vehicle rental solution offering flexible bookings from one day to several months, with or without driver, covering passenger cars, 4x4s, vans, and minibuses offered under the Avis and Budget franchise brands.
• Medium-term rental Medium-term rental solution covering 3 to 24 months, combining short-term rental flexibility with long-term leasing services for projects, new employee onboarding, or temporary activity needs.
• Vehicle with driver (chauffeur) Vehicle rental with professional driver service providing safety and comfort through trained and managed drivers for corporate travel needs in complex driving environments.
• Loxea Connect — Connected fleet management platform Proprietary connected fleet management platform offered to enterprises for real-time vehicle monitoring through GPS tracking, eco-driving analysis, fleet analytics, fuel management, smart cameras, route management, corporate car sharing, and carpooling capabilities.
• Loxea Ride (corporate VTC) Point-to-point corporate mobility service available on-demand or by pre-booking via web portal or mobile application, featuring driver training in defensive driving, real-time vehicle tracking, consumption monitoring, and cashless billing for business travel.
• E-Mobilité (EV leasing) Electric vehicle leasing solution with an integrated service ecosystem including seamless onboarding, charging network access (via the NEO app), home/workplace charging installation support, EV specialists, 24/7 roadside assistance, and a sustainability commitment. Includes BYD vehicles (Dolphin, Atto 3, Mini Dolphin, Tang, Song Plus DM-I) offered via direct sales and operating lease.

Quantifiable outcome

• Fixed monthly payments enable better budget management without surprises
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• AviscoreChannel Partner/ Reseller/ DistributorOfficial franchise representative of Avis vehicle rental brand through a franchise agreement. Loxea provides recent, well-equipped, fully serviced vehicles complying with international standards under the Avis brand name for short-term rentals.
• BudgetcoreChannel Partner/ Reseller/ DistributorOfficial franchise representative of Budget vehicle rental brand through a franchise agreement, offering flexible and affordable short-term vehicle rental solutions under the global Budget brand.
• BYDcoreTechnology or IntegrationStrategic partnership for electric vehicle distribution and leasing. Loxea offers BYD vehicles (Dolphin, Atto 3, Mini Dolphin, Tang, Song Plus DM-I) as part of their E-Mobility solutions including direct sales and operating lease options for BYD electric vehicles.
• NEO ChargingsupportingTechnology or IntegrationMobile application partnership for EV charging. NEO app (available on iOS and Android) enables Loxea E-Mobility customers to access charging networks and manage their electric vehicle charging experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arval (BNP Paribas): Arval is a global full-service fleet leasing and management subsidiary of BNP Paribas, operating across 30+ countries with bundled vehicle leasing, maintenance, insurance, and connected fleet services. Closest comparable to Loxea's bundled LLD-plus-Connect offering at global scale.
• Ayvens (formerly LeasePlan): Ayvens is one of the world's largest full-service fleet management and vehicle leasing companies, formed from the LeasePlan/ALD merger and now owned by Société Générale and Stellantis. Directly comparable in offering integrated leasing with connected fleet services across multiple geographies.
• ALD Automotive: ALD Automotive (now part of Ayvens) is a leading international full-service vehicle leasing and fleet management provider operating in 40+ countries. Comparable to Loxea in bundled B2B leasing model with flexible term options.

Broad incumbents

• Sixt SE: Sixt is a major European and global mobility services provider offering integrated leasing, car rental, and subscription services. While broader in market scope than Loxea, Sixt's integrated leasing-rental-tech stack is structurally similar.
• Avis Budget Group: Avis Budget Group is the global parent of the Avis and Budget brands under which Loxea operates its franchise. As the master franchisor, Avis Budget Group sets the strategic direction for global B2B mobility services — directly comparable as the global incumbent behind Loxea's franchise business.
• Hertz Global Holdings: Hertz is a global car rental and mobility platform with corporate fleet programs. Comparable as a worldwide B2B mobility incumbent competing for multinational corporate clients across regions.
• Europcar Mobility Group: Europcar is a leading European-based car rental and mobility services group with corporate and B2B programs. Comparable in offering integrated rental and fleet services via master franchise and direct operations.

Regional players

• Imperial Mobility (Imperial Group): Imperial Mobility is the South African arm of Imperial Holdings providing fleet management, leasing, and corporate mobility solutions across Southern Africa. Most direct African regional comparable to Loxea's full-service fleet model, though geographically concentrated.
• Bidvest Mobility (formerly Bidvest Fleet): Bidvest Mobility provides corporate fleet management, leasing, and rental services primarily in South Africa. Comparable in offering full-service B2B fleet solutions, though South Africa-focused rather than pan-African.

Others

• Geotab: Geotab is a leading connected vehicle and fleet management software platform used globally for telematics, GPS tracking, and fleet analytics. Comparable as an enabling technology provider in the same fleet management software category where Loxea Connect competes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInfr.linkedin.com/company/loxea-new-mobility-solutions
• Xx.com/loxea_cameroun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loxea