What Hayter does

Hayter is a UK-based manufacturer of premium rear roller lawnmowers, founded in 1946 by Douglas Hayter in Spellbrook, Hertfordshire, where it continues to operate its headquarters and primary manufacturing facility. The company designs, engineers, and sells petrol and 60V battery-powered rotary mowers across the Hawk (compact cordless), Harrier (mid- to large-lawn consumer rear roller), and Harrier Pro (commercial) ranges, unified by a proprietary rear roller striping system that produces the category-defining "Hayter stripe" lawn finish. The portfolio also includes accessories (SAE 30 engine oil, fuel treatment) and Toro Flex-Force 60V handheld power tools (hedge trimmer, string trimmer) that share the cordless battery platform, creating a small cross-product ecosystem. The Hayter Harrier range is the only line manufactured in Britain, while the company has held a Royal Warrant as supplier of horticultural equipment to the British Royal Estate since 1960.

Hayter is a wholly owned subsidiary of The Toro Company following a 2000 acquisition, operating under the legal entity Toro U.K. Limited (registered in England and Wales, company number 05286686). The business runs a hardware-sales revenue model: consumers and professional users purchase through an authorized UK dealer network that handles delivery, assembly, and installation, with hayter.co.uk routing online orders to Supplying Authorised Stockists and selected accessories available for direct home delivery. Pricing is unit-based across a tiered range from roughly £549 entry-level (Hawk 36 Push body-only) to £2,211 for the flagship Harrier 56 Pro 60V professional cordless mower, with body-only and kit configurations and periodic gift-with-purchase promotions such as the annual Stripe Event Sale. Hayter sells exclusively to UK addresses via its own site, supporting two primary customer segments: residential homeowners seeking the British striped lawn finish, and professional gardeners, landscapers, and estate/property managers requiring commercial-grade equipment.

Name

Hayter

Legal name

Toro U.K. Limited

Website

https://hayter.co.uk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Hayter is a UK-based manufacturer, founded in 1946 and owned by The Toro Company, that designs and sells premium petrol and 60V battery-powered rear roller lawnmowers through an authorized UK dealer network to residential homeowners and professional landscapers.

Ownership category

akta.pro rank

Product category

Lawnmowers and Garden Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Agricultural Implement Manufacturing (33311)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Rear roller lawnmowers
• Cordless garden equipment
• Professional lawnmowers
• Battery mower systems
• Lawn striping technology

Headquarters

HQ city

Bishops Stortford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lawn Mower Sales: Primary revenue from designing, manufacturing, and selling premium petrol and battery-powered lawn mowers. Products sold through authorized dealer network with full delivery, assembly, and installation service. Includes residential consumer mowers (Hawk, Harrier ranges) and professional/commercial mowers (Harrier Pro range).
2. Accessories and Consumables: Sales of spare parts, accessories including SAE 30 engine oil (£5.99), premium fuel treatment (£11.99), and other mower consumables. Products available for home delivery or through dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hayter designs, manufactures, and sells premium rear roller petrol and battery-powered lawnmowers for residential and professional use, with its iconic Harrier and Hawk ranges. The Hayter Harrier range is manufactured in Britain at the Spellbrook, Hertfordshire headquarters, with products sold through a UK authorized dealer network. The portfolio also includes Toro Flex-Force 60V cordless power tools and mower accessories such as engine oil and fuel treatment.

Product overview

Hayter is a British lawnmower manufacturer specializing in premium rear roller lawnmowers for domestic and professional use. The product portfolio includes three main consumer battery mowers (Hawk 36, Hawk 43, and Harrier series in 41/48/56 sizes), a full range of petrol mowers (Harrier 41/48/56 with Push, Variable Speed, and Blade Brake Clutch variants), and professional Pro variants of the Harrier series. The ecosystem is unified by the Flex-Force 60V lithium-ion battery platform which powers all cordless products including the Toro-sourced hedge trimmer and string trimmer. Hayter also offers a range of accessories including engine oil and fuel treatment. Founded in 1946 and headquartered in Hertfordshire, Hayter holds a Royal Warrant as supplier to the British Royal estate.

Differentiator

Problem solved

Functional benefit

Brands

• Harrier: Premium range of rear roller lawnmowers known for creating the signature Hayter stripes, available in petrol and battery variants.
• Hawk
• Spirit
• Osprey
• Harrier Pro

Products and services

• Harrier 56 60V Cordless Lawn Mower Premium cordless self-propelled lawnmower with dual battery ports, 56cm cutting width, variable drive speed (1.0-3.2 mph), ribbed rear roller for striped finish and 2.0kW brushless BC motor, designed for medium to large UK residential lawns.
• Harrier 48 60V Cordless Lawn Mower Self-propelled battery lawnmower with adjustable speed, two-piece rear roller and push-to-start button, designed for medium-sized lawns up to 500 square metres.
• Hawk 43 Autodrive 60V Battery Mower Self-propelled cordless lawnmower with 4.0Ah battery and 2.0 Amp charger included, designed for small to medium UK residential gardens.
• Hawk 36 Push 60V Battery Mower Lightweight cordless push lawnmower ideal for smaller UK gardens, supplied with 2.5Ah battery and 2.0 Amp charger.
• Harrier 41 60V Cordless Lawn Mower Premium cordless self-propelled lawnmower with variable speed control and rear roller striped finish, suitable for small lawns up to 300 square metres.
• Harrier 56 Petrol Variable Speed Mower Petrol self-propelled lawnmower with Sens a Speed control and 56cm cutting width, designed for large area residential mowing.
• Harrier 56 Petrol Blade Brake Clutch Mower Premium petrol lawnmower with Blade Brake Clutch allowing the blade to stop while the engine continues running, delivering a flawless stripe finish.
• Harrier 48 Petrol Variable Speed Mower Petrol self-propelled lawnmower with variable speed control and wider 48cm cutting path.
• Harrier 48 Petrol Blade Brake Clutch Mower Premium petrol lawnmower with blade stop convenience and a flawless stripe finish for precision cutting.
• Harrier 41 Petrol Push Mower Entry-level push petrol lawnmower with classic petrol power, effortless manoeuvrability and premium striped finish.
• Harrier 41 Petrol Variable Speed Mower Petrol self-propelled lawnmower with smooth variable speed control for a tailored mowing experience.
• Harrier 56 Pro 60V Battery Mower Top-of-range commercial-grade cordless mower delivering maximum cordless endurance and cut quality for large-scale professional jobs.
• Harrier 48 Pro 60V Battery Mower Commercial-grade cordless mower with dual battery performance and high capacity power for professional workloads.
• Harrier 41 Pro 60V Battery Mower Commercial-grade cordless mower engineered for daily professional use.
• Harrier 56 Pro Petrol Mower Heavy duty professional petrol mower with 3-speed transmission for professional control during commercial mowing.
• Harrier 48 Pro Petrol Mower Reliable Honda-powered professional petrol mower built for commercial mowing operations.
• Flex-Force 60V Battery System 60V lithium-ion battery platform compatible across all Hayter cordless lawnmowers and Toro Flex-Force garden tools including hedge trimmers and string trimmers, with brushless DC motors.
• Toro Flex-Force 60V Cordless Hedge Trimmer Dual-action cutting system cordless hedge trimmer with ergonomic Comfort Grip and 61cm bar length, battery compatible with all Hayter 60V cordless mowers.
• Toro Flex-Force 60V Cordless String Trimmer Cordless string trimmer with adjustable 36-41cm cutting width, variable-speed trigger, brushless DC motor and Tap & Go line advancement.
• SAE 30 4-Cycle Engine Oil Specially formulated engine oil (532ml bottle) for Hayter petrol lawnmowers, designed to reduce fuel deposits and help engines absorb incoming fuel more efficiently.
• Premium Lawn Mower Fuel Treatment Fuel stabilizer and treatment (355ml bottle) for Hayter petrol lawnmowers using E10 or E5 unleaded petrol, stabilizes fuel for 12+ months and protects against ethanol damage.

Quantifiable outcome

• 60V battery platform provides enough power for large gardens while maintaining the freedom of cordless operation
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The Toro CompanycoreStrategic or Co-development Partner · 1 January 2000The Toro Company, a US-based company designing, manufacturing, and marketing professional turf maintenance equipment, irrigation systems, landscaping equipment, and residential yard products, acquired Hayter in 2000. Toro supplies specialist turf management products to major venues including Real Madrid Club de Fútbol, Walt Disney World Resort, and Wimbledon Championships. The acquisition brought handheld products like brush cutters and hedge trimmers into the Hayter portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honda Power Equipment: Honda's power equipment division manufactures lawnmowers and outdoor power tools globally. Highly comparable to Hayter's petrol and battery mower range with overlapping residential and commercial customer base.
• STIHL: German manufacturer of outdoor power equipment including battery, petrol, and cordless garden tools. Comparable through overlapping product categories (mowers, hedge trimmers, string trimmers) and dealer-based distribution model.
• John Deere: Global manufacturer of agricultural, turf, and lawn equipment. Comparable through residential and commercial mower lines, particularly the premium branded consumer mowers competing in the same premium UK market segment.
• Bosch Home and Garden:

Direct peers

• Husqvarna Group: Swedish manufacturer of outdoor power products including robotic, battery, and petrol lawnmowers under Husqvarna and Gardena brands. Directly comparable as a premium global mower manufacturer with overlapping residential and professional segments.
• AL-KO (ALKO): European (German-Austrian) manufacturer of lawnmowers, garden tools, and outdoor equipment. Directly comparable as a regional mower manufacturer targeting residential and professional customers with similar battery and petrol offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/haytermowers
• YouTubeyoutube.com/channel/UC-YoFImXywoZhx9xFjaBv-A
• Facebookfacebook.com/haytermowers
• LinkedInlinkedin.com/company/hayter
• Instagraminstagram.com/haytermowers

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayter