Badger Veterinary Hospital

Name

Badger Veterinary Hospital

Legal name

PetVet Care Centers

Website

https://badgervet.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Veterinary medical services
• Small animal health care
• Pet boarding grooming
• Exotic pet care
• Veterinary diagnostics surgery

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Medical Services: Revenue generated from professional veterinary services including wellness exams, vaccinations, dental care, internal medicine, surgery, emergency care, and senior pet care. Services are billed per visit with optional pre-anesthetic testing and ECG screening.
2. Pet Boarding and Grooming: Supplementary services including pet boarding and professional grooming provided by trained groomers. Canine and feline boarding forms available for reservation.
3. Pharmacy and Retail: Online pharmacy and pet supply sales including prescription medications, preventatives, and pet care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Badger Veterinary Hospital operates a single full-service small animal hospital in Janesville, Wisconsin, delivering preventive care, diagnostics, internal medicine, dental care, surgery (including orthopedic), emergency care, and senior pet care to dogs, cats, birds, reptiles, and small mammals. Supplementary services include spinal manipulation therapy, professional grooming, and boarding, complemented by an online pharmacy selling prescription medications and pet care products. The practice operates six days a week with same-day appointment availability and is part of the PetVet Care Centers network.

Product overview

Badger Veterinary Hospital offers comprehensive veterinary care services for small animals from its Janesville, Wisconsin location. The hospital provides a unified offering of core medical services including preventive care (vaccinations, parasite prevention), routine wellness exams, internal medicine, dental care, surgery (including orthopedic procedures), and emergency care. Supplementary services include chiropractic/spinal manipulation therapy, professional grooming, and boarding. The hospital also specializes in avian and exotic pet care, supported by in-house diagnostic laboratory services. An online pharmacy complements the physical services. The practice serves dogs, cats, avians, and exotic pets across Southern Wisconsin, operating as part of the PetVet Care Centers network.

Differentiator

Problem solved

Functional benefit

Products and services

• Vaccinations and Parasite Prevention Preventive veterinary care service providing vaccinations and parasite prevention for dogs, cats, and other pets on a per-visit basis.
• Routine Wellness Exams Wellness examinations and annual checkups to monitor pet health and detect potential issues early.
• Internal Medicine Diagnosis and treatment of internal diseases and chronic conditions in pets.
• Veterinary Dental Care Veterinary dentistry including professional dental cleanings, oral exams, and dental surgery.
• Senior Pet Care Specialized veterinary care tailored for older pets, addressing age-related health concerns and geriatric conditions.
• Puppy and Kitten Care Veterinary care for young pets including initial vaccinations, wellness exams, and developmental guidance.
• Emergency Veterinary Care Emergency veterinary services delivered at the Janesville hospital for urgent pet health situations.
• Veterinary Surgery Veterinary surgical procedures including soft tissue and orthopedic surgery performed at the hospital.
• Spinal Manipulation Therapy Chiropractic / spinal manipulation therapy for pets to address spinal misalignments, enhance well-being, and alleviate pain.
• Professional Pet Grooming Bathing and grooming services for dogs and cats performed by trained professional groomers.
• Pet Boarding Canine and feline boarding services offered at the Janesville hospital for owners who are away from home.
• Avian and Exotic Pet Care Specialized veterinary care for birds, reptiles, and small mammals led by staff with exotic animal expertise.
• Online Pharmacy and Pet Shop Online store and pharmacy providing prescription medications, preventatives, and pet care products shipped directly to pet owners.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PetVet Care CenterscoreOthersBadger Veterinary Hospital is part of the PetVet Care Centers network, a national network of veterinary hospitals. The network provides operational support, branding, and shared resources across member hospitals.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• PetVet Care Centers: Badger's parent network and direct operating peer. PetVet operates a national portfolio of companion animal hospitals with shared branding, procurement, and back-office functions, providing the structural template Badger operates within.
• VCA Animal Hospitals: One of the largest U.S. companion animal hospital networks, owned by Mars. Operates general practice, specialty, and emergency clinics under a multi-site corporate model that competes for the same pet-owner wallet share as Badger.
• Banfield Pet Hospital: Largest veterinary chain in the U.S., with PetSmart co-located locations. Offers preventive wellness plans and routine care similar to Badger's core services, representing direct national competition for pet-owner relationships.

Emerging players

• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain with locations across the U.S. Competes for emergency and surgical cases (including orthopedics) that Badger handles, and overlaps on specialty referrals from regional general practices.
• PetIQ / VetIQ Clinics: Operator of low-cost community veterinary clinics and wellness centers inside retail stores. Targets price-sensitive pet owners with vaccinations and preventive care, competing with Badger on routine visits rather than complex medicine.

Regional players

• Wisconsin Veterinary Referral Center: Specialty/emergency veterinary hospital serving Southern and Southeastern Wisconsin. Comparable to Badger's surgical and emergency offerings but at a higher specialty-acuity level, competing for advanced cases from the same regional pet-owner base.

Direct peers

• Janesville Veterinary Clinic: Independent general practice competitor located in Janesville, WI. Offers the same core small-animal services (wellness, surgery, dentistry) to the same Rock County pet-owner base, making it the closest direct local competitor.
• Country View Veterinary Service: Regional Southern Wisconsin mixed-animal practice serving companion pets in the same geographic market. Overlaps on routine wellness and small-animal services for pet owners in Rock County and surrounding areas.

Others

• Chewy Pharmacy: Online retailer of pet medications and supplies. Competes with Badger's online pharmacy channel and represents a structural threat to in-clinic pharmacy revenue across the veterinary industry.
• Veterinary Medical Association (CVMA / AVMA) member clinics: Industry body supporting independent and corporate companion-animal practices nationally. Indirect peer set: hundreds of AVMA-member small-animal clinics in the Midwest compete for the same regional pet-owner pool that Badger serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BadgerVetHosp
• Facebookfacebook.com/BadgerVetJanesville

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Veterinary Hospital