NetCloud
NetCloud A/S is a Danish IT company that sells Echo, a BIOS-embedded device management and compliance platform serving Danish municipalities, finance, critical infrastructure, and enterprise customers across 117 countries on an annual per-device subscription.
- Company typePrivate
- Founded2016
- HeadquartersGlostrup, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NetCloud does
NetCloud A/S is a Danish privately held IT company founded in 2016 and headquartered at World Trade Center Ballerup near Copenhagen. The company develops and sells Echo, a BIOS/UEFI-embedded firmware agent that operates below the operating system layer and provides persistent device visibility, compliance enforcement, and lifecycle management that survives factory resets, OS reinstallations, and disk wipes. Echo is OEM-embedded in Lenovo devices at the BIOS level during manufacturing and is also available as a software agent for non-OEM hardware.
The product portfolio consists of three interconnected offerings: Echo (the core firmware agent), Echo Insight (a web-based dashboard for compliance, lifecycle, and ESG reporting), and Echo Mobile App (an iOS/Android companion for field verification using QR-based scanning and Microsoft Entra ID authentication). Echo integrates with Microsoft Intune, SCCM, ServiceNow, TOPdesk, Power BI, AssetSonar, CMDBs, and ITM8, positioning the product as a persistent telemetry layer beneath existing endpoint management and ITSM stacks. Functional capabilities include continuous encryption verification, auto-patching, geo-location tracking with geo-fencing, offline policy enforcement, GDPR data pattern scanning on-device, NIST-standard certified disk wipe, primary user calculation over 14-day windows, Windows 11 readiness assessment, and warranty/battery health monitoring.
NetCloud operates an enterprise sales motion targeting Danish public sector municipalities, finance and insurance, critical infrastructure, legal and consultancy, enterprise and industry, and education and research segments. Revenue is generated through annual subscription licensing priced per device, supplemented by a free Echo Trial program (10-50 devices) with downloadable trial reports serving as a product-led growth mechanism. The company holds B Corp, ISO/IEC 27001, and ISAE 3000 certifications, has been recognized as a Børsen Gazelle (2024) and Rotary Entrepreneur Award recipient (2026), and reports Echo active on devices across 117 countries. The team is approximately 11-15 employees led by CEO Brian Luplau and CTO Kasper Kruse, with Chairman Claus Weye.
NetCloud firmographics
Firmographics- Name
- NetCloud
- Legal name
- NetCloud A/S
- Website
- https://netcloud.dk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NetCloud A/S is a Danish IT company that sells Echo, a BIOS-embedded device management and compliance platform serving Danish municipalities, finance, critical infrastructure, and enterprise customers across 117 countries on an annual per-device subscription.
- Ownership category
- akta.pro rank
NetCloud industry classification
Industry- Product category
- Endpoint Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)
Keywords
Where NetCloud is headquartered
LocationHeadquarters
- HQ city
- Glostrup
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
NetCloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Echo Platform Subscription: Annual subscription licensing for Echo platform access including Echo Insight dashboard, Echo Mobile App, and BIOS-embedded agent. Pricing based on device count. Includes support, updates, and integration capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Echo Trial - Free proof-of-concept program |
| Subscription | Annual | Enterprise Deployment - Quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
NetCloud product offering
Product offeringCore offering
NetCloud develops and sells Echo, a BIOS/UEFI-embedded device management and monitoring platform that delivers persistent visibility, compliance enforcement, and lifecycle management for IT endpoints. The platform is sold as an annual subscription per device, comprising the Echo firmware agent (OEM-embedded in Lenovo hardware and also delivered as a software agent), the Echo Insight web dashboard, and the Echo Mobile App, with integrations into ITSM, CMDB, and MDM systems such as Microsoft Intune, SCCM, ServiceNow, TOPdesk, Power BI, and ITM8.
Product overview
NetCloud offers Echo, a unified BIOS-embedded device management and monitoring platform that operates independently of software, operating systems, and user interaction. The portfolio consists of three interconnected products: Echo (the core BIOS-embedded agent), Echo Insight (the web-based analytics dashboard), and Echo Mobile App (the mobile companion for field operations). Echo is OEM-embedded in device BIOS, making it tamper-proof and resilient by design, ensuring persistent visibility and policy enforcement even after OS reinstalls, factory resets, or offline periods. The platform integrates with existing ITSM systems (ServiceNow, TOPdesk), analytics tools (PowerBI), and endpoint management solutions (Microsoft Intune, SCCM) to deliver real-time compliance monitoring, lifecycle management, and ESG reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Echo: BIOS-embedded device management and monitoring technology that provides persistent visibility and control over devices regardless of location, status, or system reset.
- Echo Insight
- Echo Mobile App
Products and services
- Echo BIOS/UEFI-embedded device management and monitoring platform that provides persistent visibility and control over every endpoint regardless of location, OS state, factory reset, or disk wipe. Sold as an annual subscription per device to enterprises and public sector organizations needing NIS2, GDPR, ISO 27001, and DORA compliance. Echo is OEM-embedded in Lenovo devices and also available as a software agent for non-OEM hardware.
- Echo Insight Web-based dashboard and command center for the Echo platform that brings live data from the entire device fleet into one consolidated real-time view. Provides compliance monitoring, lifecycle metrics, ESG impact tracking, and audit-ready reporting with role-based access for IT, compliance, management, and sustainability teams, with integrations to ServiceNow, TOPdesk, Power BI, and CMDBs.
- Echo Mobile App Mobile application extending Echo to iOS and Android, enabling IT teams, compliance officers, and security staff to verify encryption, scan devices via QR/barcode, manage onboarding/offboarding, and document compliance in real time with Microsoft Entra ID authentication and MFA support.
Companies that use NetCloud
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
NetCloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature17 records
NetCloud partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- LenovocoreLenovo serves as the OEM manufacturing partner where Echo technology is embedded directly into BIOS during device manufacturing. Echo-compatible devices ship with Echo pre-installed and activated, enabling instant deployment without additional installation steps.
- MicrosoftcoreMicrosoft integration includes Microsoft Intune (device management), Microsoft Entra ID/Azure AD (authentication), and Intune writeback capabilities. Echo validates encryption enforcement and can write updated device data back to Intune's Notes field for accurate device ownership tracking.
- ServiceNowcoreServiceNow ITSM integration allows Echo to feed verified real-time device data directly into existing ServiceNow workflows. Enables automated actions, compliance documentation, and streamlined incident response based on Echo device telemetry.
- TOPdeskcoreTOPdesk ITSM integration enables Echo data to power workflows, dashboards, compliance documentation, and automated actions. Supports service desk integration with live device information for faster incident resolution.
- Power BIcoreMicrosoft Power BI integration allows organizations to visualize Echo device data in custom dashboards. Enables advanced analytics on device health, compliance status, lifecycle metrics, and ESG data alongside other business intelligence.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
NetCloud competitors and assessment
Company assessmentDirect peers
- Tanium: Tanium offers real-time endpoint visibility and management at scale, with a strong presence in large enterprises and government. Comparable to NetCloud on visibility/compliance use cases for distributed device fleets.
- Jamf: Jamf is a leading Apple-focused device management platform with strong compliance and lifecycle features. Comparable in compliance/visibility value proposition to Echo, though narrower in platform support.
- Absolute Software: Absolute Software provides firmware-embedded endpoint security and resilience — the closest direct competitor to NetCloud's Echo, with similar persistence-through-reset architecture and a focus on device visibility, compliance, and recovery.
Broad incumbents
- Microsoft Intune: Microsoft Intune is the dominant UEM platform that Echo explicitly complements and integrates with. Intune covers a much broader scope (mobile, app, identity) and is a competitive risk if Microsoft extends into firmware-level persistence.
- Ivanti: Ivanti is a broad UEM and IT asset management vendor with endpoint compliance and patch enforcement capabilities, serving similar enterprise and public sector customers as NetCloud.
- VMware Workspace ONE: VMware Workspace ONE is a broad UEM platform from a major incumbent, with device compliance, lifecycle, and management features that overlap with NetCloud's compliance focus at enterprise scale.
Emerging players
- Lansweeper: Lansweeper is an IT asset discovery and inventory platform that addresses similar IT asset management and CMDB use cases to Echo, with broader platform support but without firmware-level persistence.
- NinjaOne: NinjaOne is an endpoint management RMM platform for IT teams, with device visibility, patching, and compliance — overlapping with Echo's endpoint monitoring and lifecycle management capabilities.
- Hexnode: Hexnode is a unified endpoint management platform with device compliance, security, and lifecycle features targeting enterprise and education — adjacent to NetCloud's compliance and visibility use cases.
- ManageEngine Endpoint Central: ManageEngine provides UEM and endpoint management for SMB and mid-market, including patch management, asset inventory, and compliance features that overlap with Echo's scope at a lower price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NetCloud social profiles
Digital presenceNetCloud compliance and trust
Trust signalCompliance4 records
NetCloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetCloud leadership team
Management profileNumber of profiles
Profiles11 records
NetCloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetCloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetCloud
What does NetCloud do?
NetCloud develops and sells Echo, a BIOS/UEFI-embedded device management and monitoring platform that delivers persistent visibility, compliance enforcement, and lifecycle management for IT endpoints. The platform is sold as an annual subscription per device, comprising the Echo firmware agent (OEM-embedded in Lenovo hardware and also delivered as a software agent), the Echo Insight web dashboard, and the Echo Mobile App, with integrations into ITSM, CMDB, and MDM systems such as Microsoft Intune, SCCM, ServiceNow, TOPdesk, Power BI, and ITM8.
Is NetCloud a public or private company?
NetCloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NetCloud founded?
NetCloud was founded in 2016. It employs 1 to 10 people.
Where is NetCloud based?
NetCloud is headquartered in Glostrup, Denmark, in the Europe region.
How does NetCloud make money?
One revenue line is on record: echo Platform Subscription.
Who are NetCloud's main competitors?
Direct peers on record are Tanium, Jamf and Absolute Software. Broad incumbents are Microsoft Intune, Ivanti and VMware Workspace ONE. Emerging players are Lansweeper, NinjaOne, Hexnode and ManageEngine Endpoint Central.
Does NetCloud have an API?
Yes. Echo supports Custom REST API integrations that allow Echo's real-time data to power workflows, dashboards, compliance documentation, and automated actions across customer ecosystems. The API enables integration with ITSM, CMDB, and reporting platforms. Developer documentation is at Not specified.
What industry is NetCloud in?
NetCloud's product category is Endpoint Management Software. Its primary akta.pro industry code is BPAEAOAE, IT Asset Discovery, Inventory & CMDB Services. Its NAICS code is 5132 and its SIC code is 7372.