Huntin' Fool

What Huntin' Fool does

Huntin' Fool is a privately held hunting resource membership platform founded in 1996 and headquartered in Cedar City, Utah, operating as Your Dream Hunt, LLC. The company serves individual hunting enthusiasts across North America and internationally, providing a portfolio of interconnected services centered on hunting trip preparation, license application support, and guided hunt booking. Its core offering is the Huntin' Fool Membership — auto-renewing subscriptions (month-to-month through 3-year terms) that bundle access to research tools (draw odds calculator, state-by-state hunting information, application deadline tracking), a Members-Only Forum, a print and digital magazine, and 1-on-1 guidance from a team of 20+ dedicated hunting experts (Hunt Advisors). The License Application Service is a distinctive component in which Hunt Advisors build an application strategy and the company's application team submits license applications on behalf of members across states and hunting units.

The business operates a hybrid go-to-market motion combining subscription membership with direct-to-consumer hunt bookings via HF Adventures, a commission-based marketplace that connects members with HFA Endorsed Outfitters — a curated network of vetted guides across the US, Canada, Mexico, and international destinations spanning Africa, South America, South Pacific, Asia, and Europe. Complementary offerings include Gear Fool (a related e-commerce sub-brand selling curated hunting gear with a Gear Rewards loyalty program), Dream Hunt Draws (a sweepstakes program with live drawings for guided hunts), and mobile applications for iOS and Android. Hunt pricing spans a wide range, from entry-level quail and pheasant hunts starting around $550 to premium big game expeditions (e.g., Northern BC Stone Sheep) exceeding $89,500. Adjacent services include FFL Transfers at the Cedar City office.

The technology stack is a web-based platform with Shopify e-commerce integration, multiple domain properties (huntinfool.com, huntinfoolstore.com, huntinfool.tv, gearfool.com), and mobile applications. The company is bootstrapped since founding, with no external institutional investors, private equity, or venture capital backing disclosed in available materials, and the founders retain operational control. Marketing is driven primarily by content (magazine, video, podcasts, short films), organic SEO on state-specific and draw-odds pages, social media (Facebook, Instagram, YouTube), email/text outreach, trade show participation, and Dream Hunt Draws as a top-of-funnel acquisition mechanism.

Name

Huntin' Fool

Legal name

Your Dream Hunt, LLC

Website

https://huntinfool.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Huntin' Fool is a privately held hunting resource membership platform founded in 1996, serving individual hunters with license application services, draw odds research, guided hunt bookings through a vetted outfitter network, and educational content across North America and internationally.

Ownership category

akta.pro rank

Product category

Hunting Services and Outfitting

NAICS

Hunting and Trapping (1142)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

akta.pro secondary industries

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Hunting resource membership
• Guided hunt bookings
• License application service
• Outfitter marketplace
• Draw odds research

Headquarters

HQ city

Cedar City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Subscription Memberships: Auto-renewing memberships sold in month-to-month, 1-year, 2-year, and 3-year durations. Membership includes eMagazine access, application service benefits, member-exclusive content, and access to the Members-Only Forum. Physical magazines shipped between 20th-31st of previous advertised month.
2. Hunt Bookings (HFA Adventures): Commission-based revenue from booking guided hunting trips through their platform. Hunt prices range from $550 to $89,500+ depending on species, location, and trip type. Company acts as intermediary between customers and HFA Endorsed Outfitters.
3. Merchandise Store: Huntin' Fool Store hosted on Shopify selling merchandise including past magazines and other products. Non-subscription based items sold through online storefront.
4. Contest/Sweepstakes Entries: Giveaway entries sold through the Huntin' Fool Store for chances to win dream hunting trips. Revenue generated from contest participation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Huntin' Fool operates a subscription-based hunting resource platform that combines personalized Hunt Advisor consultations, state-by-state hunting license application services, draw odds research tools, and a marketplace (HF Adventures) connecting members with vetted outfitters for guided hunts. Since 1996, the company has built a community of hunting enthusiasts supported by 20+ dedicated hunting experts, a digital and print magazine, a mobile app, and ancillary gear sales through its Gear Fool sub-brand.

Product overview

Huntin' Fool is a hunting resource membership platform founded in 1996, offering a portfolio of interconnected services centered around hunting trip planning and license application support. The core offering is the Huntin' Fool Membership, which provides access to research tools, draw odds calculators, and a team of 20+ hunting experts. The License Application Service handles the actual application process for hunting licenses on members' behalf. HF Adventures enables booking of guided hunting trips with vetted outfitters worldwide. Complementary offerings include Gear Fool (gear retail), the Dream Hunt Draws contest program, a hunting magazine (print and digital), Hunt Consultations for personalized strategy, and a mobile app. The platform operates as a subscription-based model with both subscription and non-subscription purchase options.

Differentiator

Problem solved

Functional benefit

Brands

• Gear Fool: E-commerce store offering obsessively tested, backcountry proven hunting gear with a rewards program.

Products and services

• Huntin' Fool Membership Auto-renewing subscription membership available in month-to-month, 1-year, 2-year, and 3-year durations that gives individual hunters access to research tools, draw odds calculators, the License Application Service, eMagazine, member-exclusive content, and the Members-Only Forum.
• License Application Service

Quantifiable outcome

• Near 100% shot opportunity rate on bucks averaging 140"-160" for Montana mule deer hunts
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HFA Endorsed OutfitterscoreChannel Partner/ Reseller/ DistributorNetwork of vetted hunting outfitters who list services on the Huntin' Fool Adventures platform. Outfitters are reviewed and endorsed by HFA, providing quality-controlled guided hunts across North America and internationally. Includes outfitters for big game (deer, elk, sheep, moose, bear) and upland/waterfowl hunting.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the Huntin' Fool Store for non-subscription merchandise, giveaway entries, and past magazines. Provides online subscription and e-commerce infrastructure enabling product sales.
• Gear FoolminorStrategic or Co-development PartnerRelated brand (gearfool.com) selling hunting gear and operating Gear Rewards program. Cross-promoted on Huntin' Fool website with 'Shop Gear' CTA linking to gear store.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• GoHunt: GoHunt is the most direct competitor to Huntin' Fool: a membership-based hunting research, license application, and guided outfitter booking platform with a similar Insiders membership model and a large portfolio of endorsed outfitters across North American big game hunting.
• BookYourHunt: BookYourHunt is an international online marketplace connecting hunters with outfitters and guided hunts worldwide. It directly overlaps with Huntin' Fool's HF Adventures, offering comparable booking functionality across a similar global set of hunting destinations.
• HuntStand: HuntStand (and its DEAL app) is a digital hunting research and land-access platform offering mapping, draw information, and private-land hunting data. It competes directly with Huntin' Fool's draw odds tools, state-by-state research content, and subscription offerings.

Emerging players

• onX Hunt: onX Hunt is a hunting-specific subscription layer on top of onX Maps that combines public/private land boundaries, drawing research, and offline mapping. It competes with Huntin' Fool's research and draw odds tooling for serious hunters' subscription wallet share.
• HuntWise: HuntWise is a digital hunting forecast and planning platform (Solunar/HuntTimes, property lines, drawing information). It is comparable to Huntin' Fool's research layer and draw odds calculator as a more app-centric, niche-overlap emerging player.

Broad incumbents

• MeatEater: MeatEater is a hunting and conservation media brand with subscription content, podcasts, and a high-engagement community. While it does not operate booking or license services, its membership, content, and community overlap significantly with Huntin' Fool's magazine, podcast, and Members-Only Forum value proposition.
• Mossy Oak: Mossy Oak is a hunting lifestyle brand spanning camouflage, media, and conservation content. Its content ecosystem (Mossy Oak Pro Staff, films, magazine, app) competes for the same hunting-content audience that Huntin' Fool monetizes through its magazine, podcast, and short films.
• Bass Pro Shops: Bass Pro Shops operates as a mass-market outdoor sporting goods retailer (combined with Cabela's) and offers travel/guides services through Big Cork Hunt Club, expansive retail merchandise, and media. It is a broader incumbent in the hunting ecosystem with potential to overlap Huntin' Fool's merchandise and adventure booking lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/thehuntinfool
• Facebookfacebook.com/huntinfoolofficial
• Instagraminstagram.com/huntinfool_official
• Xx.com/huntinfool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntin' Fool