Glocker

What Glocker does

Glocker & Co. Inc., operating as Glocker Realty & Insurance, is a privately held, independent real estate and insurance brokerage headquartered at 900 East Philadelphia Avenue in Boyertown, Pennsylvania. Founded in the early 1970s and led by co-owners Matthew Kennedy (Broker of Record, with the firm since 1998) and Martin Slater (Associate Broker, 35+ years at Glocker), the firm serves residential and commercial clients across Berks, Montgomery, and Chester Counties. Core offerings include residential and commercial property brokerage, buyer and seller representation, free Comparable Market Analysis–based property evaluations, and an insurance division distributing Auto, Home, Business, and Life policies through top-rated carrier partners. A roster of named individual agents (Matt Green, Heather Reed, Vicky, Carol, Ron Frederick, and others) drives a relationship-led, referral-driven sales motion supported by area-profile content, community-event participation, and digital channels including Facebook and a YouTube channel featuring weekly live-stream content.

The firm's underlying technology stack is a SaaS real estate platform rather than proprietary infrastructure: Glocker runs on PropertyBase (delivered via Lone Wolf Real Estate Technologies) for its website, agent pages, MLS search, listings, and lead-capture forms, with listing data sourced from Bright MLS. Marketing and distribution are executed through direct agent sales, phone and web-form inquiries, an email-delivered Market Insights Reports subscription product, and community engagement across Boyertown-area events; the firm also maintains a separate GlockerInsurance.net property for its insurance line.

Glocker's business model is a hybrid of transaction-fee and commission-recurring revenue. Real estate commissions — typically 5–6% total per transaction, split between listing and buyer sides — form the primary revenue stream, with the brokerage retaining a share of agent-generated gross commission income after agent payouts. A secondary revenue stream comes from insurance carrier commissions on Auto, Home, Business, and Life policies sourced through multi-carrier partnerships. The firm does not disclose pricing specifics publicly and does not have disclosed funding, external investment, or M&A activity in the input data.

Name

Glocker

Legal name

Glocker & Co. Inc.

Website

https://glocker.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Glocker & Co. Inc. (Glocker Realty & Insurance) is a privately held, independent Pennsylvania brokerage providing residential and commercial real estate services plus Auto, Home, Business, and Life insurance across Berks, Montgomery, and Chester Counties from its Boyertown headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Boyertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based revenue from residential and commercial property sales and purchases. Agents represent buyers and sellers in transactions, earning commissions upon successful closings.
2. Insurance Products: Insurance division provides Auto, Home, Business, and Life insurance coverage through partnerships with top-rated insurance carriers. Revenue generated through insurance premiums and carrier commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Glocker is an independently owned real estate and insurance brokerage providing residential and commercial property transaction services along with personal and business insurance products. The firm serves Berks, Montgomery, and Chester Counties in Pennsylvania through licensed agents who list, market, and sell properties and arrange insurance coverage through carrier partnerships.

Product overview

Glocker operates as a locally owned, independent real estate and insurance brokerage offering a unified service model. The core offering combines real estate brokerage services (residential and commercial property buying/selling) with insurance products (Auto, Home, Business, and Life coverage). The digital platform includes a Property Listings Platform displaying MLS search, featured properties, and commercial listings, supplemented by Market Insights Reports for subscribers and Free Property Evaluations for prospective sellers. The company also provides Area Profiles for local market intelligence and Agent Contact Services for lead management. The brokerage serves Berks, Montgomery, and Chester Counties in Pennsylvania from its Boyertown headquarters, having operated for over 50 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services
• Commercial Real Estate Brokerage Services
• Personal Insurance Services
• Business Insurance Services
• Market Insights Reports
• Free Property Evaluation

Quantifiable outcome

• Properties reportedly selling quickly with multiple offers in some cases - Martin Slater achieved 51 showings and 15 offers in 3 days on one listing

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Lone Wolf Real Estate TechnologiescoreTechnology or IntegrationTechnology platform provider powering Glocker Realty's website, property listings, and digital infrastructure. Lone Wolf provides the Real Estate Technologies platform that enables the company's online presence, MLS integration, and property search functionality.
• Bright MLScoreTechnology or IntegrationMultiple Listing Service provider supplying real estate listing data and property information across the Pennsylvania market area served by Glocker Realty.
• Top-Rated Insurance CarrierscoreChannel Partner/ Reseller/ DistributorInsurance company partnerships enabling Glocker's insurance division to offer Auto, Home, Business, and Life coverage through multiple top-rated carriers to meet diverse customer needs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coldwell Banker: Long-established national franchise network offering residential brokerage, including in Pennsylvania — competes with Glocker for sellers and agents but operates as a large franchised platform rather than an independent local firm.
• RE/MAX: Iconic franchised brokerage with thousands of independently owned offices, including across southeastern Pennsylvania — same independent-agent ethos as Glocker but with far greater brand recognition and referral network reach.
• Better Homes and Gardens Real Estate: Media-branded, network-affiliated brokerage with Pennsylvania franchisees — overlaps with Glocker's residential real estate offering and recruits agents away from independent firms using brand strength and integrated marketing support.
• Century 21 Real Estate: Globally recognized real estate franchise with significant Pennsylvania agent density — overlaps with Glocker's customer segments (residential buyers/sellers) while delivering franchise-driven brand, training, and lead-gen at scale.
• Berkshire Hathaway HomeServices: National franchised brokerage with brand power, marketing infrastructure, and established Mid-Atlantic presence — competes for the same buyers/sellers and recruits against independents like Glocker, though with a much larger corporate footprint.

Emerging players

• Compass: Tech-forward national brokerage aggressively expanding into suburban Pennsylvania markets — directly competes with Glocker for high-performing agents via equity, design services, and digital marketing tools that small independents struggle to match.
• Realty ONE Group: Fast-growing, entrepreneur-led brokerage franchise with a Pennsylvania presence — competes with Glocker for agents and clients through a modern brand, technology, and 100% commission model attractive to productive producers.
• eXp Realty: Cloud-based, agent-centric brokerage that recruits top producers from small firms with equity and revenue-share incentives — explicitly threatens independents like Glocker by lowering agent switching costs and offering national scale.

Direct peers

• Howard Hanna Real Estate Services: Family-owned, Pennsylvania-headquartered regional brokerage with deep Mid-Atlantic roots and decades of multi-county coverage — directly comparable to Glocker in scale, ownership structure, geography, and reliance on independent agent relationships.
• Weichert, Realtors: Independent, family-led Mid-Atlantic real estate franchise with a strong footprint across PA/NJ — same independent ownership model and regional focus that define Glocker, making it one of the closest comparables on business model and culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRX-OhAU0fyYBPkQdZxPxdg
• Facebookfacebook.com/GlockerRealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glocker