Novus Health

What Novus Health does

Novus Health, operating legally as Health Care Services International Inc., is a Toronto-based private B2B health engagement company founded around 2006-2007 that delivers a cloud-based, white-labelled Health Navigation Platform to insurers, employers and healthcare partners across Canada. The platform centralizes health benefits for end members through a modular suite comprising Health Navigation Platform & Support (a customizable SaaS portal with real-time BI), Medical Second Opinion (review by an in-house medical team working with physicians from academic medical centres across Canada), Health Coaching & Support (one-on-one registered-nurse coaching delivered by telephone and email), and Health Risk Assessment (a questionnaire-based tool generating personalized action plans). The platform is PIPEDA- and HIPAA-compliant with Canadian data residency and supports bidirectional content sharing via APIs, enabling integration with existing partner benefits infrastructure.

Novus Health generates revenue primarily through B2B subscription-based contracts with insurance providers, health plan sponsors, employers, and healthcare partners that distribute the services to their members as part of group health benefits. Pricing is not publicly disclosed and is structured on a quote-based enterprise model. The company supports over 3 million Canadians and reports member satisfaction rates above 98%, with go-to-market executed exclusively through direct enterprise partnerships and supported by content marketing, member stories, and direct inquiry channels. In June 2026, Novus Health expanded its product portfolio into active care delivery by acquiring the GOeVisit virtual care technology and intellectual property from Aja Health Inc. for C$1,150,000, and in November 2025 it announced a partnership with Wellmind Health to support chronic musculoskeletal pain patients in Wakefield.

Operationally, Novus Health is a private corporation with 51-100 employees headquartered at 56 The Esplanade in Toronto and led by CEO Jamie Marcellus. It owns registered trademark rights to the Novus Health brand and the GOeVisit platform acquired in the 2026 transaction. The company has no disclosed funding rounds, no public listing and no subsidiaries, indicating a privately financed, organically scaled business rather than a venture-backed growth equity profile.

Name

Novus Health

Legal name

Health Care Services International Inc.

Website

https://novushealth.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Novus Health is a Toronto-based B2B health engagement company that delivers a white-labelled cloud navigation platform, medical second opinions, health coaching, and health risk assessments to insurers, employers and healthcare partners serving over 3 million Canadian members.

Ownership category

akta.pro rank

Product category

Healthcare Navigation and Benefits Engagement Software

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industries

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), General Medical Virtual Primary Care (Payer-Branded) (HLALACAA), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Health navigation services
• Medical second opinion
• Health coaching programs
• Health risk assessment
• Virtual primary care

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. B2B Health Benefits Services: Novus Health generates revenue by providing healthcare navigation and support services to organizations (employers, insurers, healthcare partners) who offer these services as part of their employee/group health benefits packages. The company delivers solutions including health navigation platform, medical second opinions, health coaching, and risk assessments to organizations that then make these available to their members/employees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Novus Health provides a cloud-based, white-labelled Health Navigation Platform that organizations such as insurers and employers deploy to help their members find health information, access telephone-based health information specialist support, locate healthcare professionals, and connect to health programs. Around this core platform it bundles modular services including Medical Second Opinions (expert review by Canadian academic physicians), RN-led Health Coaching, and personalized Health Risk Assessments, with virtual primary care added through the 2026 GOeVisit acquisition.

Product overview

Novus Health operates as a platform-based healthcare assistance company offering a modular suite of solutions built around its Health Navigation Platform — a customizable, white-labelled SaaS portal that serves as the central digital hub connecting members to health information, services, and support. The platform integrates with existing benefits and delivers modules including Medical Second Opinion (expert medical file review with Canadian academic physicians), Health Coaching & Support (one-on-one registered nurse coaching), and Health Risk Assessment (personalized questionnaire with action plans). The company expanded its portfolio in June 2026 through the acquisition of the GOeVisit virtual primary care platform, adding virtual care capabilities to its integrated healthcare assistance ecosystem for Canadians.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Navigation Platform & Support A scalable SaaS digital front door for healthcare navigation that centralizes health offerings in one customizable, white-labelled portal for plan members and employees, including vetted health information, telephone-based health information specialist support, a healthcare professional and facility locator, and access to health programs and public services.
• Medical Second Opinion Collaborative expert review program for plan members diagnosed with critical or life-threatening illnesses, providing peer-to-peer consultations between Novus Health's in-house medical team and physicians from academic medical centres across Canada and comprehensive second opinions on diagnoses and treatment options.
• Health Coaching & Support One-on-one coaching program delivered by registered nurses via telephone and email, providing personalized health improvement strategies and action plans for eligible plan members over up to six months, addressing conditions such as stress, anxiety, diabetes, and musculoskeletal issues.
• Health Risk Assessment Online questionnaire-based tool covering targeted health areas including health status, sleep, stress, physical activity, lifestyle, nutrition, workplace culture, substance abuse, and financial health, generating personalized reports with actionable health improvement plans for plan members.
• Virtual Primary Care (GOeVisit) Virtual care platform providing virtual primary care consultations with clinicians, expanded into Novus Health's integrated healthcare assistance ecosystem in 2026 through the acquisition of GOeVisit to enable members to access primary care remotely as part of the broader navigation offering.

Quantifiable outcome

• Over 98% member satisfaction rates
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Wellmind HealthcoreStrategic or Co-development Partner · 11 November 2025Wellmind Health partnered with Novus Health on a project receiving funding to support patients with chronic musculoskeletal pain in Wakefield. The digital health program aims to improve pain management and employment prospects by combining digital pathways with community-based care, targeting early intervention and data collection.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Telus Health: Telus Health is a large Canadian virtual care, employer health benefits, and navigation provider operating across virtual primary care, mental health, and pharmacy. It directly overlaps with Novus Health's navigation, coaching, and now GOeVisit-style virtual primary care offerings for employer/insurer populations.
• Sun Life: Sun Life is a major Canadian insurer that offers group benefits, health navigation, and virtual care services (e.g., Lumino Health) to employer clients. It competes with Novus Health by bundling navigation and care access directly into its insurance products, often replacing third-party providers.
• Manulife: Manulife provides group benefits and digital health navigation tools to Canadian employers and members. Its in-house navigation, virtual care, and second-opinion-adjacent offerings place it in direct competition with Novus Health's enterprise benefits platform.
• WELL Health Technologies: WELL Health is a Canadian digital health company operating a network of clinics, telehealth platforms, and provider software. Its virtual care and clinician-matching assets overlap with Novus Health's navigation and GOeVisit-style virtual primary care offerings in the Canadian market.
• Included Health: Included Health is a US-based navigation, virtual care, and benefits advocacy platform sold to employers and payers. While US-focused, its integrated navigation + virtual primary care model is a category benchmark for Novus Health's roadmap.

Direct peers

• Dialogue Health: Dialogue is a Canadian virtual care and employee health benefits platform offering primary care, mental health, and navigation services to employers and insurers. It is a direct competitor to Novus Health's integrated employer/insurer navigation and now GOeVisit virtual primary care offering.
• Maple: Maple is a Canadian virtual care platform providing on-demand primary care and specialist consultations, frequently offered through employer and insurer partnerships. It directly competes with the virtual primary care capabilities Novus Health acquired via GOeVisit.
• League: League is a healthcare navigation and benefits platform sold to payers, providers, and employers to centralize member health services and benefits. Its platform focus mirrors Novus Health's white-labelled navigation approach, making it a comparable SaaS-based peer.
• Akira by TELUS Health: Akira is a Canadian virtual care app providing on-demand primary care and mental health support, integrated into employer and insurer benefits. It is directly comparable to Novus Health's GOeVisit virtual primary care and to its broader navigation platform for member populations.

Emerging players

• CloudMD (now part of WELL Health): CloudMD was a Canadian integrated health platform offering virtual care, navigation, and mental health services to employer and insurer customers. Its product set closely mirrored Novus Health's navigation-plus-virtual-care mix prior to its WELL Health acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novus-health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Health