Beachlunchlounge

What Beachlunchlounge does

Beachlunchlounge is a privately held direct-to-consumer women's fashion brand selling boho chic, beach-inspired apparel including dresses, tops, bottoms, and sweaters. Founded in 2011 and acquired by At Last Sportswear, Inc. in 2022, the brand operates as an affiliate of its New Jersey-based parent, with operations in Secaucus, NJ and 51-100 employees. Its target customer is women seeking lightweight, breathable everyday wear with a relaxed coastal aesthetic, served through a single online storefront at price points ranging from $30 (bottoms) to $68 (dresses).

The business runs on a standard Shopify-based e-commerce storefront with conventional checkout, customer accounts, order tracking, and a Google Trusted Store integration. There is no subscription component, no third-party retailer or marketplace distribution, no disclosed API or platform integrations beyond basic analytics cookies, and no mobile app. The pricing model is straightforward unit retail with free standard shipping on US orders over $50, calculated international shipping above a $200 cart threshold, and gift cards in $25-$400 denominations. Revenue mechanics are pure one-time DTC transactions with no disclosed wholesale, licensing, or advertising line items.

Brand building has been driven almost entirely by organic press features (Women's Health in 2016, Redbook in 2017, People Magazine in 2020) and unsolicited celebrity adoption (Amy Adams, Allison Janney), rather than paid acquisition or performance marketing at scale. The merchandise follows a Spring/Summer seasonal collection cadence, with Spring 2026 and Summer 2026 collections currently active. The company has no disclosed funding history, no patents, no institutional investors, and no disclosed AI/ML capabilities, and operates without any public-facing APIs or developer platform.

Name

Beachlunchlounge

Legal name

At Last Sportswear, Inc.

Website

https://beachlunchlounge.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Beachlunchlounge is a DTC women's fashion e-commerce brand selling boho chic beach-inspired apparel, including dresses, tops, and bottoms at $30-$68 price points, targeting women seeking relaxed coastal everyday wear.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Women's apparel e-commerce
• Boho chic clothing
• Direct-to-consumer fashion
• Seasonal clothing collections
• Beach-inspired fashion

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time retail sales of apparel items including tops, dresses, and bottoms. Products are sold at fixed price points with seasonal collections. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Beachlunchlounge is a direct-to-consumer women's fashion brand that designs, manufactures, and sells boho-chic apparel—including dresses, tops, bottoms, and seasonal collections—through its own e-commerce website beachlunchlounge.com. Products are sold at fixed unit price points between $30 and $68, with seasonal Spring and Summer collections released on a recurring basis and an electronic gift card offering from $25 to $400.

Product overview

Beachlunchlounge is an e-commerce women's fashion retailer offering boho-chic lifestyle clothing. The product portfolio centers on seasonal collections (Spring 2026, Summer 2026) comprising dresses, tops, and bottoms, alongside a Best Sellers selection highlighting popular items and a Sale section for discounted clearance merchandise. Gift cards provide an additional purchase option. The company operates as an affiliate of At Last Sportswear, Inc., headquartered in New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Spring 2026 Collection Seasonal clothing collection featuring tops, dresses, bottoms, and casual wear for women seeking boho-chic, beach-inspired style.
• Summer 2026 Collection Seasonal summer clothing collection featuring dresses, tops, and warm-weather apparel for women.
• Dresses Women's dresses ranging from casual sundresses to midi dresses in various patterns and colors, priced $55-$68.
• Tops Women's tops including blouses, shirts, and casual tops in various colors and styles, priced at $40.
• Bottoms Women's bottoms including shorts and casual pants, priced at $30.
• Gift Card Electronic gift cards delivered by email, available in denominations from $25 to $400, with no expiration or processing fees.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• At Last Sportswear, Inc.coreOthersBeachlunchlounge is an affiliate of and designed, manufactured, and distributed by At Last Sportswear, Inc., a company headquartered in New Jersey. At Last Sportswear is recognized as a leading designer, manufacturer, distributor, and e-retailer of the BeachLunchLounge lifestyle brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Free People: Free People is the most direct comparable — a boho/festival-inspired women's apparel DTC and wholesale retailer with comparable price points ($40-$100 dresses and tops) and overlapping target customer (women seeking relaxed, lifestyle-driven fashion). It operates at much larger scale but shares the same aesthetic and merchandising philosophy as Beachlunchlounge.

Broad incumbents

• Reformation: Reformation is a sustainable-led women's apparel brand with strong DTC and seasonal drop mechanics. Comparable on DTC-first distribution, women's focus, and seasonal collection cadence, though at a higher price band; useful as a directional peer on growth model.
• Lucky Brand: Lucky Brand is a heritage American apparel brand with a bohemian/denim-led women's assortment, overlapping on casual tops, dresses, and beach-lifestyle bottoms. Comparable price band ($30-$100) and similar target customer profile make it a relevant broader incumbent peer.
• Anthropologie: Anthropologie is a broad lifestyle apparel and home retailer rooted in boho and feminine aesthetics. It is the closest scaled incumbent to Beachlunchlounge's positioning and serves as the obvious reference point for the boho/lifestyle women's apparel category, though it sells a wider assortment including home goods and beauty.

Emerging players

• Doen: Doen is a smaller, DTC-focused women's apparel brand built around romantic, vintage-boho dresses and tops. It is comparable on aesthetic, channel, and price band, and represents the kind of independent, design-led peer Beachlunchlounge competes against for the boho-conscious shopper.
• Spell & the Gypsy Collective: Spell is a bohemian-luxury women's apparel brand with a strong DTC and seasonal resortwear focus. Comparable on aesthetic and seasonal drop structure; serves as a premium-positioning reference point for boho-led women's brands at higher price points.
• Christy Dawn: Christy Dawn is a women's apparel brand focused on vintage-inspired, sustainability-led dresses. Comparable on the romantic/feminine aesthetic, limited-category focus, and DTC-first model relevant to Beachlunchlounge's positioning.
• Tuckernuck: Tuckernuck is a curated online women's boutique combining in-house and third-party boho/preppy/lifestyle labels. It overlaps on target customer and aesthetic mix, and serves as a comparable DTC-plus-multi-brand retailer rather than a pure single-brand operator.
• Cleobella: Cleobella is a women's bohemian-inspired apparel brand selling dresses, tops, and resortwear via its own DTC site. Comparable on aesthetic, seasonal collection cadence, and target customer, making it a tightly relevant smaller-scale peer.

Regional players

• Sundance Catalog: Sundance is a lifestyle apparel and home brand with a boho/Western aesthetic, primarily US-DTC. It overlaps on the relaxed, lifestyle-driven women's apparel aesthetic and gift-card-inclusive merchandising, making it a relevant regional comparable for Beachlunchlounge's US-centric customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beachlunchloung
• Facebookfacebook.com/beachlunchlounge
• LinkedInlinkedin.com/company/at-last-sportswear-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beachlunchlounge