Shield GEO

What Shield GEO does

Shield GEO is a private, for-profit employer of record (EOR) solution company headquartered in London, United Kingdom, founded in 2015. The company operates with 11-50 employees and provides EOR services that enable companies to employ workers in foreign countries without establishing local legal entities. Duncan Macintosh serves as co-founder and director.

Shield GEO's technology platform has been integrated into the Pebl (formerly Velocity Global) global HR ecosystem, as indicated by its API documentation being hosted at developer.hellopebl.com. Through this integration, Shield GEO gains connectivity to Pebl's broader product suite, which includes Employer of Record services, Global Payroll, Benefits Administration, Immigration Support, and Talent Sourcing, alongside integrations with Greenhouse, ADP Workforce Now, JazzHR, and Oracle HRIS platforms.

The company operates within the EOR services vertical, a subscription-based business model where clients pay recurring per-employee monthly fees for employment lifecycle management including compliance, payroll, tax filings, and benefits administration. As a small UK-based entity whose technology stack is now embedded in a much larger global EOR platform, Shield GEO appears to function as a regional or specialty unit within the broader Pebl organization rather than as an independent scaled operator.

Name

Shield GEO

Legal name

Velocity Global, LLC

Website

https://shieldgeo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Shield GEO is a London-based employer of record company founded in 2015, providing EOR services for companies hiring internationally. With 11-50 employees, it operates within the Pebl (formerly Velocity Global) global HR platform ecosystem.

Ownership category

akta.pro rank

Product category

Employer of Record Services

akta.pro primary industry

Global Employer of Record (EOR) Services (BPACAHAA)

Keywords

• Employer of record services
• Global payroll management
• International HR compliance
• Global workforce expansion
• Employee benefits administration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EOR Services (Employer of Record): Flat-rate monthly fee per employee covering EOR services, in-country compliance, payroll, onboarding, expense and leave management, and 24/7 support. Pricing is transparent with no hidden fees and full employment cost visibility before hiring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shield GEO is an employer of record (EOR) services company that enables businesses to hire employees in 185+ countries without setting up local legal entities. It provides bundled EOR services covering legal employment, international payroll, tax filings, locally compliant benefits, paid leave administration, onboarding, offboarding, immigration support, and talent sourcing, all delivered with continuous labor-law compliance monitoring.

Product overview

Pebl (formerly Velocity Global) is a unified AI-powered EOR platform offering a comprehensive global workforce management suite. The core platform centers on Employer of Record services, supplemented by integrated modules for Global Payroll, Benefits Administration, Immigration Support, and Talent Sourcing. AI capabilities are delivered through Alfie AI Assistant, which provides real-time compliance guidance. Additional tools include an Employee Cost Calculator and Misclassification Risk Assessment. The platform integrates with Greenhouse, ADP Workforce Now, JazzHR, and Oracle for ATS/HRIS connectivity, and maintains compliance expertise across 185+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Employer of Record (EOR)
• Global Payroll
• Benefits Administration
• Global Immigration Support
• Global Talent Sourcing
• Global Compliance Services
• International Pensions
• Global Equity Program
• Contractor Conversion

Quantifiable outcome

• Onboard global employees in 24 hours
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Baker McKenziecoreStrategic or Co-development PartnerBaker McKenzie, the #1 global employment law firm, provides legal backing for Pebl's compliance monitoring across 185+ countries. Their regional legal teams and employment law expertise support Pebl's compliance capabilities and real-time regulatory updates.

Scale indicators3 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Deel: Deel is the leading global EOR and contractor management platform serving companies hiring internationally across 150+ countries. It directly competes with Shield GEO/Pebl in the same AI-enabled EOR category with overlapping enterprise and mid-market customers.
• Remote: Remote is a global EOR platform covering 80+ countries with built-in compliance, payroll, and benefits. It competes head-to-head with Shield GEO/Pebl for technology-company and enterprise international hiring contracts.
• Rippling: Rippling offers a unified workforce management platform with global EOR, payroll, and HRIS functionality. It targets the same enterprise and mid-market buyers as Shield GEO/Pebl and competes on integrated HR + global hiring workflows.
• Globalization Partners: Globalization Partners (G-P) is a long-established EOR provider operating in 180+ countries. It competes directly with Shield GEO/Pebl in enterprise global expansion deals, particularly for larger organizations with complex multi-country hiring needs.
• Papaya Global: Papaya Global provides global payroll, EOR, and workforce management across 100+ countries. It directly competes with Shield GEO/Pebl on enterprise-grade international employment services and tech-enabled compliance.
• Oyster HR: Oyster HR is a global employment platform offering EOR, payroll, and contractor management with a self-service SaaS model. It competes with Shield GEO/Pebl for mid-market international hiring with AI-driven compliance tools.
• Multiplier: Multiplier (now part of Deel) provides EOR, payroll, and contractor management across 150+ countries. It directly overlaps with Shield GEO/Pebl in technology-company international hiring and emerging-market compliance.

Emerging players

• Skuad: Skuad is a global EOR and payroll platform focused on emerging markets and distributed team hiring. It competes with Shield GEO/Pebl for mid-market international expansion deals, particularly in non-traditional hiring geographies.
• Atlas (Atlas HXM): Atlas is a direct-hire international employment platform spun off from Globalization Partners. It competes with Shield GEO/Pebl for clients that want owned-entity structures alongside EOR, particularly for global entities rather than pure EOR models.

Regional players

• WorkMotion: WorkMotion is a Berlin-based EOR provider specializing in European hiring compliance. It is a comparable EOR peer for Shield GEO's Europe-focused London operation, with overlapping regional customer bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/shieldgeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shield GEO