Maskota

What Maskota does

Maskota is a Mexico-based pet retail chain founded in 1995 and headquartered in Mexico City, operating a multi-channel model that combines a Shopify-powered e-commerce storefront at maskota.com.mx with a network of physical stores across Mexico. The company sells a catalog of 1,349 SKUs spanning pet food, accessories, health products, and supplies for dogs, cats, fish, birds, and small mammals, acting as an authorized multi-brand retailer for premium labels (Royal Canin, Hill's, Nupec, Purina Pro Plan, Diamond) and complementing them with private-label lines such as B Life supplements and Saha Can. The technology stack is a standard Shopify e-commerce platform with third-party integrations for payments (Visa, Mastercard, American Express, Shop Pay, Apple Pay, Google Pay) and customer service (WhatsApp via SeedGrow), supported by technology partner 2FTECHNOLOGY SAPI de CV.

The business model is direct-to-consumer, self-serve retail with no enterprise or B2B contracts visible. Customers are individual pet owners across all 32 Mexican states; revenue is generated one-time at point-of-sale, with free shipping offered on orders above 599 MXN and delivery available nationwide. Customer acquisition and retention rely on category breadth, brand authorization, and omnichannel convenience rather than subscription mechanics or contractually recurring revenue. Leadership comprises Diego Cosio as CEO and Jaydeepsinh Vaghela as Founder; the company received institutional backing from Alta Growth Capital in January 2017 and acquired competitor Petsy in July 2018 to consolidate position in the Mexican online pet retail market.

Name

Maskota

Legal name

Maskota

Website

https://maskota.com.mx

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Maskota is a Mexico-based pet retail chain founded in 1995 that operates an e-commerce store and physical retail locations nationwide, selling food, accessories, health products, and supplies for dogs, cats, fish, birds, and small animals across all Mexican states.

Ownership category

akta.pro rank

Product category

Pet Specialty Retail

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industry

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Pet retail
• Pet food
• Pet accessories
• Pet health products
• E-commerce retail

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of pet food, accessories, health products, and supplies through e-commerce and physical retail stores across Mexico.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maskota is a Mexican omnichannel pet specialty retailer that sells pet food, accessories, health and wellness products, and veterinary prescription diets for dogs, cats, fish, birds, small mammals, and reptiles. Products are offered both through an e-commerce site (maskota.com.mx) with nationwide home delivery and through a network of physical stores with in-store pickup. The catalog spans more than 1,349 SKUs from premium brands including Royal Canin, Hill's, Diamond Naturals, Nupec, and Purina Pro Plan.

Product overview

Maskota is a Mexican pet retail chain operating as a comprehensive e-commerce platform (built on Shopify) that offers an extensive portfolio of pet food, accessories, health products, and supplies across multiple pet categories. The core offering consists of dry and wet pet food from major brands (Diamond Naturals, Nupec, Hill's Science Diet, Hill's Prescription Diet, Royal Canin, Pro Plan), complemented by health and wellness products (Bayer/Elanco, MSD Animal Health, B Life supplements, Saha Can), and a wide range of accessories (Fancy Pets, Kong, MPS). Products are organized by pet type (dogs, cats, fish, birds, small species, reptiles) with subcategories for food types, accessories, treats, and health & wellness. The store offers over 1,300 products across brands, with prescription diets, antiparasitic treatments, and general pet supplies forming the key product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Food (Dry, Wet, Breed-specific, Life-stage) Extensive selection of dry food, wet food, breed-specific formulas, and life-stage formulations for dogs, distributed across brands including Diamond, Diamond Naturals, Nupec, Hill's, Hill's Science Diet, Royal Canin, and Pro Plan. Targeted at Mexican dog owners shopping for everyday and premium canine nutrition through maskota.com.mx and physical stores.
• Cat Food (Dry, Wet, Indoor, Kitten, Prescription) Comprehensive cat food assortment including dry food, wet food, indoor formulas, kitten formulas, and prescription diets from Hill's, Nupec, Pro Plan, Royal Canin, and Fancy Feast. Designed for cat owners seeking everyday and specialized feline nutrition.
• Prescription & Veterinary Diets Veterinary prescription diets for managing specific pet health conditions including kidney disease (Hill's k/d), urinary issues (Hill's c/d, Royal Canin Urinary), digestive problems (Hill's i/d, z/d), skin sensitivities, and weight management, sourced from Hill's Prescription Diet, Royal Canin, and Pro Plan. Intended for pet owners under veterinary guidance managing specific animal health conditions.
• Pet Health & Wellness Products Health and wellness range including antiparasitic collars (Seresto, Scalibor), spot-on treatments (Advantage, Advantix, Fiprocare), nutritional supplements (B Life — Omega Balance, Joint Force, Digestive Prebiotics, Relax & Calm, Skin Support), dermatological products (Vetriderm), and prescription medications from Bayer/Elanco, MSD Animal Health, and Santgar. Served to Mexican pet owners seeking parasite control and wellness support.
• Pet Accessories Wide assortment of accessories including beds, toys, carriers, bowls, collars, leashes, and grooming tools from brands such as Fancy Pets, Kong, Naughty Dog, MPS, and Cool Bao Bao. Intended for dog and cat owners outfitting and enriching their pets.
• Cat Litter & Cleaning Products Cat litter including clay, clumping, and natural options from Cat's Best, Odour Lock, Fresh Step, and Nature's Miracle, along with odor neutralizers and cleaning supplies. Designed for cat owners managing litter and household hygiene.
• Pet Treats & Rewards Treats and training rewards for dogs and cats including dental treats (Dentalife, Whimzees), jerky treats (Beggin, Barkys), and specialty treats from Nupec, Mitz Meals, and Punto Mexicano. Targeted at pet owners training and rewarding their pets.
• Fish Food & Aquarium Supplies Fish food products including tropical flakes, Betta pellets, gel food, and aquarium supplies from Tetra, Wardley, and Grupo Acuario Lomas. Served to aquarium and fish tank owners across Mexico.
• Bird Food & Bird Supplies Bird food including seed mixes for parrots, canaries, finches, macaws, and small birds, plus hand-feeding formulas from Kaytee, Mazuri, and Redkite. Targeted at bird owners including parrot, canary, finch, and hummingbird enthusiasts.
• Small Mammal & Reptile Supplies Food and accessories for small mammals and reptiles including Timothy hay, specialized diets, and habitat supplies. Intended for owners of rodents, rabbits, reptiles, and other small pets.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Petz: Petz is a large Brazilian omnichannel pet retailer selling food, accessories, and other pet-care products through stores and online channels. It is a strong regional analogue to Maskota's multi-format pet-supplies model.
• Petlove: Petlove is a Brazil-focused online pet retail and services platform offering food, accessories, and recurring pet-care products. It is comparable to Maskota's digitally led assortment, although it has a more marketplace- and service-oriented proposition.
• Pets at Home: Pets at Home operates a scaled omnichannel pet-care model in the UK, including food, accessories, veterinary services, grooming, and physical stores with online ordering. It is comparable to Maskota's combination of retail, fulfillment, and pet-care services.
• Fressnapf: Fressnapf is a European omnichannel pet retailer with a broad food, accessory, and care assortment distributed through stores and online channels. Its product breadth and physical-plus-digital footprint are closely comparable to Maskota's.
• Pet Valu: Pet Valu is a Canadian specialty pet retailer with physical stores and e-commerce focused on food, treats, accessories, and pet-care supplies. It provides a useful comparable for Maskota's vertical assortment and store-based pickup proposition.
• Pet Food Express: Pet Food Express is a regional US omnichannel pet retailer offering food, accessories, and supplies through stores and online ordering. Its neighborhood-store plus digital model is more directly comparable to Maskota than a pure marketplace.

Broad incumbents

• Petco: Petco is an established US omnichannel specialty pet retailer with physical stores, e-commerce, grooming, and broader pet services. It overlaps with Maskota in food, supplies, health products, and online fulfillment but operates at substantially greater scale.
• PetSmart: PetSmart is a large US omnichannel pet retailer combining stores, online shopping, grooming, and pet services. Its broad product assortment and store-and-digital model make it a relevant scale and category benchmark for Maskota.
• Chewy: Chewy is a large US online-first retailer specializing in pet food, treats, pharmacy, and supplies. It is relevant as a digital and replenishment benchmark for Maskota, although it does not have Maskota's physical-store pickup network.
• Amazon: Amazon carries pet food, treats, accessories, and health-related products through its marketplace and fulfillment network. It is an important broad incumbent comparator for Maskota's online assortment and home-delivery proposition, despite not specializing in pet retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/maskotamexico
• Instagraminstagram.com/tiendamaskotamx
• Xx.com/maskotamexico
• LinkedInlinkedin.com/company/maskota

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maskota