Swimming World
Swimming World is a 1960-founded aquatic sports media publication operated by the International Swimming Hall of Fame, delivering news, results, streaming, recruiting content, and AI coaching tools to competitive swimmers, coaches, parents, and aquatic sports enthusiasts in the US, Europe, and Australia.
- Company typePrivate
- Founded1960
- HeadquartersFort Lauderdale, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Swimming World firmographics
Firmographics- Name
- Swimming World
- Legal name
- International Swimming Hall of Fame
- Website
- https://swimmingworldmagazine.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Swimming World is a 1960-founded aquatic sports media publication operated by the International Swimming Hall of Fame, delivering news, results, streaming, recruiting content, and AI coaching tools to competitive swimmers, coaches, parents, and aquatic sports enthusiasts in the US, Europe, and Australia.
- Ownership category
- akta.pro rank
Where Swimming World is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swimming World business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Subscriptions: Monthly and annual digital subscription providing access to current and archived publications including Swimming World, Swimming World Biweekly and Swimming Technique. Subscriptions auto-renew unless cancelled.
- Print Subscriptions: Home delivery offers for print magazine subscriptions may be available in select zip codes
- Streaming Content: Live and on-demand streaming of European Championships via Eurovision Sport partnership, and coverage of USA Swimming Network events
- Advertising and Sponsorships: Media kit available for advertisers; sponsored editorial content partnerships with brands like FINIS, StretchCordz, TYR, and THEMAGIC5
- Merchandise and Shop: Swim Shop/Merchandising sales through the Swimming World store
- Recruiting Services: College recruiting watch list and advisory services for high school swimmers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30-Day Digital Access - $10 per month |
| Subscription | Annual | 1-Year Digital Access - $39.95 per year |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Swimming World product offering
Product offeringCore offering
Swimming World is a digital and print media publication that delivers aquatic sports journalism across swimming, diving, water polo, artistic swimming, open water, and Masters swimming. The company sells monthly and annual subscriptions to its three publications (Swimming World, Swimming World Biweekly, and Swimming Technique), an iOS mobile app, live streaming of major championships through partner integrations, an AI coaching chat service, and a college recruiting platform for high school swimmers.
Product overview
Swimming World is a digital media platform operated by the International Swimming Hall of Fame (ISHOF) that publishes swimming news, results, and analysis. The core offering is the Swimming World Digital Subscription providing access to Swimming World, Swimming World Biweekly, and Swimming Technique publications. The platform is augmented by the Swimming World App for mobile access, the Swim & Tell Podcast, AI-powered coaching services (Ask SW and Ask Coach David Marsh), Eurovision Sport live streaming, the Swimming World Archive for historical content, college recruiting services, awards programs, and utility tools like time conversion.
Differentiator
Problem solved
Functional benefit
Brands
- Swimming World: Primary brand covering swimming news, NCAA coverage, world records, coaching, water polo, diving, open water, masters swimming, and high school/college recruiting.
- Swimming Technique
- Swimming World Biweekly
- Swim & Tell Podcast
Products and services
- Swimming World Digital Subscription
- Swimming World iOS Mobile App
- Swim & Tell Podcast Original podcast featuring swimming news, athlete interviews, and analysis of aquatic sports topics. Targeted at Swimming World readers, swimmers, coaches, and aquatic sports fans.
- Ask SW / Ask Coach David Marsh AI Coaching AI-powered chat service providing on-demand swimming and coaching advice, including a dedicated Ask Coach David Marsh feature. Powered by Dappier AI and Speak-to.ai. Targeted at swimmers and coaches seeking conversational guidance.
- Eurovision Sport Live Streaming Live and on-demand streaming TV coverage of European aquatics championships delivered through Swimming World's partnership with Eurovision Sport. Targeted at aquatic sports fans seeking access to European competition coverage.
- Swimming World Archive / Digital Vault Digital archive providing access to past issues of Swimming World, Swimming World Biweekly, and Swimming Technique publications. Targeted at subscribers, researchers, coaches, and historians of the sport.
- College Recruiting Service Platform connecting high school swimmers with college coaches through recruit watch lists, commit forms, and recruiting guidance content. Targeted at high school swimmers and their parents navigating the college recruiting process.
- Swimming Time Conversion Tool Online calculator for converting swimming times between different pool lengths (e.g., short course vs long course) and formats. Targeted at swimmers, coaches, and parents tracking performance.
- Swimming World Advertising / Media Kit Advertising and sponsored editorial placements available to swim equipment brands and aquatic sports marketers seeking access to Swimming World's audience. Targeted at swim brand marketers and advertising partners.
- Swimming World Awards Program Annual award program recognizing top swimmers, coaches, and contributors to the sport, including Swimmer of the Year awards and various honoree categories. Targeted at the swimming community as a recognition and brand authority asset.
Companies that use Swimming World
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Swimming World technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Swimming World partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Eurovision SportcoreSwimming World partnered with Eurovision Sport to provide exclusive live and streaming TV coverage of European Championships. This partnership enables Swimming World to offer comprehensive European swimming coverage to its subscribers.
- USA SwimmingcoreSwimming World maintains a close relationship with USA Swimming for coverage of national team events, Olympic Trials, and the USA Swimming Network streaming platform.
- World AquaticscoreSwimming World provides coverage linking to World Aquatics where-to-watch live and on-demand content, facilitating access to international swimming competitions.
- American Swimming Coaches Association (ASCA)coreSwimming World promotes ASCA World Clinic events and maintains a close relationship with ASCA for coaching education resources and professional development content.
- FINIS Inc.minorFINIS swim equipment brand sponsors editorial content on Swimming World, including coverage of Rio 2016 Olympics and various meet coverage.
- THEMAGIC5minorTHEMAGIC5, creator of custom-fit swimming goggles, partnered with Swimming World through Olympian Shaine Casas to strengthen its world-class athlete roster.
- StretchCordz Swim Training ProductsminorStretchCordz sponsors the Swim Poll of the Week content feature on Swimming World website.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Swimming World competitors and assessment
Company assessmentBroad incumbents
- ESPN: Largest generalist U.S. sports media brand covering swimming among many other sports; sets the competitive bar for sports-news reach and streaming rights.
- Sports Illustrated: Long-established U.S. sports periodical with a magazine-subscription heritage and broad sports coverage, comparable as a multi-sport publishing peer.
- Olympics.com (Olympic Channel Services): Official multi-sport media property of the IOC/World Aquatics that competes for swimming news, streaming rights, and audience attention in the same vertical.
Direct peers
- Track & Field News: Established niche athletics publication covering elite and amateur track, results, and records with a comparable print-plus-digital subscription model.
- Runner's World: Long-running niche endurance-sport magazine operating a parallel subscription, editorial content, training utility, and event-coverage model in running.
- SwimSwam: Swim-focused digital media publication covering swimming news, results, recruiting, and technique with a comparable audience of competitive swimmers, coaches, and swim families.
- FloSports: Subscription-based sports streaming and media company with a similar model of vertical-specific coverage plus paid access to live events and original content.
- Bicycling Magazine: Iconic niche endurance-sport magazine with subscription, digital archive, and gear/review verticals that mirror Swimming World's magazine-plus-content model.
- Inside Lacrosse: Niche-sport digital media outlet that follows a structurally similar model: vertical-specific editorial, recruiting coverage, and subscription-supported content around a single sport.
Emerging players
- The Athletic: Subscription-driven digital sports media company that demonstrates the recurring-revenue sports-publication model at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Swimming World social profiles
Digital presenceSwimming World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swimming World leadership team
Management profileNumber of profiles
Profiles2 records
Swimming World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swimming World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swimming World
What does Swimming World do?
Swimming World is a digital and print media publication that delivers aquatic sports journalism across swimming, diving, water polo, artistic swimming, open water, and Masters swimming. The company sells monthly and annual subscriptions to its three publications (Swimming World, Swimming World Biweekly, and Swimming Technique), an iOS mobile app, live streaming of major championships through partner integrations, an AI coaching chat service, and a college recruiting platform for high school swimmers.
Is Swimming World a public or private company?
Swimming World is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Swimming World founded?
Swimming World was founded in 1960. It employs 51 to 100 people.
Where is Swimming World based?
Swimming World is headquartered in Fort Lauderdale, United States, in the North America region.
How does Swimming World make money?
Six revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, streaming Content, advertising and Sponsorships, merchandise and Shop and recruiting Services.
Who are Swimming World's main competitors?
Broad incumbents on record are ESPN, Sports Illustrated and Olympics.com (Olympic Channel Services). Direct peers are Track & Field News, Runner's World, SwimSwam, FloSports, Bicycling Magazine and Inside Lacrosse. The Athletic is listed as an emerging player.
Does Swimming World have an API?
No public API is recorded for Swimming World.