What Old is Gold Store does

Old is Gold Store, operated by Grand Banyan Ventures Pvt. Ltd., is a Chennai-based specialty retailer and home healthcare provider focused on senior citizens and their families. Founded in 2012 by S. Prithvirajan and K.P. Jayashree, it self-describes as India's first exclusive store for seniors. The company operates two physical outlets in Chennai — the Anna Nagar headquarters and a second store in Adyar — alongside an e-commerce storefront that supports pan-India delivery and NRI ordering via international credit-card payment, with same-day delivery within Chennai.

The core catalog spans respiratory equipment (BiPAP, CPAP, oxygen concentrators, nebulizers, suction machines) available for both purchase and short-term rental; mobility aids (manual and powered wheelchairs, walkers, walking sticks, crutches); incontinence products (adult diapers, pads, underpads); bathroom safety and patient furniture; and a newer Zen Essentials line of natural wellness supplements. Beyond physical goods, the company has expanded into home healthcare services through its sub-brand The Good Doctor, providing doctor and dentist house calls, physiotherapy, diagnostics, para-medical support, non-emergency medical transport, and home ICU setups, plus monthly senior wellness plans with recurring supply replenishment. A dedicated Corporate & Institutional Sales channel serves corporates and PSUs with bulk pricing, planned replenishment, and named account managers.

The business is bootstrapped with no disclosed external funding. Revenue is generated through hardware sales (products, branded sub-brands such as Sakhi and Zen Essentials), usage-based equipment rentals on daily/weekly/monthly terms, and professional services via The Good Doctor. Pricing is quote-based and not publicly disclosed, and headcount is reported at 1–10, consistent with a small founder-led operation. Customer reach is described qualitatively as "thousands of families across Chennai," with growth pillars being NRI demand, institutional procurement, and the home healthcare service layer.

Name

Old is Gold Store

Legal name

Grand Banyan Ventures Pvt. Ltd.

Website

https://oldisgoldstore.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Old is Gold Store is a Chennai-based specialty retailer and home healthcare provider for senior citizens, selling and renting mobility aids, respiratory equipment, and incontinence products while delivering doctor, physiotherapy, and diagnostic house-call services through its The Good Doctor sub-brand.

Ownership category

akta.pro rank

Product category

Senior Care and Home Healthcare Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Senior care products
• Home healthcare equipment
• Medical equipment rental
• Mobility aids retail
• Incontinence supplies

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Product Sales: Retail sale of senior care products including adult diapers, wheelchairs, walking aids, bathroom aids, patient furniture, hygiene products, and respiratory equipment. Products sold directly through physical stores and e-commerce website with same-day delivery in Chennai.
2. Equipment Rentals: Flexible rental plans for respiratory equipment including oxygen concentrators (5L and 10L), BiPAP machines, CPAP machines, nebulizers, and suction machines. Affordable daily, weekly, and monthly rental options with same-day delivery across Chennai.
3. Healthcare Services: Home healthcare services through 'The Good Doctor' brand including doctor house calls, dentist visits, physiotherapy, diagnostic services, and non-emergency medical transportation. B2C service offered to families and B2B to corporate clients for employee health screening.
4. Corporate & Institutional Sales: Bulk purchase arrangements for institutions including corporates and PSUs, with dedicated corporate business managers, institutional pricing, planned replenishment, and after-sale service including spares supply.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Old is Gold Store is a specialty retail and home healthcare provider based in Chennai that sells senior care products (mobility aids, incontinence supplies, bathroom safety equipment, patient furniture) and respiratory medical equipment (oxygen concentrators, BiPAP, CPAP, nebulizers, suction machines) both for purchase and on daily/weekly/monthly rental. The company also delivers home-based patient care services — including doctor house calls, physiotherapy, diagnostics, and non-emergency medical transport — through its 'The Good Doctor' sub-brand, with same-day delivery across Chennai and dedicated corporate/institutional sales.

Product overview

Old is Gold Store is India's first exclusive store for seniors, operating as a unified e-commerce and physical retail platform in Chennai. The core offering centers on senior care products (mobility aids, incontinence products, bathroom safety equipment) and respiratory equipment (BiPAP, CPAP, oxygen concentrators, nebulizers) available for purchase and rental. The company has expanded into home healthcare services including home ICU setups, doctor house calls, physiotherapy, and The Good Doctor wellness service. Additionally, Zen Essentials offers natural supplements and wellness products. All offerings are accessible through the company's website with same-day delivery across Chennai.

Differentiator

Problem solved

Functional benefit

Brands

• The Good Doctor: A bouquet of health and wellness services including doctors, dentists, physiotherapists, diagnostic services, para-medical services, and non-emergency transportation for elderly, bedridden and disabled patients.

Products and services

• Respiratory Equipment (Sale & Rental) Medical respiratory devices — oxygen concentrators (5L and 10L), BiPAP machines, CPAP machines, nebulizers, suction machines, and sleep apnea devices — available for both purchase and flexible rental (daily, weekly, monthly) in Chennai, with same-day delivery across the city for elderly and post-surgical patients.
• Senior Care Products A comprehensive retail category of products for elderly and patient care at home, including air beds, hospital cots, bed side railing, commode chairs, shower chairs, toilet raisers, anti-skid mats, support bars, adjustable back rests, patient transfer mats, wet wipes, gloves, silicon rubber sheets, orthopedic supports, and bedpans/urinals — sold to families and individual caregivers in Chennai.
• Incontinence Products Retail range of incontinence supplies including adult diapers, incontinence pads, washable underpads, and disposable underpads sold to seniors, families, and institutional buyers managing incontinence care.
• Mobility Products Retail mobility aids for elderly and post-surgical users, including manual and powered wheelchairs, walkers, walking sticks, and crutches, sold to families and institutional customers in Chennai.
• Home Patient Care Services Home healthcare services including home ICU setups, senior wellness plans with monthly supply deliveries, doctor house calls, and on-demand physiotherapy delivered to elderly, post-surgical, and chronic-illness patients in Chennai.
• The Good Doctor A bouquet of home-based health and wellness services — doctors, dentists, physiotherapists, diagnostic services, para-medical services, and non-emergency transportation — delivered via house visits for elderly, bedridden, and disabled patients, with referral coordination through specialized clinics and hospitals.
• Zen Essentials Retail line of natural wellness supplements and oils — Liver Detox, Men's Endurance, Slim Metabolism, Testo Max, Ayur Relief Pain Oil, SEN Maxx, and Kesh Bliss Hair Oil — targeted at senior wellness and holistic health customers.
• Corporate & Institutional Sales Dedicated B2B sales program offering bulk purchase of senior care products with institutional pricing, planned replenishment, after-sale service and spares supply, delivered through dedicated corporate business managers to corporations, PSUs, and small and medium companies.

Quantifiable outcome

• Same-day delivery across Chennai
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• SeniminorOthersPartner brand featured in logo section. Seni is a manufacturer of continence care products (adult diapers, pads) that Old is Gold Store retails through their stores.
• SakhiminorOthersPartner brand featured in logo section. Sakhi offers safety grab bars and patient transfer aids that are sold through Old is Gold Store.
• KarmaminorOthersPartner brand featured in logo section. Karma is a mobility products brand (wheelchairs, walking aids) retailed through Old is Gold Store.
• PrayojanaminorOthersPartner brand featured in logo section. Prayojana healthcare products are distributed through Old is Gold Store.
• JayamminorOthersPartner brand featured in logo section. Jayam healthcare products are retailed through Old is Gold Store.
• NaimishaminorOthersPartner brand featured in logo section. Naimisha wellness products are sold through Old is Gold Store.
• Specialized Clinics and HospitalscoreStrategic or Co-development PartnerThe Good Doctor service has established ties with specialized clinics and hospitals that share similar values in providing high-end expertise. These partnerships ensure organizing referrals when needed and coordinating care for patients requiring services beyond what The Good Doctor provides directly.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Care24: On-demand home healthcare services provider in India offering doctor visits, nursing, physiotherapy, and medical equipment — overlaps with the Good Doctor service portfolio.
• Tribeca Care: Elder care services company providing attended care, medical support, and equipment for seniors — comparable as a specialist elder care services competitor in India.
• Emoha Elder Care: Subscription-based elder care services platform offering emergency support, doctor consultations, and wellness services — addresses similar senior customer segments through a services-led model.

Broad incumbents

• Portea Medical: India's largest home healthcare services provider offering doctor visits, physiotherapy, and equipment rentals — comparable in the home healthcare and medical equipment rental segment that overlaps with Old is Gold Store's 'Good Doctor' and rental offerings.
• Nightingales Home Health Services: Established Indian home healthcare provider delivering medical equipment, doctor visits, and elder care services — overlaps directly with Old is Gold Store's home patient care and respiratory equipment rental business.
• Apollo Pharmacy: Largest pharmacy retail chain in India selling health and personal care products across thousands of stores — a broad incumbent whose health product assortment and delivery capability overlap with Old is Gold Store's retail offering.
• HealthCare at Home (HCAH): Provider of home healthcare services and medical equipment in India, with a focus on post-hospitalization and chronic care — competes in the same elderly home care and equipment rental space.
• Apollo HomeCare: Home healthcare arm of Apollo Hospitals offering doctor visits, nursing, physiotherapy, and equipment rentals — a larger incumbent in the home-based elder care market where Old is Gold Store also operates.
• MedPlus Health: Multi-city pharmacy and health product retail chain with online ordering — comparable as a scaled health and personal care retailer that competes for similar customer baskets.

Direct peers

• Seniority: Indian online retailer specializing in senior care products including mobility aids, wellness items, and daily living helpers — the most direct comparable as another specialty senior care retailer targeting similar customers in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oldisgoldstore
• Facebookfacebook.com/OldIsGoldStore
• LinkedInlinkedin.com/company/old-is-gold-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old is Gold Store