Twose
Twose is a British agricultural and groundscare machinery manufacturer producing hedge cutters, flail and rotary mowers, and slope mowers, sold through 500+ UK dealerships to farmers, agricultural contractors, and ground-care professionals. It operates as a trading brand of McConnel Limited within Alamo Group.
- Company typePrivate
- Founded1840
- HeadquartersEvesham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Twose does
Twose is a British agricultural and groundscare machinery manufacturer, operating as a trading brand of McConnel Limited — a wholly owned subsidiary of Alamo Group Europe Limited, itself part of NYSE-listed Alamo Group Inc. Founded over 180 years ago, the company designs, manufactures, and distributes a specialized portfolio of vegetation management equipment including hedge cutters (1-Series through 5-Series reach arm machines), field rotary and flail mowers (Maxicut and Tornado families), and slope mowers (SlopeTrak 280, 400, 500). Technical differentiation centers on parallel arm geometry, proportional cable and electric controls with ergonomic joystick interfaces, flailhead attachment systems, and hydraulic breakaway protection. Products range from compact 3.2m reach machines for amenity and ground-care applications to professional 4.20m flex-wing models for agricultural contractors.
The company operates a pure dealer-distribution model with 500+ authorized dealerships across the UK handling sales, warranty, and parts, supported by regional territory managers and a next-day spare parts delivery capability for mainland UK. Revenue is generated through one-time equipment sales, an aftermarket spare parts business, and technical service support, with pricing handled via quote through dealers rather than published list pricing. Manufacturing is based at Temeside Works in Ludlow, Shropshire, with the registered office in Salford Priors, Worcestershire, and quality management is certified to EN ISO 9001:2015 by the British Standards Institution. Twose is actively pursuing international expansion, recruiting distributors across Malaysia, South Africa, South America, the USA, and Canada, while continuing to extend its UK dealer footprint.
Twose firmographics
Firmographics- Name
- Twose
- Legal name
- McConnel Limited
- Website
- https://twose.com
- Company type
- Private
- Founded year
- 1840
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Twose is a British agricultural and groundscare machinery manufacturer producing hedge cutters, flail and rotary mowers, and slope mowers, sold through 500+ UK dealerships to farmers, agricultural contractors, and ground-care professionals. It operates as a trading brand of McConnel Limited within Alamo Group.
- Ownership category
- akta.pro rank
Twose industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industry
- Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems) (AFAAAAAJ)
Keywords
Where Twose is headquartered
LocationHeadquarters
- HQ city
- Evesham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Twose business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agricultural Equipment Sales: Sale of agricultural machinery including hedge cutters, verge mowers, field mowers, rotary mowers, flail mowers, and slope mowers. Products range from compact economical machines to professional 4.20m flex-wing models.
- Spare Parts & Aftermarket: Genuine replacement parts with next day delivery available throughout mainland UK. Parts include saw heads, cutterbars, flailheads, and other accessories.
- Technical Services & Support: Service professionals provide technical assistance and support for Twose technology. Warranty services and repair support through authorised dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer network pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Twose product offering
Product offeringCore offering
Twose designs and manufactures agricultural and groundscare vegetation management machinery, including hedge cutters, verge mowers, rotary mowers, flail mowers, and slope mowers. Products span from compact 35hp economical machines to professional 4.20m flex-wing models, supported by spare parts with next-day UK delivery and authorised dealer service.
Product overview
Twose is a British agricultural and groundscare machinery manufacturer producing a unified portfolio of vegetation management equipment. The core product lines include the Hedges Range (1-Series through 5-Series hedge cutters with reach arms, flailheads, arm sets, and control systems), the Fields Range (Maxicut rotary mowers and Tornado flail mowers including Tornado, Tornado Elite Offset, Tornado Euro Open, Tornado Dominator, and Tornado Maxicut RM270), and the Slopes Range (SlopeTrak 280, 400, and 500 slope mowers). Supporting these are Attachments including saw heads, cutterbars, and narrow lane brackets. The portfolio is designed to serve farmers, agricultural contractors, ground-care professionals, and landscaping sectors, with products ranging from compact 35hp machines to professional 4.20m flex-wing models. Twose is a trading name of McConnel Limited, part of the Alamo Group.
Differentiator
Problem solved
Functional benefit
Brands
- Twose: Agricultural machinery brand specializing in hedge cutters, verge mowers, field cutters, and slope mowers for farmers and contractors.
Products and services
- 1-Series Hedge Cutter
Companies that use Twose
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Twose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Twose partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Twose competitors and assessment
Company assessmentBroad incumbents
- CLAAS: German-based agricultural machinery manufacturer with a strong mowers, tedders, and rakes lineup serving professional farms and contractors across Europe. A broad incumbent in the mowing category Twose serves.
- Alamo Group Inc. Ultimate parent company of Twose and a broad industrial equipment manufacturer focused on vegetation management, infrastructure maintenance, and agricultural equipment globally. Provides the group context for evaluating Twose's strategic positioning.
- Kverneland Group: International agricultural implement manufacturer producing mowers, choppers, and grassland equipment. Targets the same professional farmer and contractor base across European markets.
- Husqvarna: Global outdoor power equipment manufacturer with a strong presence in professional groundscare, forestry, and mowing equipment for landscaping contractors — overlapping with Twose's ground-care and slope mowing segments.
- John Deere: Global agricultural machinery incumbent with a broad farm equipment lineup including mowing and hay tools. Competes for the same farmer and contractor customers but at significantly larger scale and broader product breadth.
- Krone (Bernard Krone): German family-owned farm machinery manufacturer with leading positions in mowers, tedders, and rakes for professional forage operations. Directly comparable hay and field mowing equipment to Twose's Maxicut and Tornado lines.
- Kubota: Japanese manufacturer of compact tractors and a wide range of groundscare, agricultural, and compact utility equipment. Overlaps with Twose in the compact and specialty farm machinery segment.
Direct peers
- Spearhead Machinery: Fellow Alamo Group UK subsidiary producing mulchers, flail mowers, and vegetation management equipment for agriculture, groundcare, and roadside maintenance — the same core end-uses and channels as Twose.
- Bomford-Turner: UK-based Alamo Group sibling brand specializing in reach arm mowers, hedge cutters, and vegetation management machinery. Closely comparable product portfolio and customer base (farmers, contractors, local authorities).
- McConnel Limited: Sister company under Alamo Group Europe that manufactures a directly overlapping range of hedge cutters, verge mowers, and arms. Operates from the same UK corporate umbrella (Twose itself is a trading name of McConnel Limited), making it the most directly comparable entity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Twose social profiles
Digital presenceTwose compliance and trust
Trust signalCompliance1 record
Twose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twose leadership team
Management profileNumber of profiles
Profiles7 records
Twose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twose
What does Twose do?
Twose designs and manufactures agricultural and groundscare vegetation management machinery, including hedge cutters, verge mowers, rotary mowers, flail mowers, and slope mowers. Products span from compact 35hp economical machines to professional 4.20m flex-wing models, supported by spare parts with next-day UK delivery and authorised dealer service.
Is Twose a public or private company?
Twose is a private company. It is classified as corporate owned and is currently operating.
When was Twose founded?
Twose was founded in 1840. It employs 11 to 50 people.
Where is Twose based?
Twose is headquartered in Evesham, United Kingdom, in the Europe region.
How does Twose make money?
Three revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are spare Parts & Aftermarket and technical Services & Support.
Who are Twose's main competitors?
Broad incumbents on record are CLAAS, Alamo Group Inc., Kverneland Group, Husqvarna, John Deere, Krone (Bernard Krone) and Kubota. Direct peers are Spearhead Machinery, Bomford-Turner and McConnel Limited.
Does Twose have an API?
No public API is recorded for Twose.
What industry is Twose in?
Twose's product category is Agricultural Machinery. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of AFAAAAAJ, Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems). Its NAICS code is 333111 and its SIC code is 3523.