Bomford Turner
Bomford Turner is a UK-based manufacturer of vegetation control machinery — arm mowers, flail mowers, forestry equipment, cultivators, and remote-controlled Flailbot mowers — serving government agencies, contractors, and agricultural end-users in over eight countries through a global authorized dealer network. A wholly-owned subsidiary of Alamo Group Inc. (NYSE: ALG).
- Company typePrivate
- Founded1904
- HeadquartersWorcester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bomford Turner does
Bomford Turner Ltd is a UK-based manufacturer of vegetation control and grounds maintenance machinery, founded in 1904 and headquartered in Salford Priors, Worcestershire. The company operates from a single integrated factory where raw steel is processed into finished machines, producing arm mowers (compact to heavy-duty Falcon Evo/Buzzard Evo lines), flail mowers and toppers, forestry equipment (Buccaneer, Hurricane, Pro-Saw), the Dyna-Drive cultivator, and the Flailbot range of remote-controlled tracked mowers with Stage V / T4 Final emissions compliance. Proprietary technology includes Variable Forward Arm (VFA) telescopic reach, the ICS 4 Intelligent Control System, and a broad accessory/attachment ecosystem (cutting heads, flails, tractor fittings, Flailbot attachments).
The company is a wholly-owned subsidiary of Alamo Group Europe Limited (Alamo Group Inc., NYSE: ALG), and operates as a private limited company. Revenue is generated primarily through hardware sales (machinery, parts, spares) and professional services (warranty, servicing, technical support), with prices set on a quote basis through a global authorized dealer network spanning the UK, France, Ireland, Denmark, the US, Canada, Australia, and New Zealand. Customer segments are government/municipal agencies, professional contractors, and agricultural end-users, with notable institutional access via the Sourcewell Cooperative Purchasing Contract covering 50,000+ government entities in the US and Canada. The firm is ISO 9001:2015 certified, sells through both direct UK/Export sales teams and long-tenured regional distributors, and operates alongside a digital customer portal (Bomford Plus) for parts and warranty management.
Bomford Turner firmographics
Firmographics- Name
- Bomford Turner
- Legal name
- Bomford Turner Ltd
- Website
- https://bomford-turner.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bomford Turner is a UK-based manufacturer of vegetation control machinery — arm mowers, flail mowers, forestry equipment, cultivators, and remote-controlled Flailbot mowers — serving government agencies, contractors, and agricultural end-users in over eight countries through a global authorized dealer network. A wholly-owned subsidiary of Alamo Group Inc. (NYSE: ALG).
- Ownership category
- akta.pro rank
Bomford Turner industry classification
Industry- Product category
- Vegetation Control Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Mechanical Vegetation Control (Mowing, Mulching, Brush Cutting) (EUADAOAD)
- akta.pro secondary industry
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
Keywords
Where Bomford Turner is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bomford Turner business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Machinery Sales: Sale of vegetation control machinery including arm mowers, flail mowers, toppers, forestry equipment, and remote-controlled mowers. Products are sold through dealer network globally.
- Parts and Spare Parts: Extensive parts store stocks thousands of genuine quality parts for every Bomford machine, sold through parts department and dealers
- Service and Support: Servicing, warranty support, technical support, and after-sales service for machinery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through dealer network |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bomford Turner product offering
Product offeringCore offering
Bomford Turner designs and manufactures labour-saving vegetation control machinery — arm mowers, flail mowers and toppers, forestry mulchers/saws, surface cultivators, and the Flailbot range of remote-controlled track mowers. Finished products are produced in-house from raw flat steel to dispatched machines at the Salford Priors facility, and are sold globally through an authorised dealer and distributor network alongside genuine parts and after-sales service.
Product overview
Bomford Turner manufactures vegetation control machinery with a portfolio organized into five core product categories: Landscape (Arm Mowers and Flail Mowers/Toppers), Forestry (Buccaneer, Hurricane, Pro-Saw Loader Frame), Cultivation (Dyna-Drive cultivators), Remote (Flailbot wireless track mowers), and Accessories (cutting heads, flails, controls, tractor fittings, Flailbot-specific attachments). Products range from compact tractor-mounted mowers to heavy-duty industrial machines, supported by an extensive accessories range including various cutting heads, flail types, and control systems. The company operates under the Alamo Group and sells through a global dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Bomford Plus: Online customer portal for Bomford Turner customers providing sales, parts and warranty information.
Quantifiable outcome
- Decades of efficient service life
- +1 more outcomes
Companies that use Bomford Turner
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bomford Turner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bomford Turner partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AgriQuip (New Zealand)coreAgriQuip is the importer for Bomford Turner in New Zealand, based in New Plymouth. They have been partners with Bomford Turner for 35 years. Andre Capper and Mark Hamilton represent the company and visit the UK facility regularly for product updates and planning.
- Sourcewell (US & Canada)coreSourcewell Cooperative Purchasing Contract awarded for 'Road Right-of-Way Maintenance Equipment' in US and Canada for 4 years. Enables over 50,000 participating governmental entities to access and utilize the Bomford Turner product line with approved compliance status.
- Thurlow Nunn Standen Ltd (TNS)coreExclusive East Anglia distributor appointed from 1st August 2017, terminating a 35-year relationship with Ernest Doe. TNS assumed the Bomford Turner franchise for sales, parts and service across its six depots spanning Norfolk, Suffolk and Cambridgeshire. TNS resigned directly competitive lines to market Bomford Turner machines exclusively.
- Sarl Quitte ets Fils (France)coreFrench distributor with a remarkable 50-year relationship with Bomford Turner. Founded 60 years ago by Mr. Roger Quitte. Didier Quitte now runs the company. Has sold thousands of reach arm mowers and hedge cutters throughout France, navigating political and economic changes with record sales in 2017.
- R.L Parsons Equipment (Ohio, USA)coreUS distributor for East coast and Mid West. Based in West Jefferson, Ohio. A family business spanning multiple generations. Organizes dealer training and attends trade shows including Farm Science Show.
- AgPride (Australia)coreNew distributor in Australia representing Bomford products at the Diesel Dirt & Turf show. Based in Penrith, NSW. Lance Hills manages the stand showcasing boom flails and rotary mowers.
- Colvoy Equipment (Canada)coreImporter for Bomford Turner in Canada. Exhibits at the Outdoor Farmshow in Ontario with selection of boom mowers to show range and versatility.
- IAM Agricultural Machinery (Ireland)coreDistributor in Ireland. Partners with Bomford Turner for machinery demonstration tours across Ireland. Showcased at National Ploughing Championships and other Irish agricultural events.
- Ag IndustrialcoreUS dealer network spanning 5 branches across Pennsylvania, Maryland and Delaware. Received sales and service training from Bomford Turner with support from R.L Parsons Equipment.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bomford Turner competitors and assessment
Company assessmentDirect peers
- Energreen: Energreen is an Italian manufacturer of remote-controlled, self-propelled machines for vegetation management, slope mowing, and municipal work. It competes directly with Bomford Turner's Flailbot remote-controlled tracked mower range.
- Major Equipment Intl. Major Equipment is an Ireland-based manufacturer of hedge cutters, grass-cutting equipment, and vegetation management machinery. It is a direct competitor to Bomford Turner's arm mower and flail mower product lines across agricultural and contractor segments.
- Spearhead Machinery: Spearhead Machinery is a UK manufacturer of flail mowers, rotary mowers, and vegetation control equipment. It competes directly with Bomford Turner's Flail Mowers & Toppers and forestry product lines for municipal, agricultural, and contractor buyers.
- McConnel: McConnel is a UK-based manufacturer of arm-mounted and reach mowers, hedge cutters, and vegetation management equipment. It is Bomford Turner's closest direct competitor in the tractor-mounted arm mower category across agricultural, municipal, and contractor customers.
Broad incumbents
- John Deere: John Deere is a global leader in agricultural and grounds-care equipment, offering tractors and attachments that compete at the OEM level with Bomford Turner's tractor-mounted implements. It serves overlapping agricultural, contractor, and municipal customer segments through a vast dealer network.
- Kubota: Kubota is a major global manufacturer of compact tractors, agricultural machinery, and grounds-care equipment. Its tractor and implement offerings overlap with Bomford Turner's compact arm mower and flail mower lines for agricultural and municipal customers.
- Alamo Group: Alamo Group Inc. (NYSE: ALG) is the ultimate parent of Bomford Turner and a leading global manufacturer of vegetation management and infrastructure maintenance equipment. It is comparable both as the parent and as a broader portfolio incumbent in the same vegetation control category.
- CNH Industrial: CNH Industrial (NYSE: CNH) is a global leader in agricultural and construction equipment, including Case IH, New Holland, and Steyr tractor brands. Its equipment competes with Bomford Turner's tractor-mounted implement lines through integrated tractor-implement offerings.
Emerging players
- Green Climber: Green Climber is a niche manufacturer of radio-controlled tracked machines for slope mowing and vegetation management. It is an emerging direct competitor to Bomford Turner's Flailbot remote-controlled mower product line in the steep-terrain vegetation control category.
Regional players
- Reform Works: Reform is an Austrian manufacturer of carrier vehicles and slope mowers used for steep-terrain vegetation management. It is comparable to Bomford Turner's Flailbot range in targeting hazardous slope mowing with specialised equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bomford Turner social profiles
Digital presenceBomford Turner compliance and trust
Trust signalCompliance1 record
Bomford Turner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bomford Turner leadership team
Management profileNumber of profiles
Profiles16 records
Bomford Turner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bomford Turner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bomford Turner
What does Bomford Turner do?
Bomford Turner designs and manufactures labour-saving vegetation control machinery — arm mowers, flail mowers and toppers, forestry mulchers/saws, surface cultivators, and the Flailbot range of remote-controlled track mowers. Finished products are produced in-house from raw flat steel to dispatched machines at the Salford Priors facility, and are sold globally through an authorised dealer and distributor network alongside genuine parts and after-sales service.
Is Bomford Turner a public or private company?
Bomford Turner is a private company. It is classified as corporate owned and is currently operating.
When was Bomford Turner founded?
Bomford Turner was founded in 1904. It employs 1 to 10 people.
Where is Bomford Turner based?
Bomford Turner is headquartered in Worcester, United Kingdom, in the Europe region.
How does Bomford Turner make money?
Three revenue lines are on record. Machinery Sales are the primary driver. The others are parts and Spare Parts and service and Support.
Who are Bomford Turner's main competitors?
Direct peers on record are Energreen, Major Equipment Intl., Spearhead Machinery and McConnel. Broad incumbents are John Deere, Kubota, Alamo Group and CNH Industrial. Green Climber is listed as an emerging player. Reform Works is listed as a regional player.
Does Bomford Turner have an API?
No public API is recorded for Bomford Turner.
What industry is Bomford Turner in?
Bomford Turner's product category is Vegetation Control Machinery. Its primary akta.pro industry code is EUADAOAD, Mechanical Vegetation Control (Mowing, Mulching, Brush Cutting), with a secondary code of AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks). Its NAICS code is 333111 and its SIC code is 3523.