BLUE Digital Agency

Name

BLUE Digital Agency

Legal name

Blue

Website

https://whynotblue.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Enterprise Social & Intranet Platforms (BPAMAMAJ), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Custom web development
• Digital marketing services
• Live event webcasting
• E-commerce development
• Cloud hosting services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription - Monthly Service Packages: Recurring monthly revenue from service packages including Web Package ($499-599/month), Google Plan ($399/month), E-commerce & Live Shopping ($699/month), Newsletter & Blog ($599/month), and Social Media ($599/month). Contracts available for 6, 12, or 24 months.
2. One-Time Development Fees: One-time payment packages including Web Starter Kit ($899), Restaurant Package ($1,899), and Startup Package ($599-$2,399).
3. Event Production Services: Turnkey digital or hybrid event production and webcasting services at $1,999 per event with additional add-ons available.
4. Hosting & Cybersecurity Services: Web hosting services with cloud infrastructure planning, security solutions, and ongoing maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

BLUE Digital Agency is a full-service digital agency that designs and develops custom websites, e-commerce stores and web applications; runs digital marketing campaigns across SEO, PPC, social media and email; delivers live event webcasting through its proprietary Aquarium platform; and provides ongoing hosting, cybersecurity and cloud DevOps support. Offerings are packaged as monthly subscriptions (Web Package, Google Plan, E-commerce & Live Shopping, Newsletter & Blog, Social Media) and one-time engagements (Web Starter Kit, Restaurant Package, Startup Package, Digital and Hybrid Event Production).

Product overview

BLUE Digital Agency (WHYNOTBLUE) is a full-service digital agency with 25 years of experience offering a portfolio of interconnected services organized as core offerings plus modular add-on packages. The core offerings are Web Development Services (custom websites and applications using React, Node, PHP, and other technologies), Digital Marketing Services (SEO, PPC, social media, email marketing), and the proprietary Aquarium Webcasting Platform for live streaming and webinars supporting up to 10,000 attendees. These core services are supplemented by modular packages including Web Starter Kit, Web Package, and Startup Package for web development; Google Plan for search and advertising management; E-commerce & Live Shopping with payment gateway integrations (PayPal, Stripe) and platform options (Shopify, WooCommerce, Magento); Newsletter & Blog and Social Media packages for content marketing; Restaurant Package with delivery service integrations (Doordash, UberEats, Skip); and Hosting & Cybersecurity leveraging Google Cloud and AWS. The agency also offers turnkey Digital & Hybrid Event Production and Instant Conferencing as add-on services built on the Aquarium platform.

Differentiator

Problem solved

Functional benefit

Brands

• Aquarium: Live streaming solution developed by Blue to meet all live streaming needs, including conferences, events, and webinars for audiences of 100 to 10,000 attendees.

Products and services

• Web Development Services Custom website development services for businesses including showcase sites, e-commerce, landing pages, and web applications using HTML, CSS, JavaScript, PHP, Python, React, Node.js, with front-end and back-end programming, CMS development and SEO optimization.
• Digital Marketing Services Comprehensive digital marketing services including SEO, PPC advertising, social media marketing, content marketing, email marketing, and web analytics management to help businesses reach target audiences and drive growth.
• Aquarium Webcasting Platform Proprietary live streaming and webinar platform developed by Blue for conferences, events and webinars. Supports 100 to 10,000 attendees with chat, interactive options, and real-time engagement features, plus an Instant Conferencing module for custom videoconferencing integration.
• Digital & Hybrid Event Production Turnkey event production service priced at $1,999 per event including professional audiovisual production, live webcast, landing page creation, email invitations, live chat with moderation, and participation reporting. Supports up to 250 participants in the base package.
• Hosting and Cybersecurity Services Web hosting solutions using Google Cloud and AWS with DevOps support, cloud infrastructure planning, migration strategy, and custom cybersecurity solutions for client websites.
• Web Package Monthly website development and maintenance subscription at $499-$599/month including a 3-5 page WordPress or native website, 2-4 monthly updates, SEO referencing and Google Analytics setup for SMBs needing ongoing site upkeep.
• E-commerce & Live Shopping Package Monthly package at $699 for transactional e-commerce development including platform selection (Shopify, WooCommerce, Magento), payment gateway integration (PayPal, Stripe), shipping setup, and live shopping showroom integration for real-time shopping events.
• Google Plan Monthly package at $399 for Google My Business management, Google Maps optimization, Ads campaign creation and management, and Google Search Console management for local businesses.
• Restaurant Package One-time package at $1,899 for restaurant websites including 1-3 page development, menu integration with easy update option, and home delivery service integration through Doordash, UberEats, and Skip the Dishes, plus 1-year hosting.
• Web Starter Kit One-time website launch package priced from $899 for startups or small businesses, including a 1-3 page website, basic SEO, consulting, 1 year of secured hosting and Law 25 compliance.
• Startup Package One-time package ranging from $599 to $2,399 for startups providing essential services to launch a website, improve online visibility, and ensure maintenance during the first year.
• Newsletter & Blog Package Monthly package at $599 for newsletter strategy, template creation, database management, monthly newsletter production, and blog creation with 2 articles per month including SEO optimization.
• Social Media Package Monthly package at $599 for complete social media management including content strategy, 1 weekly post in English and French, account management, community engagement and campaign analytics.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or IntegrationGoogle Cloud infrastructure services accompany Blue's DevOps service to offer optimal solutions and reliable, secure servers with maximum speed and availability for website hosting.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS cloud infrastructure services accompany Blue's DevOps service to offer optimal solutions and reliable, secure servers for enterprise-grade website hosting.
• Recording Space PartnersminorStrategic or Co-development PartnerNetwork of partners providing recording spaces with suitable settings and production technical teams for event production services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Large global digital agency offering end-to-end creative, engineering, and marketing services. Overlaps with BLUE's web development and digital marketing capabilities at much larger enterprise scale.
• Jellyfish: Global digital marketing and media agency owned by Brandtech Group. Overlaps with BLUE's digital marketing and analytics services but operates at significantly larger scale and enterprise focus.

Direct peers

• No Fixed Address: Canadian independent creative and digital agency working across brand, content, and digital experience. Comparable in offering bundled creative + digital services to similar mid-market clients.
• Lg2: Quebec-headquartered independent creative agency with deep digital, branding, and content capabilities. Closely comparable to BLUE on geography, agency model, and integrated marketing services.
• Major Tom: Full-service digital agency serving SMB and mid-market clients with web, marketing, and analytics services. Directly comparable in service scope and target customer profile.
• Sid Lee: Montreal-based full-service creative and digital agency offering brand strategy, design, web, and digital marketing. Highly comparable to BLUE given the same city, similar SMB-to-enterprise client mix, and end-to-end digital capabilities.
• Wpromote: Large US digital marketing agency specializing in SEO, paid media, and integrated digital services. Comparable in service mix, particularly to BLUE's Google Plan and digital marketing packages.
• WebFX: US-based full-service digital marketing agency with productized pricing and SMB-to-mid-market focus. Closely mirrors BLUE's tiered, packaged approach to digital services.
• TAXI (Advertising Agency): Canadian full-service advertising and digital agency headquartered in Toronto with a strong Quebec presence. Comparable as a competitor for bilingual Canadian SMB and enterprise digital mandates.

Others

• Shopify (Partner Agencies ecosystem): Shopify's partner-agency program competes with BLUE for e-commerce build work and directly integrates with the Shopify packages Blue offers. Relevant as both a partner and a competitive channel for SMB merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/whynotblue
• Facebookfacebook.com/whynotblue
• LinkedInlinkedin.com/company/blue

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE Digital Agency