SimplyRETS
SimplyRETS is a Houston-based software company providing a RESTful API and WordPress plugin that abstracts RETS and RESO Web API MLS data into a normalized, developer-friendly data layer for real estate websites and applications.
- Company typePrivate
- Founded2015
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimplyRETS does
SimplyRETS, Inc. is a Houston-based privately held software company founded in 2015 by Cody Reichert that operates a RESTful API and WordPress plugin for integrating Multiple Listing Service (MLS) data into real estate websites and applications. The platform abstracts two industry protocols—RETS (Real Estate Transaction Standard) and RESO Web API—behind a single normalized JSON API built on the RESO Data Dictionary, enabling customers to consume listing data from multiple MLS feeds through one integration. Core products comprise the Developer IDX API (programmatic JSON endpoints for /properties, /openhouses, /agents, and /properties/analytics with paginated search, geocoding support, and Basic Auth) and the open-source SimplyRETS WordPress Plugin (GPL v3, distributed via wordpress.org), which provides non-technical real estate agents a no-code IDX solution with shortcodes, map views, and lead capture.
The company serves three primary segments: software developers and tech companies building real estate applications, real estate agents and brokers needing IDX websites, and digital agencies/freelancers delivering client real estate projects. Monetization is subscription-based with three monthly tiers (Basic $49, Premium $99, Enterprise $199) plus a $99 one-time connection fee per MLS feed and recurring add-ons for Multi-MLS access ($25-$100 per feed), Geocoding ($15 per feed), Market Analytics ($40 per feed), and the Agents API. GTM is API-first and self-serve: developers can sign up and use demo API keys, with an enterprise tier implying limited custom engagement for larger accounts. Customer testimonials (HomeReviews.com, Voiceter Pro, Kash.condos, OpenHouseDay, MovingTo, MaxAvenue) consistently cite development-time reduction (4 days to ~4 hours for MVP) and the ability to expand across multiple MLS markets as primary value drivers.
SimplyRETS markets through content/SEO, developer documentation, GitHub open-source repos, the WordPress Plugin Directory, and customer testimonials; it operates in the US and Canada. No external funding, M&A activity, or institutional investor involvement has been disclosed, and headcount is reported in the 1-10 range, consistent with a bootstrapped, founder-led specialty platform.
SimplyRETS firmographics
Firmographics- Name
- SimplyRETS
- Legal name
- SimplyRETS, Inc.
- Website
- https://simplyrets.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimplyRETS is a Houston-based software company providing a RESTful API and WordPress plugin that abstracts RETS and RESO Web API MLS data into a normalized, developer-friendly data layer for real estate websites and applications.
- Ownership category
- akta.pro rank
SimplyRETS industry classification
Industry- Product category
- Real Estate Data API and IDX Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where SimplyRETS is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
SimplyRETS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Monthly subscription plans (Basic $49/mo, Premium $99/mo, Enterprise $199/mo) that provide access to the Developer API and/or WordPress plugin with varying levels of listing types, status filters, and features. Multi-year contracts not explicitly required.
- Connection Fees: One-time $99 connection fee per RETS or RESO Web API feed. Each MLS connection requires a separate connection fee.
- Multi-MLS Add-on: Monthly add-on for connecting multiple MLS feeds: Basic $25/mo per feed, Premium $50/mo per feed, Enterprise $100/mo per feed.
- Geocoding Add-on: Monthly add-on providing latitude/longitude data for listings: $15/mo per feed.
- Market Analytics API Add-on: Market analytics computation capability: $40/mo per feed.
- Agents API Add-on: Access to agent information endpoint with search filters (pricing not explicitly stated in sources).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan at $49/mo for property search integration |
| Subscription | Monthly | Premium plan at $99/mo for diverse search options |
| Subscription | Monthly | Enterprise plan at $199/mo for large websites with heavy search demands |
| Subscription | Monthly | Multi-MLS add-on for connecting multiple MLS feeds |
| Subscription | Monthly | Geocoding add-on for latitude/longitude data |
| Subscription | Monthly | Market Analytics API add-on |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SimplyRETS product offering
Product offeringCore offering
SimplyRETS provides a RESTful Listings Search API and a WordPress IDX plugin that connect to MLS systems via RETS and RESO Web API feeds, normalize the data using the RESO Data Dictionary, and expose it through a simplified JSON interface. Developers and agents use the platform to build IDX real estate websites, search portals, and applications with active, pending, and closed listing data, plus optional geocoding, analytics, and open house endpoints.
Product overview
SimplyRETS is a real estate technology platform offering two primary products: the SimplyRETS WordPress Plugin (a plug-and-play IDX solution) and the Developer IDX API (a RESTful Listings Search API). The platform connects to MLS data via RETS or RESO Web API feeds. Additional paid add-ons include Multi-MLS Connections for aggregating multiple MLS sources, Geocoding for map-based search functionality, Market Analytics for computing real estate metrics, and Agents API for accessing agent information. All plans include access to demo/test data and require a one-time $99 connection fee per MLS feed.
Differentiator
Problem solved
Functional benefit
Products and services
- SimplyRETS Developer IDX API A RESTful Listings Search API that gives developers programmatic access to MLS listing data via RETS or RESO Web API feeds, with dozens of query parameters for basic to complex geographical searches, JSON payload responses, Basic Auth API keys, and tier-based limits. Sold via monthly subscriptions (Basic $49/mo, Premium $99/mo, Enterprise $199/mo) plus a $99 per-feed connection fee.
- SimplyRETS WordPress Plugin (simply-rets-client) An open-source WordPress IDX plugin (GNU GPL v3) that enables real estate agents and brokerages to display MLS listings on WordPress websites without coding. Provides SEO-friendly URLs, advanced search filters, shortcodes, widgets, pages, lead capture, and a map view, and is compatible with most WordPress themes.
Quantifiable outcome
- Reduced IDX website MVP development time from 4 days to 4 hours when using SimplyRETS vs. direct MLS library integration
- +1 more outcomes
Companies that use SimplyRETS
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
SimplyRETS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
SimplyRETS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple MLS ProviderscoreSimplyRETS connects to Multiple Listing Services (MLS) through RETS and RESO Web API protocols. The platform acts as a middleware layer that abstracts the complexity of connecting to different MLS systems, normalizing data across providers using the RESO Data Dictionary standard.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SimplyRETS competitors and assessment
Company assessmentDirect peers
- IDX Broker: IDX Broker is one of the largest IDX solution providers in the US, offering MLS data integration, search, and lead capture for real estate websites. It directly competes with SimplyRETS in enabling agents and developers to display MLS listings on their sites.
- iHomefinder: iHomefinder provides MLS/IDX search, CRM, and lead generation tools for real estate websites. It competes with SimplyRETS across both the developer API and agent-facing website plugin segments.
- Bridge Interactive: Bridge Interactive offers an MLS API platform (used by Trestle/CoreLogic) that abstracts RESO Web API and RETS feeds into developer-friendly endpoints. It is the closest direct competitor to SimplyRETS at the API middleware layer.
- Realtyna: Realtyna provides IDX plugins and MLS search solutions, including WordPress-based real estate website offerings. It directly competes with SimplyRETS in the WordPress IDX plugin segment.
- Showcase IDX: Showcase IDX offers IDX search and MLS integration for real estate websites with emphasis on map-based search and consumer UX. It targets the same real estate agent and broker customer base as SimplyRETS.
- Real Geeks: Real Geeks provides real estate websites, IDX/MLS integration, and lead generation tools for agents and teams. It overlaps with SimplyRETS on the MLS data delivery side of its offering.
- Diverse Solutions: Diverse Solutions provides IDX search and MLS integration products for real estate websites. It is part of the same competitive set as SimplyRETS serving agents, brokers, and developers building IDX-enabled websites.
Broad incumbents
- Trestle (CoreLogic): Trestle is CoreLogic's enterprise MLS data platform providing standardized API access for developers. As an incumbent owned by a major data analytics firm, it competes at scale with SimplyRETS' middleware value proposition.
- Real Estate Webmasters: Real Estate Webmasters builds full-stack real estate websites with integrated IDX/MLS search, CRM, and lead management. As a broader platform provider, it competes with SimplyRETS for the same brokerage and team website budgets.
Emerging players
- MLS Grid: MLS Grid is an MLS data aggregation and licensing platform that simplifies broker access to standardized listing data. While more focused on MLS-to-broker data delivery, it overlaps with SimplyRETS at the MLS data normalization layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SimplyRETS social profiles
Digital presenceSimplyRETS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplyRETS leadership team
Management profileNumber of profiles
Profiles2 records
SimplyRETS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplyRETS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplyRETS
What does SimplyRETS do?
SimplyRETS provides a RESTful Listings Search API and a WordPress IDX plugin that connect to MLS systems via RETS and RESO Web API feeds, normalize the data using the RESO Data Dictionary, and expose it through a simplified JSON interface. Developers and agents use the platform to build IDX real estate websites, search portals, and applications with active, pending, and closed listing data, plus optional geocoding, analytics, and open house endpoints.
Is SimplyRETS a public or private company?
SimplyRETS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimplyRETS founded?
SimplyRETS was founded in 2015. It employs 1 to 10 people.
Where is SimplyRETS based?
SimplyRETS is headquartered in Houston, United States, in the North America region.
How does SimplyRETS make money?
Six revenue lines are on record. Subscription Plans are the primary driver. The others are connection Fees, multi-MLS Add-on, geocoding Add-on, market Analytics API Add-on and agents API Add-on.
Who are SimplyRETS's main competitors?
Direct peers on record are IDX Broker, iHomefinder, Bridge Interactive, Realtyna, Showcase IDX, Real Geeks and Diverse Solutions. Broad incumbents are Trestle (CoreLogic) and Real Estate Webmasters. MLS Grid is listed as an emerging player.
Does SimplyRETS have an API?
Yes. SimplyRETS provides a RESTful Listings Search API that allows developers to build real estate applications with MLS listing data. The API supports RETS and RESO Web API data feeds, offers dozens of query parameters for basic to complex geographical searches, and provides JSON payload responses. Authentication uses Basic Auth with API keys. The API includes endpoints for /properties, /openhouses, /agents, and /properties/analytics. Rate limiting includes a maximum of 5 concurrent requests and daily request limits based on account type. The API provides 98% uptime SLA and data refresh approximately every 2 hours. Developer documentation is at docs.simplyrets.com/api/index.html.
What industry is SimplyRETS in?
SimplyRETS's product category is Real Estate Data API and IDX Software. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 51929 and its SIC code is 7370.