What Realtyna does

Realtyna Inc. is a privately held Delaware-incorporated real estate technology company, founded in 2007 and headquartered at 200 Continental Drive, Suite 401, Newark, Delaware. The company builds WordPress-based software for real estate professionals, with its core product WPL (WordPress Listings) functioning as a full real estate website platform offering IDX/MLS data integration, property search, lead capture, CRM, and a broad add-on marketplace (Booking, Membership, Importer, Exporter, Mortgage Calculator, Neighborhood, School Info, Review, etc.). On top of WPL, Realtyna layers RESO-certified API infrastructure — most notably MLS Router™, which aggregates 130+ MLS feeds in the USA and Canada behind a single credentialed API — and has, since January 2025, repositioned the business around MLS On The Fly™, an API-First platform that replaces legacy RETS-based integrations.

The company's revenue model combines one-time perpetual software licenses (with lifetime updates on most products), optional recurring support and update renewals from year two, managed hosting, and add-on subscriptions. Go-to-market is hybrid: self-serve digital purchase through realtyna.com for individual agents and SMBs, plus enterprise direct sales and an affiliate channel for MLS organizations, brokerages, and franchises; white-label web/app and feed-standardization offerings target MLSs and large brokerages. Distribution is anchored in the WordPress ecosystem (with compatibility for Elementor, Divi, WPML, Yoast, AIOSEO, and RankMath), and Realtyna participates in industry standards bodies — holding RESO Web API and Data Dictionary 1.7/2.0 certifications, co-developing the Global Data Exchange (GDX), and signing a 2026 FIABCI MOU to advance international MLS interoperability, with Ghana, Italy, and Romania joining GDX in February 2026.

Realtyna's reported scale signals include 270,000+ cumulative product downloads, 25 million+ lines of real estate-specific code, a 95%+ client satisfaction rate, and a headcount of 11–50 employees. In May 2021 the company raised approximately $51,685 via a Regulation Crowdfunding securities offering tied to RealtyFeed, a newer AI/ML- and gamification-enabled social real estate platform. The company has no disclosed institutional venture capital or private equity backing, no parent organization, and no M&A history; leadership is led by CEO Ali Attar and VP of Business Development Giselle Abadi.

Name

Realtyna

Legal name

Realtyna Inc.

Website

https://realtyna.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Realtyna Inc. is a Newark, Delaware-based real estate technology company that builds WordPress-based IDX/MLS websites, RESO-certified APIs, and mobile apps for real estate agents, brokerages, and MLS organizations across North America and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. One-time Perpetual License: Owned License Model with one-time payment for software licenses with lifetime updates for the majority of products.
2. Premium Support & Updates: One year of complimentary support included, with optional support renewal from the second year.
3. Managed Hosting: Optional managed hosting services optimized for Realtyna solutions.
4. Add-on Extensions: Various add-ons available for purchase including CRM, Booking, Complex, Importer, Exporter, Membership, MLS integration, Mortgage Calculator, Multi Agent, Neighborhood, Optimizer, Review, School Info, Tags, SOAP Integration, Agent Mapping, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Realtyna develops and sells a WordPress-based real estate technology platform (WPL) that provides real estate professionals, brokerages, and MLS organizations with property listing management, IDX/MLS integration, RESO Web API connectivity, CRM, and lead-capture websites. Its core product line is complemented by the cloud-based, RESO-certified MLS Router™ API (supporting 130+ MLS feeds in USA/Canada), the next-generation MLS On The Fly™ API-first MLS solution, native white-label iOS/Android/Tablet/TV apps, real estate WordPress themes, a portfolio of WPL add-ons (CRM, Booking, Importer, Exporter, Membership, Mortgage Calculator, Neighborhood, School Info, Review, etc.), and optional managed hosting, premium support, turnkey website, and customization services. Revenue is generated primarily through one-time perpetual software licenses with lifetime updates and optional recurring subscriptions for support/updates and managed hosting.

Product overview

Realtyna offers a comprehensive real estate technology platform built on WordPress. The core product is WPL (WordPress Real Estate Platform), which provides MLS/IDX/RESO data integration, property listing management, and website functionality. The company is transitioning toward an API-First architecture with MLS On The Fly™ as the next-generation technology. Key products include: MLS Router™ API (cloud-based RESO certified API suite), Organic RESO API, and MLS On The Fly™ (API-based MLS solution). Mobile offerings include native iOS/Android apps, TV apps, and tablet apps. Realtyna also provides numerous WPL add-ons including CRM, Booking, Complex, Importer, Exporter, Membership, Mortgage Calculator, Demographics, Neighborhood, School Info, and Review modules. Premium services include managed web hosting, premium support, turnkey websites, and custom design services. RealtyFeed is a newer AI-powered social network for real estate professionals.

Differentiator

Problem solved

Functional benefit

Brands

• WPL: WordPress Listings platform - an independent full platform based on WordPress with hundreds of features and useful add-ons for real estate websites.
• MLS Router
• MLS On The Fly
• RealtyFeed
• Lavender Theme
• Garnet Theme
• RealHomes

Products and services

• WPL (WordPress Real Estate Platform) Realtyna's core WordPress-based real estate platform providing comprehensive listing management, IDX/MLS integration, property search, lead capture, CRM, and website functionality for real estate professionals, brokerages, and MLS organizations. Includes hundreds of features and numerous add-ons.
• MLS On The Fly™ Realtyna's next-generation API-based MLS solution featuring hierarchical member management, advanced role-based permissions, dynamic data structure and business rules for add/edit listing, 100% RESO compliance (Data Dictionary 1.7 and 2.0), integrated billing and monetization tools. Represents the company's API-First technology direction for MLS organizations and brokerages.
• MLS Router™ API Cloud-based, RESO Certified Web API suite for delivering super-fast property data feeds to real estate websites and applications. Features light-weight hosting requirements with no data replication, CDN-delivered property images, aggregated feeds from multiple MLSs/data sources with one set of credentials, currently supporting 130+ MLS feeds in USA/Canada, SEO friendly and compatible with numerous frontend technologies.
• Organic RESO API RESO Web API integration for MLS data feeds supporting RESO Data Dictionary standards, enabling standards-compliant property data delivery on real estate websites.
• MLS API API-based MLS data integration solution for connecting websites and applications to Multiple Listing Services.
• Organic VOW Integration Virtual Office Website (VOW) integration for MLS data display on broker and agent websites, supporting compliance with VOW rules for broker-controlled consumer portals.
• Mobile Apps (iOS/Android) Native Android and iOS mobile applications that can be rebranded (white-label) and paired with client websites to display real estate listings on both platforms via Google Play and Apple App Store distribution.
• TV App Television application for real estate listings display on smart TVs and streaming devices, extending property search to the living-room screen.
• Tablet Apps Tablet-optimized applications for iOS and Android devices providing real estate listing access in a larger form factor for agents and consumers.
• Apps Pack Bundle of mobile applications including iOS, Android, and tablet apps for real estate professionals who want a complete multi-device presence.
• White Label Web/App Solution White label solution for brokerages and providers to rebrand and offer real estate web and mobile applications under their own brand, enabling franchise and multi-brand deployments.
• Lavender Theme™ Real estate WordPress theme with modern design for property listing websites, trademarked by Realtyna.
• Garnet Theme Real estate WordPress theme for property listing websites, optimized for WPL integration.
• RealHomes Theme WordPress real estate theme integrated with the WPL platform for property listing websites.
• Premium Web Hosting Managed hosting services optimized for Realtyna's WPL real estate solutions, provided as a subscription service.
• Premium Support Enhanced support services beyond standard support offerings, available on an annual subscription basis after the first complimentary year.
• Real Estate Turnkey Website Complete turnkey website solutions for real estate businesses, packaged with WPL platform and ready to launch.
• Customization & Design Custom web design and development services for real estate websites built on the WPL platform, billed on an hourly basis.
• RealtyFeed Social network and real estate platform incorporating AI, machine learning, NLP, and gamification for the next generation of real estate professionals.
• MLS / RE Associations Solution Enterprise MLS and real estate association solution combining the RealtyFeed platform and MLS Router™ API, including feed standardization, syndication, and member management for MLS organizations.
• Feed Standardization and Syndication Enterprise service for standardizing and syndicating real estate listing feeds across MLS systems and consumer portals.

Quantifiable outcome

• 95%+ Client Satisfaction Rate
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• FIABCI (International Real Estate Federation)flagshipStrategic or Co-development Partner · 15 June 2026FIABCI and GDX signed an MOU (Memorandum of Understanding) at the FIABCI World Congress in Vienna to advance global real estate connectivity. This partnership focuses on international real estate connectivity, adoption of standards, education, certification frameworks, industry awareness, and cross-border collaboration.
• WordPresscoreTechnology or IntegrationWordPress is the foundational CMS platform for Realtyna's WPL product. Realtyna's entire platform is built on WordPress, making this a core strategic technology partnership.
• WPMLcoreTechnology or IntegrationWPML (WordPress Multilingual Plugin) partnership for multi-language support in Realtyna's real estate websites.
• Google PlaycoreTechnology or IntegrationGoogle Play partnership for publishing Android mobile applications built with Realtyna technology.
• Apple App StorecoreTechnology or IntegrationApple App Store partnership for publishing iOS mobile applications built with Realtyna technology.
• RESO (Real Estate Standards Organization)coreTechnology or IntegrationRESO provides the standards (Web API, Data Dictionary) that Realtyna's MLS Router API and MLS On The Fly products are certified against. This is a core technology partnership enabling interoperability with MLS systems across North America.
• GDX (Global Data Exchange)flagshipStrategic or Co-development PartnerGDX is a standards-based, federated network enabling cross-border real estate listing data exchange. Realtyna provides technology solutions for GDX and hosts content about GDX on their platform. GDX is powered by RESO's global protocols and connects MLS organizations worldwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iHomefinder: iHomefinder provides IDX/MLS data integration and real estate website solutions, including WordPress-compatible offerings. It directly competes with Realtyna's WPL platform for real estate agents and brokerages seeking MLS-powered property search and lead capture.
• Showcase IDX: Showcase IDX is a WordPress IDX plugin and real estate search solution for agents and brokers. It overlaps directly with Realtyna's WPL product on WordPress-based MLS integration, IDX search, and agent/brokerage website functionality.
• Estatik: Estatik is a WordPress real estate plugin offering MLS/IDX integration, property listings, and agent website functionality. It is a direct SMB-focused competitor to Realtyna's WPL platform in the WordPress real estate ecosystem.
• Real Geeks: Real Geeks provides IDX-enabled real estate websites, lead generation, and CRM tools targeted at agents and teams. It competes with Realtyna across the same agent and brokerage customer base, with particular overlap on website + lead-capture offerings.

Broad incumbents

• Lone Wolf Technologies: Lone Wolf Technologies is a large incumbent real estate technology provider offering MLS/IDX platforms, transaction management, and back-office solutions. It competes with Realtyna's enterprise MLS Router and MLS On The Fly offerings for brokerage and MLS-organization contracts at a broader scale.
• CoreLogic Trestle: CoreLogic Trestle is a leading MLS data aggregation and licensing platform powering property data feeds for the real estate industry. It is comparable to Realtyna's MLS Router API as a multi-MLS aggregator, though operating at substantially larger scale and as part of CoreLogic's broader data portfolio.
• Inside Real Estate (kvCORE): Inside Real Estate (kvCORE) provides a comprehensive real estate platform including CRM, IDX, lead generation, and brokerage websites. It competes with Realtyna at the brokerage/franchise tier with broader functionality but less WordPress-native positioning.
• Homesnap: Homesnap is an MLS-powered real estate app and platform serving agents and consumers with property search and agent tools. It overlaps with Realtyna in MLS data delivery and mobile app experiences but operates as a larger, consumer-facing incumbent.
• BoomTown: BoomTown provides lead generation, CRM, and IDX-powered websites for real estate teams and brokerages. It is a broader platform incumbent competing with Realtyna for the same brokerage buyer at the mid-market and enterprise tiers.

Emerging players

• Cloud CMA: Cloud CMA offers comparative market analysis and real estate marketing tools with MLS integration, often used as a complement to IDX platforms. It is comparable to several Realtyna add-ons (e.g., CRM, mortgage calculator) at the agent-level feature layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realtyna
• YouTubeyoutube.com/user/realtyna
• Facebookfacebook.com/realtyna
• Instagraminstagram.com/realtyna.idx
• LinkedInlinkedin.com/company/realtyna

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtyna