RPM
- Company typePrivate
- Founded1994
- HeadquartersSouth Melbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
RPM firmographics
Firmographics- Name
- RPM
- Legal name
- RPM Real Estate Group Pty Ltd
- Website
- https://rpmgrp.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where RPM is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RPM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Project Sales & Marketing Services: Full-service property sales and marketing for greenfield and infill communities, medium density and apartment projects. Revenue generated through commissions on property sales and project marketing fees.
- Land Transactions & Advisory: Advisory services for securing on and off-market development site sales, including site acquisition strategy, market and feasibility assessment, and strategic advisory. Revenue through advisory fees and transaction commissions.
- Market Intelligence & Research: Industry-leading market intelligence and insights on economic and housing conditions, sales rates, pricing, future supply and demand, buyer demographics, and trends. Delivered through bespoke reporting, executive insight and board-level strategy support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
RPM product offering
Product offeringCore offering
RPM provides property intelligence, land transaction advisory, project sales and marketing, and market research services to residential developers, landowners, builders, and institutional investors across Australia's east coast. The firm combines three decades of proprietary market data with embedded sales teams to deliver full-service support from site acquisition through project sales and post-settlement review.
Product overview
RPM is a property intelligence and advisory firm operating since 1994, offering a suite of interconnected services rather than a single unified software product. At its core is Market Intelligence — a research-backed capability encompassing Site & Acquisition Strategy, Market & Feasibility Assessment, Masterplanning & Product Strategy, Go-to-Market Strategy, Ongoing Market Monitoring, and Strategic Advisory & Reporting modules. This intelligence engine is powered by RPM's proprietary data and delivered in partnership with Terralytics, an independent data intelligence platform for which RPM is the founding data partner. RPM's Land Transactions & Advisory service leverages the same intelligence for on/off-market development site sales. Project Sales & Marketing provides full-service property sales across greenfield communities, medium density, and apartments. Research, Data & Insights delivers market research reports. Supporting tools include a Mortgage Calculator and a Builder Portal (client-facing web application for builder partners to access stock and documents). The portfolio is entirely services-oriented — no standalone software product, API, or SaaS platform is offered externally.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Intelligence Core intelligence offering drawing on three decades of proprietary data, active monitoring across hundreds of east-coast projects, and embedded sales teams in growth corridors. Combines human insight with advanced data modelling to deliver commercial-grade intelligence on land markets, covering site acquisition strategy, market and feasibility assessment, masterplanning and product strategy, go-to-market strategy, ongoing market monitoring, and strategic advisory and reporting.
- Land Transactions & Advisory Secures on and off-market development site sales through trusted local knowledge, real-time data and insights, and extensive GIS mapping, serving developers, landowners, and investors.
- Project Sales & Marketing Full-service property sales and marketing covering greenfield and infill communities, medium density, and apartment projects. Encompasses research-supported approach, project delivery, and on-site sales expertise for residential developers and builders.
- Research, Data & Insights Market research reports delivering intelligence on economic and housing conditions, sales rates, pricing, future supply and demand, buyer demographics, and trends to inform developer, investor, and policymaker decisions.
- Builder Portal Secure web portal for RPM Builder Partners to access available stock and documents across RPM projects, with sign-in or registration via invitation code through Google or Microsoft accounts.
- Mortgage Calculator Online calculator tool enabling users to estimate mortgage borrowing capacity and repayment schedules for property purchases.
Quantifiable outcome
- Record land rate of $1.51M/NDHa for 42-hectare site in South Ripley, Queensland
- +3 more outcomes
Companies that use RPM
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
RPM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
RPM partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TerralyticscoreRPM is the founding data partner of Terralytics, an independent next-generation data intelligence platform for Australia's greenfield land markets. Terralytics provides RPM clients access to intelligence shaped by three decades of on-the-ground experience, combining deep market understanding with dynamic data sources to deliver clear, interactive and actionable intelligence.
- UDIA (Urban Development Institute of Australia)coreProud partner and member of UDIA, connecting RPM with the broader urban development industry community and providing platform for industry engagement and thought leadership.
- Property Council of AustraliacoreMember of Property Council of Australia, enabling participation in industry advocacy, events, and professional network development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RPM competitors and assessment
Company assessmentDirect peers
- Charter Keck Cramer: Australian property advisory firm offering research, valuation, and transaction advisory across residential, commercial, and industrial markets. Comparable to RPM in serving developers and institutional investors with research-backed property intelligence and advisory services, though with stronger commercial/industrial weighting.
- Urbis: Australian advisory firm providing property economics, planning, and urban development consulting. Comparable to RPM in serving residential developers and government bodies on feasibility, market analysis, and planning strategy, with overlap in greenfield development advisory.
- m3property: Melbourne-based property advisory firm specializing in residential development site sales and project marketing. Highly comparable to RPM's Land Transactions & Advisory and Project Sales & Marketing services for residential developers in Victoria.
- Herron Todd White: Australia's largest independent property valuation and advisory firm. Comparable to RPM in serving developers and institutional investors with residential property intelligence and valuation across east coast markets.
Broad incumbents
- CBRE Australia: Global commercial real estate services giant with Australian operations offering valuation, advisory, capital markets, and project sales across all asset classes. Competes with RPM for institutional investor mandates and large-scale development advisory, but at much broader scope and scale.
- JLL Australia: Global real estate services firm with substantial Australian presence offering research, valuation, capital markets, and project advisory. Comparable to RPM in providing market intelligence and residential development advisory but operates across commercial, retail, and industrial as well.
- Colliers Australia: Global real estate services firm with Australian operations spanning investment sales, project leasing, valuation, and advisory. Overlaps with RPM's transaction advisory and project marketing services for residential developers, but with broader commercial real estate focus.
- Knight Frank Australia: Global real estate consultancy with Australian residential development sales and advisory operations. Comparable to RPM in project marketing and market intelligence services for high-end residential developers, with overlap in greenfield communities.
Emerging players
- CoreLogic Australia: Property data and analytics provider offering RP Data and Cordell construction intelligence. Comparable to RPM's Terralytics platform in providing property market data and intelligence, though at broader scope including residential resale data and construction activity tracking.
- REA Group: Australia's leading digital property marketplace and data business. While not a direct transactional advisor, REA's property data, insights, and audience represent a competitive substitute for some elements of RPM's market intelligence offering to developers and planners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
RPM social profiles
Digital presenceRPM financial estimates
Financial estimateRevenue estimate
Valuation estimate
RPM leadership team
Management profileNumber of profiles
Profiles1 record
RPM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RPM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RPM
What does RPM do?
RPM provides property intelligence, land transaction advisory, project sales and marketing, and market research services to residential developers, landowners, builders, and institutional investors across Australia's east coast. The firm combines three decades of proprietary market data with embedded sales teams to deliver full-service support from site acquisition through project sales and post-settlement review.
Is RPM a public or private company?
RPM is a private company. It is classified as management employee owned and is currently operating.
When was RPM founded?
RPM was founded in 1994. It employs 101 to 250 people.
Where is RPM based?
RPM is headquartered in South Melbourne, Australia, in the Oceania region.
How does RPM make money?
Three revenue lines are on record. Project Sales & Marketing Services are the primary driver. The others are land Transactions & Advisory and market Intelligence & Research.
Who are RPM's main competitors?
Direct peers on record are Charter Keck Cramer, Urbis, m3property and Herron Todd White. Broad incumbents are CBRE Australia, JLL Australia, Colliers Australia and Knight Frank Australia. Emerging players are CoreLogic Australia and REA Group.
Does RPM have an API?
No public API is recorded for RPM.