Name

RPM

Legal name

RPM Real Estate Group Pty Ltd

Website

https://rpmgrp.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Project Sales & Marketing Services: Full-service property sales and marketing for greenfield and infill communities, medium density and apartment projects. Revenue generated through commissions on property sales and project marketing fees.
2. Land Transactions & Advisory: Advisory services for securing on and off-market development site sales, including site acquisition strategy, market and feasibility assessment, and strategic advisory. Revenue through advisory fees and transaction commissions.
3. Market Intelligence & Research: Industry-leading market intelligence and insights on economic and housing conditions, sales rates, pricing, future supply and demand, buyer demographics, and trends. Delivered through bespoke reporting, executive insight and board-level strategy support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RPM provides property intelligence, land transaction advisory, project sales and marketing, and market research services to residential developers, landowners, builders, and institutional investors across Australia's east coast. The firm combines three decades of proprietary market data with embedded sales teams to deliver full-service support from site acquisition through project sales and post-settlement review.

Product overview

RPM is a property intelligence and advisory firm operating since 1994, offering a suite of interconnected services rather than a single unified software product. At its core is Market Intelligence — a research-backed capability encompassing Site & Acquisition Strategy, Market & Feasibility Assessment, Masterplanning & Product Strategy, Go-to-Market Strategy, Ongoing Market Monitoring, and Strategic Advisory & Reporting modules. This intelligence engine is powered by RPM's proprietary data and delivered in partnership with Terralytics, an independent data intelligence platform for which RPM is the founding data partner. RPM's Land Transactions & Advisory service leverages the same intelligence for on/off-market development site sales. Project Sales & Marketing provides full-service property sales across greenfield communities, medium density, and apartments. Research, Data & Insights delivers market research reports. Supporting tools include a Mortgage Calculator and a Builder Portal (client-facing web application for builder partners to access stock and documents). The portfolio is entirely services-oriented — no standalone software product, API, or SaaS platform is offered externally.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Intelligence Core intelligence offering drawing on three decades of proprietary data, active monitoring across hundreds of east-coast projects, and embedded sales teams in growth corridors. Combines human insight with advanced data modelling to deliver commercial-grade intelligence on land markets, covering site acquisition strategy, market and feasibility assessment, masterplanning and product strategy, go-to-market strategy, ongoing market monitoring, and strategic advisory and reporting.
• Land Transactions & Advisory Secures on and off-market development site sales through trusted local knowledge, real-time data and insights, and extensive GIS mapping, serving developers, landowners, and investors.
• Project Sales & Marketing Full-service property sales and marketing covering greenfield and infill communities, medium density, and apartment projects. Encompasses research-supported approach, project delivery, and on-site sales expertise for residential developers and builders.
• Research, Data & Insights Market research reports delivering intelligence on economic and housing conditions, sales rates, pricing, future supply and demand, buyer demographics, and trends to inform developer, investor, and policymaker decisions.
• Builder Portal Secure web portal for RPM Builder Partners to access available stock and documents across RPM projects, with sign-in or registration via invitation code through Google or Microsoft accounts.
• Mortgage Calculator Online calculator tool enabling users to estimate mortgage borrowing capacity and repayment schedules for property purchases.

Quantifiable outcome

• Record land rate of $1.51M/NDHa for 42-hectare site in South Ripley, Queensland
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• TerralyticscoreTechnology or IntegrationRPM is the founding data partner of Terralytics, an independent next-generation data intelligence platform for Australia's greenfield land markets. Terralytics provides RPM clients access to intelligence shaped by three decades of on-the-ground experience, combining deep market understanding with dynamic data sources to deliver clear, interactive and actionable intelligence.
• UDIA (Urban Development Institute of Australia)coreOthersProud partner and member of UDIA, connecting RPM with the broader urban development industry community and providing platform for industry engagement and thought leadership.
• Property Council of AustraliacoreOthersMember of Property Council of Australia, enabling participation in industry advocacy, events, and professional network development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charter Keck Cramer: Australian property advisory firm offering research, valuation, and transaction advisory across residential, commercial, and industrial markets. Comparable to RPM in serving developers and institutional investors with research-backed property intelligence and advisory services, though with stronger commercial/industrial weighting.
• Urbis: Australian advisory firm providing property economics, planning, and urban development consulting. Comparable to RPM in serving residential developers and government bodies on feasibility, market analysis, and planning strategy, with overlap in greenfield development advisory.
• m3property: Melbourne-based property advisory firm specializing in residential development site sales and project marketing. Highly comparable to RPM's Land Transactions & Advisory and Project Sales & Marketing services for residential developers in Victoria.
• Herron Todd White: Australia's largest independent property valuation and advisory firm. Comparable to RPM in serving developers and institutional investors with residential property intelligence and valuation across east coast markets.

Broad incumbents

• CBRE Australia: Global commercial real estate services giant with Australian operations offering valuation, advisory, capital markets, and project sales across all asset classes. Competes with RPM for institutional investor mandates and large-scale development advisory, but at much broader scope and scale.
• JLL Australia: Global real estate services firm with substantial Australian presence offering research, valuation, capital markets, and project advisory. Comparable to RPM in providing market intelligence and residential development advisory but operates across commercial, retail, and industrial as well.
• Colliers Australia: Global real estate services firm with Australian operations spanning investment sales, project leasing, valuation, and advisory. Overlaps with RPM's transaction advisory and project marketing services for residential developers, but with broader commercial real estate focus.
• Knight Frank Australia: Global real estate consultancy with Australian residential development sales and advisory operations. Comparable to RPM in project marketing and market intelligence services for high-end residential developers, with overlap in greenfield communities.

Emerging players

• CoreLogic Australia: Property data and analytics provider offering RP Data and Cordell construction intelligence. Comparable to RPM's Terralytics platform in providing property market data and intelligence, though at broader scope including residential resale data and construction activity tracking.
• REA Group: Australia's leading digital property marketplace and data business. While not a direct transactional advisor, REA's property data, insights, and audience represent a competitive substitute for some elements of RPM's market intelligence offering to developers and planners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rpmgrpau
• LinkedInlinkedin.com/company/rpm-grp-au
• Instagraminstagram.com/rpmgrpau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPM