What Velti does

Velti is an enterprise software provider that builds AI-powered mobile marketing, customer value management, and gamification technology for mobile operators and select brands. Its flagship Daedalus CVM Automation platform applies AI to customer retention, lifetime value optimization, and personalized marketing campaigns, while a portfolio of interactive games (DUEL, Treasure Island, Hidden Image, Brainiac) and gamification modules are integrated into operator loyalty and customer journey workflows. The company has also pioneered a mobile Augmented Reality Loyalty program (launched in The Netherlands with T-Mobile) and offers solutions spanning Customer Retention, Permission Campaigns, and gamified engagement.

The company's commercial model is a hybrid of SaaS / platform licensing and professional services sold through a direct enterprise field sales motion. Velti targets C-level decision-makers inside mobile network operators, supported by "Request a Demo" CTAs and account-based engagement, with named customers including T-Mobile (Netherlands and Germany), Vodafone Germany, Otelo Germany, Orange, A1, Etisalat, Ooredoo, Stc, Batelco, Mobily, Du, MTN, Tigo, Zain, Telekom, and NBG (Financial Institution). Scaled scope is reported as 20+ mobile operators, 25+ countries, and 35+ live projects.

Velti operates from Maroussi, Greece (corporate headquarters at 62 Kifissias Avenue) with a presence in San Francisco, and is a privately held company employing 101-250 people. It is ISO 27001 certified and has received a Grand Prix Award from the Effective Mobile Marketing Awards (with T-Mobile Netherlands), an ICXA Silver Award for Best Use of Technology (with Odido), and additional industry recognition. The current operating company uses the Velti brand and AI-focused product narrative; prior capital markets history under NASDAQ:VELT ended in delisting, and recent ownership and post-delisting fundraising details constitute a data gap.

Name

Velti

Legal name

Velti

Website

https://velti.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Velti builds AI-powered mobile marketing, customer value management, and gamification software for global mobile operators and select brands, delivered as enterprise SaaS and professional services with gamified engagement tools.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS/Platform Licensing: Velti provides AI-powered mobile marketing and gamification solutions to mobile operators on a subscription or licensing basis, likely through enterprise contracts with telecom companies
2. Professional Services: Implementation, campaign execution, and conceptual services provided to enterprise clients, as evidenced by client testimonials mentioning 'execution' and 'conceptual input' support

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Velti provides an AI-powered mobile marketing and customer engagement platform that enables mobile network operators and brands to automate customer lifecycle marketing, run permission-based and interactive campaigns, and drive subscriber retention through gamified experiences. Its product suite centers on Daedalus CVM Automation, customer retention tools, customer journey gamification, permission campaigns, and a portfolio of interactive games (DUEL, Treasure Island, Hidden Image, Brainiac).

Product overview

Velti is an AI-powered mobile marketing and gaming platform that provides a comprehensive suite of solutions for mobile operators and brands. The core offering centers on Daedalus CVM Automation, an AI-driven customer value management platform complemented by customer retention, permission campaigns, and gamification solutions. The product portfolio includes four interactive games (DUEL, Treasure Island, Hidden Image, and Brainiac) that integrate into loyalty programs to drive customer engagement. The platform combines artificial intelligence with gamification mechanics to deliver personalized marketing campaigns, reduce churn, and maximize customer lifetime value.

Differentiator

Problem solved

Functional benefit

Products and services

• Daedalus CVM Automation

Quantifiable outcome

• 3 Effective Mobile Marketing Awards including Grand Prix Award for AI-powered CRM campaign with T-Mobile Netherlands
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• OdidocoreStrategic or Co-development PartnerStrategic partnership between Velti and Odido resulting in Silver Award for Best Use of Technology at ICXA. The collaboration delivered innovative mobile marketing technology solutions demonstrating co-development capabilities and joint success in the telecommunications industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Braze: Public customer engagement platform (CRM/loyalty/gamification) used by major brands and telecoms; competes directly with Velti's Daedalus CVM and engagement automation offerings across mobile-first use cases.
• Iterable: Cross-channel marketing automation platform with strong mobile operator and telecom vertical presence; competes with Velti on AI-driven lifecycle campaigns and retention use cases.
• SessionM: Loyalty and engagement platform purpose-built for telecom operators (now Mastercard-owned); competes directly with Velti on carrier-side loyalty and customer value management programs.
• mGage: Mobile messaging and engagement platform serving major telecom operators globally; competes with Velti on permission campaigns, CRM execution, and operator marketing services.

Broad incumbents

• Salesforce Marketing Cloud: Broad incumbent martech suite (including Interaction Studio and Loyalty Management) used by large telecoms; Velti must compete with Salesforce's bundled enterprise offering on large RFPs.
• Adobe Experience Cloud: Generalist enterprise martech platform with AI-powered personalization and customer journey orchestration; competes with Velti for tier-1 telecom marketing budgets at the high end.
• Oracle Responsys / Oracle Marketing: Established enterprise martech suite with deep telecom vertical penetration (legacy Responsys customer base); competes with Velti's CVM automation for incumbent operator replacement cycles.

Emerging players

• Swrve: Mobile-first marketing automation and engagement platform historically focused on telecom and gaming verticals; closest direct niche competitor to Velti in mobile operator CVM.
• Leanplum: Mobile marketing automation platform with AI-driven personalization and A/B testing capabilities; overlaps with Velti's customer journey gamification and retention offerings.
• Kahuna (acquired by Sendbird): AI-driven cross-channel messaging and marketing automation with telecom vertical heritage; overlaps with Velti's permission campaign and CRM automation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VeltiTV
• Facebookfacebook.com/velti
• LinkedInlinkedin.com/company/velti
• Instagraminstagram.com/velti_life
• Xx.com/VeltiMobile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velti