SoftDOit

What SoftDOit does

SoftDoit, S.L. is a Barcelona-based online software comparison and digital consulting platform that helps Spanish-speaking small and medium-sized businesses (SMEs) identify, compare and select business software across ERP, CRM, HR, SGA, billing, project management, eCommerce and other functional and vertical categories. The core product is a free, neutral, questionnaire-driven comparator that generates personalized vendor rankings, supplemented by a human digital consulting service (15-minute free calls with a consultant). The platform's proprietary assets are a directory of 2,850+ software and AI vendors and a content library of 700+ guides, supported by five Spanish-language YouTube channels, two podcasts and a weekly newsletter.

The technology is a web-based SaaS platform with a proprietary matching engine, a vendor extranet for self-serve listing and PPC campaign management, and a lead-qualification funnel that routes SMB buyers to vendors. SoftDoit does not develop, implement or resell software; its role is purely advisory and channel-routing, with content and community as primary distribution moats.

The business model is two-sided: free for the SMB buyer, monetized on the vendor side. Revenue streams are (1) PPC placements priced at €8 per qualified click (with annual €1 escalation), (2) a €165.38/year non-consulting vendor fee (first 3 months exempt), (3) quote-based premium and featured directory listings with strict quality criteria, and (4) SoftDoit Plus, a paid SaaS spend analysis service. Adjacent community and discount products (Club HelloSoftware, El Club del Software) extend the ecosystem but are not disclosed as material revenue lines. The company is privately held, founder-led by Lluís Soler Gomis, operates with 1-10 employees and has not raised external capital per the available data.

Name

SoftDOit

Legal name

SoftDoit, S.L.

Website

https://softwaredoit.es

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

SoftDoit, S.L. is a Barcelona-based online software comparison and free digital consulting platform serving Spanish-speaking SMEs, matching them to a directory of 2,850+ business software vendors across ERP, CRM, HR, SGA, billing and other categories, monetized via vendor PPC fees, premium listings and SaaS spend optimization.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Digital Consulting & Lead Generation for Software Vendors: SoftDoit generates qualified leads for software vendors (ERP, CRM, HR, SGA, eCommerce, etc.) by matching them with businesses seeking software solutions. Vendors receive personalized lead referrals based on the comparison tool's questionnaire responses. SoftDoit is 100% neutral and does not favor vendors commercially — it charges for qualified lead delivery.
2. Premium Pay Per Click (PPC) Service: Software vendors who want prioritized visibility in rankings can pay for a PPC placement. They pay €8 per qualified unique visit that clicks through to their landing page from the ranking. Non-consulting clients also pay an annual fee of €165.38 (first 3 months exempt). Revenue is generated per click, with annual price escalation of €1 per click.
3. Premium & Featured Vendor Listings (B2B Software Directory): Software manufacturers can pay for premium or featured directory listings. Basic listings are free. Premium listings include professional consulting service recommendation inclusion, requiring strict quality criteria. A third paid tier is the PPC service (cost per click). Revenue is derived from recurring paid directory placements for software vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SoftDoit is a web-based software comparison and digital consulting platform that helps businesses find the best-fit software solutions (ERP, CRM, HR, SGA, eCommerce, billing, etc.) through a free questionnaire-based matching engine backed by human expert consultants. The platform also serves as a lead-generation and vendor visibility service for software manufacturers through paid directory listings and a PPC product at €8 per qualified click.

Product overview

SoftDOit is a Spanish online software comparison and digital consulting platform offering a suite of free and paid services. The core offering includes a free software comparator that generates personalized rankings based on brief questionnaires, supported by human expert consulting. The platform aggregates over 2,850 software vendors and publishes 700+ guides. Premium offerings include SoftDoit Plus (software expense optimization) and the Club del Software (manufacturer community). Content is distributed through multiple YouTube channels and podcasts. The platform is not traditional integrated software but a recommendation and discovery service.

Differentiator

Problem solved

Functional benefit

Brands

• Club HelloSoftware: Exclusive club for digital tools and business software, offering the best prices and discounts for businesses.
• El Club del Software
• SoftDoit Plus

Products and services

• SoftDoit Comparador de Software A free, neutral online software comparison platform that generates personalized rankings of software solutions (ERP, CRM, SGA, HR, eCommerce, billing) based on user responses to a brief questionnaire, helping SMBs find optimal software matches from a database of 2,850+ vendors.
• SoftDoit Consultoría Digital A free professional consulting service where human experts advise businesses on ideal software, AI tools, implementers, or consultants tailored to their needs; particularly used for larger enterprise or more complex requirements, delivered via phone consultation.
• SoftDoit Plus A paid SaaS spend analysis and optimization service that audits a business's software spending (SaaS, licenses, hosting) to detect real savings, optimizing or renegotiating existing tools or recommending switches when warranted.
• Premium PPC Service for Software Vendors A pay-per-click service that delivers qualified visitors (those who have completed the comparison questionnaire) to software vendors' landing pages, charged at €8 per qualified unique visit with annual price escalation of €1 per click.
• Premium Vendor Directory Listings Premium/featured directory placements for software manufacturers, with the top tier including inclusion in personalized professional consulting recommendations; quote-based pricing with strict quality criteria applied.
• Club HelloSoftware An exclusive discount club for digital tools offering businesses negotiated prices and discounts on software and digital services, led by SoftDoit founder Lluís Soler.
• El Club del Software An exclusive community for software manufacturers and implementers providing networking, offers, practical tips, and sector information; vendors registered in SoftDoit automatically become members.

Quantifiable outcome

• 90% recommendation accuracy rate
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• HelloSoftwareminorGTM or Marketing PartnerAn initiative led by SoftDoit's founder Lluís Soler — HelloSoftware is the first exclusive club for digital tools, offering businesses the best prices and discounts on software and digital services. It functions as a complementary marketing and community-building initiative that reinforces SoftDoit's brand and ecosystem.
• El Club del SoftwareminorGTM or Marketing PartnerAn exclusive community for software manufacturers and implementers, led by Lluís Soler. It serves as a connecting platform between vendors who are otherwise disconnected, creating a B2B networking and business development ecosystem. Vendors registered in SoftDoit automatically become members.
• A3factura (Wolters Kluwer)minorGTM or Marketing PartnerFeatured as a recommended invoicing software solution in SoftDoit's comparisons and guides (e.g., the 'How to make an invoice' guide). SoftDoit recommends and compares A3factura as part of its vendor directory and ranking service.
• Prana SoftwareminorGTM or Marketing PartnerFeatured as a recommended invoicing software solution in SoftDoit's educational video content ('How to make an invoice' tutorial video). SoftDoit recommends and compares Prana as part of its vendor directory and ranking service.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Capterra: Capterra is the largest software review and comparison platform globally, owned by Gartner. It matches the same buyer-and-vendor two-sided marketplace model as SoftDoit — buyers complete questionnaires/get personalized rankings; vendors pay for leads and visibility — but at vastly greater scale and across many more geographies and languages.
• G2: G2 is a software marketplace and review platform that helps businesses discover, compare, and purchase software. It uses a similar model of buyer-side comparison tools and vendor-side lead generation (G2 Buyer Intent, profiles, sponsored placements), directly overlapping with SoftDoit's directory, ranking, and PPC offerings.
• GetApp: GetApp, part of the Gartner Digital Markets network alongside Capterra and Software Advice, is a software discovery and comparison platform targeting SMB buyers. It uses the same questionnaire-based matching and lead-generation model as SoftDoit and competes for the same vendor PPC budgets.
• Software Advice: Software Advice, also under Gartner Digital Markets, provides software selection guidance through advisor calls, comparison reports, and buyer-intent data for vendors. It mirrors SoftDoit's hybrid model that combines a self-serve comparison tool with free human consulting for buyers, alongside paid lead-gen for vendors.
• TrustRadius: TrustRadius is a B2B software review platform focused on verified user reviews and comparison content for technology buyers. While more review-centric than SoftDoit's comparison/ranking model, it targets the same software-purchasing audience and sells vendor-facing products (profiles, intent data) that overlap with SoftDoit's PPC and listing revenue.
• Crozdesk: Crozdesk is a software comparison and review platform where buyers use category filters and comparison tools to evaluate options, and vendors pay for profiles and leads. It operates the same fundamental two-sided marketplace as SoftDoit and competes in the same "buyer-side free, vendor-side paid" bucket.
• SelectHub: SelectHub is a software selection platform that uses requirement-based comparison tools and analyst-driven RFP/RFI workflows to help enterprises choose software. It overlaps with SoftDoit's questionnaire-driven comparison engine and vendor selection services, though SelectHub skews more enterprise.
• FinancesOnline: FinancesOnline is a software review directory that publishes category rankings, comparison reports, and user reviews, and monetizes via vendor profiles and sponsored placements. It operates a similar content-driven, comparison-and-ranking model with vendor-side monetization, like SoftDoit at a more global (English-language) scale.
• SourceForge: SourceForge is a long-running software discovery and review platform with category rankings, editorial reviews, and vendor pages. It uses a comparison/directory model combined with content (reviews, alternatives) and paid vendor listings — overlapping with SoftDoit's pillars of curated rankings, guides, and paid vendor placement.

Broad incumbents

• Gartner Peer Insights: Gartner Peer Insights is Gartner's enterprise software review and comparison platform, which sits within a much broader research/advisory portfolio. It competes with SoftDoit for high-intent software buyers and vendor mindshare, though Gartner is a much larger incumbent across many software categories and geographies, including enterprise segments where SoftDoit also offers its free consulting service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SoftDoit
• Xx.com/softdoit_es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftDOit