The Agency Partnership

What The Agency Partnership does

The Agency Partnership is a London-based integrated public relations and creative communications consultancy founded in 2017 by Blair Metcalfe (CEO and Creative Lead). The firm operates as a 'collective network' model, assembling teams of creative communications experts, technologists, and business consultants drawn from an extended partner-agency network, including international nodes in Europe and Asia. Its core services span strategic brand positioning, crisis communications, media relations, influencer engagement, content creation, research and insights, and integrated campaign execution, delivered to enterprise clients across FinTech/RegTech, FMCG/consumer goods, sports and entertainment, wellness/CBD, charity/non-profit, and government/international development segments. Notable engagements include KHL (Kontinental Hockey League) international communications, Volt Bikes e-mobility positioning, Acin RegTech brand build in banking, NorthernSwan's MUSA CBD launch, crisis support for a global FMCG manufacturer, and UK-side campaign work for the French Development Agency.

The company generates revenue through project-based professional-services engagements and retainer agreements with enterprise clients; pricing is bespoke and not publicly disclosed. Its distribution model is direct enterprise sales, supplemented by a channel-style network of independent partner agencies for cross-border delivery. Proprietary productisation is minimal but includes the 'Creative Intuition Test,' an assessment tool co-developed with Professor Eugene Sadler-Smith that is offered as part of its consultancy services. The firm has invested heavily in industry credibility, accumulating recognitions including PRCA National Awards 'New Consultancy of the Year' (2019), PRCA Dare 'Small Consultancy of the Year' (2020-2021), CIPR Excellence Awards finalist status, PRWeek 30 Under 30 features, and PRWeek 'Agency to Watch' (2019). Headcount remains boutique at 1-10 employees with a four-person senior team disclosed as of 2021, and no external funding, M&A activity, or parent-company relationships are recorded.

Name

The Agency Partnership

Legal name

The Agency Partnership Ltd.

Website

https://theagencypartnership.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Agency Partnership is a London-based integrated PR and creative communications consultancy founded in 2017. It provides media relations, crisis communications, brand positioning, influencer engagement, and international campaign support to enterprise clients across FinTech/RegTech, FMCG, sports and entertainment, wellness, and government/non-profit sectors via a partner-agency network model.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Integrated Full-Service Creative Agencies (MPAAAAAA), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Public relations services
• Communications consultancy
• Crisis communications
• Brand strategy consulting
• Influencer marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Consulting Services: Professional services revenue from integrated PR, marketing, and communications consultancy. Services include strategic brand positioning, crisis communications, media relations, influencer engagement, content creation, and campaign execution. Revenue generated through project-based work and retainer agreements with enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Agency Partnership is a London-based integrated PR, marketing, and communications consultancy delivering strategic communications, media relations, crisis management, brand positioning, influencer engagement, and creative campaign execution for enterprise clients across sectors including FMCG, FinTech/RegTech, sports and entertainment, wellness/consumer brands, charities, and government bodies. The firm operates through a 'collective network' model that brings together creative communications experts, technologists, and business consultants, and provides international delivery through partner agencies.

Product overview

The Agency Partnership is a full-service integrated PR, marketing, and communications consultancy based in London. It operates as a next-evolution integrated PR and creative communications agency, bringing together individuals and teams from an extensive network of creative communications experts, technologists, and business consultants. The agency offers a comprehensive suite of services including core PR and communications, crisis management, brand development, international communications, sport and entertainment PR, RegTech positioning, influencer marketing, and a proprietary creative intuition assessment tool. The agency provides global support through bespoke networks of independent partner agencies internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Communications Services Integrated PR and creative communications services including media relations, brand positioning, strategic communications consulting, content creation, research and insights, and campaign execution for enterprise clients across multiple sectors.
• Crisis Management 24/7 crisis communications support helping organisations navigate product-related issues, social media storms, regulatory and legal challenges, and reputational threats while preserving company reputation.
• International Communications Global PR and communications delivery through a network of independent partner agencies, supporting clients' international expansion, media engagement, and influencer activation across multiple geographies.
• Influencer Marketing Influencer partnership strategy and campaign development including creator identification, relationship management, and integrated execution across social platforms.
• Creative Intuition Test A proprietary assessment tool co-developed with Professor Eugene Sadler-Smith that measures creative intuition positioning, offered as part of the agency's consultancy services via theagencypartnership.com/intuition.

Quantifiable outcome

• Over 100 pieces of coverage generated for Women's Hockey League including ESPN, Forbes, and The New York Times
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Rebel Rebel (Florist)minorGTM or Marketing Partner · 14 February 2019Partnered with award-winning florist Rebel Rebel (featured in Vogue, Dior, BAFTAs) for Valentine's Day campaign with Volt Bikes. Rebel Rebel created prize bouquets delivered on Volt's electric bikes.
• Imi Ellen (Influencer)minorGTM or Marketing Partner · 14 February 2019Collaborated with London-based fashion and lifestyle influencer Imi Ellen as Valentine's courier for Volt campaign, helping generate impact on minimal budget.
• KHL (Kontinental Hockey League)coreStrategic or Co-development Partner · 3 January 2019KHL, the international ice hockey league, appointed The Agency Partnership as its international communications partner. The agency supports the League's media and influencer engagement globally, heading operations to increase awareness and attendance in key European and Asian markets. This marked KHL's first time working with an international PR agency as it gears up for expansion into new markets.
• Jubilee Gardens TrustminorStrategic or Co-development Partner · 1 January 2019Collaborated with Jubilee Gardens Trust, a local charity owning Jubilee Gardens on London's Southbank, to develop community engagement programme for relaunching children's playground following extensive makeover.
• AcincoreStrategic or Co-development Partner · 1 January 2019Rebranded non-financial risk and data standards company. Tasked with building its presence in banking industry to support growth ambitions, including media relations, award entries, and thought leadership.
• FDA (French Development Agency)coreStrategic or Co-development Partner · 1 January 2018Worked with French Development Agency (FDA) to reinforce French-British cooperation in the Sahel region. Supported UK summit on development and international investment, where UK officially joined Sahel Alliance with £6bn investment commitment across 500 projects.
• YouGovminorStrategic or Co-development Partner · 1 January 2018Partnered with YouGov to develop new research programme for Love Charity Report, measuring impact of contemporary climate on donating public and investigating love and trust factors affecting charitable giving.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brands2Life: Brands2Life is a UK-headquartered communications agency offering PR, digital, content, corporate and technology communications. It is comparable because it competes for integrated brand, reputation and campaign mandates across corporate, consumer and technology clients.
• W Communications: W Communications is an independent London communications agency known for creative PR, social, brand and corporate campaigns. It is comparable as an independent integrated communications firm serving brand-led clients with earned-media-led work.
• Hope&Glory PR: Hope&Glory is a London creative PR agency focused on earned media, content, influencer and social campaigns. It is comparable for campaign-led consumer and brand PR, creative storytelling and award-led agency positioning.
• Tin Man: Tin Man is a creative communications agency offering PR, social/content and experiential campaign work. It is comparable because it competes in boutique integrated PR and brand storytelling engagements.
• The Romans: The Romans is a creative PR agency delivering cultural, social and earned-media campaigns for brands. It is comparable as a UK independent creative communications agency competing for brand PR and influencer-adjacent briefs.
• PrettyGreen: PrettyGreen is a UK communications agency focused on sport, entertainment, lifestyle and consumer brand work. It is comparable to The Agency Partnership's sport and entertainment PR, influencer and brand partnership activities.
• Cognito Media: Cognito Media is a communications and marketing agency serving finance, technology and professional-services clients. It is comparable through its overlap with The Agency Partnership's FinTech and RegTech communications work such as Acin.

Broad incumbents

• Lansons Team Farner: Lansons Team Farner is a strategic reputation and communications consultancy with strength in financial and professional services. It is comparable for corporate reputation, financial-services communications and public-affairs-adjacent advisory work, though it is a larger established platform.
• MHP Group: MHP Group is an integrated communications agency spanning corporate, financial, public affairs, brand and health communications. It is comparable as a larger UK communications consultancy with wider sector coverage and enterprise client access.
• Freuds: Freuds is an established strategic communications and PR firm with consumer, corporate, reputation and social purpose work. It is comparable as a high-profile incumbent on strategic communications, reputation and crisis mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheAgencyGlobal
• LinkedInlinkedin.com/company/theagencypartnership

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Agency Partnership