ANIMA RES
ANIMA RES GmbH is a Bonn, Germany-based animation studio founded in 1997 that builds AR, MR, and VR medical education applications — including the award-winning INSIGHT Series — for global pharmaceutical companies, healthcare professionals, medical students, and patients.
- Company typePrivate
- Founded1997
- HeadquartersBonn, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ANIMA RES does
ANIMA RES GmbH is a Bonn, Germany-based animation studio founded in 1997 that specializes in 3D medical visualization, augmented reality (AR), mixed reality (MR), and virtual reality (VR) applications for medical education and pharmaceutical marketing. The company's core product is the INSIGHT Series — a portfolio of native applications (INSIGHT HEART, INSIGHT LUNG, INSIGHT KIDNEY, INSIGHT PROSTATE, and INSIGHT BONE) built for iOS, Android, Apple Vision Pro, and Microsoft HoloLens. The apps feature CT-scan-based anatomical 3D models, interactive filter systems for navigating structures, and anatomically accurate disease visualizations spanning cardiology (heart failure, atrial fibrillation, coronary artery disease, transthyretin amyloidosis), pulmonology (asthma, COPD), nephrology (CKD, aHUS, IgAN, C3G, Lupus Nephritis), and prostate cancer. The technology supports multiuser collaborative sessions via Apple SharePlay/FaceTime and spatial Personas on Vision Pro.
The company generates revenue through four streams: (1) freemium consumer apps distributed via the Apple App Store, Google Play, and Apple Vision Pro for individual patients, students, and HCPs; (2) recurring Enterprise Licenses sold directly for institutional and commercial deployment, enabling multiuser access and full content; (3) project-based custom 3D medical animations produced for pharmaceutical, biotech, and medical-device clients, including bespoke branded applications; and (4) co-developed branded AR/VR applications with pharmaceutical partners such as Bayer (INSIGHT PROSTATE) and Novartis (INSIGHT KIDNEY, Pocket PSMA on HoloLens). The customer base spans the top 20 global pharmaceutical companies (Novartis, Bayer, Boehringer Ingelheim, AbbVie, Apogenix), medical device firms (Carl Zeiss Meditec), academic institutions (University of Bonn, University Medical Center Schleswig-Holstein), and the long tail of physicians, students, and patients via consumer app downloads now exceeding 1.5 million.
ANIMA RES holds founder-level positions as a Microsoft Mixed Reality Partner Program member, an Apple ARKit/Vision Pro featured developer (Apple Keynote 2017), a Google ARCore partner, and a Magic Leap #IndieCreatorProgram alumnus, giving it distribution leverage across every major XR platform. It has completed more than 350 projects since 1997 and earned consecutive German Design and Brand awards through 2025–2026. The business is privately held by founders Pablo Olmos (CEO) and Rodrigo Olmos (Managing Director), has no disclosed external funding, and operates with a small team (11–50 employees per firmographic data; ~25+ named individuals on the website).
ANIMA RES firmographics
Firmographics- Name
- ANIMA RES
- Legal name
- ANIMA RES GmbH
- Website
- https://animares.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ANIMA RES GmbH is a Bonn, Germany-based animation studio founded in 1997 that builds AR, MR, and VR medical education applications — including the award-winning INSIGHT Series — for global pharmaceutical companies, healthcare professionals, medical students, and patients.
- Ownership category
- akta.pro rank
ANIMA RES industry classification
Industry- Product category
- Medical Animation and AR/VR Software
- NAICS
- Software Publishers (5132), Motion Picture and Video Production (512110)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Radiology AI, CAD & Advanced Visualization Software (HLAHABAJ)
- akta.pro secondary industry
- Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD)
Keywords
Where ANIMA RES is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ANIMA RES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer Freemium Apps: Free apps for individual consumers (patients, students) with basic content; full access requires enterprise license
- Enterprise Licensing: ANIMA RES Enterprise Licenses sold directly for institutional and commercial use; enables multiuser access for educational institutions and collaborative environments
- Custom Animation Projects: Bespoke 3D medical animation films and AR/VR applications produced for pharmaceutical and biotech clients; project-based contracts
- Branded Application Development: Co-development of branded AR/VR apps with pharma partners (e.g., INSIGHT PROSTATE with Bayer, INSIGHT KIDNEY with Novartis) featuring partner logos and disease content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer version with preview content |
| Subscription | Annual | Enterprise License for institutions and commercial use |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
ANIMA RES product offering
Product offeringCore offering
ANIMA RES is a specialist provider of 3D medical animations and interactive AR/MR/VR applications for the pharmaceutical, medical, and biotechnological sectors. Its core offering is the INSIGHT Series—a portfolio of native augmented reality medical education apps (INSIGHT HEART, INSIGHT LUNG, INSIGHT KIDNEY, INSIGHT PROSTATE) that visualize human anatomy and disease states—together with custom 3D medical animation production services and ANIMA RES Enterprise Licenses for institutional and commercial deployment.
Product overview
ANIMA RES is a specialist provider of 3D medical animations and interactive AR/MR/VR applications for the pharmaceutical, medical, and biotechnological sectors. Their core offering is the INSIGHT Series—a portfolio of AR medical education apps including INSIGHT HEART, INSIGHT LUNG, INSIGHT KIDNEY, INSIGHT PROSTATE, and INSIGHT BONE—that enable exploration of human anatomy and diseases using augmented reality and spatial computing. The company also offers custom 3D medical animation production services and specialized HoloLens applications like Pocket PSMA. Founded in 1997 in Bonn, Germany, ANIMA RES has completed over 350 projects for major pharmaceutical clients and partners with technology leaders including Apple, Microsoft, Google, and Magic Leap.
Differentiator
Problem solved
Functional benefit
Brands
- INSIGHT Series: A series of augmented reality medical education apps including INSIGHT HEART, INSIGHT LUNG, INSIGHT KIDNEY, INSIGHT PROSTATE, and INSIGHT BONE - designed for medical education and patient understanding.
Products and services
- INSIGHT HEART Native AR/VR application enabling interactive 3D exploration of the human heart for medical students, physicians, and patients; features anatomical structures, disease visualizations (heart failure, atrial fibrillation, coronary artery disease, transthyretin amyloidosis), blood flow simulation, and multiuser sessions via SharePlay and FaceTime on Apple Vision Pro.
- INSIGHT LUNG
Quantifiable outcome
- 1.5M+ app downloads
- +3 more outcomes
Companies that use ANIMA RES
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ANIMA RES technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ANIMA RES partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic and minor.
- MicrosoftcoreMember of Microsoft's Mixed Reality Partner Program (MRPP); official Microsoft HoloLens partner; developing MR applications for HoloLens including Pocket PSMA and conference demonstrations
- ApplecoreINSIGHT HEART shown at Apple Keynote 2017; ARKit development; Apple Vision Pro app development; recognized as Top10 ARKit app globally by Sensor Tower
- GooglecoreARCore development; apps available on Google Play; INSIGHT apps featured on Google platforms
- NovartiscoreCo-development of INSIGHT KIDNEY for rare renal diseases (CKD, aHUS, IgAN, C3G); Pocket PSMA HoloLens app; sponsor of INSIGHT LUNG; presented at ASN 2023, CIIE 2023, ESMO 2023
- BayercoreCo-development of INSIGHT PROSTATE for prostate cancer education; co-development of INSIGHT HEART transthyretin amyloidosis chapter; presented at EAU 2024
- University of Bonn Faculty of MedicinestrategicCooperation agreement signed for Extended Reality collaboration; ANIMA RES contributing to medical education innovation at the university
- Prof. Dr. Axel Merseburger (University Medical Center Schleswig-Holstein)strategicMedical adviser and co-developer of INSIGHT PROSTATE; Clinic Director for Urology contributing medical expertise
- Prof. Dr. med. Carsten Ziske (GFO Kliniken Troisdorf)strategicMedical adviser contributing to INSIGHT PROSTATE development; Chief Physician Internal Medicine providing medical expertise
- Prof. Dr. med. Osama AliminorCardiothoracic surgery medical adviser; contributing medical expertise to anatomical accuracy
- Prof. Dr. med. Rafael GrossmannminorMD FACS medical adviser contributing to medical accuracy and clinical relevance
- Prof. Dr. med. Daniela PrangeminorTrauma surgeon medical adviser contributing clinical expertise
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
ANIMA RES competitors and assessment
Company assessmentDirect peers
- BioDigital: BioDigital operates a leading web-based 3D anatomy platform used by medical schools, pharma, and healthcare organizations for interactive human anatomy visualization. It is directly comparable to ANIMA RES as another 3D medical visualization vendor serving pharma and medical-education customers, though primarily web-based rather than AR/VR-native.
- Visible Body: Visible Body (part of Argosy Publishing) publishes consumer and educational 3D anatomy apps and atlases for students, educators, and institutions. It is a direct peer to ANIMA RES in mobile/app-based interactive 3D anatomy for medical education, overlapping on iOS/Android distribution and educator purchase channels.
- Random42 Scientific Communication: Random42 is a UK-based medical animation and scientific communication studio producing bespoke 3D animations and AR/VR experiences for top global pharmaceutical companies. It directly mirrors ANIMA RES's bespoke pharma-animation and disease-visualization offerings for the same enterprise pharma buyer.
- XVIVO Scientific Animation: XVIVO is a US-based scientific animation studio producing 3D mechanism-of-action and medical animations for pharma, biotech, and medical-device clients. It is directly comparable to ANIMA RES as a competing boutique medical-animation studio targeting the same pharma marketing and medical-affairs budgets.
- Hybrid Medical Animation: Hybrid Medical Animation is a US-based medical animation and multimedia studio producing 3D medical animations, interactive apps, and AR/VR experiences for healthcare clients. It competes for the same pharma/bio custom animation and AR/VR engagements as ANIMA RES.
- Complete Anatomy (3D4Medical / Elsevier): Complete Anatomy by 3D4Medical (acquired by Elsevier) is a leading 3D anatomy learning platform for medical students and educators with cross-platform desktop/mobile delivery. It overlaps directly with ANIMA RES's INSIGHT Series as a 3D anatomy education product sold to institutions and healthcare professionals.
- Surgical Theater: Surgical Theater provides VR/AR surgical visualization and patient-engagement platforms for hospitals, surgeons, and medical-device companies. It is comparable to ANIMA RES in applying immersive XR to medical/surgical communication, with overlapping healthcare customers in the US market.
- Mechanismic: Mechanismic is a medical animation and interactive media studio producing 3D medical animations and AR/VR experiences for healthcare and pharmaceutical clients. It is a direct competitor to ANIMA RES in the boutique medical-animation studio category.
- Lighthouse Studios: Lighthouse Studios is an Ireland-based animation studio with a dedicated medical-animation practice producing 3D medical, pharmaceutical, and scientific animations for global brands. It is comparable to ANIMA RES as a competing European boutique medical-animation studio serving the same pharma enterprise accounts.
Emerging players
- Osso VR: Osso VR is a VR-based surgical and medical training platform used by surgeons, residents, and medical-device companies. It overlaps with ANIMA RES's vision of XR in medical education but focuses on procedural/surgical training rather than anatomy visualization for pharma and patients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ANIMA RES social profiles
Digital presenceANIMA RES financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANIMA RES leadership team
Management profileNumber of profiles
Profiles9 records
ANIMA RES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANIMA RES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANIMA RES
What does ANIMA RES do?
ANIMA RES is a specialist provider of 3D medical animations and interactive AR/MR/VR applications for the pharmaceutical, medical, and biotechnological sectors. Its core offering is the INSIGHT Series—a portfolio of native augmented reality medical education apps (INSIGHT HEART, INSIGHT LUNG, INSIGHT KIDNEY, INSIGHT PROSTATE) that visualize human anatomy and disease states—together with custom 3D medical animation production services and ANIMA RES Enterprise Licenses for institutional and commercial deployment.
Is ANIMA RES a public or private company?
ANIMA RES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANIMA RES founded?
ANIMA RES was founded in 1997. It employs 11 to 50 people.
Where is ANIMA RES based?
ANIMA RES is headquartered in Bonn, Germany, in the Europe region.
How does ANIMA RES make money?
Four revenue lines are on record. Consumer Freemium Apps are the primary driver. The others are enterprise Licensing, custom Animation Projects and branded Application Development.
Who are ANIMA RES's main competitors?
Direct peers on record are BioDigital, Visible Body, Random42 Scientific Communication, XVIVO Scientific Animation, Hybrid Medical Animation, Complete Anatomy (3D4Medical / Elsevier), Surgical Theater, Mechanismic and Lighthouse Studios. Osso VR is listed as an emerging player.
Does ANIMA RES have an API?
No public API is recorded for ANIMA RES.
What industry is ANIMA RES in?
ANIMA RES's product category is Medical Animation and AR/VR Software. Its primary akta.pro industry code is HLAHABAJ, Radiology AI, CAD & Advanced Visualization Software, with a secondary code of HLACALAD, Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic). Its NAICS code is 5132 and its SIC code is 3841.